2012 breakthrough austin : zumobi
TRANSCRIPT
Navigating the Future of Mobile Marketing:How to create meaningful
consumer engagement that
drives brand loyalty and results
Patricia Clark, VP of Sales & Sponsorships
The Evolution
Work with the Experts
Experts in App Publishing
Leaders in Brand Integration
Highly Scalable, Multi-Screen Publishing Platform
Synchronized Multi-Screen Brand Integrated Experiences
Premium Rich Media Ad Network
Multi-Screen App Access- 60+ Top-tier Apps or expand your reach with our extended network of thousands of apps- Developed in Multiple Platforms- 12 Apps in the Top 10 of their
Categories- 10 in the Top 5
Rich Media Ad Network-1.5M+ Unique users on our premium network or access our extended network of 200M+-102M+ Ad impressions on our premium network or access our extended network of 40B+- Monthly Average of 69+ Page Views per Unique User- 29+ Minutes of Use / visitor
Zumobi’s goal is to create premium in-app advertising that goes far beyond standard mobile banners…
…and create the next generation of mobile brand advertising. We call this approach…
Core Brand Understanding
Participatory Media
Integrated Content Experience
Enhanced Social Media Interaction
Deep
Engagement
Vote | Follow | Download | Configure
Take
Action
Save the Date | Drop a Hint | Find a Dealer
ChevyTechnologySeries
AmericanExpressSync
MustangSN Battle
Action Driver Units
ZBi Footprint: Save-to-Homescreen
Chevy Buff Mobile Content Experience
Ad Center Stage Homescreen
Paso Doble Expandable
Deep
Engagement
Core Brand Understanding
Participatory Media
Integrated Content Experience
Enhanced Social Media Interaction
Vote | Follow | Download | Configure
Take
Action
Save the Date | Drop a Hint | Find a Dealer
ChevyTechnologySeries
AmericanExpressSync
MustangSN Battle
Action Driver Units
How do you tell the story of the
American Express Membership Effect
via mobile advertising?
Through an immersive panorama,
leveraging the new ZBi platform,
designed for personalization,
participation, and rewards…
Integrated Brand Placements
Far more than generic banners, ZBi’s interactive rich media ad units capture the user’sattention through design and motion to seamlessly integrate with app content
Multiple Creatives | App-Specific Placements | Frequency-capping | Auto-Expanding
The Panorama
The ZBi user destination for this campaign was a highly-personalized
panoramic snapshot of the cardholder, created by them in just 20-30 seconds…
Center StageTouching any of the American Express creative units will bring the user directly into a
highly-usable ‘Front Door’, inviting the user to watch a video, or engage further…
Or engage further to createyour personalized panorama…
Quickly watch a video about American Express Sync…
Center StageTwo Quick Personalization Questions
[…which the user can skip]
LONGWOODJOHN
LONGWOOD
JOHN
Center StageThese selections represent the four most popular categories of card use…
Photo UGCFor the first time ever, the ad allows the user to access their phone’s camera roll
and upload their own photos to create a highly-personal brand experience
This unique feature utilizes ZBi’s HTML/Native interoperability for Android and iOS.
Photo UGC upload is supported on any all apps powered by ZBi
The PanoramaIn just three seconds, the user’s personalized panorama is created…
The Experience
Your Name
Your Town
ZBi’s unique One Touch Social feature knows that the user has already logged-in to Twitter/Facebook in-app. Touch the button and you’re following the brand.
Very fast. Very cool!
We’ve chosen a photo for you, based on your selections.
Remember this Photo?You took it!
Learn how to sync your card for local offers.
..and get started,right on the panorama.
…or, feel free to upload another of your own!
“We are thrilled to be tapping into Zumobi’s incredible
creativity and expertise in developing innovative
mobile ads that make full use of smartphones’ native
capabilities across their Zumobi Brand Integration (ZBi)
ad platform. They are enabling us to truly bring The
Membership Effect campaign to life by creating a
highly interactive and personalized brand experience
for Cardmembers.”
Louis Paskalis
Vice President of Global Media, Content Development
and Mobile Marketing at American Express
Core Brand Understanding
Participatory Media
Integrated Content Experience
Enhanced Social Media Interaction
Deep
Engagement
Vote | Follow | Download | Configure
Take
Action
Save the Date | Drop a Hint | Find a Dealer
ChevyTechnologySeries
AmericanExpressSync
MustangSN Battle
Action Driver Units
Ford Mustang “Battle of the Week”
6 week campaign…New battle every week!
Vote for your favorite car
Wide array of ZBi in-app units
Core Brand Understanding
Participatory Media
Integrated Content Experience
Enhanced Social Media Interaction
Deep
Engagement
Vote | Follow | Download | Configure
Take
Action
Save the Date | Drop a Hint | Find a Dealer
ChevyTechnologySeries
AmericanExpressSync
MustangSN Battle
Action Driver Units
INTRODUCES
ACTION DRIVERS
Drop a Hint1
Save the Date2
Gift Concierge3
Holiday 2012
ZBi's NEW Holiday Action Drivers do just that… drive consumer purchase and intent during thelucrative holiday home stretch. Zumobi's award winning creative and technical teams can helpyou extend and scale your current holiday campaigns into mobile or generate brand new waysto drive consumer purchases.
Drop a Hint
Action DriverBanner Placement
[Rich Media enabled]
Send a text or emailExclusive Auto-Expanding
[Rich Media enabled]
Drop a Hint1 Save the Date
2Gift Concierge
3
Recipient's phone
• PURCHASE - An innovative way to
help Santa by enabling consumers to
send their loved ones a text or e-mail
with a hint to purchase the gift they
truly crave
• SCALE - Engage your brand with your
consumers AND all their loved
ones. More the Merry'er!
FEATURES
Save the Date
Action DriverBanner Placement
[Rich Media enabled]
Exclusive Auto-Expanding
[Rich Media enabled]
Drop a Hint1
Save the Date2 Gift Concierge
3
Integration with Calendar Booked! Reminder set!
FEATURES
• PURCHASE - Consumer's will never miss a purchase opportunity at your big sale, movie premiere or special event as their calendar is marked with your special date
• SCALE - This is an opportunity to continually engage with your consumers as they…
• Save your special date• Browse their calendars• Receive event reminders
Send a text or email Recipient's phone
Gift Concierge
Action DriverBanner Placement
[Rich Media enabled]
Exclusive Auto-Expanding
[Rich Media enabled]
Save the Date2
Gift Concierge3Drop a Hint
1
FEATURES
• PURCHASE - Getting a consumer to purchase directly from a mobile ad is a challenge, but ZBi has a solution. Our Gift Concierge helps consumer's purchase the perfect present while within a mobile ad
• SCALE - Engage with consumers providing them the opportunity to find your retail location or visit your store
online and purchase directly from the ad
Reach Channels
Amplify Your Buy with Endless Opportunities to Scale
Premium Media Brands
Centralized Media Buying
Creative Development
Campaign Management
Effective Optimization
Consolidated
Metrics Reporting
FinanceTech Entertainment
CPG
Top Brands Choose ZumobiAutomotive Retail
