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Today’s Webcast:Content Marketing for

Real Marketers

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• Interact with the presenters anytime – ask questions! • Type into the “ask a question” text area – click submit.  • The slides will advance automatically throughout the event.

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Before We Get Started

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Hi I’m Joe Pulizzi(@juntajoe)

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To help transform marketers into publishers. Less renting, more owning.

EVENTS MEDIA CONSULTING

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September 4 – 6, 2012 – Columbus, Ohio

SUPER EARLY BIRD ENDS JAN. 31st

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http://bit.ly/2012cmtrends

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http://bit.ly/2012cmtrends

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Today you will leave here with:

• Practical content marketing tips that make sense

• Knowledge and insights of “real” marketers

• Tools to apply to your own 2012 plans/strategies

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Today’s Presenters:

Joe Chernov VP of Content Marketing, Eloqua@jchernov

• Produces, distributes, measures content for awareness/conversion

• Also responsible for PR/AR/influencer relations, social & Web

• Former head of marketing for BzzAgent & former chair of WOMMA ethics panel

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Rebecca LiebAnalyst, Altimeter Group@lieblink

• Covers digital media and advertising

• Former VP & editor-in-chief, The ClickZ Network, launched and ran Econsultancy’s US operations.

• Author: The Truth About Search Engine Optimization & Content Marketing

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Today’s Webcast:Content Marketing for

Real Marketers

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What advice do you give marketers who struggle to keep up with the pace of change?

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Are there any types of content you’d consider fundamental to a content marketing strategy?

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Why are so few marketers engaging in mobile content? Who is doing mobile well?

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Why do you believe the vast majority of corporate bloggers stop producing content?

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How can a company begin to think more broadly about its content’s target audience?

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How can companies extend the reach – or “shelf life” – of their content?

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Can you discuss the balance between brand prominence and perceived content value?

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Can you share examples of ways marketers marry content marketing with events?

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In what ways can nonprofit organizations utilize content marketing effectively?

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What are some examples of using listening as an effective way to augment output?

Indium’s 73 blogs and 17 contributors are fueled by keyword

research. The company’s hyper-targeted blogging strategy increased customer contacts by 600% within a

single quarter.

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Questions & AnswersKeep your questions coming. Type into the “ask a question” text area and click submit.

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Thank you for attending today’s webinar!

A link to the archive will be sent to you in a day or two after the event.

For more on the Content Marketing Institutevisit: http://ContentMarketingInstitute.com