2012 rji-dpa mobile media news consumption national survey

2012 RJI-DPAMobile Media News Consumption

National Survey

Roger FidlerProgram Director for Digital Publishing

Director of RJI Digital Publishing AllianceDonald W. Reynolds Journalism Institute

[email protected]

University of Missouri Missouri School of Journalism

Overview

1,015 randomly selected participants completed the survey between Jan. 17 and Mar. 25.

44 Average age; ages ranged from 18 to 8818% Between 18 and 2419% Between 25 and 3413% Between 35 and 4419% Between 45 and 5419% Between 55 and 6414% 65 years or older

56% Men


57% Only had a cell phone26% Had a cell phone and landline telephone17% Only had a landline telephone

28% Over all owned at least one media tablet31% Owned by men 26% Owned by women

52% Over all household income under $75,00034% Over all household income above $75,00014% Refused or didn’t know


Overview

Mobile media devices used during the seven days prior to taking the survey

57% used a smartphone39% used an Apple iPhone66% averaged one or more hours per day57% used it to consume news

21% used a large media tablet87% used an Apple iPad40% averaged one or more hours per day31% used it to consume news



13% used an e-reader73% used an Amazon Kindle36% averaged one or more hours per day 1% used it to consume news

7% used a small media tablet69% used an Amazon Kindle Fire43% averaged one or more hours per day 4% used it to consume news



24% used some other mobile media device30% used an Apple iPod Touch48% averaged one or more hours per day15% used it to consume news


What are owners doing with their mobile media devices?

85% Interpersonal communication40% averaged one or more hours per day

73% Entertainment36% averaged one or more hours per day

68% Web searching and surfing (non-news)16% averaged one or more hours per day

63% Keeping up with the news17% averaged one or more hours per day



58% Social media and networks16% averaged one or more hours per day

54% Leisure reading17% averaged one or more hours per day

49% Financial activities4.5% averaged one or more hours per day

42% Creating, editing, managing content6% averaged one or more hours per day



40% Work-related activities16% averaged one or more hours per day

34% E-Commerce2% averaged one or more hours per day

25% Educational activities9% averaged one or more hours per day

10% Other activities24% averaged one or more hours per day


What presentation formats did owners of mobile media devices

prefer for reading news?54% News organization websites22% News organization apps 7% Social media websites or apps 7% News aggregator apps 1% Digital replica editions 1% Blogs 1% RSS Feeds


How do mobile devices compare with traditional media for consuming news?

53% Better than printed newspapers or newsmagazines

18% Worse than printed newspapers or newsmagazines

50% Better than television news programs21% Worse than television news programs

62% Better than radio news programs13% Worse than radio news programs


Likelihood of purchasing a mobile media device in the next six months

28% over all said they are considering purchasing a mobile media device.

44% Likely to purchase a large media tablet78% now would choose an Apple iPad

37% Likely to purchase a smartphone52% now would choose an Apple iPhone

9% Likely to purchase a small media tablet50% now would choose a Kindle Fire


Likelihood of purchasing a mobile media device in the next six months

28% over all said they are considering purchasing a mobile media device.

6% Likely to purchase an e-reader59% now would choose a Kindle

14% Likely to purchase some other device13% now would choose an Apple device

9% Are unsure of what they would purchase


Current subscribers to printed newspapers and/or newsmagazines

40% over all said they currently subscribed to at least one newspaper or newsmagazine.

76% subscribed to a local daily or Sunday newspaper

31% subscribed to a newsmagazine29% subscribed to a weekly community

newspaper17% subscribed to a national newspaper


Over all attitudes toward the news media and journalists

Statement: Professional journalists play a vital role in our society.

73% Agree 16% Neutral 10% Disagree

Statement: I prefer news stories produced and selected by professional journalists.


Statement: I prefer to get only the news that interests me.44% Agree 22% Neutral 34% Disagree



Statement: I expect to get all my news from mobile digital devices within the next 10 years.


Statement: I consider some advertising to be useful content.35% Agree 30% Neutral 36% Disagree

Statement: I don't trust the mainstream news media.31% Agree 32% Neutral 37% Disagree



Statement: News is news; it doesn't matter to me who produced it.


Statement: I am willing to pay extra to get my news without advertising.


Statement: I prefer to get most of my news from friends I trust.21% Agree 19% Neutral 60% Disagree


Diving into MobileThe mobile phone and tablet products

of dailies and weeklies

Mike JennerProfessor and Houston Harte Chair

Missouri School of [email protected]


Two national phone surveys of newspaper publishers completed in 2011

310 Daily publishers78% response rate

400 Weekly publishers85% response rate


Overview

Mobile app activity correlates with newspaper size

62% of dailies with a circulation of 25,000 or more had a mobile phone app in 2011.


Mobile phone products

62%38%


21% of dailies with a circulation of 25,000 or lesshad a mobile phone appin 2011.


Mobile phone products

21%

79%

Phone app plans

59% of daily newspapers that didn’t offer a mobile phone app in 2011 are planning to offer one sometime this year.

45% of those newspapers plan to charge



7% of weeklies offeredphone appsin 2011

28% plan to offer one this year

37% of those planto charge


Phone apps: Weeklies

7%

93%

Four out of 10 larger dailies offered a tablet product in 2011

39% of dailies with a circulation of 25,000 or more had a tablet product.


Tablet apps/sites

61%39%

Tablet apps/sites

48% of daily newspapers that didn’t offer a tablet product in 2011 are planning to offer one sometime this year.

35% of those newspapers plan to charge


One in 10 smaller dailies offered tablet products in 2011

9% of dailies with a circulation less than 25,000had a tablet product in 2011.


Tablet apps/sites

91%9%

Today: Portion of total revenue from print


Print/digital revenue

In 3 years: Portion of revenue from print



Today: Portion of revenue from digital



In 3 years: Portion of revenue from digital



Smaller papers adapting more quickly

46% of dailies with a circulation less than 25,000are chargingfor some online content.


Paid content models

54%46%

Smaller papers adapting more quickly

24% of dailies with a circulation morethan 25,000are chargingfor some online content.


Paid content models

76%24%


Plans to charge

We plan to charge in the next 12 months

We may begin charging at some point

We have no plans to charge

0 10 20 30 40 50 60

Please visit

www.RJIonline.orgRoger Fidler

Program Director for Digital PublishingReynolds Journalism Institute

[email protected]


Mike JennerProfessor and Houston Harte Chair

Missouri School of Journalism

[email protected]

Ken Fleming, Ph.D.Associate Director of ResearchReynolds Journalism Institute

[email protected]

2012 rji-dpa mobile media news consumption national survey

Documents

owners of mobile media

media tablet31

mobile media device30

social media websites

large media tablet87

small media tablet69

news organization apps

news aggregator apps