2013 cwcma buyer's guide

iPatronize Our Advertisers & Sponsors

ADVERTISER INDEXACI ......................................................................................................................................... 16Alliance Rubber Company ..................................................................................................... 46Band-It Rubber Company ...................................................................................................... 17Barden Circulation ................................................................................................................. 60Billtrust .................................................................................................................................. 12Brainworks Software ............................................................................................................. 20CIPS -- Platinum Sponsor ...................................................................................................... 26Circseller -- Platinum Sponsor .......................................................................................... 18-19Circulation Marketing, Inc. .................................................................................................... 11CirTech ..... ............................................................................................................................. 56CNPA ............ ......................................................................................................................... 68Continental Products ............................................................................................................. 13Custom Signs and Graphics -- Platinum Sponsor. .................................................................. 42Customer Motivators............................................................................................................. 75Directivity .............................................................................................................................. 22Edgil Associates, Inc. .............. ............................................................................................... 57Elite Canvassing ..................................................................................................................... 62Empereon Marketing ............................................................................................................. 74Entertainment ....................................................................................................................... 77Gary R Edwards ..................................................................................................................... 54GoalGetters ........................................................................................................................... 76GP Plastics ............................................................................................................................. 38Hamilton Circulation Supplies .................................................................... Outside Back Cover Impact Marketing ................................................................................................................. 58inka solutions, LLC -- Platinum Sponsor. ................................................................................ 40 Intelligent Audience Development .......................................................................................... 9K-Jack Engineering Company, Inc. -- Platinum Sponsor ....................................................... 6, 7Los Angeles Times ................................................................................................................. 72Lyon Enterprises .................................................................................................................... 21mass2one .............................................................................................................................. 73MediaSpan Group, Inc. .......................................................................................................... 10Metro News Service ................................................................................................................ 8Meyer Plastics ....................................................................................................................... 59Mobile Merchandisers............................................................................................................. 4Newspaper Subscription Services -- Platinum Sponsor ......................................................... 24OSG Billing Services ............................................................................................................... 36Paul Laslo and Associates ............................................................................. Inside Front CoverPDI Plastics -- Platinum Sponsor ............................................................................................ 30RouteSmart Technologies, Inc. .............................................................................................. 44SAXOTECH .............................................................................................................................. 55Schermerhorn Bros. Company ...................................................................... Inside Back CoverSho-Rack by Kaspar Wire Works ............................................................................................ 63Steel City .................................................................................................................................. 5Syncronex .............................................................................................................................. 64Teak Systems ......................................................................................................................... 67TeleReach .............................................................................................................................. 65The Creative Bar .................................................................................................................... 78

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The Pisa Group ........................................................................................................................ 2The Record ............................................................................................................................ 70The Ultimate PrintSource - Platinum Sponsor ............................................................14, 15, 61The Zinser Law Firm -- Platinum Sponsor ................................................................................ 1Tribune Direct ........................................................................................................................ 71Turn-Key Solutions, Inc. -- Platinum Sponsor ........................................................................ 69Ver-A-Fast .............................................................................................................................. 66Wilson Gregory Agency, Inc. .................................................................................................... 3

ADVERTISER INDEX - continued

Dear CWCMA and NICE Friends & Colleagues, On behalf of the CWCMA Officers and Directors, we want to take this time to welcome you to beautiful Carlsbad CA for the 2013 CWCMA/NICE Combined Sales Conference. Craig Webber and Wyatt Gardiner have compiled an impressive set of speakers including: Dan Schaub, Jeff Hartley, Mike Zinser, Aaron Kotarek, Andrew McFadden, Pat Dennis, Michael Hodges, Shawn DeWeese, Brian Howell, Curtis Huber, Bill Frederick and Travis Bowley will all be presenting this year. This year’s conference will focus on such topics as the “Value of the Newspaper,” “Revenue Generating Ideas,” “Audience Growth,” “Subscriber Rewards,” and ”Customer Lifetime Value,” just to name a few. We are very excited and confident that you will find tremendous value in the program and most definitely have many ideas to take home with you! We also extend a sincere “Thank You” to all of our members for your continued support and participation. This conference would not be possible without the generous support of our sponsors and partners advertising in our combined buyer's guide. The guide has always been a great resource for newspapers seeking best-in-class providers for all types of products or services. We encourage everyone to spend some quality time with our sponsors during the conference and our "Meet Our Partners," sessions. Our partners offer specialized skill sets that we help increase your market share, decrease your expenses and reward your audience members.

Keep in mind that the opposite of “networking” is “not working,” so please use these next few days to catch up with industry friends and colleagues, as well as build some new relationships that help your organization evolve. As the Conference Theme States….Let’s “Develop new revenue ideas, increase efficiency with our organizations, share insights with associates, embrace the always changing environment, reside in the know and network with industry leaders”!

Last, but definitely not least, we “Thank” our current CWCMA President Frank Horvath, 1st Vice President Craig Webber, 2nd Vice President Charles Aside, NICE President Nathan Slater, 1st Vice President Wyatt Gardiner, 2nd Vice President Curtis Huber and 3rd Vice President Kevin Denny, as well as the both the CWCMA and NICE Board of Directors for all they have done over the past 14 months to help our reach grow.

Peter Gutierrez Dale Irvine CWCMA NICE Advertising Chairperson Secretary-Treasurer

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CWCMA OFFICERS & DIRECTORS

2012 - 2013 OFFICERSFrank Horvath - President Peter Gutierrez - President ElectLos Angeles Times The RecordLos Angeles, California Stockton, California

Craig Webber - 1st Vice President Charles Asiedu - 2nd Vice PresidentPress-Enterprise Riverside, California

BOARD OF DIRECTORSMike Boody

Mardi BrowningAbdul Majid

Melvina PonzioGary Pitts

Pete Savoie

Charlie McManis - Executive DirectorMike Zinser - General Counsel

COMMITTEE CHAIRPERSONS 2012 - 2013

ADVERTISING EDUCATION PROGRAMPeter Gutierrez Bryan Clark Craig Webber

ADVISORY MEMBERSHIP REGISTRATIONSteve Coffeen Charles Aseidu Charles Asiedu

AWARDS NOMINATING SECTIONALSCraig Webber Peter Gutierrez North - Melvina Ponzio South - Craig Webber


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Multiple NSS maintained sites

Over 450 participating newspapers

Promotion on coupon & deal sites

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Peter GutierrezPresident ElectThe Record

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Charles Asiedu2nd Vice President

Frank HorvathPresident

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CWCMA OFFICERS 2012 – 2013

Craig Webber1st Vice PresidentPress-Enterprise

Riverside California


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Mike ZinserGeneral Counsel

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Charlie McManis Executive Director

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Abdul MajidThe Wall Street JournalLos Angeles California

CWCMA DIRECTORS 2012 - 2013

Melvina PonzioBay Area News GroupSan Ramon California

Gary PittsThe Sacramento BeeSacramento California

Mardi BrowningSanta Cruz Sentinel

Santa Cruz California

Pete SavoieThe Union-Tribune

San Diego California


CWCMA PAST PRESIDENTS Convention City1919 – W.F.D. BROWN, Oakland Tribune (Chairman) ...............................................................................................CORONADO1920 – W. J. HARRISON, Los Angeles Herald Express ........................................................................................SACRAMENTO1921 – W F. BROWN, Oakland Tribune ..................................................................................................................LOS ANGELES1922 – E. L. SIMPKINS, San Jose Mercury–Herald .........................................................................................................FRESNO1923 – GEORGE FISHER, San Francisco Chronicle .................................................................................... SAN BERNARDINO1924 – L. O. HAMMOND, Redlands Daily Facts ........................................................................................................ OAKLAND1925 – JOHN E. GREY, San Francisco Call–Bulletin .............................................................................................LOS ANGELES1926 – HAROLD SEARLES, Hollywood Citizen–News ...................................................................................SAN FRANCISCO1927 – WILLIAM O'FARRELL, San Diego Union–Tribune ......................................................................................SAN DIEGO1928 – A. L. PARKER, Los Angeles Times ..................................................................................................................... SAN JOSE1929 – A. E. CRAWFORD, San Francisco Examiner ...............................................................................................LONG BEACH1930 – H. B. PRYOR, Fresno Republican ...........................................................................................................SAN FRANCISCO1931 – VICTOR LATTANNER, Oakland Post–Enquirer ................................................................................. SANTA BARBARA1932 – O. F. THAYER, San Bernardino Sun–Telegram ......................................................................................................FRESNO1933 – LON HILDEBRAND, Stockton Record ........................................................................................................LONG BEACH1934 – HARRY POLLACK, San Pedro News–Pilot .................................................................................................... STOCKTON1935 – WILLIAM SNELL, Long Beach Press–Telegram ............................................................................................SAN DIEGO1936 – C. E. GILROY, San Francisco Chronicle........................................................................................................SANTA CRUZ1937 – WILLIAM LOFTUS JR, Sacramento Union .................................................................................................HOLLYWOOD1938 – CLARENCE RIPPETO, Hollywood Citizen–News ........................................................................................... OAKLAND1939 – PHIL KNOX, Oakland Tribune ............................................................................................................. SANTA BARBARA1940 – C. ROBERT PAYNE, San Jose News ................................................................................................................... SAN JOSE1941 – J. C. BUTTEMER, Alhambra Post–Advocate .............................................................................................LOS ANGELES1942 – JOHN VAN BENTHEM, San Francisco News .......................................................................................SAN FRANCISCO1943 – W E. BUHRLE, Glendale News–Press ........................................................................ SAN FRANCISCO/HOLLYWOOD1944 – STANLEY T. WILSON, San Rafael Independent ...................................................................................................FRESNO1945 – RAYMOND F. MARX, Los Angeles Times ..................................................................................................LONG BEACH1946 – D. W FARMER, San Jose Mercury–Herald ................................................................................................SACRAMENTO1947 – E. L. SCHELLENBERG, San Diego Union-Tribune-Sun ................................................................................SAN DIEGO1948 – C. L. TILSON, Santa Rosa Press-Democrat ....................................................................................................... OAKLAND1949 – ROSS WINCHESTER, San Francisco Call-Bulletin ............................................................................ SANTA BARBARA1950 – H. T. AUST, Los Angeles Herald-Express ......................................................................................................SANTA CRUZ1951 – A. H. STONE, Oakland Tribune .......................................................................................................................CORONADO1952 – GRAHAM MEDLIN, Berkeley Gazette ..................................................................................................................FRESNO1953 – GEORGE JOHNSON, Long Beach Independent Press–Telegram ...............................................................LONG BEACH1954 – FRANK E. HOWARD, San Francisco Call-Bulletin ..........................................................YOSEMITE NATIONAL PARK1955 – H. D. TENNANT, The Huntington Park Signal ....................................................................................... SANTA MONICA1956 – JOHN M. BLACK, Los Angeles Examiner (Oct-Jun) ...................................................................................... PALO ALTO LEE BOLLINGER, Santa Rosa Democrat (Jul-Sep)1957 – RALPH KUHN, Santa Monica Outlook .............................................................................................................PASADENA1958 – JOHN H. McCOURTNEY, Oakland Tribune ..........................................................................................SAN FRANCISCO1959 – H. TED AUST JR, North Hollywood Valley Times .............................................................................. SANTA BARBARA1960 – AL REHM, Palo Alto Times ...........................................................................................................................SANTA ROSA1961 – PAUL BALOSSO, Sun-Telegram, San Bernardino ........................................................................................... RIVERSIDE1962 – JULIAN C. LEONE, San Rafael Independent-Journal ...........................................................................SAN FRANCISCO1963 – W. J. MORRISEY, Long Beach Independent Press-Telegram ......................................................................LONG BEACH1964 – CHARLES PEXTON, Santa Rosa Press Democrat........................................................................................... PALO ALTO1965 – WILLIAM RICH, Riverside Press–Enterprise ..................................................................................................SAN DIEGO1966 – FRANK GWYNN, Pasadena Independent Star-News ................................................................................SACRAMENTO1967 – FRANK A. CASANOVA, Tucson Star-Citizen ................................................................................................ LAS VEGAS1968 – CHARLES LUCCHESI, The Bakersfield Californian ..........................................................................NEWPORT BEACH1969 – WILLIAM T. ORTMAN JR, Oakland Tribune ...........................................................................................STATELINE NV1970 – FRANK HILL, San Diego Union-Tribune ........................................................................................................SAN DIEGO1971 – FRANK M. HOFFMANN, San Mateo Times .........................................................................................SAN FRANCISCO1972 – MILAN LEAVITT, Costa Mesa Daily Pilot ..................................................................................................SCOTTSDALE1973 – ALLAN HOWELLS, San Rafael Independent-Journal .................................................................................... MONTEREY1974 – ROBERT M. CAPLES, The Santa Ana Register ................................................................................................. ANAHEIM1975 – ROBERT SMITH, Walnut Creek Lesher Newspapers .......................................................YOSEMITE NATIONAL PARK1976 – WILLIAM MILLER, Riverside Press-Enterprise ................................................................................. SANTA BARBARA1977 – GLENN BOCK, Antioch Ledger ................................................................................................................................. RENO1978 – THOMAS J. WAFER JR, Daily Breeze .........................................................................................................COSTA MESA1979 – LAWRENCE GREIDER, Ogden Standard–Examiner ................................................................ SALT LAKE CITY UTAH1980 – CHARLES A. McMANIS JR, Los Angeles Times............................................................................................SAN DIEGO1981 – DONALD L. MINOR, The Bakersfield Californian ...................................................................................SACRAMENTO1982 – DAVID W. REESE, Camarillo Daily News ..................................................................................................LOS ANGELES


CWCMA PAST PRESIDENTS (continued)1983 – THAMAS G. OSBORN, Los Angeles Daily News ..................................................................................................... RENO1984 – THOMAS M. PETERSON, The Santa Ana Register ............................................................................NEWPORT BEACH1985 – RON HEMIG, Sacramento Union ........................................................................................................................ SAN JOSE1986 – RICHARD E. LUECK, San Francisco Examiner ............................................................................................. MONTEREY1987 – WALTER D. MOREDOCK, San Diego Union-Tribune ...................................................................................SAN DIEGO1988 – STANLY P. WHITTY, Santa Rosa Press Democrat ........................................................................................SANTA ROSA1989 – EUGENE A. CZARNY, The Sacramento Bee ..................................................................................................... ANAHEIM1990 – RICHARD FETSCH, San Jose Mercury News (Oct-Dec) ROBERT KUPTZ, Las Vegas Review Journal (Jan-Sep) .................................................................................... SAN JOSE1991 – ROBERT KUPTZ, Inland Valley Daily Bulletin .............................................................................................. LAS VEGAS1992 – BRYAN CLARK, The Reporter, Vacaville .................................................................................................................. RENO1993 – JERRY BYRNE, Scripps League Newspapers, Santa Maria ...................................................................... SHELL BEACH1994 – DAN SIDBURY, The Outlook, Santa Monica ...............................................................................................LONG BEACH1995 – DANNY R. DIEGO, Long Beach Press-Telegram ......................................................................................SACRAMENTO1996 – LAUREN FLYNN, The New York Times, Torrance ........................................................................................ MONTEREY1997 – JOHN REICHARD, Sierra Vista Herald ...........................................................................................................SAN DIEGO1998 – ROBERT PERONA, The Press-Enterprise ........................................................................................................ RIVERSIDE1999 – JEFF BRINLEY, The Tribune, San Luis Obispo .....................................................................................SAN FRANCISCO2000 – MICHAEL PROEBSTLE, San Diego Union-Tribune ......................................................................................SAN DIEGO2001/2002 - MARDI BROWNING, Santa Cruz Sentinel........................................................................... ............... ............ RENO2003 - JERRY HILL, San Francisco Chronicle ...................................................................................................SAN FRANCISCO2004 - DOMINI MOSTOFI, The Wall Street Journal ...................................................................................... ORANGE COUNTY2005 - JOE ROBIDOUX, Los Angeles Newspaper Group ............................................................................................PASADENA2006 - DAVID WILLIAMS - Reno Gazette-Journal ............................................................................................................... RENO2007 - DAVE LACK - USA TODAY ............................................................................................................................TEMECULA2008 - GARY GREIDER - Lodi News Sentinel ......................................................................................................SACRAMENTO 2009 - AARON KOTAREK - The Riverside Press-Enterprise .................................................................................... LAS VEGAS2010 - GARY PITTS - The Sacramento Bee ...........................................................................................................SACRAMENTO2011 - DENNIS OPSAL - USA Today .................................................................................................................................... RENO2012 - STEVE COFFEEN - Las Vegas Review-Journal .............................................................................................. LAS VEGAS2013 - FRANK HORVATH ...........................................................................................................................................CARLSBAD

CWCMA PAST SECRETARY/TREASURER1919 to 1920 E. L. SIMPKINS San Jose Mercury News1921 JOHN E. GREY San Francisco Call-Bulletin1922 GEORGE FISHER San Francisco Chronicle1923 A. E. CRAWFORD San Francisco Examiner1924 VICTOR LATTANNER Oakland Post Enquirer1925 to 1929 WILLIAM McKAY The Santa Ana Register1930 to 1931 HAROLD SEARLES Hollywood Citizen-News1932 WILL BUTLER Santa Barbara News-Press1933 to 1946 H. P YEHLING Los Angeles Times1947 J. C. BUTTEMER Alhambra Post Advocate1948 to 1949 WILLIAM SNELL Pasadena Star-News1950 RALPH KUHN Santa Monica Outlook1951 C. S. TILSON Santa Rosa Press Democrat1952 CHARLES TYLER Palo Alto Times C. S. TILSON Santa Rosa Press Democrat1953 to 1958 JAMES H. MACKIE San Francisco Call-Bulletin1959 to 1960 DON M. WILSON San Jose Mercury News1961 DON M. WILSON San Jose Mercury News JULIAN C. LEONE San Rafael Independent1962 DON LEWIS Pomona Progress-Bulletin RUSSELL A. BARCROFT Santa Barbara News-Press1963 to 1983 RUSSELL A. BARCROFT Santa Barbara News-Press

Beginning in 1984 an appointed executive director has maintained the records and managed the financial affairs of the association.


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NICE OFFICERS & DIRECTORS

Robert Franks2014 Director

The News-ReviewRoseburg, Oregon

Jeff KnechtBoard Chairman

USA TODAYBellevue, Washington

Bill Frederick2013 Director

The Daily ChronicleBozeman, Montana

Nathan SlaterPresident

Idaho State JournalPocatello, Idaho

Wyatt Gardiner1st Vice PresidentWenatchee World

Wenatchee, Washington

Dale IrvineNICE

Secretary-TreasurerLa Conner, Washington

Curtis Huber2nd Vice PresidentThe Seattle Times

Seattle, Washington

Kevin Denny3rd Vice President

The OregonianPortland, Oregon

Mark Ogle2015 Director

The Register-GuardEugene, Oregon


1924 C. H. Breed, Review-Chronicle, Spokane, WA .............................................................................................Portland, OR E.P. Hopwood, Oregonian, Portland, OR – Secretary, 1924-321925 C.H. Breed, Review-Chronicle, Spokane, WA ................................................................................................Eugene, OR1926 W.D. Lyness, News-Tribune, Tacoma, WA ................................................................................................. Longview, WA1927 David H. Smith, Journal, Portland, OR .......................................................................................................Tacoma, WA1928 J.B.T. Martin, Chronicle, Spokane, WA .................................................................................................. Vancouver, WA1929 J.B.T. Martin, Chronicle, Spokane, WA ........................................................................................................Albany, OR1930 Ben Liftin, Chronicle, The Dalles, OR ........................................................................................................ Seattle, WA1931 F.E. Henderson, Province, Vancouver, BC ................................................................................................Wenatchee, WA1932 H.H. Cahill, Times, Seattle, WA ......................................................................................................Portland, OR1933 E.A. McKee, News, Longview, WA .......................................................................................................Victoria, BC H.H. Cahill, Times, Seattle, WA – Secretary, 1933-361934 A.G. Hawkins, Colonist, Victoria, BC .......................................................................................................Yakima, WA1935 Murray Clark, Republic-Herald, Yakima, WA ...................................................................................................Salem, OR1936 Gus Hixson, Journal, Portland, OR ............................................................................................................... Olympia, WA1937 B.M. Reed, Times, Seattle, WA ............................................................................................................Boise, ID Gus Hixson, Journal, Portland, OR – Secretary, 1937-381938 W.A. Scott, Capital Journal, Salem, OR .................................................................................................. The Dalles, OR1939 Elmer Walden, Statesman, Boise, ID ........................................................................................................ Seattle, WA David H. Smith, Portland, OR – Secretary, 1939-521940 John Verschueren, Astorian Budget, Astoria, OR .......................................................................................Vancouver, BC1941 A.J. Hilliker, Herald, Calgary, AB .................................................................................................................Gearhart, OR1942 Barney Cameron, Star, Seattle, WA ...................................................................................................... San Francisco, CA1943 Al Westergren, Times-News, Twin Falls, ID .................................................................................................Tacoma, WA1944 E.F. Baldwin, Tribune-Telegram, Salt Lake City, UT ................................................................................Wenatchee, WA1945 Gerald Latham, Mail-Tribune, Medford, OR ................................................................................................Portland, OR1946 H.F. Gates, Sun, Vancouver, BC .................................................................................................................Vancouver, BC1947 Hunt Clark, Statesman, Salem, OR .......................................................................................................Salt Lake City, UT1948 Arne Strommer, Register-Guard, Eugene, OR .................................................................................................Eugene, OR1949 J.A. Grant, Times, Seattle, WA ..................................................................................................................... Spokane, WA1950 Wilby Durham, Salt Lake City, UT ......................................................................................................................Boise, ID1951 Stanley Buchanan, Herald, Lethbridge, AB ....................................................................................................Tacoma, WA1952 Eldon Clark, Review-Chronicle, Spokane, WA ............................................................................................ Spokane, WA Carl Burkheimer, Portland, OR – Secretary, 1952-531953 S.E. Abbott, Statesman, Boise, ID ........................................................................................................... Bellingham, WA1954 Leonard Garner, Standard Examiner, Ogden, UT ........................................................................................... Calgary, AB Henry Hoskins, News Tribune, Tacoma, WA – Secretary, 1954-621955 Malcom McCallum, Herald, Calgary, AB ......................................................................................................Tacoma, WA1956 Elbert Baker, News Tribune, Tacoma, WA ......................................................................................................Portland, OR1957 Dale Drake, Sr., Daily News, Longview, WA ................................................................................................Lewiston, ID1958 Ed Aitchison, Gazette, Billings, MT ...............................................................................................................Victoria, BC1959 Stewart Kidd, Colonist & Times, Victoria, BC ..........................................................................................Wenatchee, WA1960 Ralph Kelso, World, Wenatchee, WA...............................................................................................................Eugene, OR1961 Harold Hollenbeck, Tribune, Lewiston, ID ................................................................................................ Longview, WA1962 L.J. Cascadden, Oregonian, Portland, OR ..........................................................................................................Banff, AB1963 Henry Hoskins, News Tribune, Tacoma, WA ....................................................................................................Salem, OR Dale Drake, Sr., Daily News, Longview, WA – Secretary, 1963-711964 Stanley Morris, Sun, Bremerton, WA ........................................................................................................... Spokane, WA1965 Jerry Fugle, Register-Guard, Eugene, OR ....................................................................................................... Seattle, WA1966 Frank Edwards, Sun, Vancouver, BC .................................................................................................................Ogden, UT1967 William Haney, Tribune, Great Falls, MT ..................................................................................................Vancouver, BC1968 Adam Thomson, Leader-Post, Regina, SK .....................................................................................................Yakima, WA1969 Rodney Miles, Capital Journal, Salem, OR ......................................................................................................Regina, SK1970 Joe Vanderhoeff, Chronicle, Centralia, WA ................................................................................................... Billings, MT

NICE Presidents, SecretariesMontana

Alberta

Oregon

Alaska

Utah

Idaho

Manitoba

Washington

Saskatchewan

British Columbia

NICENorthwest International Circulation Executives

MarketingToday’s

Newspapers


1971 Rollie Harris, Gazette, Billings, MT ..............................................................................................................Portland, OR Rodney Miles, Capital Journal, Salem, OR – Secretary, 1971-791972 Carl Schroegel, Times, Seattle, WA ...............................................................................................................Lewiston, ID1973 Edgar Middleton, Herald, Calgary, AB ............................................................................................. Gleneden Beach, OR1974 Lea Brown, World, Wenatchee, WA...........................................................................................................Wenatchee, WA1975 George Vanelli, Oregonian-Journal, Portland, OR ..........................................................................................Eugene, OR1976 Richard Lane, Register-Guard, Eugene, OR ................................................................................................... Calgary, AB1977 Douglas Harmon, Leader-Post, Regina, SK ...................................................................................................Yakima, WA1978 Fred Engard, Review-Chronicle, Spokane, WA ............................................................................................ Olympia, WA1979 Robert Thomas, East Oregonian, Pendleton, OR..........................................................................................Richland, WA Russell Ford, Statesman, Boise, ID – Secretary, 1979-831980 Milo Bloss, Statesman-Journal, Salem, OR ................................................................................................Vancouver, BC1981 James Larsen, Herald, Everett, WA........................................................................................................... Great Falls, MT1982 Robert Fenton, Herald, Lethbridge, AB ..................................................................................................... Vancouver, WA1983 Roger Graff, Tribune, Great Falls, MT ........................................................................................................Saskatoon, SK Marc Dailey, World, Wenatchee, WA – Secretary, 1983-881984 Roger Graff, Tribune, Great Falls, MT ............................................................................................................... Boise, ID1985 Jerry Engebo, Daily News, Longview, WA .................................................................................................. Spokane, WA1986 Earl Hand, News Review, Roseburg, OR ....................................................................................................Pendleton, OR1987 Norm Gervais, Review-Chronicle, Spokane, WA ................................................................................. Coeur d’Alene, ID1988 Jim Gregory, Herald, Everett, WA ..................................................................................................................Tacoma, WA1989 Ron Turner, News, Medicine Hat, AB ............................................................................................................ Calgary, AB Angela Carmen, USA Today, Redmond, WA – Secretary, 1988-911990 Chuck Downing, Statesman Journal, Salem, OR ...........................................................................................Yakima, WA1991 Ron Mladenich, News Tribune, Tacoma, WA ................................................................................................Portland, OR Jerry Engebo, Longview, WA – Secretary, 1991-931992 Marc Dailey, Columbian, Vancouver, WA .................................................................................................... Spokane, WA1993 Marvin Korb, Tribune, Great Falls, MT ........................................................................................................Chelan, WA Steve Schurkey, Columbian, Vancouver, WA – Secretary, 1993-99, 20021994 Janet Jones, East Oregonian, Pendleton, OR ........................................................................................ Coeur d’Alene, ID1995 Jim Thomas, Herald-Republic, Yakima, WA ...................................................................................................Eugene, OR1996 Chris Blaser, Herald, Tri-Cities, WA ................................................................................................................... Bend, OR1997 Dale Irvine, Skagit Valley Herald, Mount Vernon, WA .................................................................................. Seaside, OR1998 Alan Fisco, Seattle Times, Seattle, WA ........................................................................................................ Seattle, WA1999 Mike McBride, Morning Tribune, Lewiston, ID ..........................................................................................Park City, UT John Newby, Herald Journal, Logan, UT – Secretary, 2000-022000 Mark Bolin, Enterprise, Livingston, MT ................................................................................................... Vancouver, WA2001 Bob Thomas, Spokesman-Review, Spokane, WA ........................................................................................Whitefish, MT2002 Steve Schurkey, Columbian, Vancouver, WA ................................................................................................Portland, OR2003 Sandra Hollenbeck, Times, Seattle, WA ..................................................................................................... Spokane, WA Dale Irvine, La Conner, WA – Secretary, 2003-2004 Joe Rehbein, Daily Chronicle, Bozeman, MT ..............................................................................................Bellevue, WA2005 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA ............................................................................Portland, OR2006 Dave Jacobsen, Peninsula Daily News, Port Angeles, WA ........................................................................Wenatchee, WA2007 Steve DeVore, La Grande Observer, La Grande, OR ..................................................................................ms Oosterdam2008 Russ Davis, Herald Journal, Logan, UT .................................................................................................. Vancouver, WA2009 Eileen Widdison, The Daily Courier, Grants Pass, OR ...............................................................................Teleconference2010 Eileen Widdison, The Daily Courier, Grants Pass, OR .................................................................................... Seattle, WA2011 Russ Davis, Herald Journal, Logan, UT ...........................................................................................................Reno, NV2012 Jeff Knecht, USA Today, Bellevue, WA ................................................................................................... Las Vegas, NV2013 - Nathan Slater, Idaho State Journal ......................................................................................................Carlsbad, CA

and Conference SitesMontana

Alberta

Oregon

Alaska

Utah

Idaho

Manitoba

Washington

Saskatchewan

British Columbia

NICENorthwest International Circulation Executives

MarketingToday’s

Newspapers


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THURSDAY, JUNE 20, 2013 (continued)

11:30 a.m. to VOLUME AND REVENUE OPPORTUNITIES12:00 p.m. THE PRESS-ENTERPRISE MODEL Aaron Kotarek, VP Circulation & Distribution Operations The Press-Enterprise

12:00 p.m. to LUNCH1:00 p.m.

1:00 p.m. to SUBSCRIBER REWARDS & AUDIENCE1:45 p.m. Andrew McFadden Director of Audience Interaction The Press-Enterprise

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CWCMA / NICE SALES CONFERENCEFRIDAY, JUNE 21, 2013 (continued)

10:30 a.m. to BEST PRACTICES IN SINGLE COPY SALES11:00 a.m. Andy Harris Circs Up Sales Consulting LLC

11:00 a.m. to CUSTOMER LIFETIME VALUE11:45 a.m. Shawn DeWeese Mather Economics

11:45 a.m. to DRAWING (MUST BE PRESENT TO WIN)12:15 p.m. ELECTION OF 2013 - 2014 CWCMA OFFICERS & DIRECTORS

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Aaron J. KotarekVice President, Circulation & Distribution OperationsPress-Enterprise Company (A.H. Belo Corporation)

Riverside, California

Aaron Kotarek joined The Press-Enterprise in February of 2006 as Senior Director of Distribution Operations & Customer Care. From 2006 through 2009 Aaron lead the migration of the company’s circulation and distribution organization outsourcing from company operated distribution centers to large, independent distribution companies.

Under Kotarek’s leadership the company transformed its circulation marketing, service and distribution units from a legacy based structure of over 200 employees into a streamlined and cohesive team of 32 highly productive professionals. In 2010 he was named Vice President of Circu la t ion & Dis t r ibu t ion Opera t ions and cont inued to improve performance within his departments, implementing a segmented pricing strategy that augmented existing circulation marketing resources to deliver strong year-over-year growth in both Daily and Sunday volume and audience categories over the past three years.

Aaron is a current member of the NAA/AAM Circulation Subcommittee. He also serves as a member of The Press-Enterprise’s Digital Leadership Team (DLT), and was President of CWCMA in 2008-2009.

Prior to The Press-Enterprise, Aaron worked at The Record (Stockton, CA) and has held various circulation/audience management positions with Thomson, Gannett, Cox, Morris Communications, the Omaha World Herald Company, Dow Jones and A.H. Belo.

Aaron and his wife Jacquelyn reside in Corona, California.

Contact information: 951.368.9796 [email protected]

CONFERENCE SPEAKERS


Andy HarrisOwner - Circs Up Sales Consulting LLC

Andy Harris is a former Circulation Director, Circulation Sales Manager, DSM, NIE Coordinator, News Agent, Writer, Team Builder, and Circulation Managers of Illinois President.

Andy has worked with The NY Times, Chicago Tribune, Quad-City Times. Dispatch Argus, Dallas Morning News, Ottawa Times, Santa Barbara News-Press, Daily Breeze in Torrance California and many other newspapers helping them to grow their circulation base.

Dan SchaubCorporate Director of Audience Development

The McClatchy Company

Dan's Current assignment was designed to provide the necessary leadership and focus as McClatchy works to expand its print and digital offerings across the 29 markets the company serves.

Prior to his corporate assignment, Dan worked as Sr. VP Audience Development & Membership Services at The Sacramento Bee in California for 10 years and as Director of Circulation at the Star Tribune in Minnesota from 2001 to 2003.

Prior to joining The McClatchy Company, he worked at the Los Angeles Times for 16 years in positions ranging from carrier to Director of Circulation.

Dan has been married to his lovely wife Rene for 31 years. He and his wife have five children; three girls and two boys, and one grand daughter.


Andrew McFaddenDirector of Innovation and Business Development

The Press-Enterprise, Riverside, California

Working across the publication, Andrew helps move the business by educating staff and managers about how technology can accelerate organizational change, grow advertising revenue, and improve audience retention. Andrew has a BA in Literature from UC San Diego and an MBA from UC Irvine.

Travis Bowley, CEO Founding PartnerEmpereon Marketing

Travis is responsible for overall Operations with emphasis on corporate development, Marketing and Sales. A true entrepreneur and visionary, Travis believes in the power of sales complimented by an effective multi- tiered relationship management platform – always delivering operational excellence with quality client service, translating into bottom line value for his clients.

A seasoned executive in the business of providing innovative end-to-end contact-to-contact services, he is a widely recognized industry leader acknowledged for his integrity, character and passion to deliver excellence.


Jeffrey L. HartleyCorporate Vice-President of Consumer Revenue

Morris Communications

Jeffrey recently assumed this position after thirty years in the newspaper industry, serving as Circulation Director of The Augusta Chronicle, Circulation Manager of The Greenville News, Sales and Marketing Manager of The Tallahassee Democrat along with other sales and marketing/operations executive positions at The Jackson Sun, Gainesville Times and The Pensacola News Journal.

He is a member of the NAA/ABC Circulation Subcommittee and editor of one of their publications, NAA/ABC Guide to U.S. Newspaper Digital Editions. He is also the founder of www.digitalfirstnewspapers.com

Father of four children, Jeff, his wife Kathy and family reside in Evans, Georgia.

You can connect with Jeff on Twitter, Google+ and LinkedIn and subscribe to his blog at www.digitalfirstnewspapers.com.

Pat DennisVice President of Operations

The Oklahoman

Pat started his career in the newspaper industry over 25 years ago. He held a variety of circulation management positions at Omaha World Herald before joining The Oklahoman in 2000.


Mike HodgesPresident and COO

U-T San Diego

Mike is spearheading the transformation of the company,formerly The San Diego Union-Tribune, to a fully integrated media organization.

Mike joined the Union-Tribune in 2009 as Vice President Interactive in charge of direction and strategy for SignonSanDiego.com and all of The San Diego Union-Tribune’s interactive initiatives. Mike played a paramount role in the sale of the San Diego Union-Tribune by Platinum Equity to Manchester Lynch Integrated Media.

Before the Union-Tribune, Mike was vice president of Sales-Interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations.

Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike’s e-mail marketing start-up in the late 1990’s was bought by DoubleClick, where he went on to run national sales for DoubleClick’s email division.

Mike is an Executive Board Member of the San Diego Ad Club and Co-Chairman of San Diego’s Interactive Day, which is the largest Interactive Advertising conference in San Diego.

Mike is a graduate of the University of San Diego's business school. He lives in La Jolla with his wife and three children.

Mike can be contacted at: [email protected] 619.293.1108


Shawn DeWeeseVice President

Mather Economics

Shawn began working with Mather Economics in 2010 to build new business relationships and services primarily in the Publishing industry. He works closely with their clients to develop and implement strategic plans to generate incremental revenues in all areas of the business model.

Prior to joining Mather Economics, Shawn worked with Qbase as the Business Development Director to assist in building advanced analytic solutions for large domestic corporations. After developing and taking several products to market, he moved into the role of Senior Consultant, working with regional directors in their sales, implementation, and strategic uses of Qbase products. Shawn spent 15+ years specifically in the media industry working for Knight-Ridder, Harte-Hanks, E.W. Scripps, and Cox Enterprises all within their newspaper divisions. He established his leadership credentials through a variety of business disciplines, to include, advertising sales and media buying, circulation sales and marketing, business development, client relations and retention, operations and distribution systems.

Shawn presided over the Board of Trustees for the North American Division of International Newspaper Marketing Association (INMA).

Shawn and his family reside in Beavercreek, Ohio.


L. Michael ZinserPresident

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Mike's firm specializes in representing daily newspapers, including over 250 publications stretching from Hawaii to New York. Michael has been General Counsel to CWCMA since 1979 and to NICE since 1981.

Within the last 12 months, The Zinser Law Firm obtained independent contractor victories in 19 cases for daily newspapers across the country. On December 18, 2012, representing Santa Barbara News-Press, Michael obtained a victory at the U.S. Court of Appeals for the D.C. Circuit. That ruling upheld the newspaper’s discharge of eight reporters, who, along with the Teamsters Union, were attempting to take over the content of the newspaper.


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