2015 rji mobile media research report 2
TRANSCRIPT
‘Old’ news media still popular with usersof mobile media
Majority of smartphone owners say they frequently get news from television
and/or printed newspapers
Roger FidlerRJI Program Director for Digital Publishing [Retired]
REPORT TWO
Results from 2015 RJI Mobile Media News Consumption Survey
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey 18-24 25-34 35-44 45-54 55-64 65+ ALL0
20
40
60
8069% 67% 65%
72%
63%67% 67%
All smartphone ownerswho said they frequently or
very frequently follow the news (without identifying their sources)Percent of all smartphone owners who participated in the 2015 RJI survey
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
Smartphone owners who said they get news frequently or very frequently from television
and/or printed newspapers*Percent of all smartphone owners who participated in the 2015 RJI survey
18-24 25-34 35-44 45-54 55-64 65+ ALL0
20
40
60
80
100
61% 62%70% 67%
75%
91%
72%
*Based on use of at least one of the following seven sources in the week prior to taking the survey:• Printed National Newspapers• Printed Local Newspapers• Network Television News• Local Television News• News Satire TV Shows• CNN Cable News• Fox Cable News
All smartphone ownerswho said they also use these forms
of traditional media for news and informationfrequently or very frequently in the past week
Percent of all smartphone owners who participated in the 2015 RJI survey
Fox Cable News
CNN Cable News
News Satire TV Shows
Local Television News
Network Television News
Printed Local Newspapers
Printed National Newspapers
0 20 40 60 80
23%
23%
17%
55%
49%
36%
19%
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
Smartphone owners age 18-44 who said they also use these forms
of traditional media for news and informationfrequently or very frequently in the past week
Percent of all smartphone owners age 18-44 who participated in the 2015 RJI survey.
Fox Cable News
CNN Cable News
News Satire TV Shows
Local Television News
Network Television News
Printed Local Newspapers
Printed National Newspapers
0 20 40 60 80
28%
29%
26%
47%
44%
31%
28%
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
Smartphone owners age 45 or older who said they also use these forms
of traditional media for news and informationfrequently or very frequently in the past week
Percent of all smartphone owners age 45 or older who participated in the 2015 RJI survey.
Fox Cable News
CNN Cable News
News Satire TV Shows
Local Television News
Network Television News
Printed Local Newspapers
Printed National Newspapers
0 20 40 60 80
19%
17%
9%
62%
53%
40%
12%
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
All smartphone ownerswho said they used their smartphones
frequently or very frequently in the seven days prior to participating in the survey for…
Percent of all smartphone owners who participated in the 2015 RJI survey
…sharing news stories with social media networks
…shopping online
…following news stories
…watching videos or playing games
…interacting with social media
…browsing or searching the Web
…talking, texting, or any other use
0 20 40 60 80
24%
26%
33%
44%
49%
53%
75%
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
About the 2015 RJI Mobile Media SurveyThis survey was conducted for RJI in June 2015 by Ipsos, one of the world’s largest market research companies. It included 1,001 U.S. adults. The questionnaire was drafted by Samuel Tham, a graduate student in the Missouri School of Journalism, under the guidance of Esther Thorson, RJI’s director of research.Unlike the three previous annual RJI Mobile Media News Consumption Surveys, which included users as well as non-users of smartphones and tablets, this survey was confined to those who had standard-size smartphones and phablets — smartphones with screens that measure diagonally 5.1 – 6.99 inches. Ipsos maintains a database that collects demographic information from commercial list brokers. Individuals in this database are offered incentives to participate in various surveys. For this survey, Ipsos sought to match respondents as close to the U.S. population as possible.
About the Reynolds Journalism InstituteThe Donald W. Reynolds Journalism Institute engages media professionals, scholars and other citizens in programs aimed at strengthening journalism in the service of democracy. RJI generates and tests new techniques and new thinking that promise to improve journalism.
REPORT TWOResults from 2015 RJI Mobile Media
News Consumption Survey
RJI Mobile Media Research Projecthttps://www.rjionline.org/research/rji-mobile-media-project
Roger FidlerProgram Director for Digital Publishing [Retired]
[email protected](573) 808.2137