2014 - jbjssites.jbjs.org/advertising/jbjs2014specs.pdfiphone® unit size looping animation frames...

2014 SPECS

Integrated Media Opportunities

Subspecialty Targeting Options

Customized Solution Packages

2 JBJS .ORG© Copyright 2013/2014 The Journal of Bone and Joint Surgery, Inc.

2 0 1 4 I N T E G R AT E D M E D IA O P P O RT U N I T I E S

P R I N T G U I D E L I N E S A N D S P E C S

Cover TipTrim Size

Minimum Size:8 - 5/16” x 3-11/16”

Minimum Size: 5” x 4-1/2”

Maximum Size: 6” x 4-1/4”

Stock Minimum .007” thick

Maximum Size:8 - 5/16” x 7”

Maximum Size:8 - 5/16” x 7-1/4”

3/8” to 1/2” perf

Split Files Preferred

8 - 5/16” x 10-7/8”8-9/16” x 11-1/8” w/bleed

7-1/8 x 4-1/28-5/16 x 4-1/2 w/bleed

3-7/16 x 9-1/44-5/32 x 11-1/8 w/bleed

3-7/16 x 4-1/2

16-5/16” x 10-7/8”16-7/8“ x 11-1/8” w/bleed

Full PageTrim Size

SpreadTrim Size

PolybagPrinting

Half Page Quarter Page BRC

PRINT PRODUCTION SPECS

Print Advertising OptionsJBJS offers multiple print opportunities to convey your message to practicing orthopaedic surgeons, including—• Display advertising

• Split-run inserts

• Cover tips

• Custom polybag imprints

• Polybag enclosures to subspecialty subscribers

• Business Reply Cards (BRCs) to generate reader response

• U.S. or international only run-of-book ads

P R I N T O P P O RT U N I T I E S



Print display ads must be submitted as high-res PDF files to exact trim size specified.

• CMYK only; RGB cannot be accepted for print

• All files should be flattened; no transparencies

• ICC and OPI tags should be removed

• Offset crop marks should be .25 so they are outside the bleed area

Accepted ad creation applications:

• InDesign

• QuarkXpress

• If PDF is generated by Illustrator, fonts must be outlined so they are stable.

Submissions to:Ads can be emailed to Nicole Twomey, [email protected] or call +1 (781)433-1251

Ads can also be uploaded to the JBJS ftp site: https://files.jbjs.org/dropbox/advertising

Please note: If ad materials are received with incorrect settings, JBJS reserves the right to adjust accordingly.

Print Inserts & BRCs Ship directly to:Dartmouth Printing Company

69 Lyme Road

Hanover, NH 03755 USA

Attn: Lisa Davis

603.643.2220

Quantities needed:

Full circulation 35,000, North America 30,000, US 29,000

Include packing slip, number of inserts, publication name, and issue date.

Cancellation Policy:

Print ad cancellations for JBJS semi-monthly issues are due by the 8th for first monthly issue

and by the 15th for second monthly issue. All cancellations must be in writing. JBJS reserves

the right to invoice up to 20% of the total cost of the insertion for cancellations that are not

received by these deadlines.

P R I N T G U I D E L I N E S & S P E C S



O N L I N E G U I D E L I N E S & S P E C S

Acceptable Format• GIF• JPG• SWF (accompanied by alternate GIF or JPG) - see more detailed instructions below

• Third Party Tags

Flash and expandable submission guidelines available upon request.Note: Online ads do not appear on mobile. Separate creative is required. See mobile specs.

URL• Advertisements that link users to other websites cannot prevent a user from easily returning

to the JBJS Orthopaedic Interactive Network• Advertisements must open in a separate window• Approval by JBJS

Lead Time• Five business days

Online ad sizes and specifications

Creative Types Unit Sizes (WxH) Looping Animation Length Max Weight Flash Version

Banner 468x60 3 Loops 15 Seconds 40KB 8

Leaderboard 728x90 3 Loops 15 Seconds 40KB 8

Leaderboard/ 728x360 3 Loops 15 Seconds 40KB 8Expandable

Skyscraper 120x600 3 Loops 15 Seconds 40KB 8

Skyscraper/ 240x600 3 Loops 15 Seconds 40KB 8 Expandable

Wide Skyscraper 160x600 3 Loops 15 Seconds 40KB 8

Wide Skyscraper/ 320x600 3 Loops 15 Seconds 40KB 8 Expandable

Medium 300x250 3 Loops 15 Seconds 40KB 8 Rectangle

Medium 500x250 3 Loops 15 Seconds 40KB 8 Rectangle/Expandable

Interstitial 300x250 or 640x480



O N L I N E G U I D E L I N E S & S P E C S

Submissions to:Bev Ouannass, Advertising Operations Manager, [email protected], +1 (781) 433-1234

Cancellation Policy: JBJS employs IAB’s standard cancellation policies.

iPhone® Unit Size Looping Animation Frames Max Weight

320 x 50 or 640x100* 3x then stop yes 15 or fewer 40KB

iPad® Unit Size Looping Animation Frames Max Weight

728x90 3x then stop yes 15 or fewer 40KB

300x250 3x then stop yes 15 or fewer 40KB

* Doubling the DBI for iPhone 4’s ‘Retina’ screen.

iPhone®/iPad® Specs for Image Quiz

JBJS email alerts (eTocs)• Leaderboard (728 x 90) or

Skyscraper (120 x 600)• GIF• JPG• No looping

• No flash files accepted

Podcast SponsorshipSubmit 30-60 second audio fileFile Format• AIFF• WAV• MPSAdvertisers have the option of calling in and recording

their ads.

Video SponsorshipFile Format• MP4 files preferred;

no flash files• Video length - no limit• Logo overlay – 75 X 85, w/URL

- GIF or PNG - Logo color: white

@25% opacity - Logo color: black

@ 35% opacity

Interstitial Advertising• Ad size: 300 x 250 or 640 x 480• Image file or flash file• URL link must accompany creative• Tracking pixel (optional)

Controlled by JBJS server:• Authenticated user – will see once every 7 days• Unauthenticated user – will see once per day• Modal (gray screen) will appear behind instersitial• Countdown is visible• Ad will render on 2nd page view only• ‘X’ box in upper right hand corner

• If not closed manually, ad will disappear in 10 seconds

Unit Size Looping Animation Max Weight

320 x 50 no no 15KB

Mobile

File formats: GIF, JPG, No flash or third-party accepted



The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the

following principles:

• Advertising and content are separate. Advertisers and sponsors do not have advance

knowledge of our specific editorial content, other than the information contained in the table

of contents. Content is not edited or modified in any way to accommodate advertisers. The

Journal of Bone and Joint Surgery (JBJS) does not knowingly permit advertising for a specific

product in physical proximity to a specific article mentioning that product. Our editorial deci-

sions are made without influence by advertisers or sponsors. JBJS advertising sales represen-

tatives have no involvement with specific editorial content, other than knowledge of the table

of contents, before it is published.

• JBJS is not liable for any failure to publish any accepted advertisement. However, JBJS will

use reasonable efforts to place the affected advertisement at the next mutually agreed-upon

opportunity.

• JBJS may refuse or cancel any advertisement at any time.

• All advertisements are reviewed and approved by JBJS.

• JBJS does not endorse commercial products or services or any company, product, or service

appearing in its paid advertising.

• Advertising must be factual and in good taste.

• Advertisements for alcoholic beverages, firearms, and tobacco products will not be accepted.

• Advertised products must be compliant with the regulations for all countries in which the

advertisement will be seen. Advertisements for products that are subject to U.S. Food and

Drug Administration oversight must comply with FDA regulations regarding advertising and

promotion.

• JBJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally

liable for nonpayment.

• The Journal of Bone and Joint Surgery does not permit the use of its name, any representa-

tion of its name, or logo in advertising materials except when used as a citation for content

protected under copyright law.

Policies specific to online and email advertising:

• When users click on an advertising banner or advertising link, they may be taken to a site

different from the Journal’s and they may be asked for personal information at that site. JBJS

does not control those sites and cannot vouch for the privacy or use of data on those sites.

• Third-party ad servers are allowed to measure clicks only.

• JBJS does not release personally identifiable data on users of our website to advertisers. Ad-

vertisers on the Journal’s website may receive aggregated data about the responses to their

advertisements.

(continued)

A DV E RT I S I N G P O L I C I E S



(continued)

• Advertisers and sponsors do not influence the results of searches a user conducts on the

JBJS website.

• Updates to our Internet advertising policy will be posted to the Advertising section of JBJS.org.

Advertorial and Disease-Awareness Advertisement Policies

• As with all advertising, advertorials and disease-awareness advertisements are subject

to approval.

• All advertorials and disease-awareness advertisements must be easily distinguishable from

editorial content.

Single-page:

• Company name and logo must be included at the top of the advertisement.

• The word “ADVERTISEMENT” must be included at the top of the page in all

caps, using a minimum font size of 14 points.

Two-page spreads:

• The word “ADVERTISEMENT” must appear at the top of both pages, using a

minimum font size of 14 points.

• One of the two pages must include the company name and logo at the top.

Recruitment advertising: All advertisements for employment must be nondiscriminatory and comply with all applicable

laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion,

marital status or physical handicap will not be accepted. Advertisements may not include dollar

values in reference to compensation.

Sponsorships Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising

Policy will appear with all sponsorships on the website. Acknowledgment of support does not

imply endorsement of any product(s). The final wording and position of the acknowledgments

will be determined by JBJS.

Readers are encouraged to comment on our Advertising policies. Please submit your comments

to: [email protected]

A DV E RT I S I N G P O L I C I E S



JBJS Inc., Team & OfficesAdvertising Office 20 Pickering Street

Needham, MA 02492

USA +1 781.449.9780

Fax: +1 781.449.3485

Amber Howard Advertising Director

+1 781.433.1233

[email protected]

Bev Ouannass Advertising Operations Manager

+1 781.433.1234

[email protected]

Nicole TwomeyAdvertising Production Assistant

+1 781.433.1251

[email protected]

Classified/Recruitment Advertising www.jbjsjobs.org

East/West Coast TerritoryTim ReimerNational Account Representative

+1 781.433.1229

Mobile: +1 617.512.8399

[email protected]

Terry PaolinoInstitution & Recruitment

Advertising Sales Manager

+1 781.433.1239

[email protected]

Pharmaceutical Advertising Representative James T. Brady, Inc.

+1 516.742.7960

Fax: 516.742.7908

[email protected]

Midwest Advertising Representatives

Jeffrey Dembski Tel: +1 847.498.4520 x3005

Mobile: +1 847.910.8084

Fax: +1 847.498.5911

[email protected]

Steve LoerchTel: +1 847.498.4520 x3006

Mobile: +1 847.778.0748

Fax: +1 847.498.5911

[email protected]

Jon ZitaTel: 1 847.498.4520 x3010

Mobile: +1 630.319.1407

Fax: +1 847.498.5911

[email protected]

European Advertising Representative

Oliver WebbOliver Webb Media

35 Birchwood Road, West Byfleet

Surrey KT14 6dw, UNITED KINGDOM

E-mail [email protected]

Call +44 01932 342552

Fax +44 07966 530938

If you have any questions, please contact

Bev Ouannass, Advertising Operations Manager

at +1 781.433.1234 or [email protected].

C O N TA C T

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