2012 online mobile_social_reach_cf
DESCRIPTION
Understanding BW's Online, Mobile, Social, Delivery, Reach & PostingsTRANSCRIPT
Online – Mobile - Social Media
REACHING…
Online Media How are we posting to websites and online services? • Direct Feed • Reseller (Syndicator/Aggregator/Curator)• Custom News Sites & Custom RSS Feeds • Public RSS Feeds (accessible from our website)• Press Pass (this tool is used mostly as source
material for journalists)
NX or FTPFeed
BW–hosted Sites
DELIVERY
DELIVERY METHODS
NX/FTPFeed
BW–hosted Sites
Websites
Custom News Sites
RSS Feeds
3rd PartyResellers
Traditional Databases
DELIVERY
Press Pass
DIRECT LICENSE
OR
RESELLER LICENSE
NX/FTPFeed
4th PartyDistributors
BW–hosted Sites
s
Direct toWebsite
Custom News Sites
RSS Feeds
3rd PartyResellers
Traditional Databases
Websites
Websites
WebsitesWebsites
WebsitesWebsites
DELIVERY
WebsitesWebsites
WebsitesWebsites
Websites
Press Pass
DELIVERY
CNS
RSS
NX or FTP feed
BW-Hosted Website
Licensing Content
• Providing BW to customers, clients, subscribers or public
• Putting BW on a website• Including BW in software product or service
Authorization and payment to use BW full-text content for posting or redistribution purposes
Direct Feed Licensing
• Reformat BW press releases• Post BW to own site or service• Control searchability of BW • Yahoo! Finance, MSN Money, AOL Daily
Finance, Morningstar.com• Also industry or category specific sites
Example of a
Direct License
website using NX Delivery
How AOL chooses to present BW release
Yahoo uses logo and Dateline but smaller version of photo and logo.
Traditional Databases
………Since 1984
………Since 1987
………Since 1984
………Since 1983
Licensing to Resellers
• BW combined with other sources• Broad or very narrow selection of news• One contract • Single contact for problem-solving• Comtex, Marketwatch, Financial Content and
more…
Resellers - How it Works, Who are They
NX, FTP or BW-hosted Delivery Authorized RESELLERS 100s of WEBSITES
via Reseller - This is a Financial ContentHosted site
via Reseller – from Marketwatch via Comtext
Another one from Comtex
from Acquire Media
Custom News Sites
BW-Hosted -Custom News Site
BW
Scroll to bottom of biz page
Search Engines
BW version shows up at the top (but not always)
Other versions matter too.. These are our partners through direct or reseller licensing..
Boston Globe – Reseller Agreement
Bloomberg – Direct Feed Licensing
Some sites are unfamiliar – most likely using our public RSS feeds
EON version
From the Support & Education Tab - A convenient way to see websites that post BW content
Find Your News.. Includes instructions on how to find BW releases.
BW Mobile Properties
Launched: 2009Active Visitors: 2500/monthPage Views: ~11K/month2011: 122KData as of 11/01/11
Launched: October 2011Too new for stats!
Launched: April 2010Downloads: ~5KPage Views: ~50K/month2011: 530KData as of 11/28/11
Mobile Website iPhone App iPad App
BW Mobile Partner AP Mobile• Launched in 2008 (BW content since 2009)• 9 million+ application downloads• 2 million unique visitors/month• 50 million page views/month --AP
BW Mobile Partner AFP iPhone Application
• Launched in 2010
• ~14K downloads
• ~5K unique visitors/month
• ~30K page views/month
•Five languages
--AFP
MobileBW vs. the Competition:
Distribution &
Platforms
BW vs. the Competition: Distribution
Social MediaTwitter Feeds
What are Twitter Feeds?
Twitter feeds were created using our top level keywords for Business Wire and EON
releases. They are used to automate the delivery of our news releases to industry-
specific Twitter feeds, giving the release more visibility and a greater likelihood for social
media engagement.
Accessing our Automated Industry Twitter Feeds
Based on Keywords
Who Does What?Laura Sturaitis• Develops strategies and
products • Oversees Product
Strategy and Regional Media Relations Team
Cheryl Ferrell• Manages Online Media,Mobile Distribution &Twitter Feeds
Alan Asarch• Negotiates Licenses for
BW content with sites and resellers
MRT Techs - Led by Beth Cadman• Provides technical
support and troubleshooting
Thank You!
Contact Me:
Cheryl Ferrell, Online Media ManagerBusiness Wire, San Francisco