Realtor Magazine Tablet use for Real Estate

by Matt DollingerV.P of Strategic Development

@propertiesmattdollinger@atproperties

www.atproperties.com

Apps VS. the Mobile Web

Are the days of the app numbered?

Aumnia

The Kings of the Mobile Web

App Mobile Web

• Consumers have different browsing behaviors on a PC vs. a mobile device

• Simplified usage for the consumer

• Targeted “needs” based functionality

• Little or no dedicated “ad space” especially for paid applications

• Less graphics – More front and center functionality

• Integration of GPS functionality• “What do you want to do” focus

App Design Benefits

• Requires download• Hinders branding opportunity

based on URL/website• No SEO benefit • No easy way to share with

others Platform dependent, so need to build for each platform separately

• Cost for cross-platform deployment much more expensive

• Maintenance updates require re-releases into app

App Design Downfalls

Gadgets you need to buy.

Setting up your iPad for Business

Cloud Sync of Files

16 – 64 GB 16 – 64 GB 100’s GB

Unlimited Space

How can I sync my files?

Dropbox App

• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry

• Usage– Sync, store and share files from your PC to cloud and

access from any mobile device.• Stand out Point– Multiple platforms, ease of use, Selective Sync

• Realtor® Use– File Access, Disclosures, Neighborhood info.

16 – 64 GB 16 – 64 GB 100’s GB

Select ALL or only SOME of your files

to sync with DropBox

Whatever files selected can be

accessed on linked devices.

Evernote App

• Platforms– PC, Mac, iPad, iPhone, Android and Blackberry

• Usage– Clip, sync, store and share notes and web pages from

your PC to cloud and access from any mobile device.• Stand out Point– Multiple platforms, web “clipper”, email sync

• Realtor® Use– Market Updates, Disclosures, Neighborhood info.

Quickoffice App

• Platforms– ipad, iphone, Android, Blackberry

• Usage– View and edit Microsoft office files – sync with programs

like Google Docs & Dropbox.• Stand out Point– Integration with Dropbox (etc.) and edit files

• Realtor® Use– Create, edit and append Microsoft office Documents.

Apple iWork Suite of Apps

• Platforms– iPad, Mac

• Usage– View and edit Microsoft office files and Apple Numbers,

Keynote and Pages docs – sync with iWork.• Stand out Point– Keynote is pretty cool, exports to Microsoft versions

• Realtor® Use– Create, edit and append office Documents.

Use it if you’re a diehard fanboy

* Does not support uploading to Dropbox or other “cloud” programs

other than iWork.com or iDisk

PrintCentral iPad App

PrintCentral App

• Platforms– iPad, iPhone

• Usage– Print all networked and local files from your iPad.

• Stand out Point– Prints to most WiFi printers – integrates with email,

local documents, and online doc storage.• Realtor® Use– Most aren’t 100% wireless yet… Functional tablet.

Open Home Pro – iPad App

Open Home Pro App

• Platforms– iPad

• Usage– Sign in, data gathering and communication @ Open

House• Stand out Point– Interactive way to collect information and follow up.

• Realtor® Use– Assure sign in, collect contacts and follow up.

DotLoop (Mobile Web)

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Digital document and transaction management.

• Stand out Point– Online forms for the entire transaction process.

• Realtor® Use– Manage transaction paperwork and engage parties.

Dragon Dictation App

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Converts your voice into text with GREAT accuracy.

• Stand out Point– Accuracy is amazing and share feature is great.

• Realtor® Use– Showing feedback, client communication, notes.

Real Estate

Consumer and Agent Based Search

Trulia App

• Platforms– iPad, iPhone, Android

• Mobile Web version for Blackberry and others

• Usage– Consumer based real estate search tool

• Stand out Point– Heat maps, neighborhood boundaries

• Realtor® Use– Open house, clients, etc.

Zillow App

• Platforms– iPad, iPhone, Android, Windows and Blackberry

• Usage– Consumer based real estate search tool

• Stand out Point– Interface simple, more search criteria

• Realtor® Use– Open house, clients, etc.

Realtor.com App

• Platforms– iPad, Android, iPhone, Blackberry, Windows

• Usage– Consumer based real estate search tool

• Stand out Point– Draw search, feedback, notes, “Scout” feature

• Realtor® Use– Open house, clients, etc.

Your Local MLS

Check to see its mobile friendliness

Real Estate – Stats and Data

Agent Tools to BE the Market Expert

Altos Research (mobile web)

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Local market research reports, charts and more.

• Stand out Point– Mobile sign up, Facebook integration, auto reports.

• Realtor® Use– Sign up potential clients from mobile device, integrate

dynamic charts into website/blog/Facebook pages.

NAR RPR (mobile web)

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Real Estate Data dashboard and report generation.

• Stand out Point– Site can operate on mobile platforms as well (maps

change from Silverlight to Ajax)• Realtor® Use– Prospect, Study the market, etc. on all platforms.

Cloud CMA (mobile web)

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Social Media Dashboard to update all accounts

• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple

devices.• Realtor® Use– Prospect, Study the market, etc. on one platform

Social

The ability to share information

Hootsuite App

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Social Media Dashboard to update all accounts

• Stand out Point– Update Facebook, Twitter, 4Square, Linkedin on multiple

devices.• Realtor® Use– Prospect, Study the market, etc. on one platform

Reeder App

• Platforms– iPad, iPhone, Mac coming soon

• Usage– Read your favorite RSS feeds in sharable format

• Stand out Point– Great interface, easy share to multiple site, read offline

after updating feeds.• Realtor® Use– Share information, stay informed.

Photoshop Express App

• Platforms– iPad, iPhone, and Android

• Usage– Simple Edits and cool enhancements of photos.

• Stand out Point– Simple to use editing, presets, some sharing/upload.

• Realtor® Use– Tweak those boring house pictures.

Flickr Studio App

• Platforms– iPad and iPhone

• Usage– Share and access your Flickr library.

• Stand out Point– Great browsing, batch uploading, geo tagging.

• Realtor® Use– Photo document your listings & neighborhood.

Local

Knowing your Neighborhood

Yelp App

• Platforms– iPad, iPhone, Android, PC, Mac, Blackberry, Windows

• Usage– Read your favorite RSS feeds in sharable format

• Stand out Point– Great interface, easy share to multiple site, read offline

after updating feeds.• Realtor® Use– Share information, stay informed.

Loopt App

• Platforms– iPad, iPhone, Android, Blackberry, Windows, PC, Mac

• Usage– See local events, places and check-ins of FB Friends

• Stand out Point– Geo Location based events and Facebook integration

• Realtor® Use– Share information, stay informed, local reviews

Google Earth App

• Platforms– iPad, iPhone, Android, Blackberry, PC, Mac

• Usage– Satellite images, mapping and local interest points.

• Stand out Point– Public transportation and “My Maps” overlay function

• Realtor® Use– Show neighborhood, streetview, public transportation

and ability to create specific area maps.

Technology

Because… well… you’re on a Tablet.

Wordpress Mobile App

• Platforms– iPad, iPhone, Android, Windows, Blackberry, PC, Mac

• Usage– Draft blog posts, blog/site maintenance, etc.

• Stand out Point– Almost all functionality on mobile web version

• Realtor® Use– Quick and easy posts of local markets, areas and more.

Analytics HD App

• Platforms– iPad, iPhone

• Usage– Access your Google Analytics account via mobile.

• Stand out Point– Great reports, functionality and display via mobile.

• Realtor® Use– Track your visits, visitor information and more online.

Thank you

Slides available at:@mattdollinger

mattdollinger@atproperties.com

Reference

• Aumnia – www.Aumnia.com• Tech Savvy Agent – www.techsavvyagent.com/• iPad Biz Site – www.apple.com/ipad/business/• iPad Insight – www.ipadinsight.com

Tools for business

• Dropbox – www.Dropbox.com• Evernote – www.Evernote.com• QuickOffice Connect – www.Quickoffice.com• iWork – www.apple.com/iwork• PrintCentral – www.mobile.eurosmartz.com/• DotLoop – www.dotloop.com• DragonSpeak - www.nuancemobilelife.com/

Real Estate & Data Tools

• Trulia Mobile - www.trulia.com/mobile• Zillow Mobile – www.zillow.com/mobile• Realor.com - www.realtor.com/mobile/• Altos Research – www.altosresearch.com• NAR RPR – www.narrpr.com or

www.narrpr.mobi• Cloud CMA – www.CloudCMA.com• Open Home Pro – www.openhomepro.com

Mobile Tools and Apps

• Hootsuite – www.hootsuite.com/mobile• Reeder – www.reederapp.com• Photoshop – www.photoshop.com/products/mobile• Flickr Studio App – www.flickrstudioapp.com• Yelp – www.yelp.com/yelpmobile• Loopt Pulse – www.loopt.com• Google Earth - www.google.com/mobile/earth/• Google My Maps – www.maps.google.com • Wordpress – www.wordpress.org/extend/mobile/• Analytics HD – www.analyticsapp.com