Growth Partners™ is a strategic innovation firm.

Dean Stanton Senior Partner

Growth Partners LLP

Fashion, Luxury & Lifestyle Practice

Commercial in Confidence

Our Growth Partners™ are business advisors with a difference.

Working with leading organizations of all sizes we drive top line revenue growth and maximize value for business owners.

In close partnership with our clients, we have proven expertise in creating entirely new products, services, brands and businesses.

Our team has an established track record supporting owners who possess a strong vision, brand and reputation in growing the value of their businesses through international expansion.

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Dean Stanton Senior Partner

Growth Partners LLP

Working in collaboration with our clients, and for our own investments, we create responsible, valuable new businesses that can scale quickly…

… and create accelerated growth opportunities for visionary brands that are interested in making the greatest possible impact in the longer term rather than merely maximizing profits in the short term.

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Dean Stanton Senior Partner

Growth Partners LLP

Fashion, Luxury & Lifestyle Practice

Credentials and Background

Daryl Arnold

CEO of Newton Circus Pte Ltd a sustainable innovation company that delivers new or improved products, services or processes for the good of people, planet and profit.

Co-founder & Group CEO of Profero a global, independent digital communications agency. Built Profero into a team of over 600 planning, creative, media and technology talents working in 15 countries for clients such as Apple, Diageo, Johnson & Johnson, Lufthansa, Mercedes-Benz and PepsiCo.

Over the last 10 years has lived and worked in the major world cities including Beijing, London, New York, Shanghai and Tokyo, and now based in Singapore.

Credentials and Background

The Growth Partners™ “Universe” [indicative only]

Our Universe

Growth Partners™ sits at the epicentre of a wide range of exciting growth trajectories, at the convergence of fashion, lifestyle, responsible business and digital media.

Our Partners are seasoned entrepreneurs and commercial practitioners who are as pragmatic as they are insightful.

Together, we work with established clients to scale their brands and businesses, earlier stage ventures to create robust platforms for growth and entirely new businesses that we design and launch from our own resources.

Adam Horler

Adam is a recognised authority on consumer products in Asia, with previous roles including CEO of Molton Brown Asia and previously as Commercial Director for L’Oreal Asia (responsible for the group’s highly successful relaunch in China).

Founder of LOHAS Asia - the regional authority on Asian consumers’ attitudes towards conscious living and focused on mobilising ordinary consumers’ purchasing power to change consumer goods markets.

Adam has been based in Singapore for many years and travels widely as a sought after public speaker and champion of the “conscience consumer”.

Credentials and Background

Dean Stanton Senior Partner

Dean has had a diverse career as a strategy consultant and innovator over the past 19 years, over 10 of which based in Asia. He is an expert in Strategy, Innovation and Commercialization, focusing on Luxury Goods, Apparel, Consumer, Manufacturing, Hospitality and Technology sectors.

Dean started his professional career in the early 90s with Andersen (in UK, US and Spain) where he spent three years focusing on commercializing early stage companies on the international stage, including a lead role in Europe’s first Internet IPO and advising on Europe’s largest ever venture capital backed Telecoms startup.

He then moved to one of Europe’s leading strategy firms, OC&C Strategy Consultants, where he was heavily involved in the highly successful turnaround of Gucci and led the turnaround of Filofax. Whilst at OC&C he also advised Shell on UK downstream retail strategy and Condé Nast (New York) on electronic products development for Vogue.

Subsequently he was in a senior role with Cap Gemini Ernst & Young (CGEY) where he helped build two new service lines: Strategic Advisory Services and M&A Strategy Services. Additionally at CGEY he performed commercial due diligence on ICO Global Communications (a multi-billion dollar satellite company), worked on innovation for Astra Zeneca and was an advisor to the Sovereign State of the United Arab Emirates.

After spending 6 months as Interim MD of one of the UK’s most highly awarded PR firms, Dean joined LVMH (Moët Hennessy • Louis Vuitton S.A.) in 1999 as International Director for the group’s €500 million private equity fund, focusing on investments in the Asia region, including Singapore, Malaysia, Hong Kong, Japan and Australia.

Following two successful years in Asia with LVMH, Dean progressed to director level with BCG-SMA, again based in Asia, advising US and EU companies on regional market entry and providing international expansion advice to some of Asia’s leading family-owned businesses across a range of industries, including Telecoms, Fashion and Hotels & Spas.

Between 2006/2009, Dean was involved in designing and launching seven new ventures for the UK’s Carbon Trust, including the world’s first Carbon Label (now displayed on products accounting for US$5bn in revenues) and The Low Carbon Workplace (a US$1.2bn JV with Stanhope PLC). During this period he also advised FTSE100 leaders on sustainable business.

Dean has been based in Singapore for 3 years, with increasing focus on Cambodia, serving a wide range of clients from startups to some of the world’s largest companies. He is currently advising PVH Corp (Calvin Klein, Hilfiger) and VF Corporation (the world’s largest apparel company) on global supply chain sustainability strategy and Edelman (the PR firm) on innovation and culture change. Other recent advisory work has included Swire Group.

Concurrently, Dean serves as Mentor to the Singapore Media Development Authority i.JAM Incubator, Chief Strategy Officer at Ecopoint.asia (the region’s leading web portal for sustainability professionals) and Director of Strategy at RESET Carbon, Asia’s leading energy and carbon management consultancy.

He is a Postgraduate Instructor at A*STAR in sustainable manufacturing (and WDA accredited), is a frequent public speaker and publishes regularly.

Dean holds Bachelor’s and Master’s degrees from the University of Cambridge and teaches Entrepreneurship, Strategy, Innovation and International Business Growth at a number of leading business schools.

In August 2011, Dean was named among the ‘100 Global Sustainability Leaders for 2011’ based on nominations and recommendations received from around the globe.

Credentials and Background Fashion, Luxury & Lifestyle

Turnaround Case Study:

• Gucci had great success and prospered in terms of growth and financial results through the 1970s, pushing the business forward as one of the most recognized luxury brands in the world. Coming into the early 1980s, Gucci was well positioned to take a pre-eminent position among international fashion houses.

• By the late 80s and early 90s, the Gucci brand had been heavily diluted and losses were mounting. Management had proved incapable of solving the issues facing the business. Blunders and incompetence were compounded by family scandal, tax evasion convictions, prison sentences and even the assassination of Maurizio Gucci – all of which brought Gucci to the brink of disaster and the brand to its knees. The family was compelled to sell out entirely to Bahrain-based Investcorp in 1993. Big changes were needed – and fast – across all aspects of the business.

• As a consultant at OC&C (lead Strategy Advisors to the new owners) our Senior Partner, Dean Stanton, was deeply involved in what proved to be a spectacular turnaround for Gucci, and one of the star IPOs of the mid-90s (a dual listing on NYSE and AMEX) with the stock 16 times oversubscribed and soaring 80% by year-end. The key elements of the turnaround solution were remarkably simple, although logistically implementation was complex:

Star creative director Tom Ford was put in charge of all aspects of the company in 1996 - including ready-to-wear clothing, visual merchandising, packaging, interior design, and advertising.

The brand returned to its core DNA, maintaining a sense of history whilst refreshing the brand and making it relevant again. Ford injected a revitalizing new image and vision , investing significantly in its Asian presence.

The product range was cut from 20,000 to less than 5,000, quality and craftsmanship were vastly improved, price

points were migrated upwards and much tighter control of licensing, distribution and stores was instituted.

Today, the success of the Gucci turnaround strategy speaks for itself. The key learnings have been the imperative to restore quality, respect the brand DNA and generate compelling new growth opportunities.

Situation

Complication

Solution

Implementation

and Learnings

+855 10 850 701 +65 8116 8978

T M

info@growthpartners.sg

Dean Stanton Senior Partner

Growth Partners LLP STRATEGY CONSULTANTS

dean.stanton@growthpartners.sg

Contacts and Locations

Strategy | Innovation & Growth | Sustainable Business | Commercialization | Internationalization | JVs, Partnerships, M&A

Growth Partners LLP

10 Shepherd Market

Mayfair, London W1J 7QF

138 CECIL STREET

#01-01 CECIL COURT

SINGAPORE 069538

Appendices

Credentials and Background Fashion, Luxury & Lifestyle Services

Fashion, Luxury & Lifestyle Services

Our activities in the Fashion, Luxury & Lifestyle sector include:

Corporate strategy and platforms for growth Building the blueprint for future growth

Innovation and new revenue growth New products, services, brands and businesses

Customer experience / customer journey Regional and international expansion

Including JVs, partnerships, licensing, franchising, M&A

Corporate finance Developing investible business plans and connecting with

pre-qualified investors (both private and institutional)

Sustainable business From strategy and planning to implementation and new

product / service innovation

Company culture and behaviour change Business turnaround / recovery

Credentials and Background

Growth Partners™ Collaboration Approach

Core GPS

Team

Client & GPS

Network

Experts Client and Growth

Partners™ team help each other to think through common issues from parallel perspectives

Thought leaders, business leaders and discipline specialists contribute experience, insights and ideas from a broad range of perspectives

Fashion, Luxury & Lifestyle Services

Growth Partners™ + Newton Circus Process Structured Innovation

COMMERCIAL IN CONFIDENCE Fashion, Luxury & Lifestyle Services

Concept to Full External Launch: Sample Project Approach (Live Client Example)

COMMERCIAL IN CONFIDENCE Fashion, Luxury & Lifestyle Services