2014 idg enterprise/igs mobility survey

2014 IDG Enterprise/IGS

Mobility Survey

Conducted across the IDG Enterprise brands:

CIO, Computerworld, CSO, InfoWorld,

ITworld and Network World

Purpose and Methodology

1

Source: IDG Enterprise/IGS Mobility Survey, 2014

The survey was designed to explore how mobile

devices are used for business purposes, factors used

to evaluate mobile technologies, how organizations

are investing in mobile technology–now and in the

future–as well as the important challenges or barriers

to implementing mobile solutions.

Survey GoalSURVEY SAMPLE

TOTAL

RESPONDENTS 528MARGIN OF ERROR +/-4.3%

AUDIENCE BASE CIO, Computerworld, CSO,

InfoWorld, ITworld, and

Network World audiences

across sites.

Smartphones Dominate as Device for Business Use

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Q. Do you own/use a smartphone? Q. Do you use your smartphone for business use?

Q. Do you own/use a tablet device? Q. Do you use your tablet device for business use?

BASE: Own/use a smartphone or tablet


Mobile Devices Personally Owned

But Governance Exists

3

Q. Is this a personally/privately purchased/owned smartphone? (i.e. not owned or purchased by your company) Q. Is this

personally/privately purchased/owned tablet device? (i.e. not owned by your company) Q. Does your organization have a mobile

specific policy? BASE: Own/use a smartphone or tablet for business use


16%

Mobile Devices Replacing Traditional Touch Points

4

Q. Has your smartphone or tablet device replaced any of the following?

BASE: Own/use a smartphone or tablet for business use


74%

61%

24%19% 18%

75% 76%

35%

25%29%

PrintedNewspaper

PrintedMagazine

LaptopComputer

DesktopComputer

Television

SMARTPHONES TABLET

Responsive Design Critical as Buyers Use

Mobile Devices for Research

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Q. Do you research products or services for your business using your smartphone? Q. Do you research products or services for your business using

your tablet device? Q. When researching products or services for your business, which of the following activities do you perform using your

smartphone? Q. When researching products or services for your business, which of the following activities do you perform using your tablet device?

BASE: Own/use a smartphone or tablet for business use


PRODUCT OR SERVICE

RESEARCH METHODS SMARTPHONE TABLET

Visit vendor sites for

product information81% 84%

Compare prices

and products81% 87%

Read feature articles

about trends & strategies59% 72%

Watch videos 55% 66%

Browse and participate in

forums & social networks50% 62%

Read case studies 42% 65%

Read whitepapers 36% 64%

Read analyst reports 36% 59%

Watch webcasts/webinars 36% 63%

Other 2% 4%

1

2

3

1

3

2

Traditional Channels Primary Vehicle

for Tech Purchases

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Q. Have you ever researched products or services for your business using your smartphone and then purchased from a retail outlet?

Q. Have you ever researched products or services for your business using your tablet device and then purchased from a retail outlet?

Q. Have you ever researched products or services for your business using your smartphone and then purchased via the internet using

a laptop or desktop computer? Q. Have you ever researched products or services for your business using your tablet device and then

purchased via the internet using a laptop or desktop computer? BASE: Own/use a smartphone or tablet for business use to research products or

services


44%

35% 35%

24%

34%

50%

38%

23%

31% 31%

Security concerns(e.g. untrustworthysite/app/network)

Privacy concerns(e.g. personal details

shared with third party)

Website not mobileenabled (e.g. difficult

to navigate)

Complicatedpayment process

Other

Security Biggest Hindrance to Purchases via

Mobile Devices

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Q. What are the main reasons for you not purchasing a product or service using your smartphone?

Q. What are the main reasons for your not purchasing a product or service using your tablet device?

BASE: Own/use a smartphone or tablet and do not use it to purchase products or services


SMARTPHONES TABLET

Tablets Rule for Video Viewing

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Q. Do you watch videos on your smartphone? Q. What type of videos do you watch using your smartphone? Q. Do you watch videos on your tablet

device? Q. What type of videos do you watch using your tablet device? BASE: Own/use a smartphone or tablet device and watch videos on it


94%

54%51%

44%

32%27%

7%

89%

72% 72%67%

46%

55%

6%

You Tube Movies/TV Shows

How-totraining videos

Videos/Webcasts/Webinars relating

to your job

Promotionalvideos

Independentproduct reviews

Other

SMARTPHONES TABLET

9

For more information on this study, please contact Sue

Yanovitch, VP of Marketing at [email protected]

mailto:[email protected]?subject=Request for more information on IDG Enterprise/IGS Mobility Research