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    These are the broad topics that form part of organizational behavior in any organization. The

    selected topics will be discussed in relation to DHL Global Forwarding. Also how a manager

    can make use of these factors for the betterment of his abilities will also be discussed.

    DHL Global Forwarding:

    DHL is considered to be one of the leading transportation and logistics companies in the world

    with delivery destinations in more than 220 countries. DHL was formed in 1969 as an

    innovative concept in shuttling goods between San Francisco and Honolulu. The company was

    founded by Adrian Dalsey, Larry Hillblom and Robert Lynn and the name DHL was taken by

    taking the first letters from Dalsey, Hillblom and Lynn. There were no express delivery

    services like the one DHL offered and the company grew rapidly to its present top position of

    businesses in its class. The Company with more than 30,000 employees and 4000 offices

    worldwide is now a part of the Deutsche Post Group. The company has four main divisions

    namely DHL Express, Supply Chain Corporate Information Solutions, Mail and Global

    Forwarding.

    DHL Express: DHL Express is a global air and rail based courier and express delivery

    company. It offers its services to both organizations and private individuals. The company

    markets its services under three names namely Same Day, Time Definite and Day Definite.

    Services are offered in more than 220 countries and territories.

    Supply Chain Corporate Information Solutions: As the name indicates, this division is

    concerned with providing logistics and corporate information solutions to corporate clients and

    not to individuals. Solutions to customers are tailor made to their specifications and include

    such services as warehousing, transportation and value added services that cover the entire

    supply chain of its clients.

    Its clients include companies from diverse areas such as automobile, fast moving consumer

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    goods, life sciences, retail, fashion and technology based industries. Services include

    digitizing, printing, storing, managing addresses, dispatching, and archiving of documents of

    its clients.

    Mail: The Company offers mail services to individual and corporate clients in more than 200

    countries around the world. It also offers integrated mailing solutions to its corporate clients.

    Global Forwarding: This paper will focus on this particular division in applying three topics of

    organizational behavior. This division was formed mainly for air and sea transportation of

    goods and also includes overland services in its European markets. Goods can be transported at

    an agreed price and delivered to its destination at an agreed price and date. Services under this

    division also include logistics services and customs assistance in various ports. This business

    unit stands for flexible, individualized solutions: national and international full-container-load

    and less-than-container-load services - via road, rail or inter-modal transportation. In addition,

    our comprehensive customs brokerage services ensure smooth cross-border shipments.

    (Number one in Express and Logistics. 2008). This division has two subdivisions, one for

    airfreight and the other for goods transported by sea. They are called Access DHL Global

    Forwarding services (Air) and Access DHL Global Forwarding services (Ocean) respectively.

    The former offers a range of services bearing names like Air First, Airfreight Plus, Air

    Premium, Se Air and Air Value. It also offers value added services, specialized services, special

    handling and transportation facilities for industrial projects. Its ocean transport division offers

    partial container load facility, full container load facility, non-containerized loads, value-added

    services and transportation facilities for industrial projects. The division also offers customized

    supply chain management services.

    It is proposed that out of the many diverse topics that come under the ambit of organizational

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    behavior, three topics namely cross-cultural management, leadership and motivation be taken

    up for discussion. It will be seen how these topics can be useful to a manager in bettering his

    managerial abilities and providing maximum value to his employers and the workers

    employees who work under him.

    Cross cultural management: This topic is gaining momentum across organizations the world

    over because of increasing globalization and the proliferation of multi-national companies.

    Companies are in the process of expanding internationally due to the fact that many

    traditionally orthodox and closed markets have been opening up for investment opportunities.

    An example would be India and China which did not encourage presence of foreign goods and

    companies on its soil till the late 1970s and early 1980s. It is not unusual to find the top

    management positions being held by managers belonging to the home country. Moreover

    expatriates have been going abroad to more advanced economies for better prospects and

    finding employment in those markets. A person from an Asian country working in the western

    world or vice-versa would find a vast difference in cultures and belief of their respective

    countries. It is a fact that culture has an important role in beliefs and behavior and this will be

    reflected inside the workplace also. Cross-cultural organizational behavior can be defined as

    the study of individual behavior and team processes in which national cultural characteristics

    play a major role as independent or moderating variables. (Tsui, Nifadkar and Ou, 2007, ).

    Diversity in culture throws a host of problems and challenges for mangers who are in charge of

    multi-cultural employee group. One of the major challenges that may arise is the difference in

    language. Many Asian countries still have a majority of their population not being able to

    understand English.

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    For a manager of DHL Global Forwarding in the Asia-Pacific Region will have to deal with

    people from nearly forty countries. Their training division is finding it a challenge to produce

    training materials in the myriad languages spoken in those countries. A training manual

    originally written in English cannot be literally translated to say Japanese or Chinese. Also it

    would be a challenge to find trainers who can speak more than one or two languages. All this

    entails additional costs and other resources for the company. A training session which

    incorporates employees from Japan and India cannot be done because both of them are unable

    to understand the language of the other country. There is no easy way out of this and due care

    and efforts have to be taken by the HR managers who are in charge of training to see that

    proper training in their respective languages is given to people in each country. Training

    materials also have to be developed likewise. Language also poses a problem of

    communication of lack of it such markets. The manager who is from the host country will have

    to see that he makes himself understood by at least learning the basics of the host country

    language. A similar problem will arise if the manager has people from many countries working

    under him. In such a situation he will have to see to it that the home country language is taught

    to the expatriate employees so that proper communication can take place.

    Another major challenge that a DHL manager may face is the difference in work culture. The

    manger will find that DHL offices in China may have a high employee turnover whereas those

    in Japan will not. Managers in the US are extremely performance oriented whereas Indian

    employees are more used to a lenient work culture. All this will be affected by the degree of

    influence the employee or employee groups have inside the organization. If the influence is

    high the manager might find it difficult to bring about a common organizational behavior

    among his employees.

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    Hence, the DHL manger will have to be trained in studying the different cultures of the markets

    he may operate during his stint in foreign markets. Even then he will have to have a lot of

    patience and understanding to bring the corporate work culture into each market. An invaluable

    tool that the manager can use is the Hofstede Cultural Dimensions Model for having a broad

    understanding and comparison of the cultures of different countries. The model differentiates

    culture into five dimensions namely Power Distance (PDI), Individualism (IDV), Masculinity

    (MAS), Uncertainty Avoidance (UAI) and Long-term Orientation LTO). PDI refers to how the

    general population views the distribution of power in their country. Certain cultures will have

    unequal distribution with some people wielding large powers and a section with low power.

    Individualism refers to the tendency of people to stay alone or belong to groups in their daily

    lives. High individualism means people live independently (small families or living alone) and

    are able to look after themselves. Masculinity refers to the role and authority of women in

    society. High masculinity cultures will show men having the dominant role in most walks of

    life. Uncertainty Avoidance is the tendency to avoid ambiguity and uncertainty. High UAI

    cultures will tend to plan things meticulously. Long Term Orientation (And Short Term

    Orientation STO) is given as attributes that are peculiar to each category. LTO cultures will

    have persistence, a sense of order, thrift, having sense of shame etc. STO cultures will have

    personal steadiness, face saving attitude, respect of traditions, reciprocation (E.g. gifts,

    greetings) etc. (Geert Hofstede Cultural Dimensions).

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    Leadership: Leadership quality is an essential factor for any successful manager irrespective of

    whether he is working at home or abroad. In fact leadership is important in all areas of human

    activity. Leadership can be defined by using the clich that it is a process by which one person

    influences the thoughts, attitudes, and behaviors of others. (Mills 2005, P. 11). There are some

    common qualities that all leaders should have irrespective of the type of organization they lead.

    They include having a vision, commitment to the organization and the people who belong to it,

    taking responsibility without hesitation, taking responsibilities for failure and accepting

    accolades for success. Leadership can be classified into different styles. There are autocratic

    leaders who hold absolute control in all aspects of work, He will not have participation of the

    employee in making decisions and his word will be law in the workplace. This type of

    leadership is not very visible today especially in a global environment where DHL Global

    Forwarding operates. Then there is the participative style of leadership where employee

    participation is sought in all aspects of the working of the organization. Employees are

    encouraged to give opinions and present new ideas for the betterment of the organization as

    well as the employees. This type of leadership would be ideal for a DHL manager because it

    will help in understanding cultural and social differences that may exist in the workplace.

    Constant interaction with the employees will help in bringing about a closer relationship with

    his multi-cultural employees. The third type is where the leader gives a free reign to his

    employees in the hope that they will be able to conduct their jobs best in that way. This style

    may be suitable in a situation where work culture is highly developed. But it will not be

    suitable for a multi-cultural organization like DHL Global Forwarding where different work

    cultures and attitudes mix.

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    Mangers working there should take a not of this fact and should approach a more participative

    style coupled with the exercising of a certain among of control and authority.

    When DHL became a part of the Deutsche Post, a program called 360 Online Degree Feedback

    framework was adopted to integrate its diversity of operations and regions. The program was

    designed to achieve three aims:

    Performance management

    Talent Review

    Senior Leadership development Program

    The program was an online one whereby its managers across the globe could participate in all

    the three areas mentioned above. The online nature of the system would provide a streamlined

    structure that could be applied cost-effectively throughout the new organizations massive

    network. (DHL 360 Online - Developing a Global Solution fro Leadership Development:

    DHL Identify need for Online Solution with Global Reach. 2005). All multi-national companies

    with global divisions such as Freight Forwarding face similar challenges and have to adapt and

    learn to be able to stay competent. For a manager in a division like DHL Global Forwarding,

    the 360 Degree Feedback Program which is an example of participatory management style,

    was useful in understanding the needs, aspirations and views of its many employees across the

    globe. They should continue to make use of such programs in future also to cope up with

    increased competition from other global and local competitors.

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    Motivation:

    Like leadership, motivation is another important factor that affects productivity and job

    satisfaction among employers. Unless workers are motivated they will not be able to give their

    best towards the organization they work for. It is true some that people can be self-motivated

    and need no external motivation to perform. But in majority of the cases it is the organization

    that has to provide the factors that will motivate employees individually and as a group. It is

    the responsibility of the manager to influence these factors and get people motivated to give

    their best for their organization. Motivation is the set of processes that moves a person toward

    a goal. Thus, motivated behaviors are voluntary choices controlled by the individual employee.

    The supervisor (motivator) wants to influence the factors that motivate employees to higher

    levels of productivity. (Management Modern. 1998). In the case of a group of employees,

    there are certain factors that will motivate them collectively. They include characteristics of the

    job, policies and work practices of the organization and individual characteristics of the

    employee. Individually the factors that motivate people to work harder include personal needs,

    individual values, attitude of the employee and interests. Simply put the behavior of a person

    happens so that it can satisfy his needs and wants. So the primary reason that will motivate a

    person to work is live a secure life. But this is too simplistic to be applied to human beings

    especially in this day and age. This was the attitude among managers till modern theories of

    management began to recognize the fact that people are motivated by a host of things other

    than money and job security. So in the case of an international division like DHL Global

    Forwarding, it is up to the manager and the company to see that their employees are kept

    motivated. There are certain theories of motivation that such mangers can use for this purpose.

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    a. Maslow's Hierarchy of Needs: This theory formulated by Abraham Maslow says that

    employees are motivated by five classes of needs. They are Physiological needs, Safety needs,

    Social needs, Esteem needs and Self-actualization needs. Physiological needs are basic like

    food, clothing and shelter. Safety refers to security for the worker and his family. Social needs

    are the need to have an affiliation with others, and include feelings of friendship and belonging.

    Esteem indicates a need for self-respect, recognition and respect from peers and superiors.

    Self-actualization is more sophisticated and indicates the need for developing to full potential

    which will give him a feeling of self-fulfillment. According to Maslow, the needs are arranged

    in priority with physiological needs coming on the strongest. The theory states that once each

    need is satisfied the employee will feel the need to satisfy the next need. Once physiological

    needs are met, the next need namely safety needs become important and so on. The DHL

    manager has to see that the unmet needs are satisfied to keep the employees under him

    motivated. In a company like DHL the physiological and safety needs would have already been

    met and the manager needs to concentrate on fulfillment of other needs only. A related theory is

    Alderfer's ERG theory where ERG stands for existence, relatedness and growth. Maslows

    Theory has been criticized because he does not consider the individuals personality differs, but

    considers that these motivators are common to all people.

    b. McClelland's Learned Needs: McClelland divides motivation into satisfaction of three needs

    namely achievement, power and affiliation. There is a classification according to individual

    characteristics and not hierarchical as in the case of Maslows Theory. The theory states that

    some people are achievement oriented and are motivated by attainment of goals. Some are

    motivated by the need to dominate others in all situations and circumstances and will be

    motivated if that happens.

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    Outgoing personalities fall into the third category and are motivated to form or join informal

    and formal groups within an organization.

    c. Herzberg's Two-Factor Theory: This theory is more sophisticated than the earlier two given

    above. Herzberg was one of the pioneers in studying employee motivation. His observation

    was that satisfaction and dissatisfaction were not merely opposites in the work place.

    Satisfaction is derived from the characteristics of the work itself and was called motivators.

    Characteristics include achievement, satisfaction, responsibility, type of work etc.

    Dissatisfaction occurs due to factors like working environment, policies, relationship with

    colleagues and superiors, security, salary etc and were given the name hygiene factors.

    d. Theory X and Theory Y: This theory by Douglas McGregor has already been reviewed in the

    first section of this paper. It deals with contrasting perceptions of managers and workers

    regarding the latters attitude towards work.

    e. Vrooms Expectancy Theory: This theory states that people will behave in a particular way if

    it leads to fulfillment of their needs. They are also aware that certain activities can also lead to

    unpleasant situations.

    f. Contingency Theory: This theory formulated by Fred Luthans states that a particular type of

    management practices will work in a particular work environment. Applying the same practices

    in another situation may not work out to the benefit of everyone concerned.

    These are some of the major motivational theories that have been developed over a period of

    time.

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    There are many websites that deal with the three topics selected due to its relative importance

    in organizational behavior. Several relevant sites are selected for discussion.

    Cross-cultural Management:

    Itim International: This website is about Geert Hofstede Cultural Dimensions.

    Web Address: http://www.geert-hofstede.com/

    Date accessed: 17 Jul 2008

    The site quotes Hofstede on the differences and the difficulties that arise due to cross-cultural

    differences. It also gives a short write up about the man. Hofstede also answers questions on

    the issue of cross-cultural differences and about the model he has developed. The most

    interesting and useful point about the site is the comparisons of actual Hofstede scores between

    nearly 56 countries. For example a person can check the score using the five attributes between

    USA and Germany. The score will be displayed in the form of a bar graph with the bars of the

    two countries shown side by side. The site also has sub-pages to works and books by the

    Hofstede and also to works by other authors on the topic. Another subsection shows links

    works on international marketing. A link to a book series titled culture smart about business

    etiquette of many countries is also included. Currently business etiquette information on 55

    countries are available. Clicking on the link will take the user to Amazaon.com and he may

    purchase the book if he wishes. This is an extremely useful site for managers who work in

    different cultures.

    http://www.geert-hofstede.com/http://www.geert-hofstede.com/http://www.geert-hofstede.com/
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    Global Dynamics Incorporated:

    Web address: http://www.global-dynamics.com/.

    Date accessed: 17 Jul 2008

    This is a multi-national training organization in cross-cultural management and was founded in

    1984 with its headquarters in the United States. The company provides a host of training

    services in this field. It includes knowledge management services, expatriate cross-cultural

    training, blended learning, custom interventions, international negotiations, international team

    building strategies, global project management etc. This site was selected to show that cross-

    cultural training is a subject that is taken seriously across the world. They also have a

    Knowledge Resource Centre where clients can avail their expertise in a lot of related fields. It

    includes case studies, data available from other countries, information gathered on request

    from clients etc. In short the site is a practically covers almost all topics under cross-cultural

    training, but at a price. The company also has facilities for online consultation. A host of tools

    are available even for kids, but a free registration and login is necessary to access them.

    Resources are also available for mentors in the field of cross-cultural relationships. The site is

    useful for International Assignees, Seminar Participants, Corporate HR managers, Corporate

    Executives, Corporate Mentors, Consultants.

    http://www.global-dynamics.com/http://www.global-dynamics.com/
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    Leadership:

    University of San Francisco College of Professional Studies:

    Website address: http://www.cps.usfca.edu/academics/obl/

    Date accessed: 17 Jul 2008

    The site is an introduction to the course named Organizational Behavior and Leadership which

    is being offered by the University. An academic site was chosen to show the importance of

    leadership in organizational behavior. It can be seen that there is a strong relation between the

    two as revealed by the course name. The site gives a course overview on the course home page

    which is a part of the University home page. It has also links to the complete course modules,

    syllabus, and faculty along with their bio-data. The program goals, objectives and learning

    outcomes are also clearly defined. The University conducts this course as a twenty three month

    program. Other links from the page include what one can expect from a site of this nature.

    There is also a link to the University home page and the College of Professional study home

    page. Links to university resources like library, book stores etc are also provided. Prospective

    students can download a PDF document containing details on how to apply along with an

    application form.

    http://www.cps.usfca.edu/academics/obl/http://www.cps.usfca.edu/academics/obl/
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    Motivation:

    Work and Organizational Psychology Arena:

    Website Address: http://www.workpsychologyarena.com/books/Work-Motivation-in-

    Organizational-Behavior-2nd-Edition-isbn9780805856040

    Date accessed: 18 July 2008

    For variety a website that reviews a book on motivation and organizational behavior is

    selected. The book title is Work Motivation in Organizational Behavior and the name of the

    author is Craig C Pinder. The book is in its second edition and is published by the Psychology

    Press and is considered to be a bestseller in its class. The book provides a critical analysis of all

    relevant scientific theories and also integrates the leading theories, their roots and development

    over the years. The author has also given his views on motivation by saying that additional

    factors usually not found in theories are also responsible for organizational behavior. The site

    gives some examples like violence, power, love, and sex, etc. The site has also some reviews

    about the book by eminent academicians. The first is by Lyman Porter of the University of

    California. The reviewer says that this book is good enough for the University library. The

    book is well organized and gives a comprehensive coverage on the subject. The second review

    is by Timothy Judge of the University of Florida. He too gives a favorable review of the book

    and states that a book combining motivation and organizational behavior is rare. So this book is

    valuable for anyone interested in studying the relationship between organizational behavior and

    motivation. A table of contents is also provided. The site also gives a very brief write-up about

    the author also. The author is a professor of Organizational Behavior as is a faculty at the

    University of Victoria in British Columbia. The site also lists other books related to OB and

    leadership, this shows that the subject is being taken very seriously across the academic and

    business worlds.

    http://www.workpsychologyarena.com/books/Work-Motivation-in-Organizational-Behavior-2nd-Edition-isbn9780805856040http://www.workpsychologyarena.com/books/Work-Motivation-in-Organizational-Behavior-2nd-Edition-isbn9780805856040http://www.workpsychologyarena.com/books/Work-Motivation-in-Organizational-Behavior-2nd-Edition-isbn9780805856040http://www.workpsychologyarena.com/books/Work-Motivation-in-Organizational-Behavior-2nd-Edition-isbn9780805856040
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    Organizational behavior and motivation: Psychological and sociological insights:

    Website address:http://www.helium.com/items/82955-organizational-behavior-and-

    motivation-psychological-and-sociological-insights?page=2

    Date accessed: 18 July 2008

    This is in fact an article on the topic by William Quisenbury. The article starts off by explaining

    and defining the aspects of motivation. The next section deals with different theories of

    motivation. They include Maslows Hierarchy of Needs theory, Vrooms Equity Theory and the

    Expectancy theory. The author explains the theories in some detail in the later sections. He also

    adds that the Equity Theory and the Expectancy theory and minor theories and hence labeled as

    process theories. The Equity Theory is very popular in American organizations according to the

    author. He adds that many organizations have successfully implemented many of these theories

    and have been able to motivate employees for better productivity. Nearing the end he cautions

    that each situation will be different and the employees will have to be evaluated carefully

    before implementing OB policies. He ends by saying that it is very important to see that

    employees are properly rewarded, their participation be encouraged and feedback be offered so

    that they will feel a sense of being valued by the company. This will also help to motivate them

    even more.

    http://www.helium.com/items/82955-organizational-behavior-and-motivation-psychological-and-sociological-insights?page=2http://www.helium.com/items/82955-organizational-behavior-and-motivation-psychological-and-sociological-insights?page=2http://www.helium.com/items/82955-organizational-behavior-and-motivation-psychological-and-sociological-insights?page=2http://www.helium.com/items/82955-organizational-behavior-and-motivation-psychological-and-sociological-insights?page=2http://www.helium.com/items/82955-organizational-behavior-and-motivation-psychological-and-sociological-insights?page=2
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    Conclusion

    The manager in the DHL division would do well to be aware of these theories and put them

    into practice. What he should do is to take the relevant ideas from each theory and formulate

    practices of his own. People are also motivated by other factors which should also be

    incorporated.

    They include motivational quotes and stories, ice-breaking games, appreciation, empathy,

    workshops, physical activity (in an office environment) etc.

    The manager in the DHL Global Forwarding Division can also benefit from what is given

    about the three topics on organizational behavior. He should incorporate them and develop a

    style of his own that is best suited for the current environment that he is faced with.

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