2012 online outreach metrics
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Georgia National Guard2012 Online Outreach at a Glance
We saw a 35.37% fan increase in 2012.
2012 marks the first time our largest fan demographic was male.
This post of a photo featuring a returning Georgia Air National Guardsman and his daughter turned out to be the most “viral” post on our page all year, with 148 shares, 107 “likes,” and nearly 2,000 viewers.
The massive bump in traffic on the 48th IBCT page came from the U.S. Army page “sharing” the photo.The most viral post across all Ga. DoD Facebook
pages came from the 48th IBCT’s XCTC.
GeorgiaGuard.com
New visitors are down because 57.05% of all visitors to the website are returning visitors.
Peak traffic correlated with negative local coverage at the time.
GeorgiaGuard.com is the first search engine result for “Georgia National Guard.” This is referred to as “Search Engine Optimization.”
The home page is, naturally, the most visited page on the website. Followed by the “Contacts” page and then the Adjutant General’s bio – which received 6,588 views in 2012.
Of course GeorgiaGuard.com is most frequented by Georgians, but it attracts international traffic as well – from deployed Guardsmen and interested international partners.
Flickr
Our Flickr account crossed the half-million view milestone in October of 2012.
This means just under 68,000 people were reached by our Twitter account over the course of the past week, alone.
A perfect score on HubSpot’s Twitter grader is exceptionally rare – putting us in the top 1.5% of all Twitter accounts graded.
This graph is significant because it shows that our followers are driven by content, not by “follow-backs.”
In addition to being one of Klout’s most “influential” accounts about the National Guard, we also have the second-most followers on Twitter of any State Guard in the nation, and regularly have one of the best follower growth rates at the one week, one month, and three month increments – despite our already large following.
YouTube
Most people will not watch a video for more than about a minute.
Blog: The Professional Guardsman
The most viewed article on our blog (and one of the most recent) was an opinion piece about leveraging State Defense Forces to reduce military spending. The second-most viewed article was also written by an SDF member.
The most viewed sub-page of the blog is the one featuring our monthly book reviews.
Overall viewership and awareness of our blog remains relatively low, despite the roughly 50 posts of quality content featured on the channel.
Issuu
From Aug. 16 – December 26, 2012
All-time Stats:
The Georgia National Guard has a pervasive presence online!
Website: The Georgia National Guard website was recognized as the best website in the National Guard in 2010, and the second best in the entire U.S. Army. This past year, the Georgia Guard's website was again recognized by NGB as being amongst the top three in the nation. This website serves as the external "hub" of information for the Georgia Department of Defense. Anything you might need to know about the organization, you should be able to find to or through GeorgiaGuard.com!
Facebook: The Georgia National Guard's Facebook page serves as the single best source relevant, regularly updated Ga. DoD news. Here, we share external news coverage as well as internally produced images, videos, news releases, and more! For a running stream of updates from all the Georgia Guard fan pages on Facebook, subscribe to this list. We also have an RSS feed of our Facebook content which has attracted nearly 150,000 views.
Twitter: Like your news short, sweet and to the point? Follow our Twitter page to get short bursts of information in micro-blog format. During an emergency or natural disaster, check here for high-speed updates
and links.
YouTube: In addition to traditional print news, our state Public Affairs Office also produces professional grade video packages. subscribe to our YouTube channel and check out our playlists broken down by MACOM and Air Wing to see your unit on the "big screen!"
Flickr: Check out our Flickr page and peruse our digital gallery of more than 2,250 high-resolution images sorted by unit and/or event. Note also our "collections" featured on the right side of the page; these are also broken
down by MACOM or Wing and should help you zero-in on the type of imagery you're trying to find.
Blog: Our organizational blog is a bevy of professional development information. From a running series of book reviews, to regular op-eds submitted by Guardsmen throughout our ranks, to a customized tab of organically generated news about management - this blog should be a daily pit-stop for leaders within the Georgia Department of Defense.
LinkedIn: The Georgia National Guard has a professional networking group on LinkedIn. In the group, we share employment and education resources. We also regularly update the "jobs" tab with employment opportunities
within the organization. Join the group and we'll send you a regular e-mail update of vacancies.
Google Plus: Because the Georgia Guard has been a trendsetter with online outreach, we've dedicated our G+ profile to discussing all things social media and tech. +1 us there and join in on the conversation!
Issuu: We host each edition of our monthly magazine, the Georgia Guardsman magazine, as well as our annual reports on Issuu. Through Issuu you can view a publication instantly, without having to wait for a PDF to
download. You can also search the text, embed the document on your website or blog, or - if you prefer - download the document as a PDF and/or print it off for more traditional viewing.
Vimeo: Looking to build your own video featuring the Georgia National Guard? Check out our Vimeo page for B-roll.
E-mail Subscription: Don't feel like visiting all (or any) of these websites every day? No problem! We'll come to you! Just go to this link and pick what type of Georgia Guard updates you'd like to receive, and we'll send them
right to your e-mail!