17 Stats that Make the Case for Smarter Website & UX

Design

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Table of Contents

Section 1: Usability & UX Design Stats

Section 2: Website Optimization Stats

Section 3: General Web Design Stats

Section 1

Usability & UX Design Stats

47% of Website visitors check out a company’s products/services page

before looking at any other sections of the site.

- KoMarketing

After reaching a company’s website via a referral site, 50% of visitors will use the navigation menu to

orient themselves.- KoMarketing

Once on a company’s homepage, 64% of visitors want to see the company’s contact information.

- KoMarketing

Once on a company’s homepage, 52% of visitors want to see “about

us” information.- KoMarketing

After reaching a company’s website via a referral site, 36% of visitors

will click on the company’s logo to reach the homepage.

- KoMarketing

Section 2

Website Optimization

Statistics

40% of smartphone and tablet owners search for B2B products on those

devices.- KoMarketing

Between December 2013 and December 2015, desktop internet

consumption dropped by 1%.- comScore

Mobile devices now account for nearly 2 of every 3 minutes spent

online.- comScore

13% of adults access the internet via mobile only. 11% access the

internet via desktop only.- comScore

Between December 2013 and December 2015, tablet internet

consumption grew by 30%.- comScore

Section 3

General Web Design Stats

Given 15 minutes to consume content, two-thirds of people would rather read something

beautifully designed than something plain.

- Adobe

51% of people think “thorough contact information” is the most important element missing from

many company websites.- KoMarketing

44% of website visitors will leave a company’s website if there’s no contact information or phone

number.- KoMarketing

39% of people will stop engaging with a

website if images won’t load or take too long to

load.- Adobe

38% of people will stop engaging with a website if the content/layout

is unattractive.- Adobe

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Benefits of a good User Experience (UX)

Return on investment (ROI)• Increase key conversions• Improve usability, ease of use & simplicity• Reduce customer supports costs• Doing UX design early is doing design right the first

time• Reduce re-development costs

100x ROIThat’s up to $100 returned for every

$1 invested in UX (forrester).

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Benefits of a good User Experience (UX)

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Benefits of a good User Experience (UX)

Brand engagement• Improve brand perception• Provide the right content – at the right time• Generate word-of-mouth marketing• Ensure positive first time experience• Give your business a competitive edge

94%of first-impressions are design related.

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Benefits of a good User Experience (UX)

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