Extend Your Report With Mobile Storytelling

Val Hoeppner/Freedom Forum New Media@vhoeppner - #mobilemedia12

December 2012 In the U.S....• Nearly 60 percent of

Americans have a smartphone

• 21 percent have a “large media tablet” (ie: iPad)

• 13 percent use an e-reader

• 7 percent use a “small media tablet” (ie: Kindle Fire which is “sold out” according to Amazon)

62 percent of people 25-34 own smart phones53 percent of people 18-24 own smart phones

Source: Nielsen

Younger mobile audience

Diverse mobile audience

63 percent of Latinos and 64 percent of African-Americans access news and information through mobile/wireless devices

Native Americans also get their news and information from the mobile web

Smartphone users spent an average of 4.9 hours per week “keeping up with news”

iPad users spent 6.1 hours per week “keeping up with news” while small tablet users averaged 9.1 hours per week

• Computer traffic stays strong through the morning, peaks again at lunch time, and falls sharply in the evening.

• Tablet traffic sags through the afternoon, but surges to its highest point from about 8 p.m. to midnight (notably, tablets account for more news traffic than either computers or smartphones during that period).

• Smartphone traffic is remarkably even throughout the day. This seems to be because people carry them at all times and use them for a variety of brief tasks wherever they are.

How the LA Times increased page views 20 percent in 2011

• 20 percent increase in page views in 2011

• 22.8 percent increase in uniques according to com.score

• More real-time reporting and immediacy

• All stories are “built out” according to online editor Jimmy Orr. All stories get photos, video and related items like maps, data visualization, graphics, links, etc.

• More social media including using Facebook for story commenting. Facebook traffic has doubled in the past year

Indystar.commobile goals

• Tweet story links, facts, photos and video clips

• Quickly post photos to Indystar.com

• Quickly add multimedia to articles on Indystar.com

• Post both raw video clips and short, edited videos

Milwaukee Journal Sentinel Mobile

• Mobile video from the iPhone is a staple of Journal Sentinel online coverage

• Reporters do the majority of their tweeting from their iPhone

• Photo updates and breaking news photos and video come from the iPhone

Mobile Media Starter Kit: Apps every journalist should have

Evernote

• A note-taking app that syncs text, photos and audio to Internet connected devices

• You can file a story, photograph or audio interview from Evernote

• Send web pages to Evernote via an app or email

• Evernote is a cloud app, meaning it syncs your notes on a cloud server

• Archive your tweets

Smartphone

Laptop computer

Tablet

Desktop computer

eReader

Cloud = Remote internet server which stores, manages and

processes data

Dropbox

• Store your mobile media files in the cloud

• Easily upload and store photos and video

• Share files on your Dropbox

• Star your favorite files for viewing offline

• Many multimedia apps are linked with Dropbox

5-0 Police Scanner

• Listen to local, national and internation scanner traffic.

• App plays in the background so you can write a story, take photos or video while listening to the scanner.

• App can map the location of the broadcast.

• App provides local police codes so you can follow the jargon.

Free WiFi Finder

• Find free Wi-Fi hotspots anywhere you travel.

• See hotspots on a map, with address and phone number.

• Get directions from your location to the nearest hotspot.

Google Translate

• Translate from English to Spanish and dozens of other languages

• You can type your needed translation or hit the mic button and speak it

• Press the speaker button next to the translation to hear it spoken

• Snap screen shots with the Home/Sleep-Wake buttons

Genius Scan

• Genius Scan turns your iPhone into a pocket scanner. It enables you to quickly scan documents on the go and email the scans as JPEG or PDF.

• Free to use on iPhone and Android

• Paid version allows you to access Dropbox or Evernote for quick uploads

Abbyy Text Grabber

• Capture printed text from documents, magazines, books, etc.

• The text can be copied, pasted and edited

• Recognizes 60 different languages

• Works on iPhone and Android

• Links to Evernote

• Simple audio recording app

• FREE!

• Records in wav format

• Can email wav files

• Purchase the Premium Pack for $1.99 and get access Dropbox accounts and background recording

iTalk

Google Voice

• Google Voice is the cheapest (free) way to record incoming calls. Answer a call, get permission from your subject and hit the number 4 to start recording

• Recorded calls show up in your Google Voice account

• Added benefit...voice messages to text

HootSuite

• Similar to TweetDeck

• Manage five social networks for free

• Schedule tweets

• Easily sort feeds, messages, mentions

• Automatically shortens links

Banjo

• Similar to Highlight and Sonar

• Banjo finds people near you using social networks

• Journalists have used it to direct message people on Twitter, knowing they are near a breaking news location

Instagram

• Social network for photographs

• Offers filters and effects for mobile photography

• Upload images from laptop/desktop

• 30 million iPhone users and more than 5 million Android users

#aponthetrail

#aponthetrail

Danese Kenon - Indianapolis Star

Danese Kenon/dkp_photo

web.stagram.com

Instagram for photo contests

• Announce your contest on your website and ALL your social sites

• Contests work best if you have a theme...summer heat, summer travel, fashion, etc

• Create a #hashtag for your contest

• Users submit their Instagram photos with the #hashtag

• Judge the contest using an RSS feed...you might get hundreds or thousands of images. Make it easy to follow the contest by creating an RSS feed to track the images. Use this link to start your feed...http://instagr.am/tags/[hashtag name]/feed/recent.rss. Don’t include the hash mark # in this address.

Pano

• Panoramas take your audience deeper into a place central to the story

• Easy to use guides help you line up your next shot

• Quickly merges the images into a pano

• Saves the image to your Camera Roll

iTimelapse

• Create timelapse projects quickly

• Export single frames from the project for the web or print

• Using external power, let your timelapse run for 24 hours

• Share your video to Facebook, YouTube, Vimeo or send it the Camera Roll where you can email, FTP or upload to a blog

iTimelapse

iTimelapse + iTalk on ABC OPEN

Splice

• Video editor - $1.99

• Add a voice track or music to multiple audio tracks

• Simple interface, easy clip trimming

• Save time by automatically adding transitions

• Splice Store has royalty free music that can be added to projects or upload audio from iTunes

5 Minute Shoot/5 Minute Edit

Audio Boo

• An audio blogging app that allows you to record and publish short audio clips.

• Reporters can use Audio Boo to record interviews or events and post them quickly.

• Audio Boo uses geolocation to map your clip’s location and allows you to upload a photo to complete the package.

• Can be connected to FB, Twitter and Tumblr

What makes good mobile audio?

• Breaking news/reporter updates

• Niche content, especially technology

• Short interviews

• Radio packages

• Music blogs

SuperPAC App works like music app Shazam...start the app when a political ad comes on, the app uses FactCheck.org and PolitiFact to identify donors and access the truthfulness of the ad

Mobile/Tech Storylines for 2012-2013

• Mobile apps and gadgets for health and fitness

• Nearby/location apps being used for dating...primarily by men

• Nearby/location apps and your safety

• Mobile apps for travel are exploding

• Political apps like Super PAC

Equip Your iPhone: Owle Bubo, VeriCorder XLR, KV Connectors, etc

A camera mount that brings stability, enhanced optics, tripod accesibility and a microphone to the iPhone 3G, 3Gs and 4.

Owle Bubo

KV Connector

Vericorder XLR Adapter

Sennheiser MKE 400, $199

Audio Technica 24 CM, $69

Bluetooth keyboards range from $25 to $150

Morphie Juice Pack

Griffen Power Block

• Freedom Forum New Media Training holds multimedia and mobile media boot camps across the country and in our training facility at the John Seigenthaler Center in Nashville, Tenn.

• Multimedia Boot Camp for Journalism Professionals and Educators--November 14-18 , 2012 in Nashville, Tenn.

• Multimedia and mobile media training can be customized for any newsroom

• Contact Val Hoeppner, vhoeppner@freedomforum.org for more information

Freedom Forum New Media Training offers training in multimedia, multi-platform and mobile media training throughout the U.S. Scan the code and get on our mailing list.