2014 rji mobile media research report 4: women use smartphones more than men to read news found...
DESCRIPTION
Women of all ages are spending significantly more time than men interacting with social media on smartphones. And they are much more likely than men to read news stories found within social media according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI).TRANSCRIPT
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
Charts for Research Report 4
donald w.reynolds journalism instituterji
Donald W. Reynolds Journalism Institute CHART 4.1 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Consumed news organization content[ Using a smartphone ]
MEN
WO
MEN
18-34
70%74%67%
35-54
57%61%52%
55 or Older
68%71%65%
All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had used their smartphones to get news stories or other content provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL73%72%74%
Donald W. Reynolds Journalism Institute CHART 4.2 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent with news organization content
Percentages of smartphone news consumers within gender and age groupsSmartphone owners who said they had consumed news organization content on their smartphones
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
2 30% 68%5% 35% 60%4 32% 64%
35-54Men
WomenOverall
5% 33% 62%5% 33% 62%5% 33% 62%
55 or Older
MenWomenOverall
17% 38% 45%4 41% 54%11% 40% 49%
All Ages
MenWomenOverall
6% 33% 61%5% 35% 60%6% 34% 60%
< 5 5-20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 4.3 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web[ Using a smartphone ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had browsed or searched the Web on their smartphones in
the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
86%87% 84%73%
78%68%
87%89%84%
96%94%97%
Donald W. Reynolds Journalism Institute CHART 4.4 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent browsing or searching the Web
Percentages of smartphone Web users within gender and age groupsSmartphone owners who said they had browsed or searched the Web on their smartphones were
asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
32% 65%2 31% 67%3 32% 66%
35-54Men
WomenOverall
5% 45% 50%36% 60%
4 41% 55%
55 or Older
MenWomenOverall
18% 42% 40%17% 47% 37%18% 44% 38%
All Ages
MenWomenOverall
7% 38% 54%5% 36% 58%6% 37% 56%
< 5 5-20 Minutes More than 20 Minutes
4
4
Donald W. Reynolds Journalism Institute CHART 4.5 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web for news[ Using a smartphone ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had browsed or searched the Web for news on their
smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL68%72%
64%56%
61%
49%
69%73%65%
78%75%81%
Donald W. Reynolds Journalism Institute CHART 4.6 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent searching the Web for news
Percentages of smartphone Web news seekers within gender and age groupsSmartphone owners who said they had browsed or searched the Web for news on their smartphones
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
26% 41% 33%24% 43% 33%25% 42% 33%
35-54Men
WomenOverall
26% 51% 23%18% 57% 26%
22% 53% 24%
55 or Older
MenWomenOverall
36% 43% 21%38% 43% 19%37% 43% 20%
All Ages
MenWomenOverall
28% 45% 27%24% 48% 28%
26% 46% 28%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 4.7 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Interacted with social media[ Using a smartphone ]
MEN
WO
MEN
18-34
69%64%
74%
35-54
44%39%
50%
55 or Older
69%64%
74%
All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had interacted with any social media networks on their
smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
84%89%
80%
Donald W. Reynolds Journalism Institute CHART 4.8 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent interacting with social media
Percentages of smartphone social media users within gender and age groupsSmartphone owners who said they had interacted with social media networks on their smartphones
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
6% 27% 67%18% 79%
5% 23% 72%
35-54Men
WomenOverall
12% 35% 54%24% 73%
7% 29% 64%
55 or Older
MenWomenOverall
18% 47% 34%7% 44% 49%
12% 46% 42%
All Ages
MenWomenOverall
10% 33% 57%4 24% 72%7% 29% 65%
< 5 5-20 Minutes More than 20 Minutes
3
3
Donald W. Reynolds Journalism Institute CHART 4.9 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Read news found within social media[ Using a smartphone ]
MEN
WO
MEN
18-34
59%54%
64%
35-54
34%29%
40%
55 or Older
59%54%
65%
All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had read news found within any social media networks
on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL74%
82%
68%
Donald W. Reynolds Journalism Institute CHART 4.10 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent reading news within social media
Percentages of social media news readers within gender and age groupsSmartphone owners who said they had read news found within social media networks on their smartphones were asked about the amount of time they spent with this activity in a typical day.
18-34Men
WomenOverall
26% 39% 35%17% 50% 33%
22% 44% 34%
35-54Men
WomenOverall
24% 51% 25%21% 44% 36%22% 47% 31%
55 or Older
MenWomenOverall
57% 25% 18%43% 34% 23%
49% 30% 21%
All Ages
MenWomenOverall
29% 42% 29%23% 45% 33%
26% 43% 31%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes
Donald W. Reynolds Journalism Institute CHART 4.11 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Watched movies, TV programs or other videos[ Using a smartphone ]
MEN
WO
MEN
18-34
39%45%
34%
35-54
13%15%10%
55 or Older
41%44%38%
All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had accessed and watched movies, TV programs or other
videos on their smartphones in the week prior to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL61%59%61%
Donald W. Reynolds Journalism Institute CHART 4.12 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent watching movies, TV or other videos
Percentages of smartphone video users within gender and age groupsSmartphone owners who said they had accessed and watched movies, TV programs or other videos on their smartphones were asked about the amount of time they spent with this activity in a typical day.
18-34Men
WomenOverall
33% 62%25% 63%
30% 62%
35-54Men
WomenOverall
31% 41% 28%16% 36% 49%
25% 39% 37%
55 or Older
MenWomenOverall
13% 27% 60%33% 56% 11%
21% 38% 42%
All Ages
MenWomenOverall
15% 35% 50%15% 31% 54%15% 34% 52%
< 5 5-20 Minutes More than 20 Minutes
5%12%
8%
Donald W. Reynolds Journalism Institute CHART 4.13 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Played games[ Using a smartphone ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had played games on their smartphones in the week prior
to participating in the 2014 RJI Mobile Media Survey.
OV
ERA
LL
43%34%
51%
28%25%32%
45%41%50%
58%61%56%
Donald W. Reynolds Journalism Institute CHART 4.14 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent playing games
Percentages of smartphone game players within gender and age groupsSmartphone owners who said they had played games on their smartphones were asked about the
amount of time (in minutes) they spent with this activity in a typical day.
18-34Men
WomenOverall
9% 34% 57%33% 63%
6% 34% 60%
35-54Men
WomenOverall
9% 38% 53%4 35% 61%6% 36% 58%
55 or Older
MenWomenOverall
52% 48%28% 59%39% 54%
All Ages
MenWomenOverall
7% 38% 55%6% 33% 62%6% 35% 58%
< 5 5-20 Minutes More than 20 Minutes
4
14%8%
Donald W. Reynolds Journalism Institute CHART 4.15 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Made purchases or reservations[ Using a smartphone ]
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had made any purchases or reservations on their smartphones
and, if they had, how many in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVE
RALL
31%3.0
34%2.9 29%
3.126%2.7
27%3.2
24%2.1
30%2.9
30%3.2
30%2.5
32%2.8
36%2.230%
3.4
The average number of purchases or reservations made by smartphone owners who said they had
made purchases or reservations in the week prior to taking the survey are shown in white type.
Donald W. Reynolds Journalism Institute CHART 4.16 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
OV
ERA
LL
WO
MEN
Read books[ Using a smartphone ]
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had read any books on their smartphones in the week
prior to participating in the 2014 RJI Mobile Media Survey.
18-34 35-54 55 or Older All Ages
MEN
14%12% 16%8%9% 8%
14%13% 16%18%20%17%
Donald W. Reynolds Journalism Institute CHART 4.17 Roger Fidler • 5/28/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Read magazine content[ Using a smartphone ]
Percentages of smartphone owners within gender and age groupsSmartphone owners were asked if they had read any magazine content on their smartphones in
the week prior to participating in the 2014 RJI Mobile Media Survey.
MEN
WO
MEN
18-34 35-54 55 or Older All Ages
OV
ERA
LL
11%13% 9% 9%10% 9% 12%14% 10%14%11%17%
The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media News Consumption Survey
The intended purpose of these annual RJI surveys is to gain insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at: www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger FidlerRJI Program Director for Digital Publishing
donald w.reynolds journalism instituterji