10 easy ways to improve your online reputation | @brandyourself
TRANSCRIPT
online reputation
brandyourself.comSabrina clark | director of marketing
10easy ways To improve your
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You will be googledInvestors
Clients / Customers
Business Partners
Compe4tors
Co-‐Workers
Even Dates
Most people are not well represented online
the negative
the irrelevant
the “hey that’s not me!”
So how can you make sure you look as good online
as you do offline?
Build content you want people to find and make
sure they find it
SEO
Search Engine Optimization is the process of creating or improving content to make sure it shows up as high as possible for a specific keyword: YOUR NAME
“
seo the basics: factors you should understand
On-Page SEO
• Architecture/ Structure • Keyword/Content • Relevancy: Keep it active
• Links • Social Sharing
Off- Page SEO
Google your name1
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• Make sure you are in Incognito or pRivate Browsing
• Google the name on your business card
• Also Google any common misspellings or variations
• Try a few qualifiers: John Smith Real Estate
Do a little housekeeping2
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Put your full Name in Key places3good Not so good
@johnsmith
John smith is a Real Estate agent in NYC
@bigjS151
I am a real estate agent in NYC
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Write unique bios for each site4
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Join 1 Social Site & Fill it out completely5
TIP: join the right networks for your industry, follow/engage the right influencers, comment on industry articles, etc.
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Make a schedule & Stick With it 6Keep your sites & profiles updated. Set a schedule for content and s4ck with it.
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• Industry Ar4cles •Relevant News •Anything you’ve wriQen •Comment on industry leaders
Share Rich media
Images video Presentations
TIP: Fill out all descriptions & tags
7
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Purchase a domain name8yourname.com yourname.org yourname.net
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snagging your domain name• Costs about $10 per year
• Make sure you use yourname.com or some variation
with your name in it like yournameonline.com
• Even if you don’t plan on using it immediately, it keeps
someone else from taking it
• Where to get your domain: GoDaddy.com, hover.com
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Try your hand at blogging9
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Create a hub on the web about you10There are so many free and easy ways to build a site. These tend to rank highest:
• Wordpress • Tumblr • Blogger • about.me
Our Recommendation: WordPress (flexible design, very SEO friendly)
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link your content togetherBonus
JohnDoe.net Professional
JohnDoe.com Main
about.me linkedin
slideshare crunchbase
tumblr
google+
facebook quorapinterest
instagramtwitter
Google considers a link to a website or profile a “Vote” for the content
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Need some help?
HEADSTART SERVICE concierge ServiceDIY TOOL
We build you the websites & profiles you need then give you a custom action plan & the tools to manage
them over time.
We build you the websites & profiles you need then
update, manage and promote them over time with a custom
content strategy.
We build you the websites & profiles you need then give you a custom action plan & the tools
to manage them over time.
starts at two payments of $399Free / $99 per year from $399 per month
Sabrina ClarkEmail: [email protected] Direct: 845-642-1302
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Free Personal Branding Consultation
Call: 315-565-1799