practical facebook tricks & tips (20121017)

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This presentation/discussion will focus in on some quick and easy tips and tricks that you can use to increase your organization/cause presence on Facebook. It will include some highlighted cover areas (see schedule below), but also answer as many questions as possible from you about your Facebook Page. See EventBrite for full Schedule: http://madtech-practical-facebook.eventbrite.com/

TRANSCRIPT

Page 1: Practical Facebook Tricks & Tips (20121017)
Page 2: Practical Facebook Tricks & Tips (20121017)

MadTech is growing. This year we’re testing, expanding our training, education, and information efforts into three services for you…

Housekeeping

Page 3: Practical Facebook Tricks & Tips (20121017)

Visual Rhythm

Page 4: Practical Facebook Tricks & Tips (20121017)

What is Visual Rhythm ?

Page 5: Practical Facebook Tricks & Tips (20121017)

What is Visual Rhythm ?

Page 6: Practical Facebook Tricks & Tips (20121017)

What is Visual Rhythm ?

Page 7: Practical Facebook Tricks & Tips (20121017)

Use Imagery to Your Advantage

Page 8: Practical Facebook Tricks & Tips (20121017)

Program Your Page

Page 9: Practical Facebook Tricks & Tips (20121017)

Schedule Posts for Delivery Mix-in Auto-posts Have Special Content Days

Program Your Page

Page 10: Practical Facebook Tricks & Tips (20121017)

Schedule Posts for Delivery

Program Your Page

Page 11: Practical Facebook Tricks & Tips (20121017)

Schedule Posts for Delivery

Program Your Page

Switching your voice; also know as using Facebook as your page, not yourself.

Page 12: Practical Facebook Tricks & Tips (20121017)

Schedule Posts for Delivery

Program Your Page

Switching your voice; also know as using Facebook as your page, not yourself.

The clickable down arrow.If you only manage 1-5 pages this option works very well.

The Text Link. It tells you, your current voice, and asks if you wish to switch.

Edit Page OptionBesides from other page management items, like creating and managing admins, you can select the last option: Use Facebook as ‘Your Page Name’

Page 13: Practical Facebook Tricks & Tips (20121017)

Schedule Posts for Delivery

Program Your Page

Page 14: Practical Facebook Tricks & Tips (20121017)

Mix-in Auto-posts

Program Your Page

Page 15: Practical Facebook Tricks & Tips (20121017)

Have Special Content Days

Program Your Page

Page 16: Practical Facebook Tricks & Tips (20121017)

Have Special Content Days

Program Your Page

Ellen’Degeneres’ Facebookpromotes photos by fans every Friday

Page 17: Practical Facebook Tricks & Tips (20121017)

Facebook Promotions

Page 18: Practical Facebook Tricks & Tips (20121017)

Have an Annual Budget Facebook Ads Promoted Posts

Promote Your Page

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Have an Annual Budget

Promote Your Page

A Facebook PromotionBudget of $100.

Argue for it. It’s not that much and can help you gain a firmer ground in social media marketing and fundraising.

•Run Story Campaigns to Increase LikesFriends of People Who Currently Like Your Page, Will See that they’ve Liked You. Don’t under estimate the power of ‘me too…’

•Promote Posts or EventsWhat’s available will differ based on the number of followers you have, which is why Running Campaigns

to Increase Your Followers is very important.

Page 20: Practical Facebook Tricks & Tips (20121017)

Facebook Ads

Promote Your Page

Ads are Available to PagesNot all promotional options are available for all Pages. If your Page has a small following, this can limit your options. Ideally you want 400+ followers to get access to most of Facebook’s Promotion options.

•Run Campaigns to Increase LikesFriends of People Who Currently Like Your Page, Will See that they’ve Liked You. Don’t under estimate the power of ‘me too…’

✓ Four Quarterly, $25 ad campaigns can grow followers;

✓ Pay for Likes not Views: Get more bang for your buck;

✓ Learn What Worked: Don’t overlook analytics;

Page 21: Practical Facebook Tricks & Tips (20121017)

Promoted Posts

Promote Your Page

Promoted PostsYou’ll need 400 followers before you can promote post directly.

•Why & When To Promote PostsPromote posts when you need as many people as possible to see it.— a fundraising event, town hall session, breaking research, give a follower acclaim… you decide.

✓ Stick to Your Limits: If you set ten $5 promotion, track them, don’t do more than planned;

✓ Promoted Posts Can More Than Triple Your Reach: Make sure your post is well designed, writing is concise and engaging, it uses good imagery, etc. before promoting, because you’ll be exposed way

beyond your normal network. Make it count;

Page 22: Practical Facebook Tricks & Tips (20121017)

Ads—Increasing Followers, Promoting Your Brand.When you’re trying to improve your brand, Ads provide more bang for your buck. You can increase followers, showcase your brand, your mission, etc. They spread, you, as the word.

Promoted Posts—Increasing Engagement, Promoting a Specific event, item, point of interest.Promoted post excel at increasing engagement—overall and with a specific piece of information. You may get more likes during the campaign, but it won’t be nearly as many if you ran an Ad.

Ads vs Promoted Posts

Page 23: Practical Facebook Tricks & Tips (20121017)

Other Tidbits

Page 24: Practical Facebook Tricks & Tips (20121017)

Be Succinct

What Else ?

Photos, Videos, Quotes

Engage

Clarity and brevity are appreciated. The most engaged posts on Facebook are less than 250 characters

Visuals win the day. Pictures, videos, and graphics receive 180% more engagement than pure text, but quick, short quotes can also drive likes, as well.

You want your followers to engage with you? Don’t be afraid to engage them. Ask them their opinions. You don’t have to use the Poll or Question app. Mix it with quotes. Abraham Lincoln said, “…” do you agree?

Page 25: Practical Facebook Tricks & Tips (20121017)

Exclusive Content

What Else ?

Be Consistent

Be Timely

Early access and exclusive content is a reward to social media followers. You can even promote it through other mediums like print or email, letting people know fans will get it first.

Despite popular opinion, you don’t have to post daily. But you should post regularly, 3-4 times a week.

On top of being consistent, being timely is also beneficial. Mention current events, while they are current. If the presidential debates said something relevant to your field, quote it, offer your succinct opinion, then ask your fans theirs.

Page 26: Practical Facebook Tricks & Tips (20121017)

Ads—Increasing Followers, Promoting Your Brand.When you’re trying to improve your brand, Ads provide more bang for your buck. You can increase followers, showcase your brand, your mission, etc. They spread, you, as the word.

Promoted Posts—Increasing Engagement, Promoting a Specific event, item, point of interest.Promoted post excel at increasing engagement—overall and with a specific piece of information. You may get more likes during the campaign, but it won’t be nearly as many if you ran an Ad.

Ads vs Promoted Posts

Page 27: Practical Facebook Tricks & Tips (20121017)

Summary

Page 28: Practical Facebook Tricks & Tips (20121017)

Five Things to Remember

(1) Appeal to the Visual

(2) Program the Page

(3) Don’t Be Afraid to Promote

(4) Engage, Highlight, Exclusives

(5) Insights & Analytics Required

Page 29: Practical Facebook Tricks & Tips (20121017)

Some Resources

‣ 10 Best Practice Tips for Facebook Page Content Publishinghttp://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-content-publishing/

‣ 6 Tips for Facebook Successhttp://allfacebook.com/icrossing-page-tips_b102088

‣ What’s The Average Reach of Your Facebook Posthttp://www.socialbakers.com/blog/955-what-s-the-average-reach-of-your-facebook-post

‣ 8 Scheduling Tips for Facebookhttp://www.socialmediaexaminer.com/facebook-scheduled-posts/

‣ Collection of Tips, Tricks, and Resource Postshttps://kippt.com/allgood2/madtech-practical-facebook

Page 30: Practical Facebook Tricks & Tips (20121017)

Creditsby

Alnisa Allgood,Coordinator, MadTech