2 acknowledgement, abstract,content

8/6/2019 2 Acknowledgement, Abstract,Content

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ACKNOWLEDGEMENT

I express my sincere thanks to the PONDICHERRY UNIVERSITY

LOYOLA COLLEGE, TWINNING PROGGRAMME for giving me this opportunity to

acquire the real corporate experiences from this project.

I extend my hearty thanks to the PRINICIPAL REV. FR. A. ALBER

MUTHUMALAI, S.J., RECTOR, REV. FR. AMAL KULANDAISAMY, S.J.,

COORDINATOR, Prof. A. XAVIER MAHIMAIRAJ., granting me permission to do the

project work in their esteemed concern.

I am highly indebted to my project guide Dr. LAKSHMI NARAYANAN of

Department of Commerce in Loyola College Chennai, Sr.Lecturer who inspired me and

providing me the valuable information and guidance in the concern for doing the project work

and without whom the project would have been impossible.

I express my sincere thanks to all the respondents who gave their honest response

to my schedule. I express my profound gratitude to my Family Members, Friends & Well-

Wisher for their help and encouragement. I also take this opportunity to thank all those

creative minds and helpful hearts for their assistance in making this project work.

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ABSTRACT

The main objectives of the study were to identify the preference of investors towards various

investment patterns, public awareness & preference of investments, and find out the purpose

and objectives of such investment. Also the risk profile was assessed.

Information pertaining to the factors affecting choice of investment patterns, the most

preferred investment schemes, purpose of investment etcwere collected using the

structured questionnaire. The research design adopted was descriptive type.

The sampling technique adopted was cluster simple random sampling. A total of 100 samples

were interviewed and appropriate data were collected. All the data collected were compiled

and analyzed, using descriptive statistics as well as inferential statistics. Simple percentage

analysis was used for descriptive analysis. Average Method, Weighted average method and

chi-square Test were used for the inferential statistics.

On analyzing the data it was found that maximum rated investment option out of the listed 7

options were the mutual fund and the share & stock. Both enjoy a good popularity and most

of the investor. Most of them consider better dividends and capital appreciation as the main

criteria for their investment. In general, most of them opt for moderate risk portfolio when

considering the factors involved in the choice of investment. Safety and tax benefits were the

main objectives. The study also reveals that the majority of investors are satisfied with

various options of investments to obtain maximum returns & easy liquidity.

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TABLE OF CONTENT

Chapter

NoTitle Page

Acknowledgements I

Abstract II

List of Tables IV

List of Figures V

1.0 Introduction 1

1.1 Research Background 4

1.2 Need for Study 6

1.3 Identified Problem 8

1.4 Objectives & Scope 9

1.5 Deliverables 9

2.0 Review of Literature 102.1 Investment Alternatives 10

2.1.1 Real Estates & property 10

2.1.2 Gold 13

2.1.3 Mutual Funds 15

2.1.4 Stock Market 17

2.1.5 Insurance 19

2.1.6 Bank Deposits 22

2.1.7 Government Securities 24

2.2 Conclusion of Literature review 26

3.0 Research Methodology 273.1 Type of Project 27

3.2 Source of Data Collection 27

3.3 Target respondents 27

3.4 Research instruments used 28

3.5 Data Processing 28

3.6 Data Coding, Formatting & Storing 28

3.7 Tools for Analysis 28

4.0 Data Analysis and Interpretation 31

4.1Proposed Analysis, Calculations, Diagrammatic Representation and

Interpretation Methodologies for Automotive31

5.0 Conclusions 54

5.1 Summary of Findings for Automotive 54

5.2 Suggestions & Recommendations 56

5.3 Conclusions 57

Questionnaire 58

References 63

Annexure 64

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LIST OF TABLES

Table No Title Page

4.1.1 Age Group of Respondents 31

4.1.2 Educational Qualification of Respondents 32

4.1.3 Rating of Investment Options 34

4.1.4 Net Worth of the investment 35

4.1.5 Investment Made by the respondents 37

4.1.6 Income Level of Respondents 38

4.1.7 Number of years of investment 40

4.1.8 Risk Factor 41

4.1.9Investment Factor

434.1.10 Percentage of investment out of the total income 44

4.1.11 Comparison of investment option based on risk and returns 46

4.1.12 General Comparison of investment factors 49

4.1.13 Total number of years invested till now 50

4.1.14 Comparative Study of income level and factors of investment 52

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LIST OF FIGURES

Fig No Title Page

4.1.1 Age Group 32

4.1.2 Educational Qualification 33

4.1.3 Investment Option rating 35

4.1.4 Net Worth of the investment 36

4.1.5 Investment Options Opted 38

4.1.6 Income Level of Respondents 39

4.1.7 Number of years of investment 41

4.1.8 Risk Factor 42

4.1.9 Investment Factor 44

4.1.10 Percentage of Investment 45

4.1.11 Comparison of investment options based on risk and returns (Line chart) 47

4.1.12 Comparison of investment options based on risk and returns ( Bar chart ) 48

4.1.13 General Comparison 50

4.1.14 Total number of years invested till now 51

4.1.15 Comparative diagram of income level and factors of investment 52

4.1.16 Line chart representing the comparison 53

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