15 LEAD & CUSTOMER

ACQUISITON HACKS

HACK #1

Create an irresistible offer you can give to website visitors for FREE in exchange for their contact information.

HACK #2

Increase opt-in rates by using simple, short forms that reduce the number of steps it takes for a person to opt-in.

HACK #3

Explainer videos can increase conversions by catering to your visitors’ short attention spans with visual learning.

HACK #4

Make sure your contact information is easy to find and easy to understand so people can get in touch with you fast.

HACK #5

Use simple design and remove distractions from your page that might confuse or misdirect visitors from opting-in.

HACK #6

Use Twitter lead cards and Facebook subscribe ads to skip over your landing page and collect leads with one click.

HACK #7

Use benefit-rich, action oriented copy that encourages people to take action and opt-in.

HACK #8

Directly address your prospects objections by including specific answers to questions they might have.

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I’M BETTING IT’S NOT There’s a be<er way to grow your business…

Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from

your website using the traffic you have!

(Without becoming a slave to your business…)

YES! SHOW ME A BETTER WAY

BONUS OFFER

HACK #9

When possible, use scarcity tactics and time-bound offers to incentivize people to take action right away.

HACK #10

Use an exit pop-up with a lead magnet (Hack #1) to convert people who are about to leave your website.

HACK #11

A/B test different versions of your site to discover the best performing versions to increase conversions.

HACK #12

Use “content upgrades” to offer exclusive, lead magnets on your high-traffic blog posts in exchange for visitor emails.

HACK #13

With over 50% of all internet traffic coming from mobile devices, your website needs to be optimized for them.

HACK #14

Use testimonials and case studies to build credibility by proving that your product/service delivers results.

HACK #15

Get prospects into a “before and after” state of mind to create a knowledge gap that they will want to fill.

ADVANCED BONUS HACK #1

Use a tool like Opt-In Monster to display offers based on traffic source (ex: Facebook, Google, YouTube, etc.)

ADVANCED BONUS HACK #2

Remind people who didn’t convert on your site with retargeting ads to bring them back to opt-in forms.

Is all your blogging, twee2ng and inbound marke2ng paying off?

I’M BETTING IT’S NOT There’s a be<er way to grow your business…

Check out my no-hype, realis2c approach to DOUBLING the leads and sales you get from

your website using the traffic you have!

(Without becoming a slave to your business…)

YES! SHOW ME A BETTER WAY

BONUS OFFER