AUGUST 31st - SEPTEMBER 1st COCA-COLA FIELD - BUFFALO, NY

2013 FESTIVAL BROCHURE

LOCAL TELEVISION

Time Warner ABC-TV7: AM Buffalo Show

NBC-TV2: Morning Show

LOCAL ELECTRONIC TV TRACKINGLOCAL BUFFALO MEDIAREPORT GENERATED: 2007/09/13 13:29:01.908 (CT) Total Story Count: 135Total Nielsen Audience: 4,696,894Total 30-Second Ad Equivalency: $49,540Total Run Time: 3:00:00Total Calculated Ad Equivalency: $86,706Total Calculated Publicity Value: $260,118 This report was generated by Newstrax through a national media tracking service for television. It contains copyrighted material and may be used for file and reference purposes only. Any reproduction, sale or distribution is prohibited. Portions © 2007 Nielsen Media Research, Inc. Ratings data contained herein are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved.

MESSAGE FROM THE FOUNDER

THE NATIONAL BUFFALO WING FESTIVAL was inspired in 2001 by the movie “Osmosis Jones. In the movie a fictitious character Frank DeTorre played by actor Bill Murray plays a big junk food and chicken wing addict with the goal of

attending the National Chicken WingFestival in Buffalo, NY. Buffalo News columnist, Donn Esmonde then wrote in a column that he was bewildered that Buffalo did not have such an event. That is when Idecided to take on the challenge for my Hometown as well as mylove for Buffalo Wings. Within a year, the plan was setfor this annual Labor Day Weekend event as 40,000 people filled Coca-Cola Field to consume over 20 tons of wings.

AS WE ENTER INTO OUR TWELFTH YEAR, the festival is recognized as one of the best in the country. In 2012 the festival drew over 81,000 people. Over the last ten years the festival has drawn over 655,000 people and served over 4 million wings. The festival which also supports local charities hasdonated over $200,000 since its inception.

THE FESTIVAL HAS ALSO BECOME A GREAT TOURISM MAGNET for the Buffalo Region as wing lovers from all over America and the world make the annual pilgrimage to payhomage to the birthplace of the Buffalo Wing. Last year we found through on-site surveys that attendees came from all 50 states and over 34 different countries. The festival has had a great local economic impact.

THE NATIONAL BUFFALO WING FESTIVAL has become the “Super Bowl” of the chicken wing industry for restaurants, wing lovers and even competitive eaters. The festival has been showcased by such national media as the Food Network, - “All-American Festivals”, “Unwrapped”, “Throwdown with Bobby Flay, and Emeril Lagasse Live, the Travel Channel - “Bar Food Paradise”, “Taste of America”, and “Food Wars”, NBC’s Today Show, ABC’s The View, Regis and Kelly, the CBS Morning Show, theBBC, Fox and Friends and even a PBS documentary.

So “WING IT TO BUFFALO” and join us for the fun and excitement at one of America’s greatest food festivals this Labor Day Weekend - The National Buffalo Wing Festival!

“Keep Wingin’ It”,

DREW CERZATHE “WING KING”

CBS - TV4

DOCUMENTARY MOVIE “THE GREAT CHICKEN WING HUNT”Film producer Matt Reynolds formerly of Reuters News Agency decided to film a documentary of his quest for the perfect chicken wing. On August 18, 2008 Matt started in New York City and worked his way across the state finishing at the National Buffalo Wing Festival on Labor Day Weekend. The festival was a big part of the film. The cast was incorporated into the various contests and festival activities.

NATIONAL ELECTRONIC TV TRACKINGNATIONAL NETWORK AFFILIATESREPORT GENERATED: 2010/09/13 15:33:16.455 (CT)Total Story Count: 724Total Nielsen Audience: 24,598,692Total Calculated Ad Equivalency: $1,064,249Total Calculated Publicity Value: $3,193,287

NATIONAL NETWORKSCNN Live CNN Headline NewsMSNBCFox NewsThe Weather Channel

Today Show CBS Early Show ABC Morning ShowNBC, CBS, and ABC National News

In 2012 TV Eyes Media Tracking Service reported that over 260 network affiliates of NBC, CBS, ABC and FOX TV covered stories on the National Hamburger Festival. CNN and CNN Headline News also ran continuos stories all weekend. Cities included, all top 50 media markets. The TV viewership by reported at 10.57 million viewers and a media value of over $573,000.

has become the “Super Bowl” of the chicken wing industry for restaurants, wing lovers and even competitive eaters. The festival has been showcased by such national media as the Food Network, - “All-American Festivals”, “Unwrapped”, “Throwdown with Bobby Flay, and Emeril Lagasse Live, the Travel Channel - “Bar Food Paradise”, “Taste of America”, and “Food Wars”, NBC’s Today Show, ABC’s The View, Regis and Kelly, the CBS Morning Show, the BBC, Fox and Friends and even a PBS documentary.

THE NATIONAL BUFFALO WING FESTIVAL

CNN Headline News CNN Live NBC Today Show

Throwdown with Bobby Flay Emeril Live Live with Regis and Kelly

DEMOGRAPHICS: WINGFEST ATTENDEES

*Results based on a sample of 1,368 National Buffalo Wing Festival attendees.

Results compiled by Jeannie M. Wolf, CMP

Bill Murray

2012 PARTICIPATING RESTAURANTS

ANCHOR BAR - BUFFALO, NY

AROOgA’S gRILLE HOUSE - HARRISBURg,PA

BOCCE CLUB PIzzA - BUFFALO, NY

BUFFALO ANgEL WINgS - BUFFALO, NY

BUFFALO WILD WINgS - BUFFALO, NY

DANNY’S SOUTH - ORCHARD PARK, NY

FALLETTA’S RESTAURANT - EAST AMHERST, NY

FIRE ON THE MOUNTAIN - PORTLAND, OR

FRANKS FOR THE MEMORIES - MUNDELEIN, IL

HARD ROCK CAFE - NIAgARA FALLS, NY

JACK ASTOR’S - CHEEKTOWAgA, NY

LA NOVA - BUFFALO, NY

LEgEND LARRY’S - HOWARD gROVE, WI

MOOSEHEAD gRILL - CHARLOTTE, NC

PESCI’S PIzzA - BUFFALO, NY

QUAKER STEAK & LUBE - SHARON, PA

RICOTTA’S - BUFFALO, NY

RUCHDA - ATLANTA, gA

SMOKEY BONES - CHEEKTOWAgA, NY

WOW CAFE & WINgERY - COVINgTON, LA

RESTAURANTSOver thirty local and out of town restaurants from across

America will serve over 100 different style of wing sauces this year. This past year the festival cooked all 600,000

wings with Trans Fat Free Oil provided by Bunge Oil.

NATIONAL SAUCE OFFAll participating restaurants enter the National Wing Sauce-Off which consists of seven different categories. Three winners are crowned in each category. Winners take home bragging rights and are able to use their awards in local and national advertising. Many list their award winning sauces accompanied by the festival logo on their menus.Categories include Traditional Medium, Hot, X-Hot, Creative Sweet, Creative Spicy, BBQ, and Creative BBQ.

ENTERTAINMENTThe festival features live music all weekend long. Elvis impersonator, Terry Buchwald entertains thousands every year with his high energy performance. Local talent also includes Pirate Dreams as they perform a “Jimmy Buffet Tribute”. International singing legend Terry Sylvester formerly of the Hollies has appeared in the past and performed many of hit #1 songs including “Long Cool Woman In A Black Dress“, “The Air That I Breathe“, and “He Ain’t Heavy, He’s My Brother“. Rap artist and competitive eater, Eric “Badlands” Booker performs songs from his CDs, including “Hungry and Focused”. The main stage emcee, Dennis george A.K.A. the “Quiz Master”, dazzles the crowd with his fun trivia shows all weekend long.

A HOT TIME IN A COOL CITY!

2002 - 2012 FESTIVAL FACTS 655,000 Attendees

4 Million Wings Served $200,000 Raised for Charity

UNITED STATES CHICKEN WING EATING CHAMPIONSHIPIn 2012, Joey “Jaws” Chestnut of San Jose, CA, consumed a world record of 191 chicken wings in 12 minutes and beat the two year champion Sonya “The Black Widow” Thomas. Chestnut is also the Nathan’s Hot Dog eating Champ and the #1 competitive eater in the world. This was big news with the national and local media.

BABY WING CONTESTLet’s not forget the little ones. Sunday festivities begin with the Baby Wing Contest. Parents are encouraged to dress their children in Buffalo or chicken wing themed costumes. Themes included Chickens, Buffalo Bills, and many more!

BUFFALO BUFFET BOWLAn annual crowd favorite is the Buffalo Buffet Bowl featuring some of Buffalo’s best regional foods including, pizza, pierogies, Buffalo chicken fingers and of course Buffalo Wings. The first contestant to finish the 5 pound plate is the winner.

AMATEUR WING SAUCE COMPETITIONAmateur cooks from all over the country submit hundreds of entries each year to participate in the Traditional and Creative Wing Sauce Competition. Five participants compete in each category. Several contestants over the years have actually bottled their winning sauces and started wing sauce businesses.

MISS BUFFALO WING PAGEANTThe Miss Buffalo Wing Contest is a display of world class pageantry. Contestants answered trivia questions about Buffalo, read excepts from Macbeth and were asked to identify the heat intensity of the sauce on a chicken wing. Maryalice Demler, NBC-TV affilliate WgRz news anchor, organizes and emcees the contest.

Emcee and pageant organizer Maryalice Demler of NBC affiliate WgRz-TV

CREATIVE AND TRADITIONAL CATEGORIES

POINT 5K RUN “RUNNING OF THE CHICKENS”

In Barcelona Spain, they have the “Running of the Bulls”. In Buffalo, NY we run the chickens of course. This fun run’s goal is to get motivationally challenged couch potatoes to drop the remote control and get up and move. Runners are encouraged to wear creative outfits as The race starts outside of the stadium and ends inside in centerfield. It won’t get you in shape, however it is a start! It is our version of a 5k run except only half of a kilometer.

AMATEUR WING EATING CONTESTBig wing eaters from all over the country compete to take home the crown of Amateur Wing Eating Champ. Twelve contestants feverishly consume wings for 8 minutes in this highly competitive contest

XXXHOT WING EATING CONTESTThis contest is not for the weak. Contestants eat wings that rate high on the Scoville Scale until their is only one left standing. This extremely hot contest is a real fan favorite with many a tears shed.

KIDS ZONEIn the Kids zone, you will find a great family atmosphere as youth groups perform dance and singing routines and children are given the opportunity to have some fun with crafts and games. Explore & More Children’s Museum set up the area with fun chicken theme crafts and entertainment.

“BLUE CHEESE BOWL”BOBBING FOR WINGSThis contest has been a festival and media favorite for years. Thousands of fans cheer on three contestants bobbing for wings in a kiddy pool filled with blue cheese dressing. After three minutes, the contestant that pulls out the most wings without using their hands is the winner. You may ask why do we get hundreds of entries? It’s simple…all for the free t-shirt.

In 2006, Buffalo Wing Hall Of Flame was launched. The criteria for induction is based on an individual’s or organization’s commitment to the Wing Industry by helping to take chicken wings to the next level of popularity. 2006 - THE FIRST INDUCTEES WERE FRANK AND TERESSA BELLISSIMO, founders of the Anchor Bar and creators of the original Buffalo Wing in 1964. 2007 - SCOTT LOWERY AND JIM DISBROW, FOUNDERS OF BUFFALO WILD WINGS were inducted for creating the largest chicken wing chain in the country at the time (over 450 units). 2008 - FRANK’S REDHOT was a natural induction in 2008 as they were the main ingredient in the original Buffalo Wing recipe. Frank’s is now the most popular wing sauce ingredient for restaurants across the country. 2009 - ADAM SCOTT AND MATT FRIEDMAN, FOUNDERS OF WING ZONE started cooking wings in their college dorms in at the Florida University.Since then they have over 100 units located predominately in the Southeast as well as International. 2009 - DONN ESMONDE, COLUMNIST FOR THE BUFFALO NEWS floated the idea of a National Wing Festival in a column back in 2001 after seeing the movie Osmosis Jones. Drew Cerza read the article at took on Donn’s challenge. 2010 – BUFFALO BISON BASEBALL ORGANIZATION, hosts of the National Buffalo Wing Festival at Coca-Cola Field since its inception in 2002. The Bison’s provide the infrastructure and support to make the festival a success. 2010– ANTONIO SWAD, FOUNDER OF WINGSTOP RESTAURANTS. Antonio followed his dreams to open a chicken wing focused restaurant and didn’t stop until he reached 100 stores. He then sold the concept to a group that have made Wingstop one of the largest wing concept operators in the country with over 500 units.2011 – BILL MURRAY, ACTOR IN OSMOSIS JONES, Bill Murray, Actor in Osmosis Jones played the part of an average Joe addicted to fried food and other artery-clogging fare, who was headed to Buffalo New York for… of all things… ..a chicken wing festival. Well, as we all know, at that time there WAS NO CHICKEN WINg FESTIVAL in Buffalo, NY…at least not yet. 2011– DREW CERZA, WING KING AND NATIONAL BUFFALO WING FESTIVAL FOUNDER Drew Cerza, Wing King and National Buffalo Wing Festival Founder - Cerza’s vision has transformed Buffalo, NY into a destination for wing lovers the world over. They come to participate in the “experience” that IS the National Buffalo Wing Festival. An experience defined by the heart and soul of its creator, the Wing King himself, Buffalo’s own Drew Cerza. 2012– MAJOR LEAGUE EATING - GEORGE SHEA, SONYA THOMAS, ERIC “BADLANDS” BOOKER. Major League Eating, is the sanctioning body for all professional eating contests worldwide. george Shea is its founder, CEO and the Master of Ceremonies at MLE events. Sonya “The Black Widow” Thomas continues to dominate her peers while only weighing in at 105 pounds. Eric “Badlands” Booker is the people’s champ and is an integral part of the festival.

BENEFTING CHARITIES

Each year, local charities benefit from the festival. Through the dozens of local charities including Meals on Wheels, Alzheimer’s of WNY, Food Bank of WNY, Cystic Fibrosis, Americorps and the Food Bank of WNY. In the first nine year’s the festival has raised over $200,000 for local charities.

TENTATIVE 2013 SCHEDULE OF EVENTS

CONTACT INFORMATIONNATIONAL BUFFALO WING FESTIVAL www.BuffaloWing.com Produced by Just Wing It Productions 4595 Greenbriar Road, Williamsville, NY 14221 Contact: Drew Cerza (716) 565-4141 wingking@buffalowing.com

SATURDAY• AUGUST 31 • 12-9PM

Kids Zone - Play all day!

Amateur Creative Sauce-Off

Amateur Traditional Sauce-off

Bobbing for Wings

Amateur Wing Eating Championship

Restaurant Awards Ceremony

Buffalo Buffet Bowl - Competitive Eating

Dennis George - Quiz Master

Heavenly Chilbillies

1:30 PM

2:00 PM

2:30 PM

4:00 PM

5:15 PM

6:00 PM

7:00 PM

7:30 PM

SUNDAY• SEPTEMBER 1 • 12-7PM

Kids Zone - Play all day!

Baby Wing Competition

Miss Buffalo Wing Pageant

College Wing Eating Competition

Yancey’s Fancy Cheesy Dance-Off

U.S. Chicken Wing Eating Championship

Dennis George - Quiz Master

Hot Buffalo Wing Eating Contest

Heavenly Chilbillies

Closing Ceremonies

12:30 PM

2:00 PM

2:30 PM

3:00 PM

4:00 PM

5:00 PM

5:30 PM

6:00 PM

7:00 PM