Program guide

Vision: Revolutionizing Global Leadership

Mission: We energize leaders to challenge the status quo, invigorate their organizations and create platforms for global change.

Rethink the rules at UC Berkeley Center for

Executive Education. Here, business leaders gain

both the real-world tools and the inspiration to

lead their organizations into the future. At UC Berkeley,

executives have abundant resources at their fingertips, from

Nobel Laureate faculty and national laboratory research

to the vibrant ecosystem of the Silicon Valley. These tools,

engaged in one of the most dynamic learning environments

in the world, combine to create a powerful experience for

business executives seeking a competitive edge.

UC Berkeley’s Center for Executive Education offers

a portfolio of programs developed by academia’s and

industry’s most forward-thinking minds. Our programs

are designed in collaboration with leading faculty from

UC Berkeley’s Haas School of Business as well as from

across the UC Berkeley campus. For individuals and

organizations requiring a more specialized approach,

we also offer customized programs that address specific

organizational challenges and goals.

Business as Usual? Not Here.“We engage participants to stretch

beyond their comfort zone so they can

walk into a situation and say, ‘the Emperor

has no clothes—things have to change,

and here’s how I’m going to lead you

through the process.’”

—Whitney Hischier, Assistant Dean,

UC Berkeley Center for Executive Education

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Custom PRogRams

W e believe that every business is unique. But

all businesses have one thing in common:

the need to develop their people to take on

new challenges and leverage key opportunities. By identify-

ing the mission-critical issues and priorities at the core of

an organization’s needs, we design our programs to meet

clients’ objectives. Our four-stage process is designed to

provide an experience that will be a catalyst for organiza-

tional transformation.

“The Project Executive program facilitated

by the Haas School of Business is the most exclusive leadership program at Statoil.

The collaboration with UC Berkeley gives us

the opportunity to leverage the faculty’s

expertise on leadership and their extensive

networks in academia and industry. Statoil’s operational experience

and UC Berkeley’s competencies provide

a unique capability to move our key per-sonnel onto the most complex projects in a

turbulent world.” —Vidar Martin Birkeland,

Vice President, Statoil Project and Procurement

“We don’t have the approach that says, ‘We know what’s best for you, please trust

us.’ It is a two-way partnership. We’re proud of the ability to be superflexible and

highly customized to our clients’ unique needs.”

—Homa Bahrami, Senior Lecturer,

Haas Organizational Behavior & Industrial Relations Group[

stage 1 —

DEsigN

stage 3 —

mEasURE

stage 2 —

DElivERstage 4

—RENEW

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stage 1: Design• Clarifyorganizationalchallengesandpriorities

• Identifydevelopmentopportunitiesthathelp

addresspriorities

• Selectworld-classfacultyandpractitionersto

provideperspective

• Encourageandcoachclientexecutivesonhowto

co-teachwithourfacultyintheprogram

stage 2: Deliver• Deliveranexperientialprogramthattransformsthe

clientatanindividualandorganizationallevel

• Mayincludeexecutivecoaching

• Mayincludefacultycoachofparticipantprojects

stage 3: measure• Engageinpost-programevaluationtoensure

maximumimpactattheindividual,organizational

andcorporatelevels

Stage4:Renew• Reassessclientneedsforthenextiterationand

redesigntheprogramaccordingly

“We find UC Berkeley unique, particularly because of the commit-ment of the staff and program directors. The program is exceptional. Together, we ensure that our technological leaders are up-to-date on what’s happening in science. We had ideas on what we wanted—strong competence and the ability to teach about climate change, renewable energy, risk management and materials technology—and all that was at UC Berkeley. We could not have had this experi-ence anywhere else.”—Henrik Madsen, President and CEO, Det Norske Veritas

“UC Berkeley orients itself not just to business but to society more

generally. How do we change the world? How do we make it better?

UC Berkeley has that tradition. It’s deeply ingrained. And people feel

it in our programs. It’s electric.”

—Rich Lyons, Dean, Haas School of Business

“uC Berkeley CeNter For exeCutive eduCatioN provided huge value to our start-up By deliveriNg a Custom

program Fit to our exaCt Needs. the staFF was extremely proFessioNal, aNd the multidisCipliNary FaCulty

at haas showed us ways to apply the latest researCh to maiNtaiN our First-mover’s advaNtage.”

—Bhavik Joshi, Berkeley ColumBia exeCutive mBa ’09, GloBal operations strateGy, Better plaCe

“the programs we’ve atteNded aNd had iN-house have BeeN speCtaCularly suCCessFul. we have

had partiCipatioN By exeC-level maNagemeNt, mid-level marketiNg aNd maNagerial staFF, aNd

support staFF. the ratiNgs have BeeN extremely high, aNd we Field maNy requests For Follow-up

sessioNs, deeper dives aNd to ‘make my maNager go to this.’”

—todd morrill, head, life sCienCes m&a, Busdev, strateGiC researCh, Bio-rad laBoratories

[

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opeN PRogRams

Taught by accomplished faculty and business lead-

ers, our open programs engage participants in

stimulating debates, interactive exercises and an

invigorating cross-pollination of ideas. Our programs—such

as the CIO Institute and the BioExec program—focus on

future business needs and challenges, often targeting par-

ticular functional areas and industries. As the gateway to

UC Berkeley, we offer multidisciplinary perspectives from

faculty in business, public policy, science and engineering,

political science, psychology, law, and economics, to name

just a few. Our programs are designed to link theory with

practice, perspective with impact, and thinking with doing.

Participants will return to their organizations with the

energy and skills they need to make positive change.

“We insist that all executives that come through a program here leave with an

action plan that makes it much more likely

that they are going to be able to make

significant change when they return to their office. That is

our goal.”—Jennifer Chatman,

Paul J. Cortese Distinguished Professor of Managememt

“it isn’t the tools and techniques that really change the lives of our

clients, but rather a mind-set shift that occurs here at uC Berkeley

of seeing the world through a different set of lenses. you never stop

learning as businesses, as competitors. you have to constantly be

swimming forward in the business world, and you swim forward by

innovating and coming up with better ways to do things. we offer

you an opportunity to look outward and be exposed to ideas and

innovations outside your comfort zone.”

—John Morgan, Gary and Sherron Kalbach Professor of

Entrepreneurship, Haas School of Business

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CertificatesexeCutive CertiFiCate oF exCelleNCe

TheExecutiveCertificateofExcellenceisamarkofdistinc-

tionforselectexecutiveswhocompleteatotalof17program

dayswithinathree-yearperiodwiththeUCBerkeleyCenter

forExecutiveEducation.Thecertificaterecognizeseduca-

tionalachievementaswellasbusinessexcellence,andgrants

selectalumnibenefits.

LeadershipBerkeley exeCutive leadership program

Participantslearntobroadentheirleadershiprepertoireand

improvetheircapacitytoleadattheindividual,teamand

organizationallevels,evenduringthemostchallengingtimes.

exeCutive leadership BrieFiNgs

Thisseriesofseminarsisdesignedtotargetandstrengthen

specificmanagementskills,withafocusonresults-oriented

implementation.

womeN iN leadership retreat

Thisinteractiveretreathelpshigh-potentialwomensucceed

asindividualsandorganizationalvisionaries.Builtoncutting-

edgesocialscience,theprogramencouragesparticipantsto

deepentheirself-awarenessinordertobecomemoreeffec-

tive,fulfilledleaders.

hr leadership summit

Thisprivatepeer-to-peersummitaddressesopportunities

andchallengesfacedbyHRexecutives.

“The Negotiations program was an excellent investment in professional development. This will help me immediately in working with both internal and external partners. The scenarios were great, with in-depth review of strategies and information.” —Daniel Olstein, Project Manager, The Nature Conservancy

FunctionalManagement

•marketing

priCiNg For proFitaBility iN the

iNFormatioN age

Inthisprogram,managersareequippedwithproventech-

niquesforassessing,formulatingandmonitoringpricing

strategies.Participantswilllearnhowtofullyintegratethe

threeC’sofpricing(customers,competitorsandcosts)into

thebestpricesfortheirproducts.

produCt maNagemeNt

Criticalbusinessskillsandatacticalframeworkforunparal-

leledproductmanagementarethefocusofthisprogram,in

whichparticipantsgainpowerfulknowledgeoftheproduct

lifecycle,includingplanning,executionandlaunch.

•InformationTechnology

Cio exeCutive summit

ThemostrespectedITleadershipconferenceinNorth

America,thisinvitation-onlypeer-to-peerexchangehelps

facilitatebestpracticesandfuelnewandmeaningful

relationshipsinenterprisetechnologymanagement.

Cio iNstitute

FocusingonITstrategycreationandleadershipdevel-

opment,theCIOInstitutefeaturesahighlyinteractive

experienceinwhichparticipantslearndirectlyfrom

Fortune1000CIOsandaworld-renownedfaculty.

NegotiatioNs aNd iNFlueNCe

Executivesacquirenegotiationandinfluenceskillsthrough

hands-onpractice.Thisprograminvolvesclass-drivenfeed-

backandself-assessments,whichallowindividualstofoster

theirnegotiationstyles.

Corporate respoNsiBility leadership program

Thisprogramstrengthensseniorexecutives’effortsto

integratecorporateresponsibilityintotheirbusinessstrat-

egies.Participantslearntostrategize,developanddeliver

acorporateresponsibilityimplementationplanfortheir

specificorganizations.

CoachingexeCutive CoaChiNg iNstitute

Basedonthebeliefthatanexecutivecoachisacatalyst

whohelpsothersdevelopthemselves,thisextendedwork-

shopoffersanintensivestudyofcoachingmethodology

anditspotentialforpositiveimpactfororganizationsand

individuals.

leader as CoaCh

Thisshortworkshoppreparesleaderstoutilizedynamic

coachingstrategiesforbuildingcommitmentandfostering

growthintheirteam.

leader as CommuNiCator

Thisprogramdrawsontechniquesfromthetheaterarts

tohelpparticipantsprojectenergy,confidenceandclarity.

Executiveslearntoapplytheseskillsintheworkplacetobuild

andnurturebusinessrelationships.

“the executive Coaching institute draws new managers, leaders, anyone who has people who

report to them. you learn how to help to develop people to develop themselves, to facilitate

a process of personal development, to coach the teams and individuals to reach their goals,

meet their aspirations, and fight for their dreams.”

—Mark Rittenberg, Faculty Director, Executive Coaching Institute[

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•FinancialManagement

CFo exeCutive summit

Thisinvitation-onlypeer-to-peerconferenceisdesigned

tosharebestpracticesandfosternetworksamong

senior finance executives facing an array of financial

managementchallenges.

Cima® CertiFied iNvestmeNt maNagemeNt

aNalyst program

TheCertifiedInvestmentManagementAnalyst(CIMA)

designationistherecognizedstandardforinvestmentman-

agementconsultants.Thisprogramisarequiredcomponent

oftheCIMAcertificationprocess.

FiNaNCial aNalysis For NoN-FiNaNCial

exeCutives

Non-financialexecutivesoftenneedtousefinancialinforma-

tionstrategicallyandpracticallyinday-to-daymanagement.

Thisprogramhelpsthemdevelopandrefinefinancialliteracy

sotheycancommunicatepersuasivelyandconfidentlyabout

financial issues.

StrategicManagementNew maNager Boot Camp

Thiscrashcourseineffectivemanagementandleadership

strategyhelpsnewexecutivesunlockthepotentialoftheir

teams—andthemselves.Itisparticularlyusefulforscientists

andengineerswhohaverecentlybeenpromotedtosupervi-

sorypositions.

Berkeley-NaNyaNg advaNCed

maNagemeNt program

Designedforhigh-performingbusinessleadersandexecu-

tives,thisprogramisacollaborationwithSingapore’s

NanyangBusinessSchool,andoffersthelatestknowledge

andskillsrequiredforcompetingintoday’sglobaleconomy.

IndustrySpecificCleaN-teCh iNstitute

Executiveswhoattendthisprogramgaintheknowledge

necessarytocatalyzeandcommercializeclean-tech

innovation.Participantsstudytheeconomic,politicaland

technologicalfactorsthatshapeclean-techinnovation,and

learnaboutbleeding-edgescientificdevelopments.

eNergy leadership iNstitute

Thisprogramacceleratestheleadershipandmanagement

capabilitiesofhigh-potentialenergyexecutivesbyexpos-

ingthemtothekeystrategicissuesandchallengesfacing

theindustry.

BioexeC iNstitute

Thisprogramaffordsbiopharmaceuticalexecutivestheskills

tocreate,manageandgrowthevalueoftheirassetsorcom-

panies.Participantscompletetheprogramwithinvaluable

insightandpowerfulnetworkstohelpdeliverbottom-line

valueinthisgrowingindustry.

EntrepreneurshipandinnovationveNture Capital exeCutive program

Thisprogramoffersadvanced,results-orientedtrainingin

theventurecapitalprocessforinvestmentprofessionals,

economicadvisersandentrepreneurs.

“One thing that distinguishes the Berkeley Product

Management Program from other project

management programs is that we are right by Silicon Valley. If any new knowledge

comes out in this space, Berkeley professors will

be the first to know about it. We are the

cutting edge.”Teck Ho, Chair, Haas Marketing Group

“The Bay Area has long been seen as the home of innovation, the place where

paradigm shifts start. This makes the Bay Area the perfect place to look at

corporate responsibility as it is now.”

—Kellie McElhaney, Faculty Fellow in Corporate Responsibility, Haas School of Business]

“we view exeCutive developmeNt as a CollaBorative exerCise BetweeN the FaCulty, the

CommuNity oF experts iN the Bay area, veNture Capitalists aNd eNtrepreNeurs, all workiNg

together to Create learNiNg eNviroNmeNts For exeCutives to help stimulate iNNovatioN iN

their owN CorporatioNs.”

—Jerome s. enGel, Chair, new venture Creation and venture Capital proGram,

haas sChool of Business

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TheBayArea:AheadoftheCurve

UC Berkeley crackles with electricity.

Ideas buzz on campus, in cafés and

restaurants, and everywhere else you

turn. An epicenter of scientific innovation and progres-

sive social causes, Berkeley teems with Nobel Laureates,

business pioneers and social activists. At the Center for

Executive Education at the Haas School of Business,

participants experience firsthand the forward-thinking

mind-set that distinguishes not only Berkeley but the

entire Bay Area.

Our close proximity to Silicon Valley—the world’s hub

for high-tech innovation—allows for day trips to the home

of such visionary organizations as Apple, Google and eBay,

and the NASA Ames Research Center. Visitors can also

practice their swing on the putting green, with seven golf

courses to choose from throughout the valley. Similarly,

both the city of San Francisco and Northern California’s

famed Wine Country are just a short drive from Berkeley,

facilitating easy exploration of the region’s riches.

Amidst this invigorating landscape, the UC Berkeley

Center for Executive Education offers participants an

unrivaled learning opportunity. Experience the Center for

Executive Education and become part of a lifelong commu-

nity of business leaders who have been transformed by the

Bay Area’s unique convergence of culture, technology and

entrepreneurial spirit.

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Haas School of Business2220 Piedmont avenue

Berkeley, Ca 94720-1900

For more information, please call 1 (877) uCB-eXeC,

e-mail us at executive@berkeley.edu or visit our

Web site at executive.berkeley.edu.