comic con chicago 2013 self-publishing
DESCRIPTION
Chicago Comic Con 2013 presentation by Michael Zummo and Brittney Brauer on how to bring your book to market through self-publishing. Zummo's series, D'mok Revival, was used as a case study.TRANSCRIPT
SELF PUBLISHINGBringing your dreams to market
About Us
Michael ZummoD’mok Revival Series
Author
Brittany Brauer
Principal of B.Brauer Author
Services
Our Goal
Explain the path of self-publishing Talk about what to do Talk about what to watch out for Where to put your money D’mok Revival: Awakening as case study
The Changing Landscape
There once were great titans of publishing…
Then came the Internet Then came eReaders Then came the mobile device revolution Then Amazon thought it was a good
idea…
Self-publishing Path
Writing your manuscript Finding an editor Determining your distribution format Creating your final product Distribution and marketing Connection with your fans
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D’mok Revival’s Early Path
Traditional route Publishers Literary Agencies Self-publishing
Where To Spend
It’s all about the right words (editing) Everyone judges a book by it’s cover (it’s
how our brain works) Production quality
Editors
What do they do Different types of editors?! How to find a good one How do they charge? What can you expect when working with
one
D’mok Revival’s Editing
Early content review and formatting of original manuscript in 2005
Detailed story editing of book one in 2012
Technical editing before publishing in 2013
Graphic Design
Branding Interior Exterior Marketing materials How to find and evaluate one What you should have in the end
D’mok Examples
Book Production
Physical formats Dimensions and details Selecting a printer Digital vs offset printing Proofs Turn around time When there’s problems…
D’mok Revivals Production
Soft cover, perfect binding 7 x 4.2 x 1.1 inches 507 pages Mira Publishing Offset printing 60# text paper <?> cover stock
eBook production
Selecting your device Identifying appropriate format (epub,
mobi) Get the right program Create your files Amazon (KDP)
D’mok Revival’s eBook
Converted from MS Word document HelpNDoc Professional Edition Mobi format Amazon KDP
Distribution
ISBNs, UPCs, and EANS (oh my) eBook vs physical book Continuum of work vs profit Royalties and distribution costs Shipping and handling Engaging traditional brick and mortars
D’mok Revival’s Distribution
Myidentifiers.com 10 pack Physical books and ebooks Amazon for both formats Doing the fulfillment 100% royalties secured minus costs Physical distribution via local book stores
PR and Marketing
Know your market Messages that matter LAUNCH PARTY! Professional reviews (ARC copies) Contemporary Internet marketing Signings and tours Advertising
D’mok Revival’s Approach
I’m a hard core geek (gamer and role player)
Series web site with blog, forums Facebook, Google+, Twitter Ads in magazines, reviews Conventions Launch party
Questions?
Thank You!
Presentation special$7.00(plus tax)
All book formats need
Cover design Title page Copyright Table of Contents Chapter headings Inner chapter breaks Font selection Margin specifications
Optional aspects
Author’s note Prolog Epilog Author Bio
Printed books need
Back cover Spine design Cover stock decision Paper stock decision (60# text)
eBooks need
Identify device(s) it will be read on Appropriate file format for the identified
device(s) (epub, mobi)