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2014-2015 CUNA / Virginia Credit Union League Social Responsibility Award Packet Submission Deadline to the Virginia Credit Union League: July 28, 2014 What are the awards? These awards are CUNA programs that are conducted through the state Leagues. The entries highlight the good that credit unions do and are useful to show your members and communities that the “People Helping People” motto is not a phrase, but a genuine call to action in your day-to-day business. Both CUNA and the Leagues use the submitted entries to prepare, publish, and provide proof to media inquiries and our governmental officials. Your award entry (whether it’s a winner or not), helps us demonstrate the Credit Union Difference to those who assume all financial institutions are alike. There are four award entry categories. Two are for financial education outreach (youth and adults); one is for community outreach (social responsibility); and one is for credit unions who adhere to credit union philosophy. All four award categories are divided into asset sizes, so your entry will be judged in your peer group. (However, the asset sizes are NOT the same for all award categories – so be careful not to disqualify your entry by cutting and pasting asset categories from one entry form to another.) Your entry will first be judged on a state-level within your own peer group by award category. Should you win top honors within Virginia, your League will be excited to contact you and let you know that they are forwarding it on to the National Competition. (We will also request a $50 award processing fee at that time.) Should you place in the National Competition, your credit union will be honored at a special awards reception at the Governmental 2014 VACUL Social Responsibility Awards Entry Packet Page 1

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2014-2015 CUNA / Virginia Credit Union League Social Responsibility Award Packet

Submission Deadline to the Virginia Credit Union League: July 28, 2014

What are the awards?

These awards are CUNA programs that are conducted through the state Leagues. The entries highlight the good that credit unions do and are useful to show your members and communities that the “People Helping People” motto is not a phrase, but a genuine call to action in your day-to-day business.

Both CUNA and the Leagues use the submitted entries to prepare, publish, and provide proof to media inquiries and our governmental officials. Your award entry (whether it’s a winner or not), helps us demonstrate the Credit Union Difference to those who assume all financial institutions are alike.

There are four award entry categories. Two are for financial education outreach (youth and adults); one is for community outreach (social responsibility); and one is for credit unions who adhere to credit union philosophy. All four award categories are divided into asset sizes, so your entry will be judged in your peer group. (However, the asset sizes are NOT the same for all award categories – so be careful not to disqualify your entry by cutting and pasting asset categories from one entry form to another.)

Your entry will first be judged on a state-level within your own peer group by award category. Should you win top honors within Virginia, your League will be excited to contact you and let you know that they are forwarding it on to the National Competition. (We will also request a $50 award processing fee at that time.) Should you place in the National Competition, your credit union will be honored at a special awards reception at the Governmental Affairs Conference in 2015. This packet gives you entry forms, checklists, instructions, and more for applying for each of the award categories.

Requirements and Format

All entries must be in a three-ring binder or a spiral bound notebook (with tabbed sections), delivered to the Virginia Credit Union League (1207 Fenwick Dr., Lynchburg, VA 24502) no later than July 28, 2014. Each notebook MUST contain:

A properly completed Entry Form for 2014 (The entry form will dictate the set-up of the remainder of the notebook, and the Desjardins format is different from the Louise Herring and Dora Maxwell formats.)

A carefully-reviewed and completed checklist

2014 VACUL Social Responsibility Awards Entry Packet Page 1

Current and/or prior year Financials (Herring entries ONLY) A CD containing an electronic version of your entry form and JPG files of all photos you

have used in your entry. (Required by your League for public relations use.) This will NOT be used in the judging process.

This document only includes the actual Entry Forms and Checklists required for preparing your submissions. If you would like to see FAQs, biographical background information on the credit union greats who inspired these awards, sample press releases, logo files, and prior winners, please go to: www.cuna.org/awards.

2014 VACUL Social Responsibility Awards Entry Packet Page 2

Awards Categories

Summary of Awards Categories

Financial Education Awards

Desjardins Youth Financial Education Award: Recognizes efforts to teach personal finance concepts and skills to members and nonmembers under age 18. Examples could be:

Classroom presentation or series Credit prerequisite course NEFE HSFPP instruction for underserved group Online personal finance curriculum Live group budgeting simulation Special savers or borrowers club Peer-to-peer financial counseling

Desjardins Adult Financial Education Award: Recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older. Examples could be:

Group seminar or webinar Online Q&A with expert Instruction of underserved group Presentation series to SEG group Instruction at personal finance event One-on-one financial counseling or credit report review Regular personal finance segment in local media

Community Outreach Award

Dora Maxwell Social Responsibility Community Outreach Award: Recognizes model credit union efforts to strengthen local institutions and materially improve the lives of nonmembers through community outreach programs (other than personal finance education). Examples can include:

Charity fund raising Support for public event Donation to social service program VITA or EITC assistance Lobbying or advocacy on behalf of K-12 financial education Support for teacher training

2014 VACUL Social Responsibility Awards Entry Packet Page 3

Awards Categories

Credit Union Philosophy Award

Louise Herring Philosophy in Action / Member Service Award: Recognizes credit union efforts to materially improve members’ lives through programs (other than personal finance education). Examples can include:

Special loan modification program Wealth-building or debt-reduction incentive program Outreach to underserved population Student-run in-school or campus branch Credit union difference campaign Predatory lending alternative Support for member ESL instruction

2014 VACUL Social Responsibility Awards Entry Packet Page 4

Desjardins Youth Financial Education Entry Section

2014 Desjardins YOUTH Financial Education Award Entry Section

The Desjardins Youth Financial Education Award recognizes model credit union efforts to teach personal finance concepts and skills to members and nonmembers under age 18.

This section contains:

Evaluation Criteria that will be used to judge your entry. The Entry Form (to be included with your notebook entry.) The Checklist (to be included with your notebook entry.)

Judges’ Evaluation Criteria for the Desjardins Youth Financial Education Award Category[60 core points possible / 40 discretionary points possible]

1. Youth Instruction: Efforts, with evidence of success, in: Teaching young people about personal finance and related topics in or out of the classroom, Assisting young people in developing a savings habit and responsible money management skills

through programs or events.

(Max. 20 points)

2. Awareness : Efforts, with evidence of success, in:

Informing teachers and school officials, credit union people, elected officials, the press, and the public about the problem of youth financial illiteracy,

Persuading parents and schools to provide personal finance instruction,

(Max. 20 points)

3. Collaboration: Effort, with evidence of success, in:

Work with other organizations to provide youth financial education and financial literacy leadership,

Assist in the training of instructors and volunteers to teach personal finance.

(Max. 20 points)

4. Overall, does the credit union/chapter make a clear, well-organized case for the unique value of its youth or adult financial education efforts? Does the entry follow the format requirements listed on the entry form? (Failing to follow these requirements will harm a state-level winner's prospects in national judging.)

5. What proof did the credit union/chapter provide to substantiate the effectiveness of its efforts?

2014 VACUL Social Responsibility Awards Entry Packet Page 5

Desjardins Youth Financial Education Entry Section

6. Is there evidence that the credit union/chapter made an extraordinary contribution of time, talent or resources? Does its contribution to its community go beyond what is normally expected of a credit union organization by virtue of its member-ownership?

7. How did the credit union/chapter communicate and promote its financial education message? Were its communications efforts creative and effective?

8. Do the activities, projects, and events described in the entry relate to core credit union values of mutual self-help, cooperation, economic empowerment, and volunteerism?

2014 VACUL Social Responsibility Awards Entry Packet Page 6

Desjardins Youth Financial Education Entry Section

Desjardins Youth Financial Education Award2014 Credit Union Entry Form

Credit Union Name

Credit Union President

Contact Person

Title _________________________________ E-mail _________________________

Address ____________________________________________________________

City ________________________________ State _____________ Zip ______________

Phone Number __________________________ Fax Number ___________________________

P.O. Box (if applicable) ____________City ___________________State _____ Zip _________

Category (assets as of 12/31/13)

Less than $50 million in assets Between $50 million and $150 million in assets Between $150 million and $500 million in assets More than $500 million in assets

ENTRY INSTRUCTIONS

Submit the completed Credit Union Checklist, with this Entry Form, and your entry (3) to your league by the league's deadline.

Submit materials in a three-ring binder or spiral bound notebook, with tabs for the major sections—see Entry Format below. (Entries will be returned no later than March 2015.)

Your entry must address each of the three criteria described on page two. (See “How does Desjardins scoring work?” in the credit union/chapter program FAQs.)

2014 VACUL Social Responsibility Awards Entry Packet Page 7

IMPORTANT: For each criterion, limit your submission as follows:

1-page narrative, which judges will scrutinize.

Up to 5 pages of primary evidence, which judges will read.

Optional appendix of secondary exhibits, which judges will skim.

Desjardins Youth Financial Education Entry Section

Present your best case for each of the three criteria, following the submission limits and entry format. Remember that excessive length and poor organization might hinder evaluation and consideration. (Ignore “Secrets of a Winning Credit Union/Chapter Entry” at your peril.)

ENTRY FORMAT

1. Youth Instruction [tab]1-page narrative Up to 5 pages of primary evidence

2. Awareness [tab]1-page narrative Up to 5 pages of primary evidence

3. Collaboration [tab]1-page narrative Up to 5 pages of primary evidence

4. Youth Instruction Exhibits [tab]5. Awareness Exhibits [tab]6. Collaboration Exhibits [tab]

ENTRY CRITERIA

Mandatory Criterion 1

Youth Instruction (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

a) Teach young people about personal finance and related topics in or out of the classroom.

b) Assist young people in developing a savings habit and responsible money management skills through programs or events.

Mandatory Criterion 2

Awareness (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

a) Inform teachers and school officials, credit union people, elected officials, the press, and the public about the problem of youth financial illiteracy,.

b) Persuade parents and schools to provide personal finance instruction.

Mandatory Criterion 3

Collaboration (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

2014 VACUL Social Responsibility Awards Entry Packet Page 8

Desjardins Youth Financial Education Entry Section

a) Work with other organizations to provide youth financial education and financial literacy leadership.

b) Assist in the training of teachers and/or classroom volunteers to teach personal finance to youth.

Include this completed form in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

Incorrect information on your entry form or entries received passed the deadline will be returned without judging.

2014 VACUL Social Responsibility Awards Entry Packet Page 9

Desjardins Youth Financial Education Entry Section

Desjardins Youth Financial Education Award2014 CREDIT UNION Checklist

The following checklist will ensure that Desjardins youth financial education entries are complete. Please include the completed checklist with your entry form.

Does your Entry Form state that it is intended for the credit union division of the Desjardins Award program?

Is your Entry Form the proper one for your youth entry?

Does your Entry Form include your contact person's name and e-mail address, and your credit union's president’s name, credit union name, address, and phone number?

Does your Entry Form state your credit union's asset size as of 12/31/13?

Are all your entry materials in either a three-ring binder or a spiral-bound notebook?

Does your entry follow the required format for organizing your one-page narrative and your best primary and secondary evidence to show the quality anduniqueness of your effort?

Is your entry concise and readable? Will the judges be able to find the strongest, most relevant information for each criterion? Focus on your most important accomplishment in each area. (See “Secrets of a Winning Credit Union-Chapter (Group) Entry.”)

Does your entry show how your youth or adult financial education efforts went beyond what is normally expected of a credit union?

Include this completed checklist in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

2014 VACUL Social Responsibility Awards Entry Packet Page 10

Desjardins Adult Financial Education Entry Section

2014 Desjardins ADULT Financial Education Award Entry Section

CUNA created the Desjardins Adult Financial Education Award in response to the growing awareness of the need for lifelong financial literacy and credit unions' leadership in that area. The Desjardins Adult Financial Education Award recognizes model credit union/chapter efforts to teach personal finance concepts and skills to members and nonmembers age 18 and older.

This section contains:

Evaluation Criteria that will be used to judge your entry. The Entry Form (to be included with your notebook entry.) The Checklist (to be included with your notebook entry.)

Judges’ Evaluation Criteria for the Desjardins Adult Financial Education Award Category [60 core points possible / 40 discretionary points possible]

1. Adult Instruction: Efforts with evidence of success, in:

Teaching adults about personal finance and related topics in or out of a classroom setting,

Assisting adults in developing a savings habit and responsible money management skills through programs or events.

(Max. 20 points)

2. Awareness: Efforts with evidence of success in:

Informing employers, credit union people, elected officials, the press, and the public about the problem of adult financial illiteracy,

Persuading local employers, service organizations, and technical schools to provide personal finance instruction for adults.

(Max. 20 points)

3. Collaboration: Effort, with evidence of success in:

Work with other organizations to provide adult financial education and financial literacy leadership,

Assist in the training of instructors and volunteers to teach personal finance.

(Max. 20 points)

2014 VACUL Social Responsibility Awards Entry Packet Page 11

Desjardins Adult Financial Education Entry Section

4. Overall, does the credit union/chapter make a clear, well-organized case for the unique value of its youth or adult financial education efforts? Does the entry follow the format requirements listed on the entry form? (Failing to follow these requirements will harm a state-level winner's prospects in national judging.)

5. What proof did the credit union/chapter provide to substantiate the effectiveness of its efforts?

6. Is there evidence that the credit union/chapter made an extraordinary contribution of time, talent or resources? Does its contribution to its community go beyond what is normally expected of a credit union organization by virtue of its member-ownership?

7. How did the credit union/chapter communicate and promote its financial education message? Were its communications efforts creative and effective?

8. Do the activities, projects, and events described in the entry relate to core credit union values of mutual self-help, cooperation, economic empowerment, and volunteerism?

2014 VACUL Social Responsibility Awards Entry Packet Page 12

Desjardins Adult Financial Education Entry Section

Desjardins Adult Financial Education Award2014 Credit Union Entry Form

Credit Union Name

Credit Union President

Contact Person

Title ________________________________Email Address ________________________

Address ________________________________________________________________

City _________________________________ State ____________ Zip _____________

Phone Number __________________________ Fax ___________________________

P.O. Box (if applicable) ____________City ___________________State _____ Zip _________

Category (assets as of 12/31/13)

Less than $50 million in assets Between $50 million and $150 million in assets Between $150 million and $500 million in assets More than $500 million in assets

ENTRY INSTRUCTIONS

Submit the completed Credit Union Checklist, with this Entry Form, and your entry to the Virginia Credit Union League (1207 Fenwick Dr., Lynchburg, VA) no later than July 28, 2014.

Submit materials in a three-ring binder or spiral bound notebook, with tabs for the major sections—see Entry Format below. (Entries will be returned no later than March 2015.)

Your entry must address each of the three criteria described on page two. (See “How does Desjardins scoring work?” in the credit union/chapter program FAQs.)

2014 VACUL Social Responsibility Awards Entry Packet Page 13

IMPORTANT: For each criterion, limit your submission as follows:

1-page narrative, which judges will scrutinize.

Up to 5 pages of primary evidence, which judges will read.

Optional appendix of secondary exhibits, which judges will skim.

Desjardins Adult Financial Education Entry Section

Present your best case for each of the three criteria, following the submission limits and entry format. Remember that excessive length and poor organization might hinder evaluation and consideration. (Ignore “Secrets of a Winning Credit Union Entry” at your peril.)

ENTRY FORMAT

1. Adult Instruction [tab]1-page narrative Up to 5 pages of primary evidence

2. Awareness [tab]1-page narrative Up to 5 pages of primary evidence

3. Collaboration [tab]1-page narrative Up to 5 pages of primary evidence

4. Adult Instruction Exhibits [tab]5. Awareness Exhibits [tab]6. Collaboration Exhibits [tab]

ENTRY CRITERIA

Mandatory Criterion 1

Adult Instruction (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

a) Teach adults about personal finance and related topics in or out of a classroom setting.

b) Assist adults in developing a savings habit and responsible money management skills through programs or events.

Mandatory Criterion 2

Awareness (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

a) Inform employers, credit union people, elected officials, the press, and the public about the problem of adult financial illiteracy.

b) Persuade local employers, service organizations, and technical schools to provide personal finance instruction for adults,

Mandatory Criterion 3

Collaboration (20 points max.) Describe your credit union's best effort, with evidence of success, in any of the following areas:

2014 VACUL Social Responsibility Awards Entry Packet Page 14

Desjardins Adult Financial Education Entry Section

a) Work with other organizations to provide adult financial education and financial literacy leadership.

b) Assist in the training of instructors and volunteers to teach personal finance.

Include this completed form in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

Incorrect information on your entry form or entries received passed the deadline will be returned without judging.

2014 VACUL Social Responsibility Awards Entry Packet Page 15

Desjardins Adult Financial Education Entry Section

Desjardins Adult Financial Education Award2014 CREDIT UNION Checklist

The following checklist will ensure that Desjardins adult financial education entries are complete. Please include the completed checklist with your entry form.

Does your Entry Form state that it is intended for the credit union division of the Desjardins Award program?

Is your Entry Form the proper one for your adult entry?

Does your Entry Form include your contact person's name and e-mail address, and your credit union's president’s name, credit union name, address, and phone number?

Does your Entry Form state your credit union's asset size as of 12/31/13?

Are all your entry materials in either a three-ring binder or a spiral-bound notebook?

Does your entry follow the required format for organizing your one-page narratives and your best primary and secondary evidence to show the quality anduniqueness of your effort?

Is your entry concise and readable? Will the judges be able to find the strongest, most relevant information for each criterion? Focus on your most important accomplishment in each area. (See “Secrets of a Winning Credit Union-Chapter (Group) Entry.”)

Does your entry show how your youth or adult financial education efforts went beyond what is normally expected of a credit union?

Include this completed checklist in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

2014 VACUL Social Responsibility Awards Entry Packet Page 16

Dora Maxwell Social Responsibility /Community Service Award Entry Section

2014 Dora Maxwell Social Responsibility / Community Involvement Award Section

The Dora Maxwell Social Responsibility Community Service Award recognizes a credit union or chapter/multiple credit union group for its social responsibility work and charitable projects that support its community. This award is not for projects that are directed at and/or benefit a credit union’s membership but rather focus on work in the community. This section contains:

Evaluation Criteria that will be used to judge your entry. The Entry Form (to be included with your notebook entry.) The Checklist (to be included with your notebook entry.)

Judges’ Evaluation Criteria for the Dora Maxwell Social Responsibility / Community Involvement Award Category[85 points possible]

1. Are the project goals well thought-out, clearly stated and show social concern for the community? (1 to 10 points)

2. Does the entry demonstrate how the credit union is helping to solve its community problems? (1 to 15 points)

3. Are all appropriate audiences clearly defined? (1 to 10 points)

4. Does the entry show a clearly stated strategy for reaching its goal? (1 to 10 points)

5. Are the applicable promotional materials interesting, clear, and appropriate to the audience and goals of the project? (1 to 10 points)

6. Does the entry show uniqueness, extraordinary effort, and devotion of time and organization? (1 to 20 points)

7. Were any measurable or defined results achieved? (1 to 15 points)

8. Does the project relate to core credit union values of mutual self-help, cooperation, economic empowerment, and volunteerism? (1 to 10 points)

2014 VACUL Social Responsibility Awards Entry Packet Page 17

Dora Maxwell Social Responsibility /Community Service Award Entry Section

2014 Entry Form for the Dora Maxwell Social Responsibility Community Service Award

The Dora Maxwell Social Responsibility Community Service Award recognizes a credit union or chapter/multiple credit union group for its social responsibility work and charitable projects that support its community. This award is not for projects that are directed at and/or benefit a credit union’s membership but rather focus on work in the community.

Please include significant promotional materials, descriptions and photos of project/event with your entry form.

Submit materials in a three-ring binder, album, or spiral-bound book. Follow the format of the entry form. Type your responses on the form provided. Electronic media is NOT used for judging – but is required by your League. Your League

requires that you submit this completed entry form as a Word.doc and JPG files of all photos on a CD to be included with your entry which will be used for public relations.

Contact Person

Title __________________________ E-mail address__________________________

Credit Union Name

Street Address P.O. Box

City State Zip

Phone Number _____________________ Fax Number ________________________

Asset size:___ Less than $5 million ___ $5 - $20 million ___ $20 - $50 million___ $50 - $100 million ___ $100 - $200 million ___ $200 - $500 million___ $500 million - $1 billion ____ $1 billion+ ___ Chapter/Multiple Credit Union Group

Credit union’s field of membership: ________________________________________

Number of credit union branches: _________

Number of credit union members: __________

Number of credit union employees: __________

Number of credit union employees responsible for implementing the project: __________

Estimated volunteer hours devoted to project by all involved: __________

2014 VACUL Social Responsibility Awards Entry Packet Page 18

Dora Maxwell Social Responsibility /Community Service Award Entry Section

Answer the following questions (use additional paper if necessary):

a. If your credit union was involved in multiple projects, please list them here. If not, proceed to the next question.

b. Describe the one project that was the most successful and/or the most unique -- the one that best exemplifies the Dora Maxwell Social Responsibility Community Service Award. (The ensuing questions must be answered based on this one project.)

1. What were the goals of your project and how did they show social concern for the community? (Include measurable goals such as dollars budgeted, number of people impacted, etc.)

2. How did the project support the needs of the community?

3. Define the project's target audience(s), including who got involved and who benefited from the project.

2014 VACUL Social Responsibility Awards Entry Packet Page 19

Dora Maxwell Social Responsibility /Community Service Award Entry Section

4. What strategies were used to reach the project's goal?

5. How were the project's promotional materials targeted to the intended audience(s) and how did they communicate the project's goals?

6. How is this project unique? How does it demonstrate extraordinary effort and devotion of time and organization by the credit union?

7. Please describe the measurable or defined results the project achieved.

8. How does the project demonstrate credit union values of mutual self-help, cooperation, economic empowerment and volunteerism?

Include this completed form in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

2014 VACUL Social Responsibility Awards Entry Packet Page 20

Dora Maxwell Social Responsibility /Community Service Award Entry Section

Incorrect information on your entry form or entries received passed the deadline will be returned without judging.

2014 VACUL Social Responsibility Awards Entry Packet Page 21

Dora Maxwell Social Responsibility /Community Service Award Entry Section

Checklist for Dora Maxwell Social Responsibility Community Service Award Entries

The following checklist will ensure that Dora Maxwell Social Responsibility Community Service Award entries are complete. Please include the completed checklist with your entry form.

Does the entry include one completed, typed entry form listing the credit union's name, address, FOM, number of members, number of employees, number of employees responsible for implementing the project, a contact person, and a description of one project (Question b)?

Does the entry form state that it is intended for the Dora Maxwell Award program? Does the project fit within the description listed on the top of the entry form?

Does the entry form reflect your credit union’s current asset size?

Are all materials either in a three-ring binder, album or a spiral-bound book?

Does the entry describe the measurable goals of the program, including budgets, numbers of people involved, etc.?

Does the entry list the groups the program tried to reach and describe outreach strategies?

Does the entry show how activities were promoted and include sample articles, ads, flyers, brochures, descriptions and photos?

Does the entry include a timetable, budget, and results in the project description? (Be sure and include dollars and numbers.)

Is the typed entry form concise and readable? (Remember, more isn't always better!)

Include this completed checklist in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

2014 VACUL Social Responsibility Awards Entry Packet Page 22

Louise Herring Philosophy in Action /Member Service Award Entry Section

Louise Herring Philosophy in Action / Member Service Award Entry Section

The Louise Herring Philosophy-in-Action Member Service Award is given to a credit union for its practical application of credit union philosophy within the credit union. It is awarded for extraordinary, internal programs that are focused on its membership and create services that benefit its members. This award is not for charitable work that is directed outside or extended beyond a credit union’s membership. This section contains:

Evaluation Criteria that will be used to judge your entry. The Entry Form (to be included with your notebook entry.) The Checklist (to be included with your notebook entry.)

Important: Current and previous years’ income statements and balance sheets and/or NCUA Financial Performance Report must be included with your Louise Herring entry materials.

Judges’ Evaluation Criteria for the Louise Herring Philosophy in Action / Member Service Award Category[100 points possible]

1. Are the project goals well thought-out, clearly stated and show social concern for the community? (1 to 10 points)

2. Does the entry demonstrate how the credit union is helping to solve its community problems? (1 to 15 points)

3. Are all appropriate audiences clearly defined? (1 to 10 points)

4. Does the entry show a clearly stated strategy for reaching its goal? (1 to 10 points)

5. Are the applicable promotional materials interesting, clear, and appropriate to the audience and goals of the project? (1 to 10 points)

6. Does the entry show uniqueness, extraordinary effort, and devotion of time and organization? (1 to 20 points)

7. Were any measurable or defined results achieved? (1 to 15 points)

8. Does the project relate to core credit union values of mutual self-help, cooperation, economic empowerment, and volunteerism? (1 to 10 points)

2014 VACUL Social Responsibility Awards Entry Packet Page 23

Louise Herring Philosophy in Action /Member Service Award Entry Section

2014 Entry Form for the Louise Herring Philosophy-in-Action Member Service Award

The Louise Herring Philosophy-in-Action Member Service Award is given to a credit union for its practical application of credit union philosophy within the credit union. It is awarded for extraordinary, internal programs that are focused on its membership and create services that benefit its members. This award is not for charitable work that is directed outside or extended beyond a credit union’s membership.

Please include printed promotional materials, descriptions and photos of project/event with your entry form.

Electronic media is NOT used for judging – but is required by your League. Your League requires that you submit this completed entry form as a Word.doc and JPG files of all photos used on a CD to be included with your entry which will be used for public relations.

Current and previous years’ income statements and balance sheets and/or NCUA Financial Performance Report must be included with the entry materials.

Submit materials in a three-ring binder, album, or spiral-bound book Follow the format of the entry form. Type your responses on the form provided.

Contact Person

Title__________________________ E-mail address __________________________

Credit Union Name

Street Address P.O. Box

City State Zip

Phone Number ______________________ Fax Number _______________________

Asset size:

____ Less than $50 million ____ $50 - $250 million ____ $250 million - $1 billion____ $1 billion+ ____ Credit union chapter/multiple credit union group

Credit union’s field of membership: _______________________________________Number of credit union branches: __________Number of credit union members: __________Number of credit union employees: __________

Number of credit union employees responsible for implementing the project: __________

2014 VACUL Social Responsibility Awards Entry Packet Page 24

Louise Herring Philosophy in Action /Member Service Award Entry Section

Answer the following questions (use additional paper if necessary):

a. If your credit union was involved in multiple projects, please list them here. If not, proceed to the next question.

b. Select and describe the one project that was the most successful and/or the most unique -- the one that best exemplifies the Louise Herring Philosophy-in-Action Member Service Award. (The ensuing questions must be answered based on this one project.)

1. How did your project help your members?

2. Describe how your credit union implemented the project (i.e., explain the process).

3. How does the project differ from day-to-day operations (i.e., how is this project unique)? How could it be used throughout the credit union system?

4. Explain how members were educated about the project/process and how it showed true credit union philosophy.

2014 VACUL Social Responsibility Awards Entry Packet Page 25

Louise Herring Philosophy in Action /Member Service Award Entry Section

5. How is this project going to be used to serve the credit union’s members on a consistent basis?

6. How does the project show your credit union's commitment to the credit union principles of democratic structure, service to members, on-going financial education, and social goals?

7. Please describe the measurable or defined results the project achieved.

Include this completed form in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-

2014 VACUL Social Responsibility Awards Entry Packet Page 26

Louise Herring Philosophy in Action /Member Service Award Entry Section

3344, ext 617.

Incorrect information on your entry form or entries received passed the deadline will be returned without judging.

2014 VACUL Social Responsibility Awards Entry Packet Page 27

Louise Herring Philosophy in Action /Member Service Award Entry Section

Checklist for Louise Herring Philosophy-in-Action Member Service Award Entries

The following checklist will ensure that Louise Herring Philosophy-in-Action Member Service Award entries are complete. Please include the completed checklist with your entry form.

Does the entry include one completed entry form listing the credit union's name, address, FOM, number of members, number of employees, number of employees responsible for implementing the project, a contact person, and a description of one project?

Does the entry form state that it is intended for the Louise Herring Philosophy-in-Action Member Service Award program? Does the project fit within the description listed on the top of the entry form?

Does the entry include current and previous years' (2 years total) balance sheets and income statements and/or NCUA’s Financial Performance Report (FPR)?

Does the entry form reflect your credit union’s current asset size?

Does the entry include promotional materials, descriptions and photos of the project and/or event?

Are all materials either in a three-ring binder, album, or a spiral-bound book?

Does the entry describe the program's goals and the actual results, including budgets, numbers of people involved, etc.?

Is the entry form concise and readable? (Remember, more isn't always better!)

Does the entry explain how the program demonstrates credit union philosophy in actual operations?

Does the entry show how the program went beyond what is normally expected of a credit union?

Does the entry demonstrate how members were educated about credit union philosophy?

Include this completed checklist in the binder with your entry and return to the Virginia Credit Union League (1207 Fenwick Dr, Lynchburg, VA 24015) no later than Monday, July 28, 2014. If you have any questions regarding your application, please contact Dawn Lindley, 800-768-3344, ext 617.

2014 VACUL Social Responsibility Awards Entry Packet Page 28