practical facebook tricks & tips (20121017)
DESCRIPTION
This presentation/discussion will focus in on some quick and easy tips and tricks that you can use to increase your organization/cause presence on Facebook. It will include some highlighted cover areas (see schedule below), but also answer as many questions as possible from you about your Facebook Page. See EventBrite for full Schedule: http://madtech-practical-facebook.eventbrite.com/TRANSCRIPT
MadTech is growing. This year we’re testing, expanding our training, education, and information efforts into three services for you…
Housekeeping
Visual Rhythm
What is Visual Rhythm ?
What is Visual Rhythm ?
What is Visual Rhythm ?
Use Imagery to Your Advantage
Program Your Page
Schedule Posts for Delivery Mix-in Auto-posts Have Special Content Days
Program Your Page
Schedule Posts for Delivery
Program Your Page
Schedule Posts for Delivery
Program Your Page
Switching your voice; also know as using Facebook as your page, not yourself.
Schedule Posts for Delivery
Program Your Page
Switching your voice; also know as using Facebook as your page, not yourself.
The clickable down arrow.If you only manage 1-5 pages this option works very well.
The Text Link. It tells you, your current voice, and asks if you wish to switch.
Edit Page OptionBesides from other page management items, like creating and managing admins, you can select the last option: Use Facebook as ‘Your Page Name’
Schedule Posts for Delivery
Program Your Page
Mix-in Auto-posts
Program Your Page
Have Special Content Days
Program Your Page
Have Special Content Days
Program Your Page
Ellen’Degeneres’ Facebookpromotes photos by fans every Friday
Facebook Promotions
Have an Annual Budget Facebook Ads Promoted Posts
Promote Your Page
Have an Annual Budget
Promote Your Page
A Facebook PromotionBudget of $100.
Argue for it. It’s not that much and can help you gain a firmer ground in social media marketing and fundraising.
•Run Story Campaigns to Increase LikesFriends of People Who Currently Like Your Page, Will See that they’ve Liked You. Don’t under estimate the power of ‘me too…’
•Promote Posts or EventsWhat’s available will differ based on the number of followers you have, which is why Running Campaigns
to Increase Your Followers is very important.
Facebook Ads
Promote Your Page
Ads are Available to PagesNot all promotional options are available for all Pages. If your Page has a small following, this can limit your options. Ideally you want 400+ followers to get access to most of Facebook’s Promotion options.
•Run Campaigns to Increase LikesFriends of People Who Currently Like Your Page, Will See that they’ve Liked You. Don’t under estimate the power of ‘me too…’
✓ Four Quarterly, $25 ad campaigns can grow followers;
✓ Pay for Likes not Views: Get more bang for your buck;
✓ Learn What Worked: Don’t overlook analytics;
Promoted Posts
Promote Your Page
Promoted PostsYou’ll need 400 followers before you can promote post directly.
•Why & When To Promote PostsPromote posts when you need as many people as possible to see it.— a fundraising event, town hall session, breaking research, give a follower acclaim… you decide.
✓ Stick to Your Limits: If you set ten $5 promotion, track them, don’t do more than planned;
✓ Promoted Posts Can More Than Triple Your Reach: Make sure your post is well designed, writing is concise and engaging, it uses good imagery, etc. before promoting, because you’ll be exposed way
beyond your normal network. Make it count;
Ads—Increasing Followers, Promoting Your Brand.When you’re trying to improve your brand, Ads provide more bang for your buck. You can increase followers, showcase your brand, your mission, etc. They spread, you, as the word.
Promoted Posts—Increasing Engagement, Promoting a Specific event, item, point of interest.Promoted post excel at increasing engagement—overall and with a specific piece of information. You may get more likes during the campaign, but it won’t be nearly as many if you ran an Ad.
Ads vs Promoted Posts
Other Tidbits
Be Succinct
What Else ?
Photos, Videos, Quotes
Engage
Clarity and brevity are appreciated. The most engaged posts on Facebook are less than 250 characters
Visuals win the day. Pictures, videos, and graphics receive 180% more engagement than pure text, but quick, short quotes can also drive likes, as well.
You want your followers to engage with you? Don’t be afraid to engage them. Ask them their opinions. You don’t have to use the Poll or Question app. Mix it with quotes. Abraham Lincoln said, “…” do you agree?
Exclusive Content
What Else ?
Be Consistent
Be Timely
Early access and exclusive content is a reward to social media followers. You can even promote it through other mediums like print or email, letting people know fans will get it first.
Despite popular opinion, you don’t have to post daily. But you should post regularly, 3-4 times a week.
On top of being consistent, being timely is also beneficial. Mention current events, while they are current. If the presidential debates said something relevant to your field, quote it, offer your succinct opinion, then ask your fans theirs.
Ads—Increasing Followers, Promoting Your Brand.When you’re trying to improve your brand, Ads provide more bang for your buck. You can increase followers, showcase your brand, your mission, etc. They spread, you, as the word.
Promoted Posts—Increasing Engagement, Promoting a Specific event, item, point of interest.Promoted post excel at increasing engagement—overall and with a specific piece of information. You may get more likes during the campaign, but it won’t be nearly as many if you ran an Ad.
Ads vs Promoted Posts
Summary
Five Things to Remember
(1) Appeal to the Visual
(2) Program the Page
(3) Don’t Be Afraid to Promote
(4) Engage, Highlight, Exclusives
(5) Insights & Analytics Required
Some Resources
‣ 10 Best Practice Tips for Facebook Page Content Publishinghttp://www.jeffbullas.com/2011/11/01/10-best-practice-tips-for-facebook-page-content-publishing/
‣ 6 Tips for Facebook Successhttp://allfacebook.com/icrossing-page-tips_b102088
‣ What’s The Average Reach of Your Facebook Posthttp://www.socialbakers.com/blog/955-what-s-the-average-reach-of-your-facebook-post
‣ 8 Scheduling Tips for Facebookhttp://www.socialmediaexaminer.com/facebook-scheduled-posts/
‣ Collection of Tips, Tricks, and Resource Postshttps://kippt.com/allgood2/madtech-practical-facebook
Creditsby
Alnisa Allgood,Coordinator, MadTech