17. quasi experimental
TRANSCRIPT
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17. Quasi-experimental
research designs
Pelham & Blanton
Ch. 8
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Results from last week:
Psych 217:
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Maybe not enough power, so I took the
leftover chocolate to work:
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BiM chose in the opposite direction,made overall results worse!
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My co-workers . . .
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Examples of Quasi-Experimental
Independent Variables Demographic categories (e.g., gender,
culture, race)
Individual differences (e.g., high & lowself-esteem)
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Types of Quasi-experiments
1. Person by treatment quasi-
experiments
2. Natural experiments
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Person by Treatment
Quasi-Experiments Measures at least one IV
e.g., men vs. women, low vs. high self-
esteem, patient vs. control, class section inyesterdays demo
Manipulates (and randomly assigns) at
least one other IV e.g., drug vs. placebo, success vs. failure
feedback, high fat vs. low fat
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Culture & the Effect of Talking
on Cognitive Performance To examine cultural
difference in how thinkingaloud and silently affects
cognitive performance IV Culture (European
American vs. East AsianAmerican)
Talking (Talking vs.Silence)
DV Cognitive Performance
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Median Split
A way to convert a continuous variable
into a categorical variable
Determine the median of a sample anddivide the group into two groups (e.g.,
high vs. low SE)
Problem people near the cut-off point
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Therefore, rather than doing median
split take people with extreme scores
What do you know about people in themiddle of the distribution?
assume that people who possess a
medium amount of an attitude or trait willrespond to treatments in medium amounts
when compared to people who scored at
the extreme
Use extreme scores to increase testsensitivity
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Inductive Problem
Because we are not manipulating the IV
it is possible that there are confounds
e.g., self-esteem correlated with gender.SES, depression, anxiety, etc
Inductive problem we never know if
we have ruled out all possibleconfounds
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Natural Experiments
Experimenter does not manipulate anything
Naturally occurring events expose some
people to a condition and other people toother condition
e.g., effect of job loss on marital satisfaction; effect
of natural disasters on anxiety levels
Usually rely on archival data
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Again we have issue of
confounds!!! Because naturally occurring events are
not completely random
Measures all the possible confounds(again problem of induction)
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Comparison (Control) Group?
It is difficult to determine what an
adequate control group would be in
natural experiments. Patching: adding new conditions to help
establish the size of the effect, to test
for the influence of conceivableconfounds, or both
i.e., many control groups
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True vs Quasi-Experiments
Internal validity true wins
External validity quasi wins
Ethical sensitive topics quasi wins
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Examples
1. The effect of poor housing on health.
2. The effect of learning a second
language on cognitive ability.