19 - competitive and collaborative strategies - copy - copy (2)

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    Competitive and Collaborative

    Strategies

    By: Harsh Pratap Singh

    Prateek Shukla

    Naman Gaur

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    General Environment Social, Technological, Economic, Ecological, and

    political forces

    Task Environment

    Customer and buyer power, rivalry amongcompetitors, substitute products/services, andpotential new entrants

    Enacted Environment Managerial perceptions and representations of

    the environment

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    Dynamism - the extent to which theenvironment changes unpredictably

    Complexity - the number of significantelements the organization must monitor

    Information Uncertainty - the extent towhich environmental information isambiguous

    Resource Dependence - the degree towhich an organization relies on otherorganizations for resources

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    Resource DependenceLow High

    Low

    High

    Information

    Uncertainty

    Minimal

    environmental constraint

    and need to be responsiveto environment

    Moderate constraint

    and responsiveness

    to environment

    Moderate constraintand responsiveness

    to environment

    Maximal

    environmental constraint

    and need to be responsive

    to environment

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    Strategic Analysis

    Strategic Choice

    Designing the Strategic Change Plan

    Implementing the Strategic ChangePlan

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    Strategy

    S1

    Organization

    O1

    Organization

    O2

    Strategy

    S2Strategic

    ChangePlan

    Strategic Analysis Strategic Choice

    Implementation

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    Strategic Analysis Assess the readiness for change and topmanagements ability to carry out change

    Diagnose the Current Strategic Orientation

    Strategic Choice

    Top management determines the content ofthe strategic change

    Designing the Strategic Change Plan

    Development of a comprehensive agenda to

    achieve the change Implementing the Strategic Change Plan

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    Merger - the integration of twopreviously independent organizationsinto a completely new organization

    Acquisition - the purchase of oneorganization by another for integrationinto the acquiring organization.

    Distinct from strategies for collaboration,such as alliances and networks, becauseat least one of the organizations ceasesto exist.

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    Pre-combination Phase The organization must identify a candidate

    organization, work with it to gatherinformation about each other, and plan the

    implementation and integration activities Legal Combination Phase

    The two organizations settle on the terms ofthe deal, gain approval from regulatory

    agencies and shareholders, and fileappropriate legal documents

    Operational Combination Phase Implementing the operational, technical and

    cultural integration activities

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    Involve two or more organizations who agree to

    work together to achieve their objectives

    Align and coordinate organization strategies

    goals structures and processes as they become

    interdependent

    Allow organizations to perform tasks that are too

    costly and complicated for single organizations to

    perform

    Also known as transorganizational systems

    including alliances and networks

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    When two organizations formally agree topursue a set of goals

    There is sharing of resources, intellectualproperty, people, capital, technology,

    capabilities or physical assets Common alliances are licensing agreements,

    franchises, long-term contracts, and jointventures

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    Alliance Strategy Formulation Clarify the business strategy and why an

    alliance is needed

    Partner Selection Leverage similarities and differences to create

    competitive advantage

    Alliance Structuring and Start-up Build and leverage trust in the relationship

    Alliance Operation and Adjustment

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    Involves three or more companies joinedtogether for a common purpose

    Each organization in the network hasgoals related to the network as well asthose focused on self-interest

    Characterized by two types of change:creating the initial network(transorganizational development) andmanaging change within an establishednetwork

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    Create instability in the network Manage the tipping point

    The Law of the Few

    Stickiness

    The Power of Context

    Rely on self-organization

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    THANK Y