+Recruiting Students

with Digital Marketing

This Guide serves as basic introduction to digital marketing for education marketers.

For more, contact us for custom solution: rockyfu@incitez.com

By Incitez Data-Driven Digital Marketing

www.incitez.com

Data Driven

Digital Marketing

+ About Incitez

+About Incitez

  Incitez is a data-driven digital marketing company providing digital strategy consultancy and digital marketing campaign development.

  We partner with clients to identify their opportunities in digital space, address their challenges, and advance their businesses with custom digital solutions.

  You can find out more about us at our website: www.incitez.com

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+Table of Content

  Search Engines

  Social Media

  Online Display Advertising

  Online Video

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Recruiting Students via Search Engines

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+Recruiting Local Students

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Paid Search (PPC)

Organic search listing (Free Traffic via SEO)

+Recruiting Students Overseas

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Paid Search (PPC)

Organic search listing (Free Traffic via SEO)

Chinese Keyword: “study in Singapore”

+ What Education Marketers Need to Know

Search queries on Search Engines

Optimized landing page

Capture leads • Direct phone call

inquiries • Provide incentive

(e.g. course brochure) to get student contacts

• Register / enroll online • Contact form

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OSC: On-site Conversion Rate =no. of conversions / visits

CPA: Cost Per Acquisition =cost / no. of conversions

incitez incitez incitez

incitez

Basics: More Leads; Lower Cost

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Recruiting Students via Social Media

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+ Connecting to School Community on Social Networking Sites

  Create content worth sharing

  Encourage appropriate content from students

  Join the conversation

  Use relevant tools such as events for “College Open House”

  Use social ads with demographic targeting

  Use API to integrate your websites

  Get help from alumni

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+ Monitor & Engage in Microblog Conversations

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People ask questions in social media; besides, you get talked about by potential students, competitors, existing students, etc.

+Monitor Online Forums & Participate

  In some Asian countries like China, online BBS or online forums are more popular than social networks, it’s important for education marketers to monitor the conversation and respond when it’s necessary.

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A Chinese student asks questions about studying in Singapore.

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Online Display Advertising

  According to iProspect’s November research in 2010, online display advertising is also effective at producing brand lift, but makes its strongest contribution when used in combination with search engine results. This combination produced a surprisingly high brand lift across many of the verticals studied.

  In aggregate, organic search results + display ad impressions net a 16 percent increase in likelihood to purchase.

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Online Video

  Creating simple and short videos…

  Help students understand what’s like living in a foreign country, studying in a new environment…

  Get testimonials from alumni sharing what they think about their university…

  Share the fun part of studying in your university

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Incitez | Data-Driven Digital Marketing

Contact us for Custom Solution for Your Recruitment

Rocky Fu Director, Digital Strategies Incitez Pte. Ltd. (Singapore) E: rockyfu@incitez.com M: +65 9127 2780

Data-Driven

Digital

Marketing

You Are Charged

Depending on How Much We Deliver