MARKETING RESOLUTIONS

FOR

BY ERICA VAUTIER LIODICE

CLEAN UP YOUR CONTACT DATABASE AN ORGANIZED SOI IS A HAPPY SOI

Create a single, clean and complete Contact Database. Keeping up with your sphere will be instantly easier.

Step 1: Gather all the contact information you have from your address book, phone, CRMS and social networks

Step 2: Create an Excel Document organizing contacts into data columns, like name, mobile or birth date

Step 3: See what information is missing, reach out to contacts and !ll in all you can

BRING YOUR BEST BIO TO 2011 IT WILL BE USED MORE THAN EVER BEFORE

Attention spans are short, especially with online audiences. If you want anyone to read (let alone remember) your bio, you need to keep it short and fun.

Filter through your best qualities to create a concise personal story.

Choose relevant keywords and interesting social objects to enhance the content. Include groups, associations and other networks that connect you to your sphere.

UPDATE ALL OF YOUR PROFILES BE CONSISTENT AND CURRENT

Start the New Year with an organized and updated online presence. Go from Active Rain to Zillow and refresh your online pro!les.

 Contact Info  Photos  Personal Bio  Website Links  Listings  Privacy Settings  Passwords

Copy the URL to your personal pro!le pages on each site to a single !le – you’ll love having this list!

ORGANIZE YOUR FACEBOOK FRIENDS CONTROL SOCIAL COMMUNICATIONS

Create “Lists” for the different groups of people you’ve accepted as Friends in Facebook.

Use the Privacy Settings to control what information each list can see about you.

Spend your time on Facebook more efficiently by reading and sharing the updates with target lists.

http://www.facebook.com/help/?page=768

Google Alerts are email updates of the latest relevant Google results based on your choice of query or topic.

Find out instantly when new information hits the online world of news, videos, and blogs .

Google Alert Ideas:

Your Name Your Company Name Your Community Name Your Competitor’s Name

GOOGLE ALERT YOURSELF MONITOR YOUR ONLINE REPUTATION

http://www.google.com/alerts

"If it can be rated, it will be rated.” Zillow.com co-founder Rich Barton

Once you’ve freshened up your Zillow pro!le, encourage past clients to rate your service.

Agents will be noti!ed when a review is posted about them on their pro!le page, and they will have the opportunity to respond.

BE READY TO BE RATED ON ZILLOW TAKE A PROACTIVE APPROACH

https://www.zillow.com/

READ & SHARE MARKET REPORTS SUBSCRIBE TO YOUR FAVORITES CITIES

Only the real estate professionals with the most market knowledge will thrive.

After all, every buyer and seller is asking you "How's the Market?”- and they want proof that you really are the local market expert.

Sign up on the ARC to receive weekly Market Reports by email for any zip code in San Diego.

Share online, in person and in print.

http://arc.pictureperfectsandiego.com/market-reports/

Never miss a buyer opportunity; be ready to market through text messages.

Sign Riders with simple instructions make it easy for buyers to learn about your listings and easy YOU to connect with them instantly.

Get a complementary sign rider from Windermere, or create one of your own. Hang one on every listing respond immediately to every inquiry.

USE AN SMS LISTING SIGN RIDER MEET BUYERS VIA TEXT MESSAGES

ADD APPS TO YOUR EMAILS INTEGRATE SOCIAL MEDIA INTO YOUR SIGNATURE

Turn every email into an integrated part of your personal marketing campaign.

Use a program like WiseStamp to create an email signature that shares contact information AND embeds social applications.

Feature your latest community blog post, your live chat system or your twitter feed.

Updates are automatic, so your branding stays consistent and fresh.

COMMIT TO A SMART PHONE MOBILE MARKETING IS A MUST

Real Estate is a fundamentally mobile industry and to succeed an agent must be able to perform business on-the-go.

To be a smart phone, the device must: send/receive texts and emails browse the internet take phones or video download applications

Choose an iPhone, Droid or one of the other top phones and enjoy the freedom.

INVEST IN A VIDEO CAMERA IF A PICTURE IS WORTH A THOUSAND WORDS…

Video is having a bigger impact on marketing today than ever before.

For real estate professionals, it can be the key to showcasing your local market or increasing your personal exposure online.

YouTube is the second largest search engine in the world and communities searches are increasing daily!

Learn how to use your mobile phone or digital camera to "lm short movie clips or invest in a Video Camera like “Flip”.

11 MARKETING RESOLUTIONS THAT WILL MAKE YOUR BUSINESS BETTER IN 2011

1.  Clean up your Contact Database 2.  Bring your Best Bio to 2011 3.  Update all of your Pro!les 4.  Organize your Facebook Friends 5.  Google Alert Yourself 6.  Be ready to be Rated on Zillow 7.  Read & Share Market Reports 8.  Use an SMS Listing Sign Rider 9.  Add Apps to your Emails 10. Commit to a Smart Phone 11.  Invest in a Video Camera

•  1 – 3 hours •  1 hour •  2 hours •  1 – 3 hours •  5 minutes •  5 minutes •  5 minutes •  5 minutes •  40 minutes •  0 – 2 hours •  0 – 1 hour

•  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  $0 – $150 •  $0 – $100

11 MARKETING RESOLUTIONS THAT WILL MAKE YOUR BUSINESS BETTER IN 2011

1.  Clean up your Contact Database 2.  Bring your Best Bio to 2011 3.  Update all of your Pro!les 4.  Organize your Facebook Friends 5.  Google Alert Yourself 6.  Be ready to be Rated on Zillow 7.  Read & Share Market Reports 8.  Use an SMS Listing Sign Rider 9.  Add Apps to your Emails 10. Commit to a Smart Phone 11.  Invest in a Video Camera

•  1 – 3 hours •  1 hour •  2 hours •  1 – 3 hours •  5 minutes •  5 minutes •  5 minutes •  5 minutes •  40 minutes •  0 – 2 hours •  0 – 1 hour

•  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  FREE •  $0 – $150 •  $0 – $100

6 – 13 hours $0 – $250

MARKETING RESOLUTIONS

FOR

BY ERICA VAUTIER LIODICE

EricaVautier@gmail.com