15966181 product development of nokia in india

8/6/2019 15966181 Product Development of Nokia in India

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GLOCALISATION OF

NOKIAIN INDIAN MARKET

GROUP 7


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BACKGROUND OF NOKIA

Started operations in India in 1995

Nokia Corporation is a Finnish Multinational telecommunication corporation,

founded in 1865.

Deals in mobile phones, multimedia and enterprise solutions.

It presently operates through offices in New Delhi, Mumbai, Kolkata,Hyderabad and Ahmedabad.

Nokia has established itself as the market leader in the

mobile devices market in India.


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In distribution NOKIA is the leader

India has around 95,000 mobile selling outlets out of

which 50,000 outlets sell only Nokia mobile phones

Initially started distribution in partnership

with HCL

The price of the mobile dictates the type of outlet,

as even grocery

shops and stationary shops sell mobile phones

Has setup concept stores for the customers

complete experience

Nokia is a key supplier to all the top five GSMoperators including

Bharti, BSNL, Hutchison, Idea and BPL

THE DISTRIBUTIONEDGE


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R & D CENTRES

INVESTMENT IN MANUFACTURING

MUMBAI HYDERABADBANGALORELargest centre

Nokia has set up its mobile device manufacturing facilityin Chennai(2005), India to meet the burgeoning demand

for mobile devices in the country


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PRODUCTDEVELPOMENT

Nokia 3210

1st phone with

HINDI MENU

NOKIA 1100

Made for

INDIA phonePhones with FM radio

Nokia1680

SMS facility in Hindi,

Marathi& Malayalam

CDMA with

Reliance

infocomm

Talking alarm feature i

5 languages-Hindi, TaMarathi,Bengali & Gujr


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MOBILE WHICH BROUGHT REVOLUTION IN

INDIAN MOBILE MARKET

First made for INDIA

mobile

DUSTPROOF

keypad

& front face

Sides are non slip

For humid weather

User friendly or

easy to use

Mobile with a

TORCH LIGHT

Mobile with

HINDI MENU


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Nokia as a brand has been

able to address all the five needs of

Indians to various degrees at various stages

RATIONAL EMOTIONAL ASPIRATIONAL PHYSICALRELIGIOUS

OR SPIRITUA

ROLE OF ADVERTISEMENT

ROLE OF ADVERTISING

Nokia basically makes different ads for different regions

BRAND AMBASSADORS OF NOKIA ARE

Shahrukh khan (became ambassador in December 2007)

Priyanka chopra (became ambassador in October 2008)


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EXPANSION OF MARKET

NOKIA Initially made phones only for the urban market but

later entered the rural market.

Internet facilities for the rural market

Nokia mobile vans Consumer education programme

Shared phone

Life tools (in collaboration with idea cellular ltd)

New entry level phones with feature-rich handsets

Collaboration with Siemens


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Getting the basics right

Nokia has understood the Indian customer very well.

The whole transition has happened after Nokia 1100 as it glocalised

Nokia in true sense in India.

Nokia handsets are extremely user friendly & this feature helped Nokia in

becoming a household name in India. (because even people who don'tunderstand English can operate it very easily )

Nokia has put special emphasis on connectivity through product

management. (in most of the rural areas the network is still a problem and

that's where Nokia scored over others )

Their product development has worked as the most powerful tool.

So basically they have got the basic things right like connectivity &

reliability.

15966181 product development of nokia in india

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