13 - international trade portal · 5 stand out dorie clark set the agenda. be the go-to person....
TRANSCRIPT
REAL BUSINESS START YOUR OWN BUSINESS
3230
BUSINESS LEARNING
22 24
26 28
GROW YOUR CAREERPERSONAL DEVELOPMENT
BE INSPIRED
CONTENTS2
10 11 12
14 15
13
16 17
18 19 20
3 4 5 6 7
8 9
I KNOW HOW SHE
DOES IT
Laura Vanderkam
How Successful Women Make
The Most of their Time
Author of WHAT THE MOST SUCCESSFUL PEOPLE
DO BEFORE BREAKFAST
2
DESIGN TO GROWDavid Butler and Linda Tischler
An unprecedented behind-the-scenes look at Coca-Cola’s design-led strategy for growth
‘Whatever the size of your enterprise, you’ll find in this book a master class in problem-solving, in cross-cultural marketing, and in decision-making’ Daniel H. Pink, author of To Sell Is Human and Drive
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility — something most established businesses struggle with.
In Design to Grow, David Butler, writing with Fast Company’s Linda Tischler, shows how any business can use the same approach to get to the next level.
David Butler is the vice president of Innovation and Entrepreneurship at The Coca-Cola Company, where he is responsible for managing the Coca-Cola Founders platform and early stage startup portfolio. Butler joined Coca-Cola in 2004 to lead the company’s vision and strategy for design. In 2009, he was named one of Fast Company’s ‘Masters in Design’ and in 2014, Forbes included Butler in its ‘Executive Dream Team’.
Linda Tischler is an award-winning editor at Fast Company magazine, where she writes about the intersection of design and business. She was a founding editor of Fast Company’s design website, FastCoDesign.com.
February 2015TPB 9780241198377 | £14.99eBook 9780241198391
3
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 features Guy Kawasaki’s advice on the tools that make it easier than ever to get established – including social media, crowdfunding and cloud computing.
Whether you’re an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organization, this book will help you make your crazy ideas stick. It’s an adventure that’s more art than science – the art of the start.
Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google.
THE ART OF THE START 2.0Guy Kawasaki
The classic bestselling guide for anyone starting anything – now fully revised and updated
March 2015PB 9780241187265 | £9.99
eBook 9780241972212
‘The ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humour reflect
his successes and failures. We can all benefit from his insights’
Arianna Huffington, president and editor-in-chief, Huffington Post
Also by Guy Kawasaki
4
THE ONE-PAGE FINANCIAL PLANCarl Richards
A simple, effective way to transform your finances and your life
‘In a world where financial advice is (often purposely) complicated and filled with jargon, Carl distills what matters most into something that is easy and fun to read’ Morgan Housel, columnist, The Wall Street Journal
‘An instant classic’ Joshua M. Brown, CEO of Ritholtz Wealth Management and author of Backstage Wall Street
Creating a financial plan can seem overwhelming, but the best plans aren’t long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you’re doing it in the first place. Knowing what’s important to you, you will be able to make better decisions in any market conditions.
In The One-Page Financial Plan, leading financial advisor and New York Times columnist Carl Richards helps you identify your values and goals. His simple steps show you how to prioritize what you really want in life and figure out how to get there.
Carl Richards is a certified financial planner and a columnist for the New York Times, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for Morningstar magazine and a contributor to Yahoo Finance. His first book, The Behaviour Gap, was very well received, and his weekly newsletter has readers around the world. Richards is a popular keynote speaker and is the director of investor education for the BAM ALLIANCE.
April 2015TPB 9780241019443 | £14.99eBook 9780241971673
Also by Carl Richards
5
STAND OUTDorie Clark
Set the agenda. Be the go-to person. Become a thought leader
‘From finding your niche, or big idea, to building your audience,
Clark effortlessly guides you through the process to inspire
others’ Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
Too many people believe that if they keep their heads down and work hard, they’ll gain the recognition they deserve. But that’s simply not true anymore. To get noticed, create true job security and make a difference in the world, you have to make sure your ideas get noticed.
Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision.
Dorie Clark, author of Reinventing You, is a marketing and strategy consultant and frequent contributor to the Harvard Business Review, Entrepreneur and Forbes. Her clients include Google, the World Bank, Microsoft and Morgan Stanley. She is also an adjunct professor of business administration at Duke University’s Fuqua School of Business.
April 2015TPB 9780241187289 | £14.99
eBook 9780241972236
6
SUPERPOWERIan Bremmer
A clarion call to America: redefine your place in the world, or the world will define it for you
Praise for Ian Bremmer:
‘Provocative ... a rising guru’ Economist
‘A prodigy in the US global commentariat’ Financial Times
The world’s greatest superpower is at a crossroads. No longer defined by its part in WWII and the Cold War struggle, America’s role and identity are in flux – and with them, the balance of global power.
International foreign policies are often defined by their attitudes to the US, and according to political scientist Ian Bremmer, America is facing three options: become completely independent; be a moneyball that defends its interests wherever threatened; or stay internationally indispensable. As the 2016 elections approach, America must choose the road for its future and so define a new era for international politics.
Ian Bremmer is the president and founder of the Eurasia Group, the leading global political risk research and consulting firm. He created Wall Street’s first global political risk index (GPRI) and founded the World Economic Forum’s Global Agenda Council on Geopolitical Risk. As global research professor at New York University he focuses on global macro political trends and emerging markets.
May 2015TPB 9780241216774 | £14.99eBook 9780241971444
Also by Ian Bremmer
7
Every night in concert halls, conductors face the ultimate leadership challenge: command a complex organization in real time, before an audience, without stopping or starting again. And do it without saying a word. In The Ignorant Maestro, Itay Talgam brings that art to the everyday. For anyone searching for harmony in companies, organizations, even families, he provides the keys.
Through six of the greatest maestros – Muti, Toscanini, Strauss, Karajan, Kleiber and Bernstein – Talgam offers new approaches to leadership. He challenges leaders to become more ignorant: to step back, let go of being the expert, and allow the talent to flourish.
Itay Talgam is an orchestral conductor who became a ‘conductor of people’. He speaks about leadership to Fortune 500 companies, non-profits, and conferences around the world, including TED, Google’s Zeitgeist and the World Economic Forum at Davos. He has conducted many prominent orchestras, including the Orchestre de Paris, the St Petersburg Philharmonic, the Israel Philharmonic and the Leipzig Opera House.
THE IGNORANT MAESTROItay Talgam
Master a new leadership technique, inspired by the world’s greatest conductors
May 2015TPB 9780241014851 | £14.99
eBook 9780241971413
‘As we make our way up the ranks, we become less connected to the
front lines and may often know less than we feel comfortable
admitting. Itay Talgam encourages us to open our minds and shows
us that our ignorance can be our greatest advantage’ Simon
Sinek, optimist and author of Start with Why and Leaders Eat Last
THE IGNORANT MAESTROItay Talgam
8
HOLACRACYBrian Robertson
The radical new business practice that removes managers completely
‘Holacracy is the opposite of the cliché way to run a startup … Holacracy creates clarity: who is in charge of what, and who makes each kind of decision’ Evan Williams, co-founder of Blogger, Twitter, and Medium
‘I highly recommend this book if you’re looking to explore a new way of working’ Tony Hsieh, CEO of Zappos and author of the #1 New York Times bestseller Delivering Happiness
In traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader. The organization looks like a nest of circles, not a pyramid – but it’s not anarchy. It’s finally clear who should make each decision – the person on the frontline has that authority – and the organization succeeds by adapting swiftly to pursue its purpose. In Holacracy, creator Brian Robertson explains how to adopt this system across your organization – and what you can do just within your department or for yourself – and how to overcome any obstacles along the way.
Brian Robertson created Holacracy and founded HolacracyOne, the organization that is training people and companies all over the world in this new system. Robertson had previously launched a successful software company, where he first introduced the principles that would become Holacracy, making him not just a management theorist, but someone who has successfully implemented a holacracy-powered organization.
June 2015TPB 9780241205853 | £14.99 eBook 9780241973158
9
‘Saying “no” is a life skill. At last here’s a book that shows you how’ Heather McGregor, Financial Times columnist
and author of Mrs Moneypenny’s Careers Advice for Ambitious Women
‘A potential life-changer’ Jason Jennings, New York Times bestselling author
of The Reinventors and The High-Speed Company
Is your life how you imagined it would be, or is the reality more stressful than you planned? Do you put yourself under too much pressure to succeed? Are you struggling to find time for the things, and people, you love?
It doesn’t have to be this way. In Do Less, Get More, entrepreneur and bestselling author Sháá Wasmund reveals that the key to fulfilment isn’t doing more, it’s doing what matters.
This life-changing book gives you the tools to ditch your to-do list and follow your dreams. It will be your essential guide to doing what you love – and letting go of the rest.
Sháá Wasmund MBE, bestselling author of Stop Talking, Start Doing, is one of the UK’s most prominent female entrepreneurs and a passionate champion of small businesses. Wasmund is the driving force behind Smarta, the UK’s leading support platform for small business owners and entrepreneurs. She is a prolific speaker, digital native and has been featured extensively in the press, including the Guardian, Daily Mail, Sunday Times and the BBC.
DO LESS, GET MORESháá Wasmund
Change your life to get what you want with the #1 bestselling author of Stop Talking, Start Doing
June 2015TPB 9780241003671 | £12.99
eBook 9780241003688Audio 9780241973929
10
I KNOW HOW SHE
DOES IT
Laura Vanderkam
How Successful Women Make
The Most of their Time
Author of WHAT THE MOST SUCCESSFUL PEOPLE
DO BEFORE BREAKFAST
I KNOW HOW SHE DOES ITLaura Vanderkam
Powerful insights into the lives of high-achieving women from the bestselling author of What the Most Successful People Do Before BreakfastWe all have the same 168 hours every week, so how do women who do have it all – thriving careers and families – use those hours?
In I Know How She Does It, Laura Vanderkam shares the time-logs from 1001 days in the lives of women who earn at least $100,000 a year and still make time for their families and friends, for sleep and exercise, and for leisure activities they love.
Surprising and inspiring, I Know How She Does It will be an essential framework for anyone who wants to thrive at both work and life.
Laura Vanderkam is the bestselling author of What the Most Successful People Do Before Breakfast, 168 Hours and All the Money in the World. Her work has appeared in the Wall Street Journal, CBS MoneyWatch, USA Today and Fortune, among others.
June 2015PB 9780241199510 | £9.99eBook 9780241972861
I KNOW HOW SHE
DOES IT
Laura Vanderkam
How Successful Women Make
The Most of their Time
Author of WHAT THE MOST SUCCESSFUL PEOPLE
DO BEFORE BREAKFAST
‘This book could have been titled “How to Be a Superhero”, because that’s how it makes you feel and act after reading it’ Jon Acuff, New York Times bestselling author of Do Over
‘Read this and discover an entirely new way to understand work-life balance — and strategies to master it yourself’ Dorie Clark, author of Reinventing You and Stand Out
Also by Laura Vanderkam
11
Today’s businesses need a mission, a driving sense of purpose that provides the clarity necessary to lead markets – and define them. But mission alone isn’t enough. To thrive, you must turn your mission into a market reality that changes people’s lives. You must become a business campaigner. Mission will show you how to join the ranks of the business campaigners behind the likes of Airbnb, Ella’s Kitchen and Leon. It provides a roadmap for creating your mission, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
Michael Hayman MBE co-founded StartUp Britain and the Duke of York’s E20 advocacy group for entrepreneurs. He is the chairman of entrepreneurs at Coutts & Co and contributes to the Daily Telegraph. Nick Giles co-founded the MADE Festival and leads campaigns for some of the UK’s highest-profile entrepreneurs. He is a StartmeupHK Ambassador for Invest Hong Kong and has written for Director and Management Today.
MISSIONMichael Hayman and Nick Giles
If you want to get noticed, you need to bring your mission to life
July 2015HB 9780241004777 | £12.99
eBook 9780241970799
Praise for Michael Hayman and Nick Giles:
‘Guerrilla upstarts ... bonafide architects of tomorrow’s
business-scape’ Director
‘Good things happen when you are in their vicinity. I recommend
them highly’ Alain de Botton
12
THE MOBILIZER SALEMatthew Dixon, Brent Adamson, Pat Spenner and Nick Toman
The long-awaited sequel to the bestselling sales classic The Challenger SaleThink of your ideal customer. Now think again.
The bestselling team behind The Challenger Sale is back with another game-changing playbook for anyone selling anything. They have discovered that, contrary to popular belief, the highest performing sales reps target customers who are sceptical, difficult and less loyal to suppliers. They target ‘mobilizers’.
Mobilizers can become your strongest allies within your target company. Only they can unite a diverse set of stakeholders, fight for large-scale change, and ultimately help you win the deal. The Mobilizer Sale offers a roadmap for how to identify them, how to engage them, and how to make the sale that will pay again and again.
Matthew Dixon and Brent Adamson previously wrote The Challenger Sale, a Wall Street Journal bestseller. They are both managing directors with CEB, a leading member-based advisory company based in Washington DC. Pat Spenner is also a managing director with CEB, and Nick Toman is a senior director at CEB.
September 2015TPB 9780241196564 | £14.99eBook 9780241972687
Also by Matthew Dixon and Brent Adamson
13
We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives and more of us every year are trying to make that dream a reality.
The Idea in You is a bulletproof system from two world experts in innovation for finding the right idea for you and shaping it into a success.
This system has powered global megabrands including Nike, Unilever and Samsung; now Martin Amor and Alex Pellew are bringing it to all of us.
Martin Amor led new product development programs and creative training programs for Mars, Telefonica, Unilever, Samsung, Shell and Kraft in his role as Inventing Director at leading global innovation consultancy ?What If!. Now he helps businesses get better at innovation, and develops his own ideas as an entrepreneur.
Alex Pellew is a former marketing head at Nike. He leads projects for ?What If!, and coaches and launches digital start-ups.
THE IDEA IN YOUMartin Amor and Alex Pellew
Take your passion and make it happen
September 2015TPB 9780241014837 | £12.99
eBook 9780241971406
Starting a new project is one of the most daunting experiences any person can go through. But if you’re stuck at the starting line, you don’t need more time or permission; you just need to poke. Poke the Box is a call to action about the initiative you’re taking in your job or in your life. Godin will help you contribute more, risk more, and face the possibility of failure without dread.
Seth Godin is the author of eighteen international bestsellers, including Purple Cow, and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
FOUR CULT MARKETING CLASSICSREPACKAGED AND RELAUNCHED BY PORTFOLIO
September 2015PB 9780241209035 | £7.99eBook 9780241973493
September 2015PB 9780241209011 | £7.99eBook 9780241973486
For generations, marketers, industrialists and politicians have tried to limit the consumer’s choice by telling them what they should buy, use and want.
In We Are All Weird, Seth Godin throws conformity’s rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive.
POKE THE BOXSeth Godin
WE ARE ALL WEIRDSeth Godin
‘If Seth Godin didn’t exist, we’d need to invent him’ Fast Company
Also by Seth Godin
15
How many times have you dreaded going to a meeting either because you viewed it as a waste of time or because you weren’t prepared? Dread no longer: Read This Before Our Next Meeting not only explains what’s wrong with ‘meeting culture’, but suggests how to make individual meetings more effective, efficient and worthy of attending.
Al Pittampalli founded The Modern Meeting Company, a group that helps organizations transform meetings, make decisions and coordinate complex teams. As an IT advisor at Ernst & Young LLP, Pittampalli has witnessed the meeting problem firsthand at Fortune 500 companies. Now, Al is part of a new generation that brings fresh eyes to stuck business systems. He speaks and blogs on making revolutionary change happen.
In Anything You Want, Sivers details his journey and the lessons he learned along the way to creating CD Baby – the most popular music site for independent artists. This concise and inspiring book educates entrepreneurs everywhere to feel empowered to follow their own dreams.
Derek Sivers is the creator of CD Baby, once the largest seller of independent music on the web. Since 2008, Derek has travelled the world, nurturing creative endeavours, like Muckwork, his newest company where teams of efficient assistants help musicians do their ‘uncreative dirty work’. Derek writes regularly on his blog about creativity, entrepreneurship and music.
FOUR CULT MARKETING CLASSICSREPACKAGED AND RELAUNCHED BY PORTFOLIO
September 2015PB 9780241209059 | £7.99eBook 9780241973516
September 2015PB 9780241209042 | £7.99eBook 9780241973509
ANYTHING YOU WANTDerek Sivers
READ THIS BEFORE OUR NEXT MEETINGAl Pittampalli
16
BUSINESS FOR PUNKSJames Watt
Anarchic. Irreverent. Passionate. The business bible for a new generation
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice.
These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for three years running. Created by a pair of young Glaswegians with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of their success. From finances (‘cash is mother-fucking king’) to marketing (‘lead with the crusade, not the product’) this is an anarchic, indispensable guide to thriving on your own terms.
James Watt is the Captain and co-founder of craft beer company Brewdog, which he started in 2007 with Martin Dickie. He was named Scotland’s youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and the overall prize of Great British Entrepreneur of the Year at the 2014 Great British Entrepreneur Awards.
November 2015PB 9780241202890 | £12.99eBook 9780241972991
Parise for Brewdog:
‘Controversy and outrage are all part of BrewDog’s business strategy – and it works’ Yahoo! Finance
BUSINESS FOR PUNKSJames Watt
17
In The 10% Entrepreneur, Patrick J. McGinnis shows readers how to forge a path to greater autonomy and personal satisfaction by embracing the entrepreneurial mindset. By devoting just 10% of your time and energy to diversifying your career and building a portfolio of investments, activities, and relationships, you will lessen your reliance on your day job and make your work, and your life, more rewarding.
Patrick J. McGinnis is an angel, venture capital and private equity investor. He is currently the Managing Partner of Dirigo Advisors and is a co-founder of Real Influence. Patrick is a graduate of Georgetown University and received an MBA from Harvard Business School.
Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team behind Apple’s legendary ‘Think Different’ campaign, and he put the original ‘i’ into iMac. Segall has also served as creative director for IBM, Intel, Dell, and BMW.
THE 10% ENTREPRENEURPatrick J. McGinnis
Full-time entrepreneurship is not for everyone. Instead, learn how to integrate entrepreneurship into your career and your life
In Insanely Simple, Ken Segall revealed the ten elements of simplicity that drive Apple’s success. In Road to Simple, he shows you how to use them.
January 2016TPB 9780241198780 | £14.99eBook 9780241198803
February 2016TPB 9780241004449 | £14.99eBook 9780241970362
ROAD TO SIMPLEKen Segall
Also by Ken Segall
18
DROP THE BALLTiffany Dufu
A road-map for women who want to get it all by doing less
Women delegate, advocate and negotiate for themselves at the office, but when it comes to managing households, they still bear the brunt on their own shoulders.
A simple solution is staring them in the face: negotiate with their partners as they would with their colleagues. With humour, inspiration, solid advice and personal insight, Tiffany Dufu explains how women can create all-in domestic partnerships that protect them against professional and personal burn-out.
Tiffany Dufu is Chief Leadership Officer to Levo League and Launch Team member to Lean In. Previously, Tiffany was President of The White House Project, a women’s leadership organization. The Huffington Post named her one of 19 ‘women who are leading the way’ and she was included in Fast Company’s League of Extraordinary Women. Tiffany is a widely sought-after speaker who has lectured at Fortune Magazine’s Most Powerful Women Summit, TEDWomen and MAKERS.
March 2016TPB 9780241201596 | £14.99eBook 9780241973134
Praise for Tiffany Dufu:
‘Tiffany is a star in the world of women’ Sheryl Sandberg
DROP THE BALLTiffany Dufu
19
Work Clean is the first book about organization to draw inspiration from the ‘mise-en-place’ system used in high-end professional kitchens all over the world.
Based on interviews with culinary professionals and business executives, Work Clean spells out the ten major principles of mise-en-place and demonstrates how they can be used to boost productivity in offices, homes and other settings.
Dan Charnas is an award-winning journalist and author of The Big Payback: The History of the Business of Hip-Hop. He has also worked as media, marketing and tech executive for companies including Warner Bros and Sony and as a producer for MTV, VH1 and FitTV. He is currently an Associate Arts Professor of Writing, History and Emergent Media at the Tisch School of the Arts and New York University.
WORK CLEANDan Charnas
May 2016HB 9780241200339 | £12.99
eBook 9780241200384
Learn how the world’s top chefs multitask, organize and deliver consistent excellence night after night
Praise for The Big Payback:
‘Pulitzer-level reporting’ Spin
‘Charnas did an incredible reporting job and the book is a
delicious read’ Atlantic
WORK CLEANDan Charnas
‘#GIRLBOSS is more than a book … #GIRLBOSS is a movement’ Lena Dunham
‘A millennial alternative to Lean In’ New York Magazine
At 17 Sophia Amoruso was a dumpster-diving, shoplifting anarchist. By 29 she was the founder and CEO of Nasty Gal, a $100 million plus fashion empire with more than 350 employees. Filled with brazen wake-up calls, frank observations and behind-the-scenes stories from Nasty Gal’s meteoric rise, #GIRLBOSS is a book for anyone seeking a unique path to success.
RECENT BESTSELLERS
May 2014TPB 9780241181041 | £14.99eBook 9780241971680PB 9780241217931 | £9.99 (out August 2015)
November 2014HB 9780241184837 | £12.99eBook 9780241971857
Why do some products capture our attention while others flop?
Nir Eyal answers this question (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour.
Filled with practical insights and actionable advice, Hooked is for product managers, designers, marketers, entrepreneurs and anyone who seeks to understand how products influence our behaviour.
#GIRLBOSSSophia Amoruso
HOOKEDNir Eyal
‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup
21
Knowing how to succeed at interview can have life-changing consequences. But faced with questions like ‘what are your greatest weaknesses?’ and puzzlers like ‘sell me this pen’, it’s often difficult to know what interviewers are really asking.
In Why You? CEO of Reed Recruitment James Reed offers powerful interview preparation techniques, the lowdown on the most common questions and – above all – how to adopt the winning mindset that will help you impress on the day.
When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine.
In Free! Chris Baréz-Brown reveals the secrets to help you feel like that every day. Reading Free! will remind you that you are fantastic and have the ability to do amazing things, show you that work is your slave (not the other way round), and help you make work your ticket to an amazing future.
RECENT BESTSELLERS
June 2014PB 9780670923557 | £9.99eBook 9780670923564
January 2015PB 9780241970218 | £9.99eBook 9780241970225
WHY YOU?James Reed
FREE!Chris Baréz-Brown
‘Buy this book and free your mind, life and career’ Sháá Wasmund, bestselling author of Stop Talking, Start Doing
‘An insider’s guide to the perfect interview’ Daily Express
22
THE PERSONAL MBA Josh Kaufman
PB 9780670919536 | £10.99eBook 9780141971094
BUSINESS LEARNING
A world-class business education in a single volume
The bestseller that has taught tens of thousands about every aspect of business.
Getting an MBA takes two years of your life. Save your time and your money and read The Personal MBA.
‘Finally, here’s a £10.99 MBA. Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth - if not much, much more’ Jason Hesse, Real Business
‘A sterling effort ... a book to be referred to at crucial moments’ Philip Delves Broughton, Management Today
23
BUSINESS LIBRARY23
WHAT THEY TEACH YOU AT HARVARD BUSINESS SCHOOL Philip Delves Broughton PB 9780141046488 | £9.99 / eBook 9780141931326
The New York Times bestselling bible for business school applicants
‘Anyone considering enrolling will find this an insightful portrait of HBS life’ Economist
‘A particularly absorbing and entertaining read’ Financial Times
THE AUTOMATIC CUSTOMERJohn Warrillow
TPB 9780241185018 | £14.99 / eBook 9780241971871
The essential blueprint for turning customers into subscribers
‘If you have a business, this book will be the best investment you’ve ever made’ Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big
THE CHALLENGER SALEMatthew Dixon and Brent AdamsonTPB 9780670922857 | £14.99 / eBook 9780670922864
The game-changing sales classic
‘My advice is this: Read it, think about it, implement it. You, and your
organization, will be glad you did’ Professor Neil Rackham, author of SPIN Selling
THE CLICK MOMENTFrans JohanssonPB 9780670922390 | £9.99 / eBook 9780241963517
How to stay ahead when you can’t predict the future
‘With his characteristic clarity, insight, and style, Frans Johansson presents an absorbing account of how randomness, serendipity, and “luck” can be used to enhance success in business and in your own life’ Sir Ken Robinson, bestselling author of The Element
24
START WITH WHYSimon Sinek
PB 9780241958223 | £9.99eBook 9780241958230
BE INSPIRED
What businesses do doesn’t matter – it’s all about why they do it
Knowing why we do what we do can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
‘I couldn’t agree more ... [Simon’s] message is so powerful that I feel it should be revisited every now and then to jog our memories’ Richard Branson
‘One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead’ William Ury, co-author of Getting to Yes
25
BUSINESS LIBRARY25
SUPERTEAMS Khoi Tu PB 9780241959794 | £9.99 / eBook 9780670921508
Khoi Tu reveals the secrets to taking your team to the top
‘Buy this book – it’s a game-changer’ Jamie Oliver
THE CURVE Nicholas Lovell PB 9780670923212 | £9.99 / eBook 9780670923229
A breakthrough business idea: Chris Anderson’s The Long Tail meets Seth Godin’s Purple Cow
‘An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy’ David Rowan, editor, WIRED
YOU ONLY HAVE TO BE RIGHT ONCERandall Lane and the staff of ForbesHB 9780241182994 | £20.00 / eBook 9780241971710
The ultimate insider’s look at the newest titans of tech, interviewed and profiled by Forbes
LEADERS EAT LAST Simon Sinek TPB 9780670923168 | £14.99 / eBook 9780670923182
The highly anticipated follow up to Simon Sinek’s global bestseller Start with Why
‘As refreshingly simple and easy to follow as it is thought-provoking’ Management Today
26
DARING GREATLY Brené Brown
PB 9780670923540 | £8.99 eBook 9780670923533
PERSONAL DEVELOPMENT
The sensational bestseller that teaches us how to embrace vulnerability
Brené Brown challenges everything we think we know about vulnerability, and argues that it is strength. Daring Greatly is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.
‘Brilliantly funny and insightful. Daring Greatly is a must-read’ Sunday Times Style
‘Her work is innovative, deep, important’ Red
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BUSINESS LIBRARY27
PERSONAL DEVELOPMENT
HOW ADAM SMITH CAN CHANGE YOUR LIFERuss RobertsHB 9780241003190 | £14.99 / eBook 9780241967881PB 9780241003206 | £9.99 (out September 2015)
Lessons on how to live a more virtuous and happy life from the legendary economist
‘Makes you feel better about life, humanity, and yourself. Like having a conversation and a scotch with Adam Smith, or even better, Russ Roberts’ Nassim Nicholas Taleb, author of The Black Swan
WORK SIMPLY Carson TateTPB 9780241187210 | 14.99 / eBook 9780241972205PB 9780241187227 | £9.99 (out November 2015)
Discover your personal working style and never feel overwhelmed again
‘Knowing ourselves is the key to effective time management. Carson Tate shows how to embrace your own style—and get more done’ Laura Vanderkam, author of What the Most Successful People Do Before Breakfast
THANKS FOR THE FEEDBACKDouglas Stone and Sheila HeenPB 9780670922635 | £9.99 / eBook 9780670922628
The world-renowned team behind the Harvard Negotiation Project offer a simple framework for taking feedback with curiosity and grace
‘A road-map to more self-awareness, greater learning, and richer relationships’ Adam Grant, Wharton Professor of Psychology and author of Give and Take
THE FIRST 20 HOURSJosh KaufmanPB 9780670921928 | £9.99 / eBook 9780670921935
Learn anything … fast!
‘After reading this book, you’ll be ready to take on any number of skills and make progress on that big project you’ve been putting off for years’ Chris Guillebeau, author of The $100 Startup
28
THE CHARISMA MYTHOlivia Fox Cabane
PB 9780670922871 | £9.99eBook 9780670922888
GROW YOUR CAREER
Powerful advice to make absolutely anyone more charismatic
What if charisma could be taught? Olivia Fox Cabane uses science and technology to take the myth of charisma apart.
With fun stories, sound science, and practical tools, The Charisma Myth reveals what charisma is, how it is learned, what its side effects are, and how to handle them.
‘Charisma is not a gift, it’s a tool. Cabane makes a big promise with this book and delivers on it’ Seth Godin
‘Cabane has done us a big favour ... an instructive treatment of the role of charisma in leadership’ Robert B. Cialdini, author of Influence
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BUSINESS LIBRARY29
SHOW AND TELLDan RoamHB 9780241004371 | £9.99 / eBook 9780241014981eBook (for Apple, Kobo, Google) 9780241970188
The author of The Back of the Napkin teaches us how to make extraordinary presentations
‘This deceptively simple little book is a must-read for both seasoned presenters and novices’ David Allen, author of Getting Things Done
SHINEChris Baréz-BrownPB 9780241952344 | £9.99 / eBook 9780141967684
An inspirational guide to fulfilling your potential at work
‘There’s so much big talk about transformation, but Chris Baréz-Brown actually delivers. He works his magic every time’ Maria Eitel, The Nike Foundation
WHAT THE MOST SUCCESSFUL PEOPLE DO BEFORE BREAKFAST Laura Vanderkam PB 9780670923618 | £8.99 / eBook 9780670923625
A powerful book about high productivity from bestselling author Laura Vanderkam
‘Time-management bible’ Evening Standard
NEVER EAT ALONEKeith Ferrazzi and Tahl RazPB 9780241004951 | £9.99 / eBook 9780241971000
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world
‘A step-by-step way to build relationships with anyone … engaging and practical’ The New York Times
30
THE DEATH OF MONEYJames Rickards
PB 9780670923700 | £9.99eBook 9780241966747
REAL BUSINESS
The coming collapse of the international monetary system, and how to avoid it – a New York Times bestseller
The US dollar is under attack from all sides. If – or when – it fails, the entire international monetary system will collapse. Again. The potential results: Financial warfare. Deflation. Hyperinflation. Market collapse. Chaos. Fortunately, it is not too late to prepare for the coming death of money. In this riveting book, James Rickards shows us how.
‘A terrifically interesting and useful book ... fascinating’ Kenneth W. Dam, former deputy secretary of the Treasury and adviser to three presidents
31
BUSINESS LIBRARY31
JONY IVELeander KahneyPB 9780670923243 | £9.99 / eBook 9780670923250
An intimate look at how the legendary British designer made Apple iconic
‘Sheds new light on technology’s most-watched design team. Rare glimpses into working practices at Apple’ Observer
TAP DANCING TO WORK Carol Loomis PB 9780670922383 | £9.99 / eBook 9780670922376
Six decades of writing on legendary investor Warren Buffett, from the reporter who knows him best
‘The clearest picture of life according to the world’s fourth-richest man’ Evening Standard
LUNCH WITH THE FTEdited by Lionel BarberHB 9780670922840 | £20.00 / eBook 9780241965436PB 9780241239469 | £10.99 (out September 2015)
Spend a year lunching with an international Who’s Who of our times
THE SECRET CLUB THAT RUNS THE WORLDKate KellyTPB 9780670922666 | £14.99 / eBook 9780670922680PB 9780670922673 | £9.99 (out June 2015)
The acclaimed journalist and bestselling author investigates the world of commodities traders
‘Gripping ... even more shocking than you think ... Kelly is a master of storytelling’ Independent on Sunday
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THE LEAN STARTUPEric Ries
TPB 9780670921607 | £14.99eBook 9780670921621
START YOUR OWN BUSINESS
The ultimate recipe for business success: never stop innovating
A new approach to business that’s changing the way companies are built and new products are launched. The Lean Startup is about continually testing and adjusting your vision to get your customers what they really want.
‘Mandatory reading for entrepreneurs’ Dan Heath
‘Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur – and every manager interested in innovation’ Marc Andreessen, co-founder of Andreessen Horowitz, Opsware and Netscape
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BUSINESS LIBRARY33
START IT UP Luke Johnson PB 9780670920471 | £9.99 / eBook 9780141965413
An inspiring guide to running your own business by the legendary entrepreneur
‘A rare achievement: a business book that is both well-written and useful’ Economist
PURPLE COW Seth Godin PB 9780141016405 | £9.99 / eBook 9780141924861
A revolutionary New York Times bestselling manifesto for marketers from Seth Godin
‘Challenging ... smart thinking and lots of examples. A must read’ Marketing
CRAZY IS A COMPLIMENTLinda RottenbergTPB 9780670923779 | £14.99 / eBook 9780241967003
When pursuing your dreams, taking smart risks is the only option
‘Some books on entrepreneurship are of little practical use. Rottenberg’s new book is different. Sober, convincing and offers the best ways to build new business ventures’ Financial Times
START YOUR OWN BUSINESS
THE ART OF SOCIAL MEDIAGuy Kawasaki and Peg FitzpatrickPB 9780241199473 | £9.99 / eBook 9780241972847
From the bestselling author of Enchantment, a no-nonsense guide to becoming a social media superstar
‘Absolutely a must-read for any marketer’ Inc.
34
Notes
35
Portfolio Penguin Order Form 2015
Pub. Date ISBN Title Author Format Price Qty
New 2015-2016 Titles26/02/2015 9780241198377 Design to Grow David Butler and Linda
TischlerTPB £14.99
05/03/2015 9780241187265 The Art of the Start 2.0 Guy Kawasaki PB £9.99
02/04/2015 9780241019443 The One-Page Financial Plan
Carl Richards TPB £14.99
30/04/2015 9780241187289 Stand Out Dorie Clark TPB £14.99
28/05/2015 9780241216774 Superpower Ian Bremmer TPB £14.99
28/05/2015 9780241014851 The Ignorant Maestro Itay Talgam TPB £14.99
04/06/2015 9780241205853 Holacracy Brian Robertson TPB £14.99
04/06/2015 9780241003671 Do Less, Get More Sháá Wasmund TPB £12.99
25/06/2015 9780241199510 I Know How She Does It
Laura Vanderkam PB £9.99
02/07/2015 9780241004777 Mission Michael Hayman and Nick Giles
HB £12.99
03/09/2015 9780241196564 The Mobilizer Sale Matthew Dixon, Brent Adamson, Pat Spenner and Nick Toman
TPB £14.99
03/09/2015 9780241014837 The Idea in You Martin Amor and Alex Pellew
TPB £12.99
24/09/2015 9780241209011 We Are All Weird Seth Godin PB £7.99
24/09/2015 9780241209035 Poke The Box Seth Godin PB £7.99
24/09/2015 9780241209059 Read This Before Our Next Meeting
Al Pittampalli PB £7.99
24/09/2015 9780241209042 Anything You Want Derek Sivers PB £7.99
05/11/2015 9780241202890 Business for Punks James Watt PB £12.99
07/01/2016 9780241198780 The 10% Entrepreneur Patrick J. McGinnis TPB £14.99
04/02/2016 9780241004449 Road to Simple Ken Segall TPB £14.99
Bestsellers in 2014Available Now 9780241181041 #Girlboss Sophia Amoruso TPB £14.99
06/08/2015 9780241217931 #Girlboss Sophia Amoruso PB £9.99
Available Now 9780241184837 Hooked Nir Eyal HB £12.99
Available Now 9780670923557 FREE Chris Baréz-Brown PB £9.99
Available Now 9780241970218 Why You? James Reed PB £9.99
The Portfolio Business Library
Business Learning
Available Now 9780670919536 The Personal MBA Josh Kaufman PB £10.99
Available Now 9780241185018 The Automatic Customer
John Warrillow TPB £14.99
Available Now 9780670922857 The Challenger Sale Matthew Dixon and Brent Adamson
TPB £14.99
Available Now 9780670922390 The Click Moment Frans Johansson PB £9.99
Available Now 9780141046488 What They Teach You at Harvard Business School
Philip Delves Broughton PB £9.99
36
Completed forms can be emailed to: UK enquiries: [email protected] International Enquiries: [email protected] The Book Service Ltd, Colchester Road, Frating Green, Colchester CO7 7DW Tel: +44 1206 256 166 Fax: +44 1206 256 177Penguin Books Ltd Registered No 861 590 Registered Office: 80 Strand London WC2R 0RLAll prices and information are subject to alteration without notice. Goods are supplied on the standard terms and conditions of Penguin Books Ltd, copies of which are available upon request.
Be Inspired
Available Now 9780241958223 Start With Why Simon Sinek PB £9.99
Available Now 9780241182994 You Only Have to be Right Once
Randall Lane and the staff of Forbes
HB £20.00
Available Now 9780241959794 Superteams Khoi Tu PB £9.99
Available Now 9780670923168 Leaders Eat Last Simon Sinek TPB £14.99
Available Now 9780670923212 The Curve Nicholas Lovell PB £9.99
Personal Development
Available Now 9780670923540 Daring Greatly Brené Brown PB £8.99
Available Now 9780241003190 How Adam Smith Can Change Your Life
Russ Roberts HB £14.99
Available Now 9780241187210 Work Simply Carson Tate TPB £14.99
05/11/2015 9780241187227 Work Simply Carson Tate PB £9.99
Available Now 9780670922635 Thanks for the Feedback
Douglas Stone and Sheila Heen
PB £9.99
Available Now 9780670921928 The First 20 Hours Josh Kaufman PB £9.99
Grow your Career
Available Now 9780670922871 The Charisma Myth Olivia Fox Cabane PB £9.99
Available Now 9780241004951 Never Eat Alone Keith Ferrazzi and Tahl Raz
PB £9.99
Available Now 9780241952344 SHINE Chris Baréz-Brown PB £9.99
Available Now 9780241004371 Show and Tell Dan Roam HB £9.99
Available Now 9780670923618 What The Most Successful People do Before Breakfast
Laura Vanderkam PB £8.99
Start your own Business
Available Now 9780670921607 The Lean Startup Eric Ries TPB £14.99
Available Now 9780241199473 The Art of Social Media Guy Kawasaki and Peg Fitzpatrick
PB £9.99
Available Now 9780670923779 Crazy is a Compliment Linda Rottenberg TPB £14.99
Available Now 9780141016405 Purple Cow Seth Godin PB £9.99
Available Now 9780670920471 Start It Up Luke Johnson PB £9.99
Real Business
Available Now 9780670923700 The Death of Money James Rickards PB £9.99
Available Now 9780670922666 The Secret Club that Runs the World
Kate Kelly TPB £14.99
04/06/2015 9780670922673 The Secret Club that Runs the World
Kate Kelly PB £9.99
Available Now 9780670923243 Jony Ive Leander Kahney PB £9.99
Available Now 9780670922840 Lunch with the FT Edited by Lionel Barber HB £20.00
03/09/2015 9780241239469 Lunch with the FT Edited by Lionel Barber PB £10.99
Available Now 9780670922383 Tap Dancing to Work Carol Loomis PB £9.99
Portfolio Penguin Order Form 2015
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