comic con chicago 2013 self-publishing
DESCRIPTION
Chicago Comic Con 2013 presentation by Michael Zummo and Brittney Brauer on how to bring your book to market through self-publishing. Zummo's series, D'mok Revival, was used as a case study.TRANSCRIPT
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SELF PUBLISHINGBringing your dreams to market
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About Us
Michael ZummoD’mok Revival Series
Author
Brittany Brauer
Principal of B.Brauer Author
Services
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Our Goal
Explain the path of self-publishing Talk about what to do Talk about what to watch out for Where to put your money D’mok Revival: Awakening as case study
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The Changing Landscape
There once were great titans of publishing…
Then came the Internet Then came eReaders Then came the mobile device revolution Then Amazon thought it was a good
idea…
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Self-publishing Path
Writing your manuscript Finding an editor Determining your distribution format Creating your final product Distribution and marketing Connection with your fans
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D’mok Revival’s Early Path
Traditional route Publishers Literary Agencies Self-publishing
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Where To Spend
It’s all about the right words (editing) Everyone judges a book by it’s cover (it’s
how our brain works) Production quality
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Editors
What do they do Different types of editors?! How to find a good one How do they charge? What can you expect when working with
one
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D’mok Revival’s Editing
Early content review and formatting of original manuscript in 2005
Detailed story editing of book one in 2012
Technical editing before publishing in 2013
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Graphic Design
Branding Interior Exterior Marketing materials How to find and evaluate one What you should have in the end
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D’mok Examples
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Book Production
Physical formats Dimensions and details Selecting a printer Digital vs offset printing Proofs Turn around time When there’s problems…
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D’mok Revivals Production
Soft cover, perfect binding 7 x 4.2 x 1.1 inches 507 pages Mira Publishing Offset printing 60# text paper <?> cover stock
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eBook production
Selecting your device Identifying appropriate format (epub,
mobi) Get the right program Create your files Amazon (KDP)
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D’mok Revival’s eBook
Converted from MS Word document HelpNDoc Professional Edition Mobi format Amazon KDP
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Distribution
ISBNs, UPCs, and EANS (oh my) eBook vs physical book Continuum of work vs profit Royalties and distribution costs Shipping and handling Engaging traditional brick and mortars
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D’mok Revival’s Distribution
Myidentifiers.com 10 pack Physical books and ebooks Amazon for both formats Doing the fulfillment 100% royalties secured minus costs Physical distribution via local book stores
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PR and Marketing
Know your market Messages that matter LAUNCH PARTY! Professional reviews (ARC copies) Contemporary Internet marketing Signings and tours Advertising
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D’mok Revival’s Approach
I’m a hard core geek (gamer and role player)
Series web site with blog, forums Facebook, Google+, Twitter Ads in magazines, reviews Conventions Launch party
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Questions?
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Thank You!
Presentation special$7.00(plus tax)
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All book formats need
Cover design Title page Copyright Table of Contents Chapter headings Inner chapter breaks Font selection Margin specifications
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Optional aspects
Author’s note Prolog Epilog Author Bio
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Printed books need
Back cover Spine design Cover stock decision Paper stock decision (60# text)
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eBooks need
Identify device(s) it will be read on Appropriate file format for the identified
device(s) (epub, mobi)