1. ADVERTISING SPECSCONTACTSOracle Publishing Group Media Kit 2013

2. WELCOMECONTENT CREATION ONLINE PROGRAMS ADVERTISING SPECS DEMAND GENERATIONCONTACT CONTACTS The Oracle Publishing Group is pleased to bring you the 2013 Media Kita concise view of the latest go-to-market programs and tools to help you increase pipeline and sales. Largest and most loyal Oracle audience Annually renewed and audited Oracle lists Longest running and most trusted resource of Oracle news and informationAn integrated marketing approach that utilizes a mix of print, digital, mobile and social programs providing you with a fast start to the brand awareness and lead generation that you need. Contact your partner marketing representative to get the best program and most competitive rates for your marketing needs. We welcome your comments and suggestions. Please e-mail: Jennifer.Hamilton@oracle.com 2 3. TABLE OF CONTENTS ORACLE INDEPTHORACLE MAGAZINEPROFIT MAGAZINE JAVA MAGAZINE ADVERTISING SPECSMARKETING SERVICES CONTACTSNEWSLETTERSOracle Magazine Oracle InDepth Newsletters4Audience 15 News and Information for Oracle 5Advertising RatesApplications and Technology Solutions6-7Editorial CalendarMarketing OpportunitiesProfit: Technology Powered. Business Driven. 16 Online Programs 8 Audience 17 Demand Generation 9 Adverising Rates 18 Creative Resources10 Editorial CalendarContactsJava Magazine 19 Partner Marketing Representatives11 Audience12 Advertising Rates13 Editorial CalendarMagazine Advertising Specifications 14Advertising Specifications and Materials Submission Information3 4. AUDIENCEORACLE INDEPTHMARKETING ORACLE MAGAZINEPROFITJAVA MAGAZINEADVERTISING SPECS CONTACTS NEWSLETTERS OPPORTUNITIES Oracle Magazine is the largest IT publication with a combined print andFrequency: Bimonthly (six issues per year) digital circulation of 550,000 worldwide. Advertising in Oracle MagazineAudience: IT management, DBAs, and Developers gives you the ability to build brand awareness and generate leads to your audience of global IT management, programmers, developers, and DBAs.Reach the Right Audience** 79% have IS/IT management/staff Digital Edition Oracle Magazine offers digital subscriptions and an opportunity for Average company size of readers is 13,144 advertisers to connect with readers like never before through direct links Readers are: from ads and other digital-specific ad programs including inserts, video, 92% male audio, and surveys. Median age: 39.3 years View Here 94% graduated college or better 82% evaluate, specify, recommend, or authorize the purchase of products and Distribution* services for their company Global: 550,000 (print 397,992; digital 152,008) Readers anticipate their organization will spend an average of US$313,000100% of Oracle MagazineU.S. 42% on computer hardware, software, peripherals, and services for your locationsubscribers are currentlyCanada 3% over the next 12 monthsemployed by companiesLatin America 10% An average of two other people read the respondents copy of Oracle Americas Total 55%listed on the 2010 Fortune Magazine, generating three Readers per Copy (RPC), which means your ad APAC 23%100 ranking. reaches 1,548,000 readers EMEA 22% 53% make purchasing decisions based on third-party ads Event Distribution: Oracle OpenWorld, Collaborate, in the magazine Oracle Executive CIO Summits, User Group Events, Subscribers IT spending on Oracle products is six times Oracle Tech Days, Oracle Architecture Days, Field Marketing, and Field Salesgreater than that of nonsubscribers *Publishers own data**From our latest readership survey4 5. ADVERTISING RATESORACLE INDEPTH MARKETINGORACLE MAGAZINE PROFIT JAVA MAGAZINEADVERTISING SPECSCONTACTS NEWSLETTERSOPPORTUNITIESAdvertising Rates: Includes print, digital and mobileRate Base: 550,000Ad Sizes1x3x 6x9x 12xSpread$39,995 $38,400 $36,950$35,860 $34,770Full Page $20,620$19,690$18,940$18,280$17,820 Page$13,320 $12,745 $12,285$11,800$11,490 Page$8,250$7,895 $7,575 $7,350 $7,100Premium Position Charges: Premium position charges apply in addition to the earned page rate.Cover 4 +30% Cover 3+15%Cover 2, page 1 +25%First 20 pages, special position+10% Continued on page 65 6. EDITORIAL CALENDAR ORACLE INDEPTH MARKETINGORACLE MAGAZINE PROFITJAVA MAGAZINEADVERTISING SPECSCONTACTSNEWSLETTERSOPPORTUNITIESOracle Magazine Editorial CalendarIssue FeaturesSpecial Partner SectionBonus DistributionDeadlinesJan/Feb Oracle Excellence Awards Oracle OpenWorld Attendees Ad closeThe Oracle Magazine Editors Choice Awards are now theOracle Developer DaysNovember 9, 2012Technologist of the Year Awards, under the Oracle Excellence Materials dueAwards banner. Learn how the 2012 CIO of the Year, Technologist November 14, 2012of the Year, and select Oracle Excellence Award winners stand out with Oracle products and technologies.Mar/Apr The Cloud Database Cloud Computing Collaborate 13 Ad closeOracle Database has always been the leading enterprise relational Oracle Developer Days January 11, 2013database, and it has continuously evolved to support object Materials duetechnology, internet computing, and more. Learn how the latest January 16, 2013Oracle Database release changes technology and changes the cloud.Open to the PublicMoving to a public cloud environment must do more than relocateyour on-premises IT challenges. Your public cloud must be secureand standards-based to keep your information safe and yourbusiness agile. See how Oracle Cloud delivers a secure, portable,and low-cost public cloud for your business.May/Jun The Enterprise: Social Oracle Developer DaysAd closeThe social enterprise is about connecting employees, partners, Oracle Tech Days March 15, 2013customers, and projects more effectively, efficiently, and productively. Materials dueSee how organizations weave social networking into the fabric of March 20, 2013their enterprise computing platforms with Oracle technologies. Counting on SPARCThe SPARC processor recently turned 25 years old and is gettingfaster and more efficient. From the T3 to the T4 and beyond, read howOracle is delivering better-performing SPARC chips and systems tobetter-performing businesses.Editorial Calendar Subject to Change6 7. EDITORIAL CALENDAR ORACLE INDEPTH MARKETING ORACLE MAGAZINEPROFIT JAVA MAGAZINEADVERTISING SPECSCONTACTSNEWSLETTERSOPPORTUNITIESOracle Magazine Editorial Calendar (Continued)IssueFeaturesSpecial Partner Section Bonus DistributionDeadlinesJul/AugSystems Engineered to Work Together Exastack Partners Oracle Developer Days Ad close The Oracle Exadata Database Machine was the first of many Oracle Oracle Tech DaysMay 10, 2013 engineered systemshardware and software engineered to work Materials due together. Businesses are now using multiple connected Oracle May 15, 2013 engineered systems for online transaction processing, data warehousing, big data, analytics, and more. Read how organizations are combining Oracle engineered systems for a better-engineered enterprise and a better bottom line. Storage: A Growth Story Engineered storage systems combine the best hardware and software to enable your business to handle exponential data growth. Learn how organizations are managing more information and improving system performance and storage reliability with Oracle engineered storage solutions.Sept/Oct Architecture as a Service Oracle OpenWorld - SF Ad close Whether your business technology services are in a public cloud, private Oracle Developer Days July 19, 2013 cloud, or traditional data center, a solid SOA [service-oriented architecture] Materials due foundation delivers the best service integration and performanceand the July 24, 2013 best return on your technology investments. Read how Oracle Fusion Middleware solutionsincluding Oracle SOA Suiteenable the building, deployment, and management of modern, high-performing, and efficient business services. Analytics for Business Getting the best information and performance out of your analytics in the information-explosion era can be challenging. See how organizations are using the latest Oracle Business Intelligence analytics technologies to get the timely information they need to make mission-critical decisions.Nov/DecBig Opportunity UKOUG ConferenceAd close Datasets can grow so large that traditional approaches for working with September 13, 2013 data are no longer practical. So whats the solution? See how Oracle Materials due technologies for working with big data are delivering big value to September 18, 2013businesses. On the Road Tablet computers and smart phones are here, and people expect enterprise computing capabilities on these devices yesterday. Read how organizations are using Oracle mobile technology to drive enterprise computing forward.Editorial Calendar Subject to Change7 8. AUDIENCE ORACLE INDEPTHMARKETINGORACLE MAGAZINEPROFITJAVA MAGAZINEADVERTISING SPECSCONTACTSNEWSLETTERS OPPORTUNITIESProfit: Frequency: Four issues per yearTechnology Powered. Business Driven.Audience: C-level and IT executivesEach issue of Profit provides the tools and business insight for theenterprise class, business leaders and decision makers to determine how Place Your Message into the Hands ofto build a better business using Oracle technology. As IT and BusinessDecision-Makers**grow closer together, we will continue to produce stories that provide new 54% are in IT/IS management/staff, while 43% are corporate management/staffand existing customers with insight on how to innovate in their businesses Average company size of readers is 10,969and make the most of their IT investments. Respondents are:With a combined print and digital circulation of 110,000, you have the 92% maleunique opportunity to influence an exclusive audience of top executives Median age: 39.4 yearsand decision-makers worldwide. 95% graduated college or better 90% are involved in evaluating, specifying, recommending, or authorizing theDigital Editionpurchase of products and services for their company87% of Profit subscribers Profit now offers digital subscriptions and an opportunity for advertisers toconnect with readers like never before through direct links from ads and Readers anticipate their organization will spend an average of US$327,000 onare currently employedcomputer hardware, software, peripherals, and services for their location overother digital-specific ad programs. View Hereby companies listed the next 12 monthson the 2010 Fortune An average of 2.4 other people read the respondents copy of Profit, generatingDistribution*100 ranking.3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readersGlobal: 87,000 (printincludes key C-level events andexecutive airport lounges59,314; digital 27,686) 46% both visited a URL contained in/at the end of an article orU.S. 52% visited an advertisers WebsiteCanada 5%Latin America 8% *Publishers own dataAmericas Total 65%**From our latest readership surveyAPAC 14%EMEA 21%Event Distribution: Oracle OpenWorld, Collaborate,Oracle Executive CIO Summits, Oracle CFO Summits,User Group Events, Oracle Application Days, FieldMarketing, and Field Sales8 9. ADVERTISING RATES ORACLE INDEPTHMARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTSNEWSLETTERS OPPORTUNITIES Advertising Rates: Includes print, digital and mobile Ad Sizes1x 3x 4x8x 12x Spread $19,250$19,890 $19,220 $18,715$18,210 Full Page$10,060$9,645$9,330 $9,070 $8,825 Page$6,750$6,505 $6,310$6,160 $6,015 Page$5.110$4,945 $4,810$4,715 $4,615 Premium Position Charges: Premium position charges apply in addition to the earned page rate. Cover 4 +30%Cover 3+15% Cover 2, page 1 +25%First 20 pages, special position +10%Profit Regular FeaturesInside Oracle: Oracle news and interviews with the people behind the worlds most complete, open, and integrated business software and hardware systems company.Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line.Thought Leadership: Reports on the market trends that influence ITs role in the business.Luminaries: Reader-contributed column about the latest IT trendsdirectly from the people who know.Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business.Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world.Videos, podcasts, and newsletters from Profit Online and the Profit digital edition 9 10. EDITORIAL CALENDARORACLE INDEPTH MARKETING ORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECS CONTACTS NEWSLETTERSOPPORTUNITIES Profit Editorial Calendar Issue Cover Feature Industry Focus Special Partner Section Bonus Deadlines Distribution FebTalent Management Public SectorTaleo PUBLISHED MayAnalytics Financial Services Industry EventsAd close The era of Big Data is here: the onslaught of information April 5, 2013 generated by internal and external business systemsMaterials due continues to increase and shows no signs of abating. April 10, 2013 But what data is the most important to your corporate strategy? What data do you keep, how long do you keep it, and how much do you pay to have it on hand? Knowing the right questions to ask your dataand having the right tools to make the queriesis essential to getting the key business analytics you need to make the right strategic decisions. AugEnterprise CloudHigh Tech Private Cloud Oracle OpenWorldAd close Oracle solutions ARE Cloud solutionsdeploying powerful Attendees June 21, 2013 enterprise technology is now more a matter of customer choiceMaterials due than technological limitations. Anything is possible, whether that Industry Events June 26, 2013 means getting fast access to on-demand applications, building a private Cloud that delivers IT as a service across an organization, or building a hybrid model of on-premises installed IT and Cloud technology. How has this new flexibility changed the way IT strategy is executed and who is in charge? AugJD Edwards ManufacturingJD Edwards Oracle OpenWorldAd close SPECIALFor four years, the JD Edwards community of partners and customers Small- and medium-sizeAttendees June 7, 2013 ISSUEhas opened their doors to Profit to tell their stories of business success. business technology Materials due Once again, Profit devotes a special issue to the past success and future JD Edwards Events June 14, 2013 vision of the JD Edwards product line, as well as a closer look at how Oracle enterprise systems can support the business processes and long-term growth of small- and medium-size businesses. Nov Value Chain InnovationManufacturing, Oracle Validated Intergration (OVI) Oracle OpenWorldAd close Innovation and execution: two terms that describe the operations of a oil and gas Attendees August 30, 2013 modern value chain. But it takes flexible IT to capture good ideas andMaterials due bring them to market. And optimized processes help managers coordinateSeptember 12, 2013 global suppliers, retain optimum inventory levels, and maintain healthy profit margins. A manufacturing renaissance is causing major manufacturers in the United States to revisit established value chain policies and rapidly deploy new technology to build winning products consumers want. This issue of Profit will review the companies and solutions that are driving value chain innovation.Editorial Calendar Subject to Change10 11. AUDIENCEORACLE INDEPTH MARKETINGORACLE MAGAZINE PROFITJAVA MAGAZINEADVERTISING SPECSCONTACTS NEWSLETTERSOPPORTUNITIESJava MagazineTarget Audience Corporate and independent developers, IT managers,Java Magazine is published on a bimonthly basis in digital and mobilearchitects, product managers, and students.formats and is an essential source of knowledge about Java technology,the Java programming language, and Java-based applications for peopleJob Function: Software engineers, developers, application developmentwho rely on them in their professional careers, or who aspire to. It staff and management, software architects, enterprise architects, and executiveincludes:management.Feature articles on Java customers Circulation: Currently 131,000+Java innovations and innovators Distribution: Bonus distribution of more than 1 million members of the JavaJava technical how-tos community through Java Developer Newsletter, JUGs, and outside-Java lists.Java newsproduct and partnerJava columnists Georgraphical: EMEA 48%JUG and JCP news North America 30%Java events APAC 10%Links to online Java communities, downloads, and code repositories LAD 12%Videos and multimedia demos Contact your Partner Marketing Representative to request a Java Magazine Media KitDigital EditionView Here 11 12. ADVERTISING RATESORACLE INDEPTH MARKETINGORACLE MAGAZINEPROFIT JAVA MAGAZINE ADVERTISING SPECSCONTACTS NEWSLETTERSOPPORTUNITIESAdvertising Rates: Includes digital and mobileAd Sizes 1x3x 6x 9x12xFull-page $10,000 $9,700 $9,300 $8,800$7,800-page $6,500 $6,305 $6,045 $5,720$5,070-page $4,000 $3,880 $3,720 $3,520$3,120Product Watch$2,000 $1,940 $1,860 $1,760 $1,560Premium Position Charges: Premium position charges apply in addition to the earned page rate.Inside Front Cover20% 1st 15 pages10%Additional Opportunities Digital or video blow-inCover: $5,000 Inside: $2,500 Leaderboard or Issue Sponsor: $10,000 JavaDeveloper Newsletter sponsor (Monthly distribution = 3.8 million)Premier sponsor: $7,500 Issue sponsor: $5,000 List usage12 13. EDITORIAL CALENDAR ORACLE INDEPTHMARKETING ORACLE MAGAZINEPROFIT JAVA MAGAZINEADVERTISING SPECSCONTACTSNEWSLETTERS OPPORTUNITIESJava Magazine Editorial CalendarIssueFeature DeadlinesJan/Feb Embedded JavaAd close: December 7, 2012Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java Materials due: December 10, 2012in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined.Java in Action: Raspberry Pi FoundationJava Community Process Q&A: Credit SuisseMarch/April The Community IssueAd close: February 8, 2013Community and Java go hand in hand. Well go deeper than usual in our community coverage. Topics include starting a conference,Materials due: February 15, 2013educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR andAdopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more.May/JuneThe Social EnterpriseAd close: April 19, 2013Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an Materials due: April 26, 2013enterprise developer start? Find out whats possible today with Java and social.July/AugPlatform Convergence Ad close: May 31, 2013What you need to know about the convergence of Java SE and Java ME. Materials due: June 7, 2013Sept/OctJava 8 Ad close: August 16, 2013 Java 8 is here. Heres a guide to what you need to know to make the most of it. Materials due: August 23, 2013PLUS: Dukes Choice AwardsNov/Dec Cloud ComputingAd close: October 4, 2013A look at how is cloud computing changing development.Materials due: October 11, 2013PLUS: Best practices in developmentIn every issueJava Nation: Community news, profiles, events, books, and moreEditorial Calendar Subject to Change 13 14. ADVERTISING SPECIFICATIONS ORACLE INDEPTHMARKETINGORACLE MAGAZINE PROFITJAVA MAGAZINE ADVERTISING SPECS CONTACTSNEWSLETTERS OPPORTUNITIESTrim size: 8 x 10 7/8Live Area: 7 x 9 7/8 Material Requirements 1. PressOracle Magazine and Profit Ad Dimensions Oracle Magazine and Profit areAd SizeNonbleed (width x depth) Bleed (width x depth) produced on heat-set web offset.Spread 15 1/4 x 9 7/8 * (387mm x 251mm) 16 1/2 x 11 1/8 (419mm x 283mm) 2. Magazine SpecificationsFull Page7 x 9 7/8 (178mm x 251mm)8 1/4 x 11 1/8 (210mm x 283mm) Trim size is 8 x 10 7/81/2 Page Spread15 1/4 x 4 7/8 (387mm x 124mm) 16 1/2 x 4 7/8 (419mm x 124mm) (203mm x 277mm), perfect bound.1/2 Page (horiz.)7 x 4 7/8 (178mm x 124mm)NA 3. Digital Specifications1/2 Page (vert.) 3 3/8 x 9 3/4 (86mm x 248mm) NA High-resolution PDF X/1a supplied to Oracle1/4 Page 3 3/8 x 4 7/8 (86mm x 124mm) NA Email Materials to:1/8 Page **3 3/8 x 2 5/8 (86mm x 62mm)NA Jennifer Hamilton* includes inside margin and 1/4 (1/8 per page) gutter bleed allowance jennifer.hamilton@oracle.com** 1/8 page ads for Partner Solutions & Recruitment Advertising only All ads in Oracle Magazine, Profit, and Java Magazine are subject to Oracle review. In order to prevent last-minute changes to yourJava Magazine Ad Dimensionsad, we recommend you take the time to reviewFull page (horizontal): 85p4 Wide x 64p0 Highproduct names, branding, and copyrightHalf page 36 picas Wide X 58 picas Highinformation prior to your submissions.1 column 17p4 Wide X 58p0 HighResolution: 300dpiPlease refer to the following resources: oracle.com(Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt,e-mail leslie.steere@oracle.com. Always use the full, trademarked name for Oracle products and services.) oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelinesfor third-party copyright and trademark use.) Pleasecontact Jennifer Hamilton at jennifer.hamilton@oracle.com for additional information. 14 15. ORACLE INDEPTH NEWSLETTERS ORACLE INDEPTH MARKETINGORACLE MAGAZINE PROFIT JAVA MAGAZINE ADVERTISING SPECSCONTACTSNEWSLETTERSOPPORTUNITIES Oracle Newsletter Sponsorships Newsletter Distribution Frequency Oracle produces newsletters for specific Architect Community 248,695 4x IT and industry segments and sends themBusiness Analytics 399,2896x to an exclusive list of opt-in subscribers.CRM 270,616 4x The average open rate is 12 percent, and Database App Developer 1,141,791 12x on average our advertisers get 100 clicksData Integration and MDM 5,915 4xEducation and Research 4,499 4x from each ad. Oracle newsletters haveEnterprise Manager 174,349 4x a combined list of more than 4 millionEnterprise Project Portfolio Mgmt. 99,466 4x subscribers.Executive Strategy 334,408 12x Base rate US$7,500 per issue Financial Management 266,278 4x View HereFinancial Services & Insurance 328,958 4xFusion Middleware 320,683 6x DeadlinesHuman Capital Management 287,569 4x The space reservation deadline is the firstJava Developer 1.1 million 4x day of the month prior to the issue date,Linux 416,893 4x and materials are due one week after the MySQL Newsletter 1.3 million 12x reservation deadline (for example, the Oracle for Midsize Companies 339,349 4x February issue deadline is January 1, andOracle Cloud Solutions 331,053 4x materials are due January 8). Subject to Oracle WebCenter 302,133 4x change. Banner Sizes: 180x120 pixels withPublic Sector 160,538 4x no animated graphics. Please include a URL Retail 204,953 4x to the banner and send materials toSPARC 15,648 4xSecurity Inside Out 65,874 4x jennifer.hamilton@oracle.comValue Chain and Procurement 303,452 4xVirtualization 74,008 6x 15 16. MARKETING OPPORTUNITIESORACLE INDEPTHMARKETINGORACLE MAGAZINE PROFITJAVA MAGAZINE ADVERTISING SPECSCONTACTS NEWSLETTERS OPPORTUNITIESOnline ProgramsOnline advertising provides continuous branding and leadgeneration to our exclusive audience of IT professionals.Oracle Magazine Online oracle.com/magazineProfit Online oracle.com/profitBase banner rate: US$5,000 per month16 17. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETINGORACLE MAGAZINEPROFITJAVA MAGAZINE ADVERTISING SPECSCONTACTSNEWSLETTERSOPPORTUNITIESDemand Generation E-Mail and Direct Mail List UsageDigital AssetsOracle Publishing maintains one of the best customer Reach our digital subscribers by inserting yourCase Studies/Advertorials lists, and partners can rent names. You can segmentdigital brochure, blow in, supplement, video, orOracle Publishing Group offers custom case studyyour list by any of the categories on the subscription other promotional material into the digital issuesprograms, enabling partners to present theircard.of Oracle Magazine, Profit or Java Magazine.marketplace initiatives and thought leadership tohelp launch, or enhance marketing campaigns. PrintedBase rate: US$350 per thousand (plus selects)Digital Insert Specifications:as part of the magazine, the case studies deliverPlease contact your Account Managertremendous visibility and lead generation.Reprints or Jennifer Hamilton at:Reprints of your supplement/advertorial, special jennifer.hamilton@oracle.comView Heresection or advertisement.for all multimedia specifications.Oracle Magazine Base Rate:Outserts/Onserts Event DistributionUS$12,500 per pagePlace your collateral or promotional material in The Oracle OpenWorld issue of Oracle Magazine andProfit Base Rate: Oracle Magazine, Profit or Java Magazine.Profit are distributed free to all registered attendees.US$9,000 per pageDigital base rate: US$5,000The JavaOne issue of Java Magazine is distributedJava Magazine Base Rate: free to all registered attendees.US$7,500 per pagePrinted PolybagA polybag wrapped around Oracle Magazine or Profit Advertise in the Oracle OpenWorld or JavaOne issueAdvertising Content Creationcarries your company message, providing a powerful and maximize your companys attendance.Special Sections/Partner Perspectivesdirect mail option.Specific topic-driven feature sections where partnersare invited to highlight their solutions for specific Base rate US$20,000 (rate includes free outsert)Oracle initiatives.View Here17 18. MARKETING OPPORTUNITIES ORACLE INDEPTH MARKETING ORACLE MAGAZINEPROFITJAVA MAGAZINE ADVERTISING SPECSCONTACTSNEWSLETTERSOPPORTUNITIESADVERTISING SUPPLEMENTMarketing Services:Through our third-party approved vendor, we Harness the PowerWe Are A Creativecan develop creative assets you need for an effective of AnalyticsOracle Validated go-to-market strategy. Following are examples of IntegrationResource For YouDelivering Customer Confidence the types of assets we can help you develop. As an Oracle customer, are you considering a complemen-tary third-party solution as a way to extend or enhance thefunctionality of Oracle Applications? What factors do youaccount for when evaluating third-party solutions? How doyou determine which complementary, value-add solutions are avail-able from Oracle partners? These are a few of the questions that Oracle Validated Integrationaddresses and helps Oracle customers to answer. Available throughOur creative team offers strategic solutions and AdvertisementsOracle PartnerNetwork (OPN), Oracle Validated Integration recog-nizes Oracle partners for the complementary solutions they develop,deliver, and integrate with Oracle Applications. While many Oracle partners provide solutions that are integratedwith one or more Oracle Application or Oracle Fusion Middleware Business analytics is changing the competitive Peloton was created with the sole purpose ofproduct, partners achieving Oracle Validated Integration providelandscape. Companies that are equipped with infor- assisting its clients to seize the Promise of Analytics. Oracle customers with increased confidence that:technical expertise across print, web, mobile, tablet, Advertorial/Customer Case Studymation and analytics have an advantage. They areDriven by our zeal to deliver on this promise, Pelo- The partners integration has been tested and validated asleveraging analytics as the means to understand theirton offers world class business analysis and informa-functionally and technically soundmarkets, to streamline their operations, and to adapttion technology services to help your organization The partner solution is integrated with an Oracle Application orto new realities.build a Culture of Analytics.Oracle Fusion Middleware product in a standardized, reliable way These organizations are agile and adaptable. TheyPeloton will help you to discover how to compete The integration operates and performs as documenteddemand visibility and respond rapidly. They man- on analytics. BannersThese aspects can help customers reduce time and risk whensocial and emerging platforms.age risk and they act. They are dynamic. They Peloton will help you to harness the Promise ofare actively leveraging the knowledge gained fromAnalytics. implementing and integrating third-party solutions alongside Oracleproducts. They can also provide for smoother upgrades and simplerinformation and analytics to transform themselvesmaintenance. Therefore, in addition to factors such as features andinto market leaders of the future.info@pelotongroup.com functionality, license cost, and support availability, Oracle custom-ers can also consider a partners alignment with Oracle via OracleValidated Integration. Digital Blow-insPartners who have successfully completed the program are autho-rized to use the Oracle Validated Integration logo.For a complete and current listing of partners who have achievedOracle Validated Integration please visit oracle.com/partners/goto/We take the same coveted talent and tools that www.pelotongroup.com validate. EBooksfuel our publications and apply them to you. A team SOA Landing Page/Micrositeof writers and designers uniquely qualified to take Social Media Strategytechnical topics, and craft innovative, and compelling Thought Leadership Supplementsmessages for you.ORACLE SOA SUITE In The CUSTOMeRS WORDS Video Interview Application Integration and Service-Oriented Architecture >The results are an emotional connection betweenOracle customers and your brandthe inspirationContact your Accountthey need to act and transact. Representative to request a quoteADVERTISING SUPPLEMENT PrOFIT JD EDWArDSPrOFIT JD EDWArDSADvErTISINg SuPPLEmENTADvErTISINg SuPPLEmENT SPECIAL EDITION SPECIAL EDITIONJD EDWARDSwith Praxairs point-of-sale devices, eliminating the need for additionalelements such as a separate credit-card-reader system. Processing andKPIT | SYSTIME was very responsivePA R T N ER S H O W C A S E Enhancing the Point of Sale reconciliation is done within the ERP systemcreating savings ofapproximately 30 percent of the transaction processing time.to us. They had the same level ofThe universe of Oracles JD EdwardsPraxair achieves cost savings and an improved customer experience with KPIT | SYSTIMEs Decreasing the processing time improved a number of financialenergy, drive, and focus, from thepartners is vast and knowledgeableintegrated point-of-sale solution, built on the JD Edwards EnterpriseOne platform.metrics, including our working capital and our days sales outstanding proof-of-concept phase throughout thefrom independent software vendors thatnumbers, says Franciosa.deployment. They were fast to addresscan develop and go to market with products basedPOne of the most important benefits the point-of-sale applicationon Oracle technology, to system integrators that raxair is a Fortune 250 company that sup- Comprehensive business provides is real-time integration with payment gateways with the JD our needs in the project. and technology expertise andcan develop a horizontal or industry practiceplies atmospheric, process, and specialtyEdwards framework. For instance, if a customer uses a credit cardMarc Franciosa, CIO, Praxair highly experienced personnel for payment, the company needs to validate the card instantly. If thebased on JD Edwards EnterpriseOne functionality. gases; high-performance coatings; and allow KPIT|SYSTIME toapplication wasnt integrated, employees would have to batch theWeve been using the solution for about a year, and weve alreadyWhether youre part of a midsize company seeking deliver innovative businessrelated services and technologies. Operating in 50process, or do it offline. Employees can also automatically place arealized the benefits that we were expecting, says Franciosa.help in implementing JD Edwards applications solutions in the areas of JD recurring transaction for a frequent customer, instead of entering itwithin a specic budget and timeframe, or a largecountries, it supplies oxygen, nitrogen, argon, car- Edwards ERP, customermanually. This improves employee productivity, and enhances theA Driven, Responsive Partnerenterprise looking for an extended capability, therebon dioxide, helium, hydrogen, and other gases.relationship managementcustomer experience. (CRM), business intelligence, KPIT|SYSTIME was able to implement and integrate the point-of-is an Oracle PartnerNetwork member with the skills business integration, The employees performing the transaction can focus on thesale solution on time and within budget. Building the solution in-houseWith retail stores in many of those countries, the ability to transactand expertise to help you get the most out of yourdirectly with a customer at the point of sale is very important forinfrastructure management, customer, not on the technology. It will allow them to drive greater would have been a challenge, says Franciosa. It would have takenJD Edwards environment. Praxair. The companys existing point-of-sale system was a decadeprocess and quality, testing and decision-making ability at the counter, says Franciosa. In addition, Praxair more than two years to build, rather than KPIT|SYSTIME sUse this special section to nd solutions and old and highly customized. Praxair needed a real-time retail point-validation, custom application this is a consistent platform, so we dont have to worry about trainingsix-month time frame.of-sale solution that would be integrated with Oracles JD Edwards development, maintenance, anddifferently based on location. We can train everyone on one consistentservices that can enhance and extend your JDapplication and process.KPIT|SYSTIME was very responsive to us, says Franciosa.EnterpriseOne enterprise resource planning (ERP) system. Such aretail/point of sale. They had the same level of energy, drive, and focus, from the proof-of-Edwards investment.system would enable employees to perform tasks such as instantly KPIT|SYSTIME was The user-friendly interface enables employees to upsell and cross-concept phase throughout the deployment. They were fast to addresslooking up a customer or product, checking inventory, and completing experienced with developingsell to customers at the time of purchase, and drill down into theour needs in the project. KPIT|SYSTIME has also been a valuablea sales processall within one application.a point-of-sale module in JDMarc Franciosa, Chief Informationproduct information right in front of the customer. partner for implementing other integrations within our enterprise. Applications Group ofOfficer, Praxair They have handled not just integration on point-of-sale, but also otherThe company also needed a solution that would meet its complex Edwards EnterpriseOne for a We can now suggest other products to customers based onNorth America (AGONA), Inc. Capscient Corporationbusiness requirements. In addition to selling gases, the company rents leading pipeline company, whichtheir buying history, or offer substitutions when a product has beenenterprise application integration using Oracle Fusion Middleware. Region: North Americacylinders to store the gases and resells third-party products such asalso had complex sales processes. Praxair selected KPIT|SYSTIME to discontinued from inventory or is on back-order, says Franciosa. ThatThe point-of-sale solution that has been developed is now availableRegion: North Americadevelop a similar point-of-sale system. KPIT|SYSTIME has a goodwelding and safety equipment. prevents customers from delaying a purchase, or going somewhere else to JD Edwards customers, eliminating manual integration andAs an Oracle Gold Partner, the Applications GroupCapscient, a Gold Level JD Edwards consulting In addition to just the regular point-of-sale cash drawer and the for the product.facilitating smooth data integration. KPIT|SYSTIME is implementingof North America (AGONA), Incorporated providespractice, brings sound insights and solid results to helpcredit card processing facility, the application had to be able to access Traditionally, point of sale has beenFinally, the point-of-sale solution will enable Praxair to implement the same solution for a major food manufacturer, based on its success our clients adapt to the ever-changing market. Our information such as customer holdings, cylinder balances, credit limits, at Praxair.management consulting and affordable staffan integrated customer loyalty rewards program, which will be linked goal is to provide our customers with a streamlined, and aging of cylinders from JD Edwards EnterpriseOne, says Praxairstreated as a separate entity from theinto both Oracle CRM applications and JD Edwards without complex Franciosa says the company has realized the value of a fullyaugmentation support services to our customers forthe entire JD Edwards package suite. responsive solution that delivers sound results andchief information officer (CIO), Marc Franciosa. ERP For our business, it was very .customization. The application also handles multiple currencies andintegrated point-of-sale solution. meets your business requirements today and in thelanguagesan important capability, since Praxair plans to roll it outOur customers have access to dedicated professionalsA Proven Record of Deliveryimportant to have real-time ERP data atto 10 stores in Costa Rica, 140 stores in Mexico, and 450 stores in theTraditionally, point of sale has been treated as a separate entity fromwith exceptional industry and product design knowledge.future. the ERP. For our business, it was very important to have real-time ERPOur consultants have an average of 15 years ofFranciosa conducted an in-depth search for a global consulting and ITthe point of sale to help drive decisionsUnited States and Canada. data at the point of sale to help drive decisions around the customerWe are committed to providing hands-on solutions to services provider that could install a cost-effective point-of-sale solution.help you to achieve your business objectives and goals.industry experience. This experience allows us toHe chose KPIT|SYSTIME because of its proven expertise, and around the customer and to provide If Praxairs CIO had invested in an external point-of-sale system, and to provide other helpful data, says Franciosa. We didnt have tohe would have needed to procure licenses for over 600 stores acrosscreate interfaces to present that data in a different environment, or takeAGONA provides incomparable JD Edwards systemefciently use Oracle Business Accelerators to reducebecause it had a native JD Edwards EnterpriseOne application.other helpful data. multiple geographic regions. With a customized JD Edwards sales ordera third-party point-of-sale solution and then completely change it toimplementations, upgrades, data conversions, and implementation time and cost. Oracle has recentlyKPIT|SYSTIME is the largest JD Edwards practice globally Marc Franciosa, CIO, Praxairprocessing application with the included point-of-sale features, he canmeet our needs.training. Using a proven methodology for managing ourrolled out a 100-day upgrade methodology for JDand an Oracle Platinum Partner. In the past five years, the company utilize the companys existing unlimited JD Edwards EnterpriseOne Edwards. Capscient is proud to be a partner with has been recognized by Oracle as Oracles partner of the year for user licenses for Praxairs stores, resulting in cost savings of millions ofclients IT projects, we have earned a reputation for thetrack record of delivering high-impact solutions to their customer base,U.S. dollars. Oracle using this methodology to ensure fast, cost-North America, partner of the year for JD Edwards Excellence, andhighest level of client satisfaction and innovative work. partner for Growth Applications Business for India, among othersays Franciosa. We felt that this was the best solution for the directionOur commitment to high excellence, integrity, andeffective, and predictable upgrades. We also offer anawards. KPIT has achieved Oracle advanced specialization in threein which we are heading, and for our business model.discipline make us a preferred JD Edwards solutionsERP Roadmap that helps customers to chart their IT domains of JD Edwards, including JD Edwards EnterpriseOneprovider.portfolio. Financial Management, JD Edwards EnterpriseOne Distribution, and Native, Real-Time ERP IntegrationJD Edwards EnterpriseOne Configurable Network Computing. KPITPraxairs new point-of-sale system is completely and natively integratedbrings specialized expertise in manufacturing and supply chain acrosswith the JD Edwards EnterpriseOne financial module. Built inside KPIT | SYSTIME is the largest JD Edwards practice globally, and anLearn more at:verticals including consumer goods, pharmaceuticals, medical deviceof JD Edwards EnterpriseOne, it handles Praxairs entire end-to-endOracle Platinum Partner. For more information on the companywww.agonainc.com/ Learn more at:manufacturing, and automotive. process in front of the customer on a single screen. It is also integrated and its Oracle services, contact oracle@kpitcummins.com, or visitServices/Webcast.aspx www.capscient.comkpitcummins.com/Oracle or systime.netA KPIT Cummins Company 18 19. 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