© 2012 IBM Corporation

IBM PureSystemsA New Era of Computing

© 2012 IBM Corporation2

Profound changes are taking place in every industryInformation technology is moving to the strategic center of business

With these changes, how can you be a leader?

CEOs anticipate turbulent change and

bold moves.

80%

55%of business executives

believe cloud enables business transformation and leaner, faster, more

agile processes. ** Source : 2011 IBM CIO Study, London School

of Economics, December 2010

Trading

Traffic Control

FraudPrevention

LawEnforcement

© 2012 IBM Corporation3

a new era for Information Technology is ongoing. IT must address the conundrum while dealing with constraints like a flat budget.

go over schedule on their

project/ solution deployments**

2/3

** Source : IBM Market Intelligence Time-To-Value Study, National Analysts, November 2011

of surveyed enterprise IT budgets in 2010 were spent

on ongoing operations and maintenance costs.***

54%

*** Source: Forrester Research, Inc. "2011 IT Budget Planning Guide," October 7, 2010 by Craig Symons

The inefficiencies of traditional computing

get in the way :

Traditional Computing

Bu

sin

ess

inn

ov

atio

n

Technology Innovation

Smarter Computing

Smarter with:

• Built-in expertise

• Ability to sense and anticipate

• Systems of engagement

Source: IDC Server Virtualization 2009

© 2012 IBM Corporation4

Multiple approaches have emerged to close the gap

IDC’s Cloud Computing Survey, January 2011 n=603

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single PurposeShared

Dependence

Benefits

Challenges

What if you could have the best of all three?

Most efficient Data Centers can

allocate more thanhalf their IT budget

to innovation.

47%

53%New projects

Maintaining existing infrastructure

2012 IBM Data Center Study

Shift IT Spend

© 2012 IBM Corporation5

The time has come for a new breed of systemsSystems with integrated expertise and built for cloud

Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and

automating what experts do – from

the infrastructure patterns to the

application patterns

Simplified Experience

Making every part of the IT lifecycle easier - with integrated management of the entire system and a

broad open ecosystem of optimized solutions

© 2012 IBM Corporation6

The world’s first family of expert integrated systems

ANNOUNCING:

© 2012 IBM Corporation7

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize yourinfrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value

Announcing the first two members of the IBM PureSystems family

© 2012 IBM Corporation8* Unix/Linux and Windows applications

New IBM PureSystems Centre:Gain access to a broad community

of IBM and certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Also run your existing applications today*

The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG. The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.

Runs tens of thousands of applications out of the box

© 2012 IBM Corporation9

IBM PureFlex System

IBM PureApplication System

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

20-30X faster deployment with application patterns expertise in the Cloud 

Accelerate adoption of private clouds with highly integrated expert systems

Built for Cloud: PureSystems are cloud ready and built to simplify the transition to Cloud leveraging the capabilities of IBM SmartCloud

© 2012 IBM Corporation10 © 2012 IBM Corporation10

Built-in Expertise

Integrated by Design

Simplified Experience

Built-in Expertise

Integrated by Design

Simplified Experience

IBM PureFlex System Infrastructure Flex-ability to meet a variety of client needs

A continuum of expert integrated systems that delivers value from the moment of acquisition

ExpressInfrastructure for small and midsize businesses

StandardInfrastructure for cloud deployments and server consolidation

EnterpriseInfrastructure for large-scale deployments; highly redundant for resilient operations

A continuum of expert integrated systems that delivers value from the moment of acquisition

ExpressInfrastructure for small and midsize businesses

StandardInfrastructure for cloud deployments and server consolidation

EnterpriseInfrastructure for large-scale deployments; highly redundant for resilient operations

© 2012 IBM Corporation11

Delivering Common Cloud Stack will facilitate customers’ progression to additional cloud capabilities

ISV and IBM Patterns

SmartCloud Provisioning

Compute

Network

Storage

SmartCloud Provisioning

SmartCloud Entry

Compute

Network

Storage

SmartCloud Provisioning

SmartCloud Entry

Compute

Network

Storage

Compute

Network

Storage

Platform and Infrastructure Management

ISDM or SmartCloud

Orchestration

ISDM or SmartCloud

Orchestration

ISV and IBM Patterns

ISV and IBM Patterns

ISV and IBM Patterns

ISDM or SmartCloud

Orchestration

Foundation Patterns

SmartCloud Entry

Pre-PureFlex orNon IBM HW

Flex BTO orPureFlex Express

PureFlex Standard, Enterprise

PureApplication System

© 2012 IBM Corporation12

IBM PureSystems is extensible with “patterns of expertise”Including built-in cloud capabilities

Platform Patterns

Expertise across the middleware

and infrastructure

Infrastructure Patterns

Expertise across the compute

resources

IBM PureFlex System

IBM PureApplication System

ProvisioningStorage optimization ScalabilityUpgradability

ProvisioningStorage optimization ScalabilityUpgradability

Built-in with flexibility

Available through PureSystems Centre

Cloud platform management

Application Patterns and

ImagesAvailable patterns images from IBM

and Partners

Web application deploymentDatabase deployment

100+ ISV business applicationsBusiness intelligenceBusiness process managementWeb experienceMore to come in 2012…

Images available for client tuning

Images available for client tuning

© 2012 IBM Corporation13

IBM PureFlex System

IBM PureApplication System

Business Process as a ServiceSoftware as a Service

Business Process as a ServiceSoftware as a Service

Platform as a ServicePlatform as a Service

Infrastructure as a ServiceInfrastructure as a Service

DesignDesign DeployDeploy ConsumeConsume

20-30X faster deployment with application patterns expertise in the Cloud 

Accelerate adoption of private clouds with highly integrated expert systems

Built for Cloud: PureSystems are cloud ready and built to simplify the transition to Cloud leveraging the capabilities of IBM SmartCloud

© 2012 IBM Corporation14

PureSystems simplify the journey to deploy fully enterprise grade Cloud environments …

Provides a starting point to deploy and subsequently expand an enterprise’s Cloud environment

Core IaaS – PureFlex

Core PaaS – PureApplication System

Deploy advanced Cloud environments by leveraging additional capabilities in the IBM SmartCloud Foundation

IBMPureSystems

Platform as a Service Technologies

Infrastructure as a Service Technologies

Infrastructure UsagePerformanceManagement Security

Lifecycle Resources Environments Applications Integration

Foundation

Enables private/hybrid clouds and the virtualization, automation and management of cloud services.