2015 digital marketing directions for hotel marketers
TRANSCRIPT
Digital Marketing Directions 2015
Three Key Trends Driving Your Hotel Marketing Next Year
These are “the good ol’ days”
• Occupancies and rates at record highs (STR)
• New inventory lagging demand (STR)
• 2015 presents the opportunity to be a great year
• But only if you take advantage of trends
It’s All E-commerce
Internet, Everywhere
We’re All Publishers
Now
Radical Transparency
Deep Customer Insights
Disruption & Disinter-mediation
Changing of the Guard
Internet, Everywhere
Mobiles Wearables Usables Invisibles
Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion Internet-connected devices in the world
• Roughly 2 Internet-connected devices for every man, woman, and child on the planet
More people own mobile phones than own toothbrushes
Internet, Everywhere
“The web is like electricity. It’s just there.” Eric Schmidt
Context is Queen• Segment customer behaviors
by context
• Observe, measure, and learn your customer’s pain points in each
• Improve by aligning customer experience with context
Internet, Everywhere
And if context is queen, guess
what that makes content
We’re All Publishers
Now
204,000,000 emails sent
Source: Intel
We’re All Publishers
Now
90+ reviews
We’re All Publishers
Now
100,000 Tweets
We’re All Publishers
Now
28,000 photos
We’re All Publishers
Now
208,000 photo uploads
We’re All Publishers
Now
30 hours of video uploaded
We’re All Publishers
Now
2+ million search queries
We’re All Publishers
Now
Content is King• Cut through the clutter
• Create content that is:–Snackable
–Sharable
–Sharp
We’re All Publishers
Now
Snackable
SharpShareable
Images sell
Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews
• 104,000 Tweets
• 208,000 photo uploads
We’re All Publishers
Now
Internet, Everywhere
Mobiles Wearables Usables Invisibles
Data is the Crown Jewels• Highlights customer behaviors,
wants, and desires
• Leads product, promotion, placement and pricing decisions
• Cannot be easily duplicated by competition
Deep Customer Insights
Disney MyMagic+ RFID “tickets” and purchasing
Data is the Crown Jewels• Be willing to start small
• Anticipate, analyze, and adapt to changing customer needs
• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it
Deep Customer Insights
Keys to Your Kingdom Next YearIt’s All
E-commerce
Deep Customer Insights
Internet, Everywhere
We’re All Publishers
Now
Key Takeaways• Content is king
– Use snackable, sharable, and sharp content to attract interest and action
• Context is queen– Help your customers meet their needs where they are, not just on which device
• Data is the crown jewels– Use it to gain a competitive advantage, and to rule next year!
Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: [email protected]
Twitter: twitter.com/tcpeter