2013 new rules of publishing
DESCRIPTION
Get tips and tricks and best practices for how you can write, publish and market your book. Hosted by Laura Lowell, founder of the Amazon best selling 42Rules book series.TRANSCRIPT
PUBLISH YOUR BOOK IN 2013: �
THE NEW RULES OF PUBLISHING MAKE IT EASY!�
Laura Lowell President, Impact Marketing Group
Founder, Executive Editor, 42Rules™ www.lauralowell.com
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What You Need To Know
The rules have changed....but the process hasn’t. You have more power than you think. Writing your book is actually the easy part. Publishers don’t sell books...authors do.
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The Process
Write Publish Market
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“Writing” Your Book
• Find a partner(s) • Crowd source • Record and transcribe • Get a ghostwriter • Blog to book • Ask a question • Interviews • Existing materials
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Some examples
Partners
Crowd Source
Contributed
Interviews
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You CAN tell a book by its TITLE
Define your topic: Describe your topic in 3-5 words. Know the space: Evaluate keywords and competition
Google Keyword tool Quantcast, Compete
Be creative: “POP” by Sam Horn Remember the Sub-Title: Explain what’s in it for the reader
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5 Steps to Writing a Book...really fast!
1. Do your research – and then stop (until after your peer review) 2. Create an outline – and know it will change (and change, and change) 3. Write – don’t edit (that’s what editors are for) 4. Ask for Peer Reviews – and use their input (better to know now) 5. Revise and Finalize - everyone will have on opinion (only yours counts)
Remember...it’s better to be done than perfect. There’s no such thing anyway
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The New Publishing Landscape
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The Publishing Landscape
Traditional
Independent
Do-It-Yourself
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Your Publishing Options
Traditional Independent Self Access Agent Direct n/a
Expertise Print & Disti POD, E-books, Disti n/a
Lead Time 18-24 months 3-6 months 6-12 months
Copyrights Negotiated Yours Yours
Royalties <15% (-agent fees) ~ 25% 100%
Distribution Broad Broad Narrow
Marketing Brand Infrastructure Do It Yourself
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How do you market your book...�before it is even published!
• “How are you?” • Email signature • Online profiles • Bios, introductions • Website • Customer outreach • Content interviews
This is YOUR book
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How do you market your book?
Good Better Best • Amazon.com • Author Central • Online profiles • Email signature • Direct mail to prospects • Book reviews • Social media presence
(fan page, G+, etc.)
• Good +... • Book page on your site • Promote in newsletter • Book giveaways • Register for sample
chapters • Webcasts/podcasts • Reactive PR (HARO)
• Better +... • Amazon Launch • Social media
campaigns (Like, Share, Refer)
• Book signings/tour • Video book trailer • Proactive PR • Email marketing
campaigns
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The Rules Have Changed;�The Process Hasn’t
Write Solo
Collaborate
Crowd Source
Publish Traditional
Independent
Self
Market
Online
Offline
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Common mistakes you can avoid
• Forgetting who you are writing for • If I write it...they will buy it • Assuming you can do it all yourself • Every author is also a marketer • Publishers don’t sell books...authors do
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Remember...
The rules have changed.
The new rules make it easier than ever to publish YOUR book.
Books are the best marketing investment ever...but only if YOU write one.
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Free Evaluation of Your Book Idea
http://42rules.com/my-book
Complete the “6 Questions” Schedule a free 30-minute
Consultation
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Laura Lowell [email protected] www.42rules.com