`2013 listing presentation ipad-tablet-mobile version
TRANSCRIPT
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Marketing Market InfoPricing
Your Home
Chosing an
AgentMisc
Preparing
Your HomeFAQ
kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
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Marketing Market InfoPricing
Your Home
Chosing an
AgentMisc
Preparing
Your HomeFAQ
kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
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Marketing Market InfoPricing
Your Home
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
2Sign Listing
Agreement
3Place The Sign
in Yard!
4I Instantly Start Marketing your
Home
1 Market Research
5Schedule Open
House6
Receive
Showings7
I follow up with Clients and
Realtors on Showings received
and gain feedback8
Review feedback with
you and see how its
going!
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Marketing Market InfoPricing
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
9 Receive Offers 10 Counteroffer ifneeded!11 ContractAccepted!!
12 Receive Earnest Money
13Inspection!! &
Appraisal14
Choose
Closing
Company!
15Assemble
Paper Work!16The Closing !!!
In house title option!
http://partners-title.com/ -
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Marketing Market InfoPricing
Your Home
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
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The Process
NOW the Largest RealEstate Franchise in the US
REALTOR.com
Facts That Matter
Visitors on REALTOR.com
stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details
Visitors on REALTOR.com
also come back more
often than on any other
comparable site
Where more home buyers and sellers view more listings than anywhere else.That means your home has more chances to be seen and ultimately purchased.
Most Viewed
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The Process
NOW the Largest RealEstate Franchise in the US
Each month, REALTOR.com attracts more than 13.7
million visits per month* from consumers interested
in buying a home. No other real estate site even
comes close to that number. The most comprehensive
national collection of homes for sale, REALTOR.comis the powerful site of its kind, is No. 1 in page views,
No. 1 in time spent searching and your No. 1 online
sales tool, and its getting stronger all the time. Nearly
14 million people dont visit a Web site by accident. It
takes a great deal of work, as REALTOR.com is
increasing awareness and driving traffic with its public
awareness campaignsInitiatives include providing locally-themed real estate
statistics and Top 10 lists to print, TV and Internet
media outlets in cities both big and small, as well as
investing capital to ensure that REALTOR.com listings
show up higher in online search engines that those of
the competition.
Thats
287,000,000Minutes in
January!
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The Process
NOW the Largest RealEstate Franchise in the US
Realtor.com is the
industrys most engaging
real estate search site.*
More Minutes
More Visits
More Pages Viewed
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The Process
NOW the Largest RealEstate Franchise in the US
More buyers = better chance of
finding one that is willing to meet
your terms, price and desired
closing date
90%
Home Buyers And Sellers
90% of home buyers and
sellers use the internet to
search for their home1
Reach the widest audience
of potential buyers
More buyers = better chance
of finding one that is willingto meet your terms, price
and desired closing date
Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012
Importance of internet home search
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The Process
NOW the Largest RealEstate Franchise in the US
How will I showcase your
home to the most buyers?
I will help your home
rise to the top of the search,
above other homes, by
adding more photos.
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
How will I showcase your
home to the most buyers?
I place my cell phone
number at multiple points to
increase buyer calls
for your property.
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
Realtor.comtracking
report shows how manybuyers are looking at your
home.
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
Brokerage
Websites
National
Portals
Realtor.comSearch
Engines
Social
Media
With KWLS I will get the lead and that is best for you since I will know the
most about the property and be able to sell it better than anyone else!
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The Process
NOW the Largest RealEstate Franchise in the US
Source: National Association of REALTORS
Internet Real estateagent
Yard sign Open house Printnewspaper
advertisement
Home book ormagazine
Home builder Relocationcompany
Television Billboard
90% 88%
53%
45%
27%
18%17%
4% 4% 4%
88% 88%
55%
45%
30%
19%
16%
3%5%
2012 2011
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NOW the Largest RealEstate Franchise in the US
2002: Internetsurpassed print ads
2004: More buyers found their home oninternet than from signs
2009: The internet is THREE TIMESas powerful as signs
HOW BUYERS FOUND THEIR HOMEHOW BUYERS FOUND THEIR HOME
Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2011
90%2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Internet 42%
Print Ads 1%
Signs 10%
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The Process
NOW the Largest RealEstate Franchise in the US
Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)
Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012
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The Process
NOW the Largest RealEstate Franchise in the US
MLS Real estate agentwebsite
REALTOR.com Real estatecompany website
Other website withreal estate listings
For-sale-by-ownerwebsite
Newspaperwebsite
Real estatemagazine website
Social networking Video hostingwebsites
54%
51%47%
39%27%
13%
6%4%
1% 1%
We have invested extra money in all
the top websites used for home
searches to make sure you have
maximum exposure of your listing to
buyers
MLS
REALTOR.com
Agentwebsite
Cowebsite
Other
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NOW the Largest RealEstate Franchise in the US
79%
83%
82%
85%
84%
85%
84%
85%
88%
87%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
13% 14% 14% 13% 12% 12% 13% 11% 9% 10%7%3% 3% 2% 3% 2% 2% 3% 3% 2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Sold home using an agent FSBO Other Sold to home Buyer
Source: National Association of REALTORS2012
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NOW the Largest RealEstate Franchise in the US
Source: National Association of REALTORS
Sold home using an agentDirectly from builder or
builders agent
Directly from the
previous owner
67%
75%77% 77% 77%
79%81%
77%
83%
89%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011
15% 14% 12% 12% 13% 12% 10% 8% 6% 7%
15%9% 9% 9% 9% 7% 6% 5% 5% 4%
2012
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The Process
NOW the Largest RealEstate Franchise in the US
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Marketing Market InfoPricing
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
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Marketing Market InfoPricing
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kwNobody Moves the Market Like Keller |Williams
The Process
NOW the Largest RealEstate Franchise in the US
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Marketing Market InfoPricing
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The Process
NOW the Largest RealEstate Franchise in the US
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NOW the Largest RealEstate Franchise in the US
(In Millions)Housing activity increased 1.7% in 2011.Latest home sales pattern offers signs of finding bottom.
Source: National Association of REALTORS
89 90 91 92 93 94 95 96 97 98 99 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4.4
7.1
4.6
4.3 4.3
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1865
2157 22262352 2314 2433
2181
1611
18621727
14811594
4.7
2012
1922
2012
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Marketing Market InfoPricing
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The Process
NOW the Largest RealEstate Franchise in the US
If home prices actually grew by 4% every year from 1989, the median home price would be $211,082, whichis approximately 18% above where we are today.
Source: National Association of REALTORS
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
3.93%
8.41%
5.24% 4.48%2.35%
3.95%
(1.86%)(3.25%)
(6.85%)
1.04%0.00%
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
5.9%
2.9%
5.5%
2.7% 3.4%4.0% 3.1%
4.8% 5.2% 5.4% 3.8% 4.3%6.3% 7.0%
7.5% 8.3%
12.2%
1.3%
(1.8%)
(9.8%)
(12.5%)
0.6%
(2.7%)
6.3%
2.69%
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NOW the Largest RealEstate Franchise in the US
Source: National Association of REALTORSSource: National Association of REALTORS
Mortgage rates hit a record low for the year 2012 at 3.66%.
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
10.3%10.1%9.3%
8.4%
7.3%
8.4%7.9% 7.8% 7.6%
6.9%7.4%
8.1%
7.0%
6.5% 5.8% 5.8% 5.9% 6.4% 6.3% 6.0%5.0% 4.7% 4.5% 3.7
2012
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The Process
NOW the Largest RealEstate Franchise in the US
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Properly priced, you will have the possibility of
many more buyers competing for your property.
Asking Price Comparedto Market Value
Percentage of Potential Buyerswho will look for Property
Market Value
+10%
+15%
-15%
-10%
60%
30%
10%
90%
75%
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To get your home sold for the most money in the least time, we have to price it in the market.
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`
Activity
1 2 3 4 5 6 7
1 Timing is extremely important in the real estate market!
3 It has the greatest opportunity to sell when it is new on the market!
2 A property attracts the most activity from the real estate community and potential buyers when it is first listed
Weeks
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Pricing it Right off the bat would increase
your result of selling it at or above market
value vs. selling it below Market Value
after you lose the new listing traffic new
listing appeal!!
If you want to be competitive.
The buying market has a short attention span.
Pricing your home right the first time is key.
Proper pricing attracts buyers.
An overpriced house will not sell.
We want to generate offers before the market moves on to newer
listings.
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Source: National Association of REALTORS
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Agent Productivity
KW: 17.8%
NAR: 9.2%
INCREASE IN UNITS CLOSEDU.S. | END OF YEAR 2012
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Preparing Your Home for Sale
Cleanliness
Most people are turned off by even the smallest amount of dirt or odor when buying a home. Sellers lose thousands of dollars because they do not
adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars
more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space. Odors must
be eliminated especially if you have dogs, cats, or young children in diapers or if you are a smoker. You may not notice the smell, but the buyers
do!
Showtime
When your home is being shown, please do the following:
Keep all lights on
Keep all drapes and shutters open
Keep all doors unlocked
Leave soft music playing
Take a short excursion with your children and pets
Let the buyer be at ease and let the agents do their job
Make sure that the agent showing the property uses the lock box to enter your home even if you are still home when they arrive.
Let us know whenever your home is shown by any agent who does not use the lockbox and leave the showing agents name, real estate
office, day and time of showing. Our listing coordinator will immediately fax or email the agent a showing feedback sheet which will give us
useful information to use in marketing your home.
Paint & CarpetPaint is your best improvement investment for getting a greater return on your money. Paint makes the whole house smell clean and neat. If your
house has chipped paint, exposed wood, or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated, or an unusual
color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more
money than you have to replace carpet. They don't. They simply buy elsewhere.
Curb Appeal
Your front yard immediately reflects the inside condition of your house to the buyer. People enjoy their yards. Make certain that the trees are
trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris.
Remove parked cars. This all adds to curb appeal. If a buyer doesn't like the outside, they may not stop to see the inside.
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F.A.Q.
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Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will
bring their own agents to see your home. Most buyers prefer only their own agents be present when
evaluating a prospective new home.
What if another agent tells us they can get us more for the house?
Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior to
recommending an asking price for your home. I will explain how I arrived at the price, but ultimately
the decision is up to you. I will offer my professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and open
houses. A large part of a home's appeal involves staging, which is everything from furniture
placement to home fragrance. I will advise you on how to stage your home well, giving you easy
tips and quick fixes to maximize your home's appeal.
What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've
accepted an offer, I will guide you through the entire closing process and ensure everything
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Receiving Offers
Presentation of Offers
When an offer is generated on your home, you can expect the following from us:
1. Present the offer to you personally.
2. Have the cooperating agent share the buyers qualifications.
3. Go over every term in the contract with you so that you thoroughly understand what the buyers are offering and what
they are asking for.
4. Discuss all offers with you in private, after listening to the other agents input.
We will give you as much information as possible regarding:1. Current market and finance activity.
2. Other sales to date.
3. Competition.
4. Agent comments.
Negotiating the Sale
When purchase contracts are negotiated, you will be kept informed every step of the way.
Other items to expect during the selling process:
1. Establish and explain guidelines prior to presentation.
2. Present all offers to youas quickly as possible.
3. Review the contract with you.
4. Keep you up to date on current market activity, which may affect the strength of the offer.
5. Ensure that all parties in all transactions are treated fairly and with honest consideration.
6. Make certain that there is compliance with disclosure laws and ordinances.
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ALL HANDS ON DECKRising to the Top in Todays Market!