2012 cloud computingmarketing.networkworld.com/pdf/idge_cloud preso_2012.pdf · source: idg...

Source: IDG Enterprise Cloud Computing Study, January, 2012

Key Trends and Future Effects

2012 Cloud Computing

Cloud Computing

Conducted across the IDG Enterprise brands: CIO, Computerworld, CSO, InfoWorld, ITworld & Network World

Source: IDG Enterprise Cloud Computing Study, January, 2012 • METHODOLOGY • DEMOGRAPHICS • RESULTS • CONCLUSION

Purpose and Methodology

1

Survey Sample

Field Work Dec. 20, 2011 –

Jan. 12, 2012

Total Respondents 1,682

Margin of Error +/- 2.19%

Audience Base CIO, Computerworld, CSO,

Network World, InfoWorld

and ITworld sites

Survey Method

Survey Goal

To measure cloud computing trends among

technology decision-makers including usage and

plans across various cloud service and deployment

models, investments, business drivers and impact

on business strategy and plans.

Collection Online Questionnaire

Number of

Questions

53 (incl. demographics)


Respondent Profile

2

Job Title Breakdown

IT Leadership

Total Respondents Organization Size

Top Represented Industries

All survey respondents are involved in the

purchase of IT products and services at their

organization.

2%

5%

6%

8%

9%

9%

10%

11%

11%

19%

Transportation (airlines,…

Advertising/Marketing/PR/Media…

Retail Wholesale and Distribution

Healthcare (providers and…

Education

Manufacturing (including…

Financial Services (banking,…

Government/Nonprofit

Services (legal, consulting, real…

High Tech Telecom & Utilities

Average Company Size 13,194 employees

Average Annual Revenue $5.6 billion 1,682

IT/Networking/Security Management 58%

IT/Networking Professionals 17%

Business Management 21%

Other (Non-Manager) 4%


3

• Cloud Computing – a model for enabling

ubiquitous, convenient, on-demand

network access to a shared pool of

configurable computing resources (e.g.,

networks, servers, storage, applications,

and services) that can be rapidly

provisioned and released with minimal

management effort or service provider

interaction.

Cloud Computing Definitions


4

Cloud Service Models

• Software as a Service (SaaS) – Employs the provider’s

applications running on a cloud infrastructure. The

applications are accessible from various client devices

through either a thin client interface, such as a web browser

(e.g., web-based email), or a program interface. The provider

manages or controls the underlying cloud infrastructure with

the possible exception of limited user-specific application

configuration settings.

• Platform as a Service (PaaS) – Consumer-created or

acquired applications supported by the provider are deployed

onto the cloud infrastructure which the provider manages or

controls. The consumer has control over the deployed

applications and possible configuration settings for the

application-hosting environment.

• Infrastructure as a Service (IaaS) – The consumer

provisions processing, storage, networks, and other

fundamental computing resources where the consumer is

able to deploy and run arbitrary software, which can include

operating systems and applications. The provider manages or

controls the underlying cloud infrastructure while the

consumer has control over operating systems, storage, and

deployed applications; and possible limited control of select

networking components (e.g., host firewalls).

Cloud Deployment Models

• Community Cloud – Shares infrastructure between several

organizations from a specific community with common

concerns (e.g., security, compliance, jurisdiction), whether

managed internally or by a third-party and hosted internally or

externally.

• Public Cloud – The cloud infrastructure is provisioned by the

cloud provider for open use by the general public. It may be

owned, managed, and operated by a business, academic, or

government organization, or some combination of them.

• Private Cloud – Infrastructure provisioned solely for a single

organization, whether managed internally or by a third-party

and hosted internally or externally.

• Hybrid Cloud – A composition of two or more clouds (private,

community, or public) that remain unique entities but are

bound together, offering the benefits of multiple deployment

models. It can also be defined as multiple cloud systems that

are connected in a way that allows programs and data to be

moved easily from one deployment system to another.

Cloud Computing Definitions


5

Majority Have Already Migrated to Cloud

57%

25%

18%

Have at least one application or a portion of our computinginfrastructure in the cloud

Plan to use cloud-based applications and/or computinginfrastructure via the cloud within the next 12 months

Plan to use cloud-based applications and/or computinginfrastructure via the cloud within 1 to 3 years

Q. What are your organization’s plans with regard to utilizing computing infrastructure or applications via the cloud?


6

Private Cloud Most Readily Adopted–Rapid Growth Expected to Continue

23%

10%

6% 4%

25%

10% 9%

6%

32%

17%

13%

6%

34%

14% 15%

9%

Private Cloud Public Cloud Hybrid Cloud Community Cloud

Currently (<1000) Currently (1,000+) In 18 Months (<1000) In 18 Months (1,000+)

Q. Approximately, how much of your organization’s data presently resides in the public, private and hybrid clouds, and will in 18 months?


7

Enterprise Organizations Investing Significantly More Dollars

15%

1%

2%

7%

12%

19%

43%

19%

9%

22%

17%

13%

9%

10%

Don't know

$10 million or more

$1 million-$9.9 million

$999,999-$250,000

$249,999-$100,000

$99,999-$50,000

Less than $50,000

1,000+ <1,000

Q. Approximately how much will your organization invest in cloud-based services computing (including software, services, training and other

related costs) in the next 12 months?

Average Investment:

<1,000: $331,000

1,000+: $2.55 million


8

…and it is Expected to Increase

63%

1%

36%

Increase Decrease No Change

Q. Do you expect the percentage of your organization’s IT budget allocated to cloud-based services computing to increase, decrease or remain

the same over the next 12 months?

No Change

Increase

Decrease


Long-term Outlook Shows One Quarter Will Have Majority of IT Ops in the Cloud

Q. Which of the following best describes your long-term expectations for cloud computing at your organization over the next 5 years?

35% 27% 21% 9% 3%

Only a few selected IT operations will be performed in the cloud

We'll limit our cloud activity to private clouds

We'll limit our cloud activity to software-as-a-service (SaaS)

Our use of cloud-based resources will be negligible

The majority of our IT operations will be performed in the cloud

9


10

Cloud Computing is in the CEO’s Sight

40% 26%

19% 15%

Q. How important is cloud computing technology to the business agenda of your organization’s CEO or executive management team?

Not a Priority

Somewhat Priority

Low Priority

CIO results

Critical/

High Priority


Cloud Investments Driven by Business Strategy

Business Management

8%

30%

38%

25%

Q. To what extent are cloud computing technology investments shaping your organization’s overall business strategy and plans?

IT

6%

43%

34%

17%

Driven by business strategyrather than shaping it

Play a role in shaping overallbusiness strategy but are nota central focus

Play a critical role in shapingoverall business strategy

Don't know

CIO results

11


12

Cloud Computing Enables Business Innovation

21%

45% 25%

9%

Q. How important is cloud computing as an enabler of innovation for your business?

Very Important

Not Very Important

Not at all Important

CIO results

Somewhat

Important


13

Business Continuity & Speed of Deployment are Top Drivers

33%

29%

31%

31%

33%

37%

38%

40%

43%

40%

39%

43%

42%

39%

38%

31%

42%

41%

41%

38%

41%

38%

44%

41%

17%

16%

17%

21%

16%

14%

13%

12%

10%

12%

12%

10%

5%

6%

6%

7%

4%

5%

3%

5%

2%

5%

2%

2%

4%

6%

7%

10%

7%

3%

4%

5%

4%

5%

3%

4%

Development of new products or services

Replacing on-premise legacy technology

Need for real-time information

Expanding revenue opportunities

Gaining a competitive edge

Savings on CAPEX

Enabling innovation

Reducing resource waste

Improving customer support or services

Greater flexibility to react to changing market conditions

Speed of deployment

Enabling business continuity

Very Important Somewhat Important Not Very Important Not At All Important Not Applicable

Q. How important are the following as business drivers of investment in cloud computing technology?

CIO results


14

SaaS Leads Cloud Services

Q. What percent of your organization’s total IT budget will be allocated to each of the following areas over the next 12 months? (1000+)

Software-as-a-service (SaaS)

Infrastructure-as-a-service (Iaas)

Managed Network Services

Platform-as-a-service (PaaS)

Managed Security Services

Management/Monitoring as a service

8%

7%

6%

5%

5%

5%


15

Long-term Savings Anticipated but Calculating a Challenge

57%

56%

55%

63%

30%

30%

27%

22%

12%

14%

18%

14%

My organization anticipates cloud will save us money inthe long term, however, we expect to realize higher short-

term costs

In general, cloud vendor contracts aren't structured toallow us to easily evaluate costs and/or ROI

Accurately estimating or calculating CAPEX (capitalexpenditures) resulting from cloud poses a challenge for

my organization

Accurately estimating or calculating OPEX (operatingexpenditures) resulting from cloud poses a challenge for

my organization

Strongly Agree/Agree Disagree/StronglyDisagree Not Sure/Not Applicable

Q. Please rate your level of agreement with the following statements.


16

IT Leading Multiple Stakeholders in Purchase Process

67%

54%

18%

49%

38%

29%

38%

33%

13%

14%

13%

41%

34%

53%

25%

31%

34%

24%

19%

21%

12%

5%

CIO or top IT executive

IT/Networking management (VP/Director/Manager)

CEO

IT steering committee

IT/networking staff

CFO

CTO or IT/networking architect/engineer

LOB management

COO

IT Vendors

CSO/CISO

1,000+ <1,000

Q. Including yourself, which of the following groups/individuals are involved in purchasing decisions about cloud computing?

Computerworld results


17

IT Determines Best Cloud Solution

46%

41%

2%

66%

19%

8%

Cloud computing technology selections are always made by one centraldepartment or group

Business units/departments are allowed to select their own cloudcomputing technology on a case-by-case basis

Business units/departments are always allowed to select their own cloudcomputing technology

1,000+ <1,000

Q. Which of the following best describes your organization’s policy regarding the selection of cloud computing solutions and services?

InfoWorld specific results


18

51%

21%

16%

8%

61%

16%

10% 8%

Always it is a requirement Often Sometimes Rarely/Never

1,000+ <1,000

Q. When business units/departments select their own cloud computing solutions and services, how frequently do they consult IT prior to making

the final purchase?

IT is Strategic Partner when Purchasing Cloud Solutions


Cloud is Driving IT Evolution

Q. Please rate your level of agreement with the following statements. Percentages reflect Agree/Strongly Agree

65% As a result of the use of cloud

technology, the IT/networking function is more critical

to my organization

69% The IT/networking function has had

to rapidly expand its skill set/knowledge in order to keep up

with cloud computing developments

19

44% New roles have been created within IT/networking to help develop

and implement cloud computing

strategy (rather than responsibility

being absorbed into existing roles)


20

Innovation Rises, But So Does Complexity

17%

40%

49%

52%

55%

57%

58%

58%

23%

25%

6%

5%

7%

9%

18%

8%

46%

18%

35%

29%

24%

22%

17%

23%

14%

17%

10%

14%

13%

12%

7%

11%

IT headcounts

IT costs

Demand for new application

Data integration

Speed of service delivery

IT agility

IT complexity

IT innovation

Increasing Decreasing No Impact Not Sure

Q. How is the use of cloud computing technology impacting the following at your organization?

Network World results


21

Cloud Propels Advancement of IT Skills and Support; Similar Effects Seen for IT Services

27%

38%

38%

40%

44%

46%

48%

51%

55%

65%

21%

13%

26%

22%

16%

6%

8%

8%

15%

5%

34%

37%

24%

23%

26%

36%

26%

26%

20%

20%

18%

12%

12%

15%

14%

12%

19%

15%

10%

10%

Number of help-desk cases

Demand for software/application development?

Staff time/resources required for IT support

Technology management and support costs

IT staff productivity

End-user self-service

End-user satisfactions

Enablement of employee collaboration

Need for specialized IT skills

Enablement of anytime/anywhere access to critical business data andapplications

Incresasing Decreasing No Impact Not Sure

Q. How is the use of cloud computing technology impacting the support and services that IT provides at your organization?



22

Hurdles for Cloud Computing: Security, Access and Governance

70%

40% 37%

34% 32%

25%

12% 9%

Concerns about thesecurity of cloud

computing solutions

Concerns aboutaccess to information

Concerns aboutinformationgovernance

Difficulty measuringROI of cloud

solutions

Concerns about theability of cloud

computing solutionsto meet enterprise

and/or industrystandards

Lack of clear strategyor help from key

vendors in adaptingtheir applications to

cloud computingplatforms

Business leaders arenot receptive to cloudcomputing solutions

Employees are notreceptive to cloud

computing solutions

Q. What are the top three challenges or barriers to implementing a cloud computing strategy at your organization?

30% more pressing than

closest challenge or barrier

to implementation

CIO results


23

Help Needed Managing Cloud Governance

18%

48% 20%

18%

Q. How confident are you in your organization's readiness for managing information governance in the cloud?

Very confident We have everything in place to ensure

strong information management and

governance in the cloud

Somewhat confident We can piece together a good

enough strategy

Not sure/

Not Applicable

Not at all confident We do not have a strategy or

the required policies in place



YES 42% 1,000+

30% <1,000

Formal Security Policies are Limited

Not Sure

6% 1,000+

5% <1,000

NO 52% 1,000+

65% <1,000

Q. Does your organization have a formal security policy or procedure manual for implementing cloud computing technology?

CSO results

24

Too many similar questions which contradict each other


25

Development of Cloud Governance Policy is Priority

32% 8%

37%

12%

11%

Q. Does your organization have a governance policy for cloud-based information- a policy for information generated and/or stored in the cloud

and covering items such as compliance, e-discovery, archiving content, records management, file management, etc.?

Yes, we created a policy

specifically for cloud-based

information

No, but we are planning to develop a policy

to cover cloud-based information

Don’t know

Yes, it's an extension of our overall

information governance policy

No, and we are not

planning to develop

a policy


77% already have, or plan to, create governance policy


26

And Has Been Growing in Adoption

10%

16%

45%

17%

12%

11%

12%

37%

32%

8%

Not sure

No, and we are not planning to developa policy

No, but we are planning to develop apolicy to cover cloud-based information

Yes, it's an extension of our overallinformation governance policy

Yes, we created a policy specifically forcloud-based information

2012 2011


Q. Does your organization have a governance policy for cloud-based information- a policy for information generated and/or stored in the cloud

and covering items such as compliance, e-discovery, archiving content, records management, file management, etc.?


27

Policy Enforcement Top Public Cloud Concern

2%

30%

30%

31%

32%

32%

40%

40%

48%

52%

53%

Other

Difficulty in controlling our organization's use of public cloud

Proximiy of your data to someone else's

Uncertain continued existence of provider

Inadequate training and IT auditing

Uncertain ability to recover data

Uncertain that provider meets regulatory compliance requirements

Access across an untrusted network

Questionable privileged access control at provider site

Uncertain ability to audit provider

Uncertain ability to enforce security policies at a provider site

Q. What are your organization’s top challenges with regards to ensuring and maintaining the security of information that is stored in the

PUBLIC cloud?

CSO results


28

CSO More Confident than many IT Peers

26%

54%

14%

6%

Q. Considering the current policies and security measures in place at your organization, how confident are you in the security of the data your

organization has placed in the cloud?

Very confident

Somewhat confident

Not at all

confident

Not very

confident

CSO specific results


Cloud Security – Policy Collaborative Effort Between Security and IT Management

IT senior management

Security management

IT security staff

IT networking staff

Operations management

Steering committee or task force

Consultants

Corporate management

Individual department or business unit managers

Communications staff

Other

None of the above

1,000+ Employees

<1,000 Employees

66%

48%

30%

12%

10%

17%

6%

37%

25%

39%

63%

19%

61%

58%

2%

20%

5%

8%

2%

29%

28%

23%

41%

29%

Q. Who at your organization is involved in formulating cloud computing security policy or procedures?

CSO results

29


30

Network Infrastructure Concerns Must Be Addressed First

30%

30%

33%

36%

40%

43%

Increase the level ofaccountability

Improve service levels

Improve portability of data

Improve manageability ofvirtual resources

Implement better controlsover data access

Tighten network security


68% of respondents

are still not

fully confident

in their network

infrastructure

preparedness

Q: How confident are you in the preparedness of your network infrastructure for the use or expanded use of cloud computing technology? Which of

the following areas does your organization most need to address or improve before it can deploy or expand deployment of its infrastructure and/or

applications to the cloud?


31

Many Tier 1 Apps Will Move to the Cloud by ‘15

12%

15%

15%

18%

17%

20%

20%

20%

18%

26%

21%

27%

28%

37%

40%

15%

16%

15%

12%

20%

12%

19%

19%

20%

20%

16%

16%

24%

18%

16%

10%

12%

14%

15%

15%

10%

15%

15%

15%

15%

10%

14%

17%

20%

17%

63%

56%

56%

55%

49%

57%

47%

46%

47%

39%

53%

42%

30%

26%

26%

Supply Chain Mgmt

Compliance Mgmt

Enterprise Resource Mgmt

Financial

Customer Service

Sales Force Automation

Security Mgmt

Business/Data Analytics

IT Infrastructure Mgmt

Content Mgmt Systems

Human Resources

Customer Relationship Mgmt

Data Storage/Data Mgmt

Collaboration/Conferencing Solutions

Email/Messaging

Currently migrating/using Planning to migrate in next 12 months Planning to migrate in next 1-3 years No plans

Q. Please use the scale below to describe your organization’s plans for moving each of the following types of applications to the cloud.



32

Private Cloud Dominates But Other Models Emerge

7%

11%

11%

11%

8%

7%

7%

8%

8%

8%

8%

7%

6%

8%

9%

28%

18%

29%

12%

17%

15%

28%

19%

15%

28%

28%

12%

13%

15%

14%

40%

51%

30%

54%

47%

50%

36%

48%

47%

33%

35%

58%

55%

50%

46%

18%

12%

21%

13%

18%

17%

17%

13%

17%

20%

15%

10%

13%

12%

16%

7%

8%

9%

10%

10%

11%

12%

12%

13%

13%

13%

13%

13%

14%

17%

Email/Massaging

Human Resources (HR)

Collaboration/Confrencing solutions

Financial (AP, AR, etc)

Content Management Systems

Data storage/data management

Consumer Relationship Management (CRM)

Business/data analytics

Enterprise Resource Management (ERP)

Sales Force Automation (SFA)

Customer Service (call center applications)

IT infrastructure management

Security Management

Compliance mangement

Supply Chain Management

Community Public Private Hybrid Not Sure

Q. Please use the scale below to describe your organization’s plans for moving each of the following types of applications to the cloud.

Base: Those who are currently using/planning to migrate to application



VENDOR ATTRIBUTES


34

Vendor Security Capabilities Key to Strategic Value

37%

52%

53%

54%

60%

64%

70%

71%

72%

77%

80%

43%

34%

35%

28%

28%

22%

19%

18%

21%

14%

13%

14%

8%

6%

12%

5%

8%

4%

5%

2%

3%

2%

8%

8%

6%

6%

7%

5%

7%

5%

5%

6%

5%

Prior experience with this vendor

Ability to differentiate their portfolio from that of their competiors

Innovative ideas

Knowledge of how my organization operates/organizational structure

In-depth insighr and expertise regarding cloud trends and direction

Experience in building and operating cloud environments in my vertical industry

Experience in establishing effective governance policies and procedures in the cloud

Ability to understand my business goals and objectives

Offers the most efecive model

Proven post-sales support & service

Experience in establishing effective security policies and procedures in the cloud

Critical/Very important Somewhat important No very/Not at all important Not sure/Not applicable

Q. Please rate the important of the following factors when evaluating cloud computing technology vendors as a strategic partner for you organization.


35

To Gain Competitive Advantage Security Must be a Top Priority

8%

34%

37%

51%

51%

53%

54%

55%

56%

62%

65%

Other

Provide information on other types data that mayshare your cloud…

Follow the Cloud Security Alliance guidelines for critical focus areas

Incorporate security into the system development lifecycle

Conduct data background checks on relevent employees

The cloud provider should be willing to allow onsite independent audits…

Maintain interoperability with existing security architecture

Adoptiong of industry standard frameworks (SAS70, etc.)

The cloud provider needs to meet my proganzation's security standards

Provide security reporting/updates to customers/clients

Implement monioring and access control policies and procedures

Q. What security measures do cloud computing technology vendors need to implement to become a trusted partner?

CSO results


36

No Clear Consensus Around Vendor Offering Problem Areas

8%

40%

47%

49%

49%

49%

52%

56%

Other

Provide more standardized options for moving certain applications to thecloud

Stronger controls in place to help enforce your compliance-related policiesand issues

Provide better tools for managing the cloud deployment

Offer flexibility in terms of contracts

Provide technology that integrates with other parts of your infrastructure

Data integrity/quality assurance

Better pricing models

Q. What can technology vendors do to make cloud computing offerings more attractive?



37

Vendor Content Opportunities

18%

20%

24%

24%

38%

39%

40%

44%

45%

46%

42%

32%

43%

50%

35%

43%

44%

39%

39%

37%

23%

26%

22%

14%

14%

10%

8%

9%

9%

9%

10%

14%

6%

5%

8%

3%

3%

3%

4%

4%

7%

7%

5%

7%

6%

5%

5%

5%

3%

4%

Mobile clouds

New Certificate of Cloud Security Knowledge (CCSK) offered by the CloudSecurity Alliance

Desktop/laptop virtualization trends

Introduction of 2nd generation cloud products that offer greater functionality

Tips on building a private cloud within your enterprise

Creating synergy between cloud computing solutions and the existingenterprise

Growth of data and issues with migrating data to the cloud

Backup and file storage in the cloud

Deciding which applications are a fit for cloud computing models

Vendor's attempts to address cloud security concerns

Very important Somewhat important Not very important Not at all important Not applicable

Q. How important are each of the following cloud computing topics or stories in helping your organization build its cloud computing strategy?

ITworld Results


38

Known Vendors Have Advantage When Data Moves to the Cloud

42%

12% 11% 10%

26%

Q. When migrating a business-critical application to the cloud, who would you most likely contact first?

Software vendor from whom you purchased the

application to evaluate their cloud offerings

Not sure

A hosting VAR A new company whose primary business is

providing cloud-based solutions

Another software company

that has a mature premise-

based offering and also

offers cloud-based

solutions.

InfoWorld specific results


39

Room for Cloud Leader to Emerge

41%

22%

1%

1%

1%

1%

2%

2%

2%

3%

3%

4%

4%

4%

6%

8%

9%

9%

12%

17%

19%

22%

25%

Not sure

Other

SAP

Savvis

Joyent

CA

Terremark

AT&T

Verizon

EMC

Apple

Oracle/Sun

Dell

Citrix

Cisco

HP

Rackspace

Vmware

Salesforce

IBM

google.com

Microsoft.com

Amazon

Q. Which vendors do you consider to be thought leaders in the area of cloud computing?


40

Migration to the Cloud is on solid ground and continuing.

Private cloud is the most readily adopted, but public and hybrid are clear growth

areas.

Cloud budgets are expected to increase in the next year and spending will be

divided among different types of cloud services.

Cloud is expected to provide cost savings in the long run, however, it is difficult

to calculate what those savings might be.

IT is almost always consulted when business units/departments make cloud

purchases.

Cloud is driving the evolution of the IT department by requiring them to become

more critical across the organization, develop new roles or acquire new skills.

Establishing security in the cloud is key when it comes to vendor selection.

Conclusion


DEMOGRAPHIC INFORMATION


42

Cloud-related Purchase Involvement

Involved (NET) 100%

Determine the business need 68%

Determine requirements 66%

Evaluate 76%

Recommend and select vendors 65%

Sell internally 35%

Approve/authorize 43%

Q. In which of the following ways are you involved in the purchase process for cloud computing solutions at your organization?


43

Cloud Computing Plans

Plans (NET) 100%

Have at least one application or a portion of our computing infrastructure in the cloud 57%

Plan to use cloud-based applications and/or computing infrastructure via the cloud

within the next 12 months 25%

Plan to use cloud-based applications and/or computing infrastructure via the cloud

within 1 to 3 years 18%

Q. What are your organization’s plans with regard to utilizing computing infrastructure or applications via the cloud?


44

Job Titles

IT/Networking/Security Management (NET) 58%

CIO,CTO 16%

Director 14%

Manager 13%

Technical Consultant 7%

VP 4%

CSO 2%

Executive VP, Senior VP 1%

Supervisor 1%

Business Management (NET) 21%

CEO, COO, Chairman, President 9%

Director, Manager 6%

Executive VP, Senior VP, VP, GM 2%

Other Corporate Business Manager 2%

Consultant (Non Technical) 1%

CFO, Controller, Treasurer 1%

Q. What is your primary job title?

IT/Networking Staff (NET) 17%

Systems Integrator 5%

Other IT Staff 4%

Application/Software developer 3%

Networking Staff 4%

Other (NET) 4%

Other (Non Manager) 4%


45

Industry

High Tech, Telecom & Utilities 19%

Services (legal, consulting, real estate) 11%

Government and Nonprofits 11%

Manufacturing (including automotive, aerospace & defense, construction, engineering, chemical, metals and mining) 9%

Financial Services (banking, insurance, brokerage) 10%

Education 9%

Healthcare 8%

Retail, Wholesale and Distribution 6%

Advertising/Marketing/PR/Media (publishing, broadcast, online) 5%

Transportation (airlines, trucking, railroads, shipping and logistics) 2%

Travel and Leisure (cruise lines, hotels, theme parks, casinos) 1%

Q. Which of the following best describes your organization’s industry or function at this location?


46

Annual Gross Sales/Revenue

$40 billion + 6%

$15 billion - $39.9 billion 5%



$500 million - $999.9 million 6%

$100 million - $499.9 million 11%

$50 million – $99.9 million 7%

<$50 million 30%

Not Applicable (e.g., nonprofit, government, union) 10%

Not Sure

9%

Q. Please select the dollar amount that best represents the annual gross sales or revenues for your organization or enterprise

(include all plants, divisions, branches, parents, and subsidiaries worldwide.)

Average Revenue:


Appendix


48

Support Split Between Private Cloud and Third Party Resources

46% currently run on

organization’s private cloud

54% currently hosted off site

by a third party

38% currently

supported by

private and/or

third party cloud

resources

Q. You mentioned that your organization has at least one application or a portion of its computing infrastructure in the cloud. What percentage is

supported by private and/or public cloud resources currently? Of that, what percentage is run on your organization’s private cloud and what

percentage is hosted off site by a third party? Base: Has at least one application or a portion of its computing infrastructure in the cloud



49

Future Plans Skew Towards Private Cloud

68% will run on

organization’s private cloud

32% will be hosted off site by

a third party

33% will be supported

by private and/or

third party cloud

resources


Q. What percentage do you anticipate will be supported by private and/ or public cloud resources? Of that, what percentage will be run on your

organization’s private cloud and what percentage is hosted off site by a third party? Base: Organization plans to use cloud-based applications and/

or a portion of its computing infrastructure in the cloud


50

IT Pros are Evaluating Cloud Services on an Ongoing Basis

31%

32%

37%

39%

39%

47%

65%

Shifting your spending away from packaged applications

Undertaking an effort to ready your organization's data for movement tothe cloud

Increasing corporate use ofcloud-based mobile applications (such asGoogle Calender, Google Tasks)

Implementing cloud computing implementation standards and policies tolimit complexity

Redefinging internal business processes that can leverage cloudcomputing

Setting security standards for use when evaluating cloud solutions

Evaluating new cloud computing technologies and services on an ongoingbasis (e.g. more than once per year)

Q. How are these top trends impacting your organization’s cloud computing strategy and plans? Are you:

ITworld Results


51

Cloud Investment a Significant Portion of Overall IT Budget

36%

6%

10%

23%

25%

33%

8%

10%

22%

27%

Don't know

50%-100%

25%-49%

10%-24%

0%-9%

2012 2011

Q. What percent of your organization’s IT budget is currently allocated to cloud-based services computing (including software, services, training

and other related costs)?

Average Budget

Allocation:

2012: 19%

2011: 18%

2012 cloud computingmarketing.networkworld.com/pdf/idge_cloud preso_2012.pdf · source: idg...

Documents