2014 marketing statistics round up
DESCRIPTION
Some of the most important statistics of 2014- and the story they tell. Compiled by Day One Agency for the Day One Perspective blogTRANSCRIPT
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2014 MARKETINGSTATISTICS
ROUNDUP& The Story
They Tell
Compiled by Day One Agency for:
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Use images...
ARTICLES WITH IMAGES GET 94% MORE VIEWS THAN THOSE WITHOUT.
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USING VIDEOS ON LANDING PAGES CAN INCREASE CONVERSIONS BY 86%.
...and use video...
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...but don’t rely on images in email.
UP TO 60% OF ALL RECIPIENTS REGULARLY TURN OFF IMAGES.
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SPORTS CONTENT SHARING IS FAR ABOVE AVERAGE ON TWITTER (+93%), AND JUST AS FAR BELOW AVERAGE ON PINTEREST (-86%).
*Social media isn’t a strategy- it’s a channel.Strategy is using it correctly, for the right purposes.
Use all platforms strategically...*
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...because with a proper strategy, social media can help generate interest- even within other channels...
EMAILS WITH SOCIAL SHARING BUTTONS INCREASE CLICK THROUGH RATES BY 158%.
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...which is important, as standing out from the noise of digital advertising will only get more difficult.
INTERNET ADVERTISING WILL RISE TO 25% OF THE ENTIRE AD SPEND BY 2015
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We consume more than ever– but our capacity for retention remains the same...
91% OF PEOPLE ADMIT THEIR PHONE IS WITHIN ARM’S REACH, 24/7.
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...and our attention span is only getting worse.
THE AVERAGE ATTENTION SPAN IS 8 SECONDS
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OVER 70% OF ONLINE MARKETING FAILS TO TARGET CONSUMERS WITH BEHAVIORAL
DATA.
So to be memorable, understand how people behave, online and off...
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...and most importantly, have an authentic voice.
COMPANIES WITH AN ACTIVE BLOG GENERATE 67% MORE LEADS PER MONTH.
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Day One Perspective is a creative commons for Day One Agency, a digitally-driven marketing and communications company based in NYC. Find out more
at D1A.com
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1. ARTICLES WITH IMAGES GET 94% MORE VIEWS THAN THOSE WITHOUT. http://www.slideshare.net/NewsCred/50-best-stats-presentation
2. USING VIDEOS ON LANDING PAGES CAN INCREASE CONVERSIONS BY 86% http://www.dmnews.com/15-digital-facts-every-marketer-should-know/article/359081/
3. UP TO 60% OF ALL RECIPIENTS REGULARLY TURN OFF IMAGES. http://marketingland.com/5-examples-of-how-to-put-your-email-call-to-action-to-work-48677
4. SPORTS CONTENT SHARING IS FAR ABOVE AVERAGE ON TWITTER (+93%), AND JUST AS FAR BELOW AVERAGE ON PINTEREST (-86%). http://www.marketingcharts.com/wp/online/which-content-categories-are-being-shared-on-which-social-networks-43953/
5. EMAILS WITH SOCIAL SHARING BUTTONS INCREASE CLICK THROUGH RATES BY 158%. http://www.jeffbullas.com/2014/07/23/0-captivating-content-marketing-facts-in-2014/#VIkBttRUZ0IGS4gM.99
6. INTERNET ADVERTISING WILL MAKE UP 25% OF THE ENTIRE AD SPEND BY 2015 https://www.linkedin.com/pulse/article/20140825200950-16899-top-50-mobile-marketing-statists-for-2014
7. THE AVERAGE ATTENTION SPAN IS 8 SECONDS http://www.slideshare.net/DayOneAgency/bdi-key-takeaways
8. OVER 70% OF ONLINE MARKETING FAILS TO TARGET CONSUMERS WITH BEHAVIORAL DATA. http://www.invesp.com/blog/sales-marketing/effectiveness-online-advertising.html
9. COMPANIES WITH AN ACTIVE BLOG GENERATE 67% MORE LEADS PER MONTH. http://searchenginewatch.com/article/2353391/10-Shocking-Facts-About-Content-Marketing-Today
References