Ecosystème SaaS et Cloud :

Enjeux et Perspectives Le Point de Vue du Club Alliances

Standardization and Automation have driven significant business benefits and cost savings in

many areas over the years… now it is time for the industrialization of IT

Banks use automated teller machines to improve service

and lower cost.

Manufacturers use robotics to improve quality and

lower cost.

Telcos automate traffic through switches to assure

service and lower cost.

IaaS & PaaS

Un marché qui passe de $ 70B en 2010 à $ 195B en 2015

SaaS

Composants / Solutions

Service M

gt &

Secu

rité

Bu

siness P

lann

ing

Services : Elaboration d’une stratégie / d’une feuille de route, conception, déploiement et gestion

Collaboration Services

Analytics Services …

Process Services

Privé Public

En 2011, la demande IT sera à nouveau en croissance [+2.4%]

Infra

Sces

+3%

Biz Sces

+1%

SW

+4%

HW

+1%

€15B

€11B

€4B

€2B

Sur le Marché que nous adressons…

€32B dont 80% en services

Source: GMV 2H10, Plan Rate, Served Market, €B

Le Paysage change…

Information will be the ‘oil’ of the 21st Century

By 2015, 20% of non-IT Global 500 companies will be Cloud service providers

By 2014, 75% of servers workloads will be virtualized (vs. 25% today)

By 2014, 40% of spending on business Analytics will go to system integrators

6

La taille du marché français Cloud en 2011 sera de 2,9 Md€

2009 /15 25.7% / an

IT : 2009 /15 1.2% /an

Source : Market Insights Cloud Phase 2 opportunity assessment, Sept 11, 2010 ….includes commercial only (no Home)

IT : 2009 /15 2.8% / an

2009 /15 30.6% / an

A horizon 2015 …

15% des investissements IT des entreprises seront basés sur le Cloud

65% pour les nouvelles entreprises

=> La révolution Industrielle Informatique est en marche: des solutions industrielles, fiables et économiques pour tous!

Source : Saugatuck technology

Pourquoi l’informatique continuerait-elle à utiliser des « cols

bleus logiciels » ?

Les grands gagnants seront les entreprises dont les dirigeants réussiront à développer des avantages concurrentiels grâce au Cloud.

=> Le SaaS/Cloud moteur d’innovation pour les PME

Sources : Saugatuck technology & SaaS-Guru.com

La vraie valeur du SaaS et du Cloud : Permettre de transformer le Business !

Social Business

Business Analytics

Mobility

Managed Cloud

Services

Même les solutions métier complexes [Cœur de métier] deviennent disponibles en SaaS [SAP ByD, Plex, Netsuite…]

=> Une offre de plus en plus structurée et industrielle dans TOUS les domaines!

Sources : Saugatuck technology & SaaS-Guru.com

Témoignage sur

• Aussi improbable* que cela puisse de prime abord apparaitre, il est possible d’avoir un ERP en SaaS même lorsqu’on est une société cotée en bourse.

• Une application SaaS en termes de sécurité et de confidentialité n’a rien à envier aux applications traditionnelles, bien au contraire.

• Sans en être parfois tout à fait conscients la plupart des entreprises ont déjà des données dans le cloud, utilisent des web services etc…

• L’ouverture sur le web et le temps réel sont facilitateurs d’innovation et donc de compétitivité pour les entreprises.

Voir la suite de l’article sur SaaS-Guru.com

* tous les analystes s’accordent à dire qu’il s’agit du dernier domaine où une adoption massive du SaaS est probable

.

Un monde de plus en plus « Everything as a Service »…

Les Prestataires et les Clients ne perçoivent pas

encore bien l’importance d’une bonne Gestion des

Services POUR le Cloud

Cloud impact relates to infrastructure and labor… reengineering IT business and delivery processes is key.

Virtualization of Hardware

Standardization of Workloads

Utilization of Infrastructure

Automation of Management

Virtualized environments get benefits of scale if they are

highly utilized

Drives lower capital requirements

Take repeatable tasks and automate services to lower labor costs, reduce

errors and deliver faster

Lab

or

Lev

erag

eIn

fras

tru

ctu

re

Lev

erag

e

Self Service

Clients who can “serve themselves” require less support, improve

productivity and get services faster

Lower complexity = more automation possible = reduced IT labor costs and

faster delivery

Cloud ServiceDeveloper

Cloud Service Provider

Common Cloud Management Platform

Virtualized Infrastructure – Server, Storage, Network, Facilities

Cloud ServiceConsumer

Partner Clouds

Customer In-house IT

Consumer Administrator

Consumer Business Manager

Developer

Service Business Manager Service Operations Manager

Cloud Services

Use

r Interfa

ce

Consumer End user

AP

I

Software-as-a-Service

Platform-as-as-Service

Infrastructure-as-a-Service

Business-Process-as-a-Service

Metering, Analytics & Reporting

Service Provider Portal

Service Development

Tools

Service Definition Tools

Image Creation Tools

Configuration Mgmt

Offering Mgmt

Order Mgmt

Accounting & Billing

Customer Mgmt

Entitlements

Contract Mgmt SLAReporting

Pricing & Rating

Peering & Settlement

Subscriber Mgmt

Service OfferingCatalog

Invoicing

Service Automation Management

Virtualization Mgmt

Provisioning

Monitoring &Event Management IT Asset & License Management

Service Request Management

IT Service Level Management

Image Lifecycle Management

Capacity &Performance Management

Incident, Problem &Change Management

BSSBusinessSupportSystem

BSSBusinessSupportSystem S

ervice D

eve

lopm

ent P

orta

l

AP

IS

ervice D

elive

ry Po

rtal

OSSOperationalSupportSystem

OSSOperationalSupportSystem

Service Transition Manager

Service Security Manager Security & Resiliency

Service Delivery Catalog

Service Templates

Architecture de référence pour une plate-forme Cloud

Cloud Core Business

• Le Cloud Washing lave tout plus blanc

• Les Me Too prolifèrent• Le Canada Dry coule

à flot

Quelques Attributs Clés d’un Service Cloud

• Partagé, Standard, Packagé

• Self-service, immédiat

• Elastique

• Payé à l’usage

• Accessible par Internet

• Disposant d’API publiés

•On-demand self-service. .

•Broad network access •Resource pooling

•Rapid elasticity

•Measured Service.

Définition NIST

The Journey from Traditional Environments to Cloud Can be in One Step or an Evolution

Clients make workload-driven trade offs among functions such as security, degree of customization, control and economics

CONSOLIDATEPhysical Infrastructure

CLOUDDynamic provisioning for workloads

VIRTUALIZEIncrease Utilization

STANDARDIZEOperational Efficiency

AUTOMATEFlexible delivery & Self Service

SHARED RESOURCESCommon workload profiles

Ready the In

frastru

cture

Inte

grat

e w

ith e

xist

ing

infra

stru

ctur

e

Traditional IT

Standard Managed Services Cloud Delivered Services

Nous voulons que l’informatique devienne un Actif Stratégique pour nos Clients…

… ce qui nous pousse à les aider à adresser leurs vrais Enjeux Business…

… en leur apportant de la Valeur Business au travers d’offres de Solutions Business…

… en nous focalisant et en nous spécialisant…

… tout en apportant des Solutions Complètes…

…grâce à des Alliances et des Partenariats…

… y compris avec nos Pairs…

Source: IT News

Les Prestataires Cloud développent leurs offres Cloud en exploitant des partenariats pour combler les trous de leurs portefeuilles

Cloud Services BrokerNew “Cloud Unit” : ITS Multiple Partnerships

“Everything-as-a-Service” Own HW/SW offeringsMicrosoft Exclusive Alliance

Cloud acceleratorMicrosoft partnership

Infrastructure On Command

Cisco UCS Architecture+ Steria tools

Dynamics ServicesOwn infrastructureSAP Partnership

Atos SphereOwn Infrastructure

& Tools

500M€ by 2015Strong Product RoadmapMultiple Partnerships

Rejoindre le bon

Ecosystème pour prendre son pied, la

tête au dessus des nuages !

Le Ciel est BLEU au-dessus des

Nuages !

Smarter Planet

BusinessAnalytics

Competitive Position

Cloud and Next GenerationData Center

IBM a de bonnes priorités, sources de partenariats

Acquisitions stratégiques

IBM investit dans le Cloud Computing afin de répondre à ses besoins internes et à ceux de ses clients

HanoiVietnam

Silicon ValleyCalifornie

DublinIrelande

São PauloBrésil

BangaloreInde

TokyoJapon

IBM Cloud LabsIBM Cloud Labs

SeoulCorée du Sud

IBM Cloud Data CentersIBM Cloud Data Centers

Singapour

PékinChinaRaleigh

Caroline du Nord

EhningenAllemagne

JohannesburgAfrique du Sud

En France

• 10 Data Centers • Capacité actuelle de 20 000 m² informatiques• Investissement de 300 M€ en 2009• Montpellier : Plateforme Cloud mondiale de formation IBM• La Gaude : Centre de compétences par industrie

Mai 2010Mai 2010 Janvier 2008Janvier 2008

Février 2008Février 2008 Janvier 2008Janvier 2008

IBM is investing to address three cloud market opportunities

Private Cloud Implementation

Infrastructure & Platform Services

Business Solutions

Opportunity: $23B growing to $67B

Key Offerings

• IBM Cloudburst

• Tivoli Provisioning Manager

• Tivoli Service Automation Manager

• Websphere Virtual Enterprise

• Cast Iron

Opportunity: $16B growing to $55B

Key Offerings

• IBM Cloud

• IBM Smart Desktop Cloud

• Information Protection Services

• TivoliLive

Opportunity: $22B growing to $67B

Key Offerings

• LotusLive

• Coremetrics

• Sterling Commerce

• Unica

• Blueworks Live

Cloud Computing presents new business opportunities for existing and emerging business partners

Private Cloud Implementation

Infrastructure & Platform Services

Business Solutions

“I want to help my clients to design, build, manage their

private cloud”

“I want to build and operate a public cloud infrastructure (IaaS and PaaS)”

“I want to deliver my application or asset as a cloud service”

“I want to resell a portfolio of public cloud

services”

“I want to extend and add value to other providers’ clouds”

We are seeing new cloud partner types emerge that blur the traditional partner definitions and models

Private Cloud Implementation

Infrastructure & Platform Services

Business Solutions

Cloud Builders

Cloud Infrastructure Providers

Cloud Application Providers

Cloud Services Solution Providers

Cloud Technology Providers

46

PartnerWorld Cloud Specialty

CLOUD BUILDERS

CLOUD SERVICES SOLUTION PROVIDERS

CLOUD INFRASTRUCTURE

PROVIDERS

CLOUD APPLICATION PROVIDERS

CLOUD TECHNOLOGY PROVIDERS

Skills

ReferencesRevenue

PartnerWorld Cloud

Specialty

Cloud Infrastructure Providers – How can IBM help you

CREATE MANAGE MONETIZE

Exploit AdvancedAutomation

Rapidly Launch PartnerEnabled Apps/Services

Market White LabeledIBM Cloud Services

Leverage Intelligencefor Differentiation

Optimize Self-ServiceWeb Portals

Deliver Highly Secure,Quality Assured Services

Fast start Cloud Infrastructure Provider bundle

Cloud Application Providers - How IBM Can Help youE

nab

lem

ent

Su

pp

ort

(de

ve

lop

erW

ork

s,

IBM

In

no

va

tio

n C

en

ers

)

Infrastructure Services(Hardware Virtualization, Network Management, Storage Management)

Your Application

Integration Analytics Collaboration

Platform Services (Application Virtualization, Pattern-based Middleware, Elastic Data Management)

Go

to M

arket S

up

po

rt(C

lou

d S

pe

cia

lty m

ark

etin

g b

en

efits

)

Cloud : Pourquoi choisir IBM en tant que partenaire technologique ?

Cloud-based business solutions for industry-specific processes

Virtualized and optimized systems,

storage and networking

IT services that are integrated with cloud services

Application infrastructure for delivering cloud

services

Business services delivered via the cloud

Capabilities to define an enterprise architecture for

business planning/alignment and tools for managing the lifecycle of cloud services

Shared Middleware

Infrastructure

Lif

ecyc

le a

nd

Bu

sin

ess

Su

pp

ort

Ser

vice

s

Inte

gra

ted

Ser

vice

Man

agem

ent

Process services

Collaboration services

...

Industry-specific servicesExisting services, third-party services, partner ecosystems

Integrated capabilities for visibility, control, automation and security of cloud services

Analytics services

IBM’s Cloud Framework enables services which provide innovation, growth and cost savings for clients

Le Club Alliances, un Incubateur SaaS & Cloud d’IBM en France

www.cluballiances.com

Documents et Veille Marché :

www.forumcloudibm.com

www.saas-guru.com

http://leblogducluballiances.blogspot.com

www.cluballiances.com

Contacts :

Thierry Bayon : tbayon@marketor.fr

Loic Simon : loic_simon@fr.ibm.com