2 turku presentation weldest_research final

WelDestHealth and Well-being in Tourism Destination

Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE

This project has been funded with support from the European Commission. This presentation reflects the views only of the author,and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E

h t t p : / / w e l d e s t . b l o g s p o t . c o m

WelDest Project

Aim of the project:To create a development framework to be used by public bodies, destination management organizations and privatecompanies when developing holistic health and well‐being

(H&WB) tourism destinations.

Main research question:How can a destination be developed into a health andwell‐being destination?

5 Higher Education Institutes, 10 industry and 15 associate partners from Austria, the Czech Republic, Finland, German and the UK

http://weldest.blogspot.com/


Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


Primary Research

Destination Needs Analysis / Stakeholder Interviews

Semistructureed national

interviews

Focus groups in each pilot

destination

Consumer Needs

Analysis

Online or printed questionnaires

Secondary Research

Status of HWB

Destinations

Literature review

Open Space Technology with

industry partners in Berlin 2014

Research Report

RESEARCH: Methodology



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


The WelDest “Map of Investigation“



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

We asked stakeholders: “Which competencies are most important for destination managers?”

• Knowledge of customer expectations

• Recognition of service gaps

• Rhetoric and presentation skills

• Networking skills



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

We asked stakeholders: “Why do consumers come to your destination?”

• Natural scenery

• Image of our destination

• Doing something for their healthTrue?

We asked consumers: “What are your reasons for visiting a H&WB destination?”• To do something for their health• Natural scenery• Image of the destination YES



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

We asked stakeholders: “Which factors prevent consumers from recognizing a destination as a H&WB destination?”

• Lack of medical services / infrastructure

• Lack of spa and wellness facilities / services

• Sprawling cities

• Bad quality of services

• Lack of natural environment

True?

We asked consumers: “Which aspects prevent you from recognizing …?“• Too much traffic

• Too much industry• Too many tourists

• Too expensive• Bad quality of services

• Lack of natural environment• Lack of wellness / spa facilities

NO



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

We asked stakeholders: “What does ‘doing something for their health’ mean for your consumers?”

• Relaxation

• Pampering spa services

• Enjoying nature

• Outdoor / indoor sports

• Natural healing resources

• Clinical / medial services

True?

We asked consumers: “What does ‘doing something for your health’ mean for consumers?”• Relaxation• Pampering Spa Services• Enjoying nature• ....

YES

Medical services seem to be less important…



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


Consumers’ reasons for visiting a H&WB destination

Escape pressures of daily life



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


Get mentally refreshed



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


Spending time with friends and family



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

What brings consumers to a certain destination?

• Recommendations by friends

• Advertisements in different media

• Earlier positive experiences

• Image of the destination



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


RESEARCH: Results

Correlation: What people do for their health / Location of respondents

Medical Services Spa servicesRelaxation Sports Nature Healing resources

0%

5%

10%

15%

20%

25%

30%

35%

Finland Austria Germany Czech Republic United Kingdom



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E




Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


WelDest E-handbook –Developing H&WB Destinations



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


WelDest Self-Assessment and Development Tool



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


WelDest ProjectPartners:

• Turku University of Applied Sciences, Finland

• FH JOANNEUM University of Applied Sciences, Austria

• Institute of Hospitality Management in Prague, Czech Republic

• University College Birmingham, Great Britain

• University of Applied Sciences in Eberswalde,Germany

http://weldest.blogspot.com

https://www.facebook.com/weldestproject

Susanna Saari – (coordinator): [email protected]

Donna Dvorak - [email protected]

Daniel Binder – [email protected]




https://www.facebook.com/weldestproject

mailto:[email protected]



Pr

oje

ct

Nr.

: 5

27

77

5-L

LP

-1-2

01

2-

1-F

I-E

RA

SM

US

-E

CU

E


Any questions or comments?Thank you



2 turku presentation weldest_research final

Travel

ecuethis project

tourism destinationproject

comrese resultswe

destination managers

certain destination

comrese resultswhat

comrese resultscorrelation

health mean