20121017 e challenges lisbon
DESCRIPTION
Presentation about platforms and FI-PPP for the eChallenges 2012 conference, Lisbon (Portugal), 17 October 2012TRANSCRIPT
Value Creation Potential of Applications, Services
and Platforms – Friends, fools, family, and funding agencies
Arian Zwegers European Commission
Communication Networks, Content & Technology
The ICT world is changing Example of Apple
http://www.asymco.com/2012/08/21/the-interlopers/
http://www.asymco.com/2012/08/15/american-exceptionalism/
Unit share top smartphone platforms
2009Q2 2012Q2
The ICT world is changing Example of Apple
http://www.asymco.com/2012/08/21/the-interlopers/
http://www.asymco.com/2012/08/15/american-exceptionalism/
The ICT world is changing Sample of 50+ global ICT firms
Source: European Commission
US: n = 27 Asia: n = 11 EU: n = 18
Net sales % change 2012Q2 vs 2007Q2
US: +48% Asia: +50% EU: -12%
The ICT world is changing Tech wars?
http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook
Platforms
• Common base
• Openish
• Platform vs product
– Essential function
– Easy to build-upon
– Difficult to substitute for
eChallenges 2008, Stockholm
Platforms Network effects
• 1-sided
• 2-sided
Partly taken from Pieter Ballon, IBBT
Platforms How to get started?
Who will pay?
Q1:
Platforms
Q2:
Third party applications
Q3:
Users
Expansion of
Use Cases
Call 3
TF Extension and Usage
Up to 5 Trials
Call 2
Obj 1.8 Use Case Trials
Obj 1.8 Use Case Trials
Obj 1.9 Capacity Building
FI-WARE Technology Foundation
INFINITY: Capacity Building & Infrastructure
ENVIROFI
Call 1
CONCORD: Programme Facilitation & Support
2011 2010 2012 2013 2014 2015
Phase 3 Phase 1 Phase 2
FI-PPP Programme Architecture
FI-CONTENT
US
E C
AS
ES
OUTSMART
SAFECITY
FINSENY
SMARTAGRIFOOD
INSTANT MOBILITY
FINEST
Platform components
Platforms Platform usage
FI-PPP From platform components to platforms
FI-WARE
Platform Products
FI-WARE Instance
= platform
Use Case Trial
assemble…
GE GE
GE
GE
GE
GE GE
Third party
platform
GE = Generic Enabler
Source: FI-WARE consortium
FI-PPP Call 3
Scenarios UC platforms
Infrastructures
Generic Enablers
Regional policies
Entrepreneurial communities
Services and applications
Incubators
Infrastructure providers
Public sector
Company investment funds
Platforms How to support take-up?
European Commission
Dave McClure, http://www.slideshare.net/dmc500hats/why-not-to-do-a-startup
Developer communities
And for the rest?
Just try?
“Trying is the first step to failure” “Trying is the first step to success”
Net Innovation http://ec.europa.eu/foi http://ec.europa.eu/information_society/activities/col
lectiveawareness/index_en.htm Future Internet http://www.fi-ppp.eu/
@FI_PPP
This presentation http://www.slideshare.net/azwegers
E-mail [email protected]
For more information
• Slide 1, Vasco da Gama Bridge, by Guillermo Fdez, http://www.photos4travel.com/lisbon_portugal/Vasco-da-Gama-Bridge_lisbon.jpg
• Slide 2-3, Steve Jobs with apple in hand, Financial Times
• Slide 3, three apples, http://salmagundi2.blogspot.be/2012/04/3-big-apples.html
• Slide 6, Easter Island ahu, Arian Zwegers
• Slide 7, 1-sided network effect, adapted from Wikipedia by Mike Bergman, http://www.mkbergman.com/837/the-law-of-linked-data/
• Slide 7, 2-sided network effect, Wikipedia, http://en.wikipedia.org/wiki/Two-sided_market
• Slide 8, chicken and egg, by By Jim Crossley (CC BY-NC-SA 2.0), http://www.flickr.com/photos/raindog/2882361413/
• Slide 11, lady with EU flag, David Parkins published in The Economist
• Slide 11, Bathing in money, http://www.thegreatilluminator.com/blog/?p=9832
• Slide 12, lift off, http://news.bbc.co.uk/2/hi/science/nature/8050157.stm
• Slide 12, bull’s eye, http://blog.aicpa.org/2012/05/the-brand-you-your-bio.html
• Slide 12, counting money, http://www.utilityweek.co.uk/news/news_story.asp?id=168799&title=Customers+comfortable+with+cross+subsidies...but+don%27t+trust+firms
• Slide 12, RIM developer contest, http://e27.sg/2012/09/11/rim-follows-through-with-us10k-developer-commitment-program/
• Slide 14, Campus Party, http://www.efectosocial.net/2011/04/14/costos-de-campus-party-2011-cpmx2011/
• Slide 15, Queen – I want to break free video, http://vimeo.com/32406817
• Slide 16, experiment, Flickr image by Lab Science Career (CC BY-NC-SA 2.0), http://www.flickr.com/photos/69303039@N05/6302665609
Image credits