1. IBM IBM CloudBurstA Breakthrough in Service Delivery for Data Center WorkloadsCloud Computing 2010 IBM Corporation

2. IBM IT infrastructure is reaching a breaking point85% idle1.5x 70 per $1 In distributedExplosion of70% on average is computing information driving spent on maintaining environments, up to 54% growth in current IT 85% of computingstorage shipments infrastructures versus capacity sits idle. every year. adding new capabilities. 40 billion33% Consumer product and33% of consumers retail industries losenotified of a security about $40 billion annually, breach will terminate or 3.5 percent of their their relationship with sales, due to supply chainthe company they inefficiencies. perceive as responsible. 2 2010 IBM Corporation 3. IBM Its time to start thinking differently about infrastructure. 3 2010 IBM Corporation 4. IBM Operations have industrialized to become smarter.Telcos automate traffic through switches to assure service and lower cost. Manufacturers use roboticsto improve quality andlower cost. Banks use automated teller machines to improve service and lower cost. breakthroughs like these are enabled byservice management systems. 4 2010 IBM Corporation 5. IBMSmart Business and Cloud Computing Messaging ArchitectureIBM Smart Business and Cloud Computing IBM Smart Business Solutions and Cloud offerings are business-driven and workload-centric solutions. They are designed to improve agility, reduce costs, and enhance the user experience. IBM Smart Business brings workload focus, new delivery models, and sophisticated automation and service management technology and self-service to specific IT and business services Cloud Consulting IBM cloud consulting services help companies transform IT and computing delivery and consumption with cloud services. Specific assistance includes cloud strategy, cloud assessment, design and development of cloud roadmap, and cloud implementation services. These services help companies plan and implement their activities for both providing cloud services and for consuming cloud services.Smart Business Systems Smart Business ServicesIntegrated hardware, software and Standardized services on the IBM cloud or private cloud services, behind your firewall, built and/orservices. Workload-optimized, run by IBM. Expense reduction, service quality improvement, or exploration of innovativepurpose-built systems deliver new business models are all possible with IBM Smart Business Serviceslevels of services at reduced cost.Private CloudOn the IBM CloudSystems Security-rich, private cloud environment Focus on security and high availability Pre-integrated hardware, software behind the firewall. Eliminates the high cost of building andand services On demand provisioning of dynamicallymaintaining your own infrastructure for Optimized for a specific workload scalable, virtualized resources enablesdelivery of IT and Business ServicesLeverages investment in workloadStandardized services on the IBM Cloud greater business agility and flexibility optimized system configurationsEasy to use, anytime anywhere access to Reduces capital investments while offering resources Based on deep experience - the elastic scalability to handle fluctuatingPredictable monthly expense via pay ascustomer engagements / patterns business needs.you go modelClient benefit: lower costs, faster Enables users-centric consumption of ITRapid, self-service provisioning, withtime to value, higher performance resources in ways not previously available.highly elastic availability Automated provisioning and configuration Available across all delivery models: help you reduce IT labor costs infrastructure, platform, Focus on key workloads aligned to cloud, software/applications, and businessprocess-as-a-service including application development and test,Focused and aligned on key workloads collaboration, analytics and others Cloud Enabling Technologies IBM cloud enabling technologies span the full cloud stack, from enabling system technologies (like iDataPlex systems or Proventia Security Platform), to SW middleware technologies (like Tivoli Service Automation Manager, WebSphere CloudBurst Appliance, Rational Tools for the 5 Cloud,) and other cloud enabling technologies (like BSS/OSS support services) 2010 IBM Corporation 6. IBM New Deployment Choices Aligned to WorkloadsAnalytics CollaborationDevelopment Desktop and Infrastructure InfrastructureBusiness and TestDevicesComputeStorageServicesIBM SmartBusiness Desktopon the IBM Cloud Smart Businesson the IBM Cloud Standardized servicesNEW - IBMIBM Smart IBM SmartIBM Compute IBM InformationIBM BPM IBM Smart on the IBM Cloud LotusLive iNotes Business Dev & Test on the IBM Business EndUser Support-IBM on Protection Services Blueworks (DesignBusinessExpenseDemand tools)IBM Lotus LiveCloud (Beta) Service AssistReporting on the IBM Cloud Smart Business CloudPrivate cloud services, behind your firewall, IBM SmartLotus IBM SmartIBM SmartIBM Smart built and/or managedAnalytics CloudFoundation Business TestBusiness Desktop Business Cloud CloudStorage Cloudby IBM Smart Business Systems Pre-integrated, IBM Smart IBM CloudBurst IBM Information IBM Smart Business workloadAnalytics SystemArchive forSMB (backed by the optimized systemsIBM cloud)Existing New - Oct6 2010 IBM Corporation 7. IBM A Family of IBM Cloud OfferingsIBM Smart Business Services IBM CloudBurst Family-cloud services delivered IBM CloudBurst a rapidly deployableservice delivery platform for internal private Private CloudcloudsSmart Business Test Cloudv1.1 Application Test and Development v1.2 - ProductionSmart Business Desktop CloudCompute on DemandWebSphere CloudBurst Appliance Scale Out File Services dispenses application environment imagesInformation Protection Services utilizing WebSphere application server Public Cloud LotusLive Previews Smart Business Desktop on the IBM Cloud Smart Business Application Development & Test on IBM Cloud 7 2010 IBM Corporation 8. IBM IBM CloudBurst & the Dynamic Infrastructure IBM CloudBurst is a living example of Dynamic Infrastructure in action! It reinforces the message IBM has been delivering about the benefits of data center optimization. IBM CloudBurst has a designed dynamic infrastructure andprovides clients a rapidly deployable alternative to evolving theirtraditional IT infrastructure when they need help NOW! All IBM CloudBurst products will contain a strong ServiceManagement System. This provides the core softwarerequirements for a Dynamic Infrastructure, which ensure anadvanced user experience and simplified use of scalablecompute resources to the end user and IT administrativecommunity. 8 2010 IBM Corporation 9. IBM What if you could industrialize and automate the way you deliver services? Reduce the headaches of integrating and maintaining servers, storage & software Active Energy Manager With a service management system that provides:Dramatic improvement in time to market Clients with what they need when they need it Self-service Service in one day, not six weeks The lowest per-unit cost Hands-free operation Elimination of mundane tasks from skilled personnel 9 2010 IBM Corporation 10. IBM We are talking about a way to significantly lower costTraditional InfrastructureInternal Private Cloud x86 servers one application per server versus x86 servers full virtualization 5% hardware utilization Embedded service management system Manual operations & maintenance Automated self serviceInternal Private Cloud drives cost savingsCan reduce IT labor cost by 50% in Unit configuration, operations, costmanagement and monitoringTraditional Can improve capital utilization by Infrastructure75%, significantly reducing license costs Service Internal Provider Reduce provisioning cycle times from Cloud Cloud(cost) weeks to minutes ScaleLarge enterprises can significantly reduce costs for some Can reduce end user IT support costsworkloads compared with traditional IT by up to 40%10 2010 IBM Corporation (IBM projections based on customer work) 11. IBM While significantly improving service Before After Manual processes slow downNew user experience with easy- access for developers to-use self-service portalsTest environments takeTest environments provisioned weeks to set up in minutesInconsistent configurations Software configurations impact software quality consistently deployed every time 11 2010 IBM Corporation 12. IBMIBM CloudBurst scales across your enterprise Ability to manage otherheterogeneous resources outsideof the IBM CloudBurstenvironment IBM CloudBurst can discover,enroll, manage and use resourcesacross your environment Enables scalability by leveragingother enterprise resources and enables you to more effectively manage andleverage your existing capital investment 12 2010 IBM Corporation 13. IBM IBM CloudBurst delivers from the factory Features Intended BenefitsSelf-service PortalImprove serviceService Catalog Automation Software Pre-packed Automation Reduce costTemplatesBuilt-in VirtualizationFinancial Management, HighAvailability, energy mgt., enterprise Production readyscalability, security Single Delivery, Installation & Price Implementation ServicesEasy to get startedSingle SupportEach of these IBM CloudBurst features and benefits are detailed on the following pages 13 2010 IBM Corporation 14. IBM Self-Service Portal Users can request the services they need, when they need them, for the time they need them Eliminates manual processes for requesting resourcesImproves customer satisfactionby accelerating service delivery 14 2010 IBM Corporation 15. IBM Global View for Resources AllocationImproves customer satisfaction by accelerating service delivery 15 2010 IBM Corporation 16. IBM Automation Software Resources can be provisioned in minutes versus weeks Resources are provisioned consistently every time Resources are quickly returned to pool when no longer needed instead of sitting idle Easily customizable by roleSpeeds delivery of servicesvia easy-to-use provisioning 16 2010 IBM Corporation 17. IBM Pre-packaged Automation Templates Library of scenarios available for common provisioning tasks Plus Web replay to record provisioning tasks once, then share with less-skilled administratorsSaves time and reduces skilllevel required for provisioning 17 2010 IBM Corporation 18. IBM Built-in Virtualization Understand virtual and physical resource usage Dynamically manage virtual workloads to optimize resource usage Automatically migrate virtual machines across systems to maintain service levelsIncreases utilization for lower capital expense18 2010 IBM Corporation 19. IBMMetering, Usage and Accounting Built in Generate billing to clients for services deliveredbased on service usage dataProvide visibility into the cost of services inorder to determine the rate structureUnderstand costs, track, allocate and invoice bydepartment, user and many additional criteria Deliver detailed information and reports aboutthe intricate use of shared resourcesprovide data for planning, budgeting, billingand accurate chargeback for services 19 2010 IBM Corporation 20. IBMIBM CloudBurst makes you green Provide visibility into keyenergy metrics across ITand facility assets Identify areas where energyconsumption can be reduced Provide energy metrics toother managementproducts to drive actionsproactively manage energy usage and reduce footprint 20 2010 IBM Corporation 21. IBMExpanded hypervisor supportBase configuration for high availability Integrated VMware hypervisorEasily move virtual machines between serversDecrease downtime and improve reliabilityProtection against unplanned blade outages Additional option for extensibility IBM CloudBurst can be extended to manageexisting KVM implementationsAutomated workflows for KVM includedKVM can lower overall cost of virtualized servers choose the best option based on your needs 21 2010 IBM Corporation 22. IBM IBM CloudBurst eases the headaches of traditional infrastructureSingle delivery Single installation Quickstart services Single price Single support Single phone number to callfor all support issuesSimple financing options available to helpyou conserve cash and accelerate pay back 22 2010 IBM Corporation 23. IBM Initial implementation services included Installation & ConfigurationIntegrate IBM CloudBurst in data centerand networkConfigure local storage Set up users and security profiles Configure virtualization resources and self-serve portalHands-on Training Covers broad range of management considerations Addresses administrator and user levels Private Cloud platform is up and runningin days, supported by knowledge transfer 23 2010 IBM Corporation 24. IBM Architectural Overview IBM Director 6.1.1 IBM Storage Mgr Customer Ethernet Network Active Energy Virtual CenterCustomer SAN Network ToolsCenterBOFMWindows 2003 R2 Enterprise10G BNT Enet Switch 10G BNT Enet SwitchMSIM-L Bay 9 MSIM-L Bay 73650 M2 Server Midplane AMM2 HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Bladex3650 M2 AMM2 BlueCloud 1.6.1. 24 pt 1Gps Ethernet SwTPM 7.1Midplane 24 pt 1Gps Ethernet SwWAS NDITM ITDS6.1.0.136.2.1 6.1.0.1 20pt FC SM20pt FC SMBay 3Bay 4 DB2 ESE 9.1PDU 1 PDU 2SUSE 10 SP2 & NFS Cntl A Cntl BVMWare ESXi 3.5 U4 HypervisorDS3400 24 2010 IBM Corporation 25. IBMConverged Service Delivery Platform: CloudBurst End User Service Self-ServiceService RequestProvisioningAutomation Manager ManagerTemplates RWEB 2.0E Cloud S Tivoli Process Automation EngineUSER Administrator INTERFACE TOrchestration Workflows Image Reservation Management A P ProvisioningWorkflows IData ModelsServerNetworkStorage ApplicationCloud Portal for Storage, Test, Platform, Hypervisor & Ensemble ManagementDeveloper Clouds, etc. Operational Management VMWare VMControlProducts Virtual Centerx,p,z ITM, ITUAMVirtualized Infrastructure & HypervisorsServer, Storage, Network 25 2010 IBM Corporation 26. IBM IBM CloudBurst: What We Announced A service delivery platform that is pre-integrated at the factoryA service delivery platform that is pre-integrated at the factory Fit-for-purpose based on the architectural requirement of a specific workloadFit-for-purpose based on the architectural requirement of a specific workloadDelivered and supported as a single productDelivered and supported as a single product Prepackaged, pre-configured servers, storage, software and installationPrepackaged, pre-configured servers, storage, software and installation services needed to implement a private cloudservices needed to implement a private cloud Base Hardware Configuration*:Cloud Software Configuration: 1 42U rack BladeCenter Foundation stack runs on 3650M2 1 3650M2 Mgmt Server, 8 cores, 32GB Rammanagement server 1 HS22 Blade for Thundercloud stack, 8 cores, 48GB RAM Windows 2003R2 Enterprise Base configuration:Systems Director 6.1.1 with BOFM, AEM; ToolsCenter 1x BladeCenter chassis 1.0; DS Storage Manager for DS4000 v10.36; VMware 3 managed H22 blades, 8 cores, 48GB RAMVirtualCenter 2.5 U4; LSI SMI-S provider for DS3400 DS3400 FC attached storage, 5.4TB raw capacity VMware ESXi 3.5 U4 hypervisor on all blades *Base HW configuration can be scaled out per blade server with up to two chassis and 28 blades. Testing for June will be done on base HW configuration only. Thundercloud software stack will ship as VMware images to run on the HS22 management blade BlueCloud v1.6.1 including appliance wizards GTS QuickStart Services: Tivoli Provisioning Manager v7.1CloudBurst provides rapid implementation of a private cloudenvironment consisting of the cloud management DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1infrastructure, including the cloud resources to be provisionedTivoli Monitoring v6.2.1 Initial install, configuration and training services - * 5 days OS pack Pre-engagement workshop for initial requirements SUSE Enterprise Linux 10 sp2 Post-engagement workshop for growth 26 2010 IBM Corporation 27. IBMIBM CloudBurst Roadmap IBM Cloudburst 10 Future20Key Enhancements Expand HW Platform to Power Systems, iDataplex, Optimized for and System ZProduction VMControl integrationWorkloads WebSphere CloudBurst Applicance in the box on 09x8620 vSphere 4.0 supportIBM Cloudburst Reserve and provision 1.2 Capabilitiesstorage (native interfaces)In-depth metering, usage and Rational integrationaccounting capabilitiesDynamically add resourcesincluded to existing VMsHigh availability to help meet ISM 7.2 integrationstringent service levelsEnergy management to loweroperating costsSecurity package to protectyour production cloud 27 2010 IBM Corporation