12 Ways To Improve Your Business Online

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Post on 14-Jun-2015

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Find out how your business can benefit from considering all the best options on the internet.

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<ul><li> 1. 12 Ways To Use The Internet To Improve Your BusinessPresented By: Jason VanHoose, Business Development</li></ul> <p> 2. The Internets Untapped Potential </p> <ul><li>Many businesses are missing valuable </li></ul> <ul><li>opportunities to: </li></ul> <ul><li><ul><li>streamline processes </li></ul></li></ul> <ul><li><ul><li>increase efficiency </li></ul></li></ul> <ul><li><ul><li>improve products &amp; services </li></ul></li></ul> <ul><li><ul><li>connect with customers </li></ul></li></ul> <ul><li><ul><li>capture knowledge </li></ul></li></ul> <ul><li><ul><li>cut costs </li></ul></li></ul> <ul><li><ul><li>increase revenue </li></ul></li></ul> <p> 3. The Internets Untapped Potential </p> <ul><li>Everyone can do more with the internet. </li></ul> <p> 4. 12 Ways... 5. Online Commerce </p> <ul><li>Convenient for customers </li></ul> <ul><li>Generates revenue </li></ul> <ul><li>Creates passive income </li></ul> <ul><li>Increases search engine results </li></ul> <p> 6. Video </p> <ul><li>Production cost is declining </li></ul> <ul><li>Keeps people on your site </li></ul> <ul><li>More compelling than text or photos only </li></ul> <ul><li>Flash video/Flash player are becoming ubiquitous</li></ul> <p> 7. News </p> <ul><li>Inform your visitors </li></ul> <ul><li>Control your message </li></ul> <ul><li>Improve search engine rankings </li></ul> <p> 8. Customer Portal </p> <ul><li>Allow customers to search: </li></ul> <ul><li><ul><li>Current orders </li></ul></li></ul> <ul><li><ul><li>Previous orders </li></ul></li></ul> <ul><li><ul><li>Inventory availability </li></ul></li></ul> <ul><li>Increase customer loyalty </li></ul> <ul><li>Reduce internal support costs </li></ul> <ul><li>24/7 Operation </li></ul> <p> 9. Training &amp; Demos </p> <ul><li>Product demos decrease the average sales cycle </li></ul> <ul><li>Online training is quicker and more cost effective than classroom training. </li></ul> <p> 10. Surveys </p> <ul><li>Hear directly from current customers, former customers, prospects and employees. </li></ul> <ul><li>Can be anonymous. </li></ul> <ul><li>Improve your products &amp; services </li></ul> <ul><li>Quick &amp; easy to deploy. </li></ul> <p> 11. Email Newsletters </p> <ul><li>Reach customers where they are </li></ul> <ul><li>Quick </li></ul> <ul><li>Cost effective</li></ul> <ul><li>Doesnt replace direct-mail </li></ul> <p> 12. Statistics </p> <ul><li>Know your traffic stats </li></ul> <ul><li>Know your keywords </li></ul> <ul><li>Verify marketing efforts </li></ul> <ul><li>Cost effective</li></ul> <ul><li>Easy to use </li></ul> <p> 13. Real-Time Customer Service </p> <ul><li>Opportunity to differentiate </li></ul> <ul><li>Easy to deploy </li></ul> <ul><li>Functions like a phone system </li></ul> <ul><li>Help customers find what they need. </li></ul> <ul><li>Watch customer click-paths </li></ul> <p> 14. Podcasts </p> <ul><li>Keeps people on your site </li></ul> <ul><li>Integrate with iTunes </li></ul> <ul><li>Use RSS feeds </li></ul> <p> 15. Mobile Websites </p> <ul><li>Mobile website use is growing. </li></ul> <ul><li>Its an opportunity to differentiate yourself. </li></ul> <ul><li>Your customers will expect it. </li></ul> <p> 16. Recruiting </p> <ul><li>Tell your story </li></ul> <ul><li>Pre-qualify candidates </li></ul> <ul><li>Apply online </li></ul> <ul><li>Recruit from your database </li></ul> <p> 17. Can you do all this yourself? </p> <ul><li>Maybe. </li></ul> <p> 18. Shouldyou do all this yourself? </p> <ul><li>Probably not. </li></ul> <p> 19. Things You Can Do Today </p> <ul><li>Evaluate your current situation </li></ul> <ul><li>Create a long-term strategy </li></ul> <ul><li>Hire an expert </li></ul> <ul><li>Put it in the budget </li></ul> <ul><li>Review the strategy &amp; execution regularly </li></ul> <ul><li>Change it as necessary </li></ul> <ul><li>Take a first step </li></ul> <p> 20. Take that first step. Lets talk about how you can tap the potential of the internet for your business. Jason VanHoose 918.585.9311x231</p>