beyond your niche - presentation at techphx 2014
DESCRIPTION
My presentation covered the surprise I felt when I discovered people in my podcast's audience who were beyond my target. It was a pleasant surprise but I had to have another look at my show and decide how to adapt my content to welcome the new audience members.TRANSCRIPT
Beyond Your Niche
Daniel Messer- The Cyberpunk Librarian
@bibrarian
cyberpunklibrarian.com/podcast
HI!Let me tell you a little bit about myself,
So you know where I’m coming from
And maybe where we’re going to.
My name is Dan and I’m a:
• Cyberpunk (Living life online)
• Historian (History of science)
• Librarian (Almost 20 years)
• Author (Two books, working on three and four)
• Musician (Ambient and new age instrumental)
• Speaker (I think that’s what I’m doing now?)
• Illustrator (Ripping off Patrick Nagel)
• Technologist (Platform agnostic, FOSS FTW)
• Blogger (Boy oh boy do I love WordPress)
• Instructor (Technologies, libraries, histories)
• Scientist (Planetary astronomy and exosolar systems)
• Podcaster (Cyberpunk Librarian and Hyperlinked History)
My name is Dan and I’m a:
• Cyberpunk (Living life online)
• Historian (History of science)
• Librarian (Almost 20 years)
• Author (Two books, working on three and four)
• Musician (Ambient and new age instrumental)
• Speaker (I think that’s what I’m doing now?)
• Illustrator (Ripping off Patrick Nagel)
• Technologist (Platform agnostic, FOSS FTW)
• Blogger (Boy oh boy do I love WordPress)
• Instructor (Technologies, libraries, histories)
• Scientist (Planetary astronomy and exosolar systems)
• Podcaster (Cyberpunk Librarian and Hyperlinked History)
Cyberpunk Librarian is a show about the changing nature of libraries and how technology can make life easier for librarians a
Yes, libraries really are changing…
Yes, libraries really are changing…
And technology can help!
Yes, libraries really are changing…
And technology can help!
But what about the budget?
FREE AND INEXPENSIVE
SOFTWARE AND TECHNOLOGY!
So the question is…
What’s my niche?
nd by the very definition a niche is a small place. But niches can be important and we all know this because we’re into new m
Technologically minded public librarians
Technologically minded public librarians
But we are not who you think we are!
Thing is… there is kinda this whole world out there.
Thing is… there is kinda this whole world out there.
Maybe there are others who like
libraries and technology too?
Okay, so before we go on,
I should probably tell you a little bit about
Space Music
Wait…. What?
You might think your audience is all…
But actually….
Just because you didn’t hit your target audience
that doesn’t mean you missed the bullseye.
Just because you didn’t hit your target audience
that doesn’t mean you missed the bullseye.
It could just be that the bullseye
was larger than you thought!
Daniel Messer
The Cyberpunk Librarian
cyberpunklibrarian.com/podcast
• @bibrarian
• google.com/+DanielMesser
Special thanks to:
Lauren Arnsman
Robin Bradford
Thomas Brevik
Kristi Chadwick
Carolyn Ciesla
Alex Cybulski
Christopher Erickson
Polly-Alida Farrington
Amy Gheradini
Stephanie Opstad
Holly Paxson
Pam Standhart
Coreen Wagner
Jessamyn West
Karrie Wicks
Pictures from:
BBC
Homestar Runner
Official GDC on Flickr
Pixabay
Samantha Marx (Smath) on Flickr
Wikimedia Commons
Daniel Messer