2 things your business must have to grow
TRANSCRIPT
Things your Business Must Have to Grow
So they decide to start their own business!
When people graduate from college many decide that they don’t want to just get a job and “work for the man”
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A business plan can be the toughest part of starting a business
Starting from scratch means no money, no connections, and no clients
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Most businesses don’t fail because of what they DON‘T have
Ultimately the inability to build repeatable and scalable systems
leads to downfallFlickr CC: cyanocorax
This is a lesson to take to heart
It is the reason to use marketing automation platforms as the foundation for a marketing organization
If systems are a key component to building a successful business, then the parts that make up
that business should be no different
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Marketing is essential to every business, and for too long marketing departments have
operated without systems!
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Enter Marketing Automation and the Ability for Marketing to Operate like a Business
Of all the features that make these tools so great, the single most important is the ability to create trackable, measurable, and repeatable systems
“Marketing automation is the window into your
business and future!”
People have heard as bold a statement from marketing automation proponents that say,
But, how you ask?
Scalability and Systems
Marketing automation is nothing without processes and metrics
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Traditional marketing is made up of campaigns and the tactics that support them
Marketing automation allows marketers to build a process around measuring the success of campaigns,
the tactics that live within them and create actionable insights and repeatable processes
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The result is a systematic approach to marketing that provides insight into what is working, what isn’t and where your
marketing dollars should be invested
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Marketing automation is more than just email, buyer personas and whitepapers
It is the window into the soul of your buyers!
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Don’t be like a fresh college grad Build scalable systems to drive your
marketing organization
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Ready to see how you measure up?
Visit leadmd.com/benchmark