THIS GUIDE INCLUDES:

2012 Editorial Calendar

Integrated Marketing Packages

Audience Information

Images of Media

Materials Specifications

Themes Content Live DateMaterials Due

Editorial Calendar

CONTENT SPONSOR PACKAGE (one per episode)

To educate, demonstrate, launch new product or to showcase, thought leadership, our Content Sponsor Package brings your message to life across Hispanic Business Media

Each episode of Hispanic Business has only one content sponsor where you become part of the content.

Our hosts introduce your message and your 60-90 second video airs as part of the show.

Your branding is displayed during the entire episode and your video is posted for additional viewership in the HispanicBusiness.TV video library.

This Content Sponsor Package reaches beyond HispanicBusiness.TV with inclusion in the Monday Hispanic Business E-Letter featuring your

Integrated Marketing Packages

ad and your video.

Your video will also rotate on the HispanicBusiness.TV home page for one week.

Your sponsorship will be mentioned in Hispanic Business Magazine

And it is shared socially on our Facebook page with a link directly to your video.

PRICE: $1,200 net per episode, $1,000 net per four episodes

Integrated Marketing Packages

SEGMENT SPONSOR (one per episode)

For branding, awareness and new product launches, our Segment Sponsor is ideal.

Only one Segment Sponsor is available in each episode of HispanicBusiness.TV

This package aligns your marketing directly with our editorial content.

Your commercial, or message delivered by our host runs on Hispanic Business.TV during your sponsored episode and becomes part of the video library.

Your branding is also featured prominently during the entire episode and again in the video library and whenever that video is watched.

Additionally, your ad is included in the Tuesday Hispanic Business E-Letter.

The sponsored segment with your message is featured in rotation for one week on Hispanic Business home page.

Integrated Marketing Packages

Your sponsorship is listed in Hispanic Business Magazine

We will let our friends know by posting a link to your video on our Facebook page

PRICE: $1,000 net per episode, $3,200 net per four episodes

FEATURED VIDEO (one per episode)

Ideal for sharing education with your audience or for a detailed launch of a new product or service

The featured video is up to 10 minutes in length allowing for deeper and more detailed communication

At the end of an episode, our hosts will tell the

audience to watch your new featured video referencing your banner ad that is displayed

Integrated Marketing Packages

during the entire episode.

Your video will be listed in our video library, along with your ad which will appear each time the video is viewed.

Your ad will be in the Wednesday Hispanic Business E-Letter with your video featured as “video of the day”

Your video will be featured in rotation for a week on HispanicBusiness.TV

You will be listed online on Hispanic Business.TV digital content page

We will share your video on Facebook with all of our friends.

PRICE: $800 net per episode, $2,400 net per four episodes

SPECIAL EDITIONGreat for a launching a new product or service

An entire episode of Hispanic Business TV featuring your

Integrated Marketing Packages

content exclusively.

Presented by our hosts, produced like HispanicBusiness.TV and delivered on alternate weeks, our hosts will share the best you have to offer with our audience.

PRICE: $5,000 net per episode, $17,500 net per four episodes

Integrated Marketing Packages

ADD VIDEO TO YOUR HB eLETTER:

PRICE: eLetter cost plus $500 net

Use the eletter ad and text link to send people to your video in our topic channels

We will include your video in our library (searchable by

company and topic) and your 300x 250 banner will appear each time it plays

ADD VIDEO TO YOUR HB PRINT AD:

PRICE: print ad cost plus $500 net

Include a QR Code on your print ad linking to

Integrated Marketing Packages

your video We will include your video in our

library (searchable by company and topic) and your 300x 250 banner will appear each time it plays

Integrated Marketing Packages

HISPANIC BUSINESS TV (in episode, banner ads, included in topic channels)

Approximately 25,000 views per month

Average view time per episode is approximately 4 minutes

Average click-thru rate is approximately 3%

Package Audiences

Hispanic Business eLetters (banner and text ads)

30,000+ distribution

Package Audiences

Hispanic Business.com (rotation on home page)

Rotation on home page, approximately 5,000 impressions

Package Audiences

Package Audiences

Hispanic Business Magazine (mention on digital content page)

100,000+ circulation

Package Audiences

HISPANIC BUSINESS Facebook (post and link to video)

40,000+ fans

HispanicBusiness.tv

Package Audiences

Content Sponsor Segment Sponsor Featured Video Special Edition Your :60-:90 second video Your 300x250 rectangular ad Your 120x600 skyscraper ad Your logo and 50 words

Your :20 second video (opt) Your 300x250 rectangular ad Your 120x600 skyscraper ad Your logo and 50 words

Your video, up to 10 minutes Your 300x250 rectangular ad Your 728x90 leaderboard ad Your 120x600 skyscraper ad Your logo and 50 words

Your video, up to 5 minutes Your 300x250 rectangular ad Your 120x600 skyscraper ad Your logo and 50 words

Materials Description Technical SpecificationsVIDEO Your content or :20 second

promotion for MS.TV show and library

H264, MOV, DV, AVI, M4V, or MP4 files Exported at “Best” or “Highest” quality with a 720 X 405 (16:9 format) setting. Ideally HD but not mandatory

BANNER ADS Banner ad for MS.tv and eLetters

Rectangle: 300 X 250 PixelsLeaderboard: 728 x 90Skyscraper: 120 x 600SWF or JPG file, no flashLink to URL

LOGO/LINK For MS magazine and eLetters

Logos as TIFF, PSD or PNGMinimum resolution of 300 PixelsLink to URL

TEXT AD For eLetters Logo and link (see above)Your 7 word headlineYour 50 words of body copy / text

Date:Package: Episode Dates: Number of Episodes:Company Name: Net Program Cost:Contact Name/phone/email: Signature

Video Name(s):Video Description(s):Video Keywords (up to 10):Banner Ad (rectangle, skyscraper, leaderboard) description and link:Banner Ad (rectangle, skyscraper, leaderboard) description and link:Logo and text ad link:

Materials, Specifications, Contact Materials