Social Media: Friend or Foe

For Your & Your Business

1752 First newspaper published

1970 Computers

2010 & beyond?

1930’s TV

1916 Radio

The old communication model to customers was a monologue that we shouted to them.

The average person is exposed to over 3000 advertising messages per day – how do they remember any?

The new communication model that customers want is a dialogue (& no shouting!).

Nike CEO Mark Parker explained the theme “The Consumer Decides”:

“The Consumer Decides is one of Nike's 11 maxims that really define who we are and how we compete as a company.

Today, consumers have never held as much power as they do today. They have more choices and more access to those choices. They connect and collaborate with each other over the world. … Clearly, the power has shifted to consumers.

The ability we have to connect with consumers is the single most important competitive advantage in business today.”

BECAUSE 2/3 OF THE GLOBAL INTERNET

POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009

Because visiting social media sites is now the 4th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).

Where do you start?

Facebook Enhanced Reporting

Engagement report

Lexicon measures ‘buzz’ and sentiment on Facebook

Page report

Pulse Data reports the interests of your fans

Measuring Your AudienceStranger Doesn’t know your brand at all

Aware Knows of the brand, not a follower and not engaging

Passive Follower, does not engage

Active Follow, low-level engagement

Inquisitor Follower, high-level engagement, conversational

Evangelist Follower, high-level engagement, conversational, syndicator

In Summary . . .1. Research the complete social media forum2. Listen to what is being said3. Where will you participate and where are your competitors participating4. Goal – what is your objective/strategies for being in this space?5. How will you measure your success6. Join the conversation by giving back, sharing and leading7. Measure your success

http://www.baszurburg.com/category/Social-Media.aspx

Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677Follow JT on Twitter: @JTActiveMgmt

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Pericles