explore your niche!
DESCRIPTION
Take ownership of your niche, stand out and become an expert. Presentation given at WordCamp 2013 in CPH Denmark.TRANSCRIPT
![Page 1: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/1.jpg)
Explore your niche!- Take ownership of your niche, stand out and become an expert
Roadtrips i USA - renefrederiksen.dk
![Page 2: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/2.jpg)
Introduction
Roadtrips i USA - renefrederiksen.dk
René Frederiksen Rejseblogger Et af DKs største sites om roadtips i USA 400+ daglige besøg 100.000+ DKK årligt Udforske din niche Sætte tanker i gang
![Page 3: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/3.jpg)
Who?
Roadtrips i USA - renefrederiksen.dk
DFDS Online Booking Analytics Blogging
![Page 4: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/4.jpg)
Who?
Roadtrips i USA - renefrederiksen.dk
Blogget i mange år Blogget om mange ting Fundet min niche
![Page 5: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/5.jpg)
Who?
Roadtrips i USA - renefrederiksen.dk
![Page 6: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/6.jpg)
What is my niche?
Roadtrips i USA - renefrederiksen.dk
Hjælper andre til de bedste roadtripsog oplevelser i USA.
![Page 7: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/7.jpg)
Explore your niche!- Take ownership of your niche, stand out and become an expert.
Roadtrips i USA - renefrederiksen.dk
Technology Content Success
![Page 8: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/8.jpg)
Explore your niche!- Take ownership of your niche, stand out and become an expert.
Roadtrips i USA - renefrederiksen.dk
Technology
![Page 9: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/9.jpg)
Since 2004…
Roadtrips i USA - renefrederiksen.dk
![Page 10: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/10.jpg)
Since 2004…
Roadtrips i USA - renefrederiksen.dk
![Page 11: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/11.jpg)
Since 2004…
Roadtrips i USA - renefrederiksen.dk
![Page 12: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/12.jpg)
2005
Roadtrips i USA - renefrederiksen.dk
![Page 13: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/13.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
Basic set-up (synes jeg selv) Themes Pluigns Maps Marker
![Page 14: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/14.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
![Page 15: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/15.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
![Page 16: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/16.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
Basic set-up (synes jeg selv) Themes Pluigns Maps Marker Gravity Forms
![Page 17: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/17.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
![Page 18: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/18.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
Basic set-up (synes jeg selv) Themes Pluigns Maps Marker Gravity Forms VaultPress
![Page 19: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/19.jpg)
WP platform
![Page 20: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/20.jpg)
WP platform
![Page 21: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/21.jpg)
WP platform
Roadtrips i USA - renefrederiksen.dk
Basic set-up (synes jeg selv) Themes Pluigns Maps Marker Gravity Forms VaultPress
Technical challenges Old school writing
![Page 22: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/22.jpg)
Roadtrips i USA - renefrederiksen.dk
![Page 23: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/23.jpg)
Roadtrips i USA - renefrederiksen.dk
Content
Explore your niche!- Take ownership of your niche, stand out and become an expert.
![Page 24: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/24.jpg)
Wrote about everything
Roadtrips i USA - renefrederiksen.dk
Danmark Tyskland Polterarbender
Sverige Finland Bryllupper
Norge Hjemmelavet mad Holdninger
England Restaurantbesøg TV
USA Arbejdsevents Film
Spanien Internetevents Teknologi
Polen Konferencer Trivialiteter
Holland Fødselsdage mm.
![Page 25: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/25.jpg)
Everything except…
Focus (niche)USA
Roadtrips i USA - renefrederiksen.dk
![Page 26: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/26.jpg)
Focus
2008 – Helping friends 2009 – Helping others Utilizing comments Writing articles – from blog to site
Roadtrips i USA - renefrederiksen.dk
![Page 27: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/27.jpg)
My niche
Roadtrips i USA
Roadtrips i USA - renefrederiksen.dk
![Page 28: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/28.jpg)
What is a niche?
Content Behavior Zappos Bitterfissen
Roadtrips i USA - renefrederiksen.dk
![Page 29: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/29.jpg)
Exploring your niche
Narrow Food Shop blog Roadtrips i USA
Roadtrips i USA - renefrederiksen.dk
![Page 30: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/30.jpg)
Roadtrips i USA - renefrederiksen.dk
Danmark Tyskland Polterarbender
Sverige Finland Bryllupper
Norge Hjemmelavet mad Holdninger
England Restaurantbesøg TV
USA Arbejdsevents Film
Spanien Internetevents Teknologi
Polen Konferencer Trivialiteter
Holland Fødselsdage mm.
Exploring your niche
![Page 31: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/31.jpg)
Exploring your nicheRejseblog Roadtrips i USA Billeje I USA Opelevelser i USA Route 66
Vestkysten Planlægning Billig billeje 10 ting du skal Ruten
Denver Rejsebøger Billeje i FL 10 bedste oplevelser Illinois
Sydstaterne Flybillet Billeje inkl. 15 endnu bedre… Missouri
Miami Budget Extra chuff Gratis oplevelser Kansas
Route 66 Køretur Alder Nationalparker Oklahoma
Texas Overnatning Cabriolet Outdoor Texas
Pacific Northwest Mad Bagageplads Nytårsaften New Mexico
New England Musik Udlevering Factory tours Arizona
Rocky Mountains Foto GPS Californien
Midwest Film Superbiler
California classic Købe bil I USA
Gæsteblogs 10 trafikråd
Roadtrips i USA - renefrederiksen.dk
![Page 32: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/32.jpg)
Roadtrips i USA - renefrederiksen.dk
Explore your niche!- Take ownership of your niche, stand out and become an expert.
Success
![Page 33: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/33.jpg)
Success
Definition of success Traffic
Roadtrips i USA - renefrederiksen.dk
![Page 34: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/34.jpg)
2009 – after four years of blogging (25)
2013 – after four years of focus (500)
Success
Roadtrips i USA - renefrederiksen.dk
![Page 35: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/35.jpg)
Success
Definition of success Traffic Engagement Traffic Time on site Comments
SERP Money
Roadtrips i USA - renefrederiksen.dk
![Page 36: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/36.jpg)
Success
Monetization Affiliate
Roadtrips i USA - renefrederiksen.dk
![Page 37: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/37.jpg)
Success
Roadtrips i USA - renefrederiksen.dk
![Page 38: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/38.jpg)
Success
Monetization Affiliate Expanding site/business
Roadtrips i USA - renefrederiksen.dk
![Page 39: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/39.jpg)
Roadtrips i USA - renefrederiksen.dk
Success
![Page 40: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/40.jpg)
Roadtrips i USA - renefrederiksen.dk
Monetization Affiliate Expanding site/business Unexplored areas
Success
![Page 41: Explore your niche!](https://reader034.vdocuments.us/reader034/viewer/2022042700/55975d1b1a28ab901a8b46b7/html5/thumbnails/41.jpg)
Roadtrips i USA - renefrederiksen.dk
Thanks!
Questions?
renefrederiksen.dkFacebook.com/roadtripiusa
@rfrederiksen