Social Media 101

2011 Wisconsin State Prevention ConferencePresenter: Andy Giesler

This session is © Andy Giesler, 2011

Intro to Facebook, Twitter, and Blogging

Andy Giesler

BlazingMoon.comBlazingMoon.org

http://wiprevention.blazingmoon.org/

PollTech work is pretty much my whole jobTech work is a significant part of my job

Tech work is a small part of my jobI don’t do much tech work myself

PollWe use at least 1 social media outlet.We use at least 2 social media outlets.We use at least 3 social media outlets.We use at least 4 social media outlets.

Varied knowledgeVaried needs

Let’s talk about…

How to ChooseSocial MediaTaking Action

Let’s talk about…

> How to ChooseSocial MediaTaking Action

This session is © Andy Giesler, 2011

WhatWent

Wrong?

“shovel”

“Facebook”

“…need to dig a hole…”

“…someone asked why we’re not using…”

GadgetPeril

{backward}

“We want to set up a Facebook

page.”

DeeperGoal?

“We want to connect with volunteers.”

DeepererGoal?

Why are we doing this?

Who are we doing this for?

What specific results do we want?

Which ones are more important?

Who needs to be ok with this?

5 Critical Questions

Easy Filter:The Sniff Test

EXERCISE!

Let’s talk about…

> How to ChooseSocial MediaTaking Action

Let’s talk about…

How to Choose> Social MediaTaking Action

This session is © Andy Giesler, 2011

theconversationprism.com

OverviewSocial NetworkingBloggingMicroblogging

Social Media

>> OverviewSocial NetworkingBloggingMicroblogging

Social Media

ClassicWeb

SocialMedia

“Social Media”A set of web-based tools

helping us to express ourselves and connect

with others.

Between 2009 and 2010, social networking among internet users ages 50-64

grew by 88%.

Using Social Networks At Least Monthly(as of 12/2010)

Facebook (online US adults)

Facebook (all US adults)

Twitter (online US adults)

Twitter (all US adults)

52%

38%

9%

7%

Nonprofit Social Network Benchmark Report(March 2011)

Idealware Social Media Decision Guide(July 2010)

Overview>> Social NetworkingBloggingMicroblogging

Social Media

WHY?1. Connect with people2. Share news and information3. Have a website without geekery4. Build a community of interest

PollWe don’t have a Facebook page.

We have one but don’t really use it.We use it once a week or less.

We use it more than once a week.

Facebook Terminology

“Profile” = individual“Page” = organization

Questions?

OverviewSocial Networking>> BloggingMicroblogging

Social Media

WHY?1. Connect with people2. Share news and information3. Have a website without geekery4. Hear back from readers5. Share lengthier, long-term info

PollWe don’t have a blog.

We have one but don’t really use it.We use it once a month or less.

We use it more than once a month.

Happy Story: WordPressAnd The Resourceful ED

Questions?

OverviewSocial NetworkingBlogging>> Microblogging

Social Media

WHY?1. Connect with people2. Share breaking news & information3. Announce events4. Announce last-minute needs

PollWe don’t have a Twitter account.

We have one but don’t really use it.We use it once a week or less.

We use it more than once a week.I’m tweeting this poll to my peeps now.

EDF Twitter Page

EDF Home Page

Questions?

OverviewSocial NetworkingBloggingMicroblogging

Social Media

Time CulturesTwitter: minutes/hoursFacebook: hours/daysBlog: days/months

Let’s talk about…

How to Choose> Social MediaTaking Action

Let’s talk about…

How to ChooseSocial Media> Taking Action

This session is © Andy Giesler, 2011

1. Listen2. Decide3. Launch4. Manage5. Let Go

1. Listen <<2. Decide3. Launch4. Manage5. Let Go

Create an account for yourself first,

not your organization.

ListenFind 5(Blogs, Facebook pages, whatever)

Follow for 2(Daily for a couple weeks)

Participate 2(Contribute at least twice, preferably more)

1. Listen2. Decide <<3. Launch4. Manage5. Let Go

Decide:

What are our goals?

Decide:

Should we do this at all?

Initial and ongoing dollars?

Initial and ongoing time?

Critical Questions: ROI

If you create a website and never

update it…

If you create a Facebook page and

never update it…

Decide:

What should we use?

Does it match your goals?

Does it match your audience?

Critical Questions: Which Tool

If You Build It They Will ComeGo Where They Already Are

“{technology} demographics”

Decide:

What will we talk about?

• Events• Invitations• Pictures• Videos• Recap and thank you

• Resources• Questions to the community• Opinions• Calls to action

…etc…

Share messages between:• Social media• Strategic plan• Newsletters• Emails• Events

Decide:

How will it happen?

Who will work on it?

When and how often?

Critical Questions: Logistics

Blog 1/week …1/month

Facebook 2-3/week …1/week

Twitter 1/day …2/week

Updates at least…

1. Listen2. Decide3. Launch <<4. Manage5. Let Go

LaunchCreate an accountAdd pictures, events, thoughts, etc.Ask people to join itAsk people to share it

1. Listen2. Decide3. Launch4. Manage <<5. Let Go

ManageConcrete calls to action

Concrete deadlinesRegular progress updates

Keep asking people to join & shareInvolve others in creating content

LISTEN!

1. Listen2. Decide3. Launch4. Manage5. Let Go <<

The Illusion of Control

1. Listen2. Decide3. Launch4. Manage5. Let Go <<

Let’s talk about…

How to ChooseSocial MediaTaking Action

This session is © Andy Giesler, 2011

http://wiprevention.blazingmoon.org/

Nerd: http://www.flickr.com/photos/mybluevan/3780363712/People at a computer: http://www.flickr.com/photos/jonandbev-adams/2928628386/Presents: http://www.flickr.com/photos/alicejt/325351305/Presents: http://www.flickr.com/photos/s3a/5221897985/Hardware store: http://www.flickr.com/photos/raychelrealtygroup/4149526902/Shovel: http://www.flickr.com/photos/sskennel/4928809639/Hand spade: http://www.flickr.com/photos/eekim/254679280/Shovel art project: http://www.flickr.com/photos/25442521@N03/2397080167/Post hole digger: http://www.flickr.com/photos/jharbert/4216358122/Upside down: http://www.flickr.com/photos/25969987@N06/4632971322/Bullseye: http://www.flickr.com/photos/gareandkitty/276471187/Cow butts: http://www.flickr.com/photos/linecon0/862138156/Chocolate tools: http://www.flickr.com/photos/jannem/3312116875/Choosing pencils: http://www.flickr.com/photos/pinksherbet/3387387075/Diaper: http://www.flickr.com/photos/mikeporcenaluk/4315281679/Lego lifter: http://www.flickr.com/photos/helico/3146937143/Sad little boy: http://www.flickr.com/photos/27117655@N07/4445558459/Crowd Surfer: http://www.flickr.com/photos/justinpward/93182613/Nerd: http://www.flickr.com/photos/theinfamousgdub/1765952198/Happy man: http://www.flickr.com/photos/evanlavine/2976007399/Video Game: http://flickr.com/photos/cappenstance/1174368555/sizes/o/in/photostream/Binoculars: http://www.flickr.com/photos/kp_sonny/4435118338/Free kitten sign: http://www.flickr.com/photos/elnegro/185169520/Field of Dreams: http://www.flickr.com/photos/rockman13/1065893976/Swerve sign: http://www.flickr.com/photos/denaldo/2355203497/Take a leap: http://www.flickr.com/photos/markkenny/468864482/The Conversation Prism: http://theconversationprism.com

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