100 buyers slideshare

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If you could talk to 100 buyers

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If you could speak to 100 buyers would it help your business? How the Renewables Directory helps you place your products and services in front more than 100 buyers, many of whom represent significant buying organisations

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Page 1: 100 buyers slideshare

If you could talk to 100 buyers

Page 2: 100 buyers slideshare

If you could talk to 100 buyers...

..would that help do you think?

Getting your messages out and making sure that your target buyers read them is likely to be the primary aim of your marketing programmes. No doubt your marketing people are managing a lot of complex activities including social media, events and exhibitions as well as your communications programmes.

An important part of what we do to support your marketing team, we provide a number of ways of making sure that buyers know about you and your Enhanced Listing from the moment it is published:

On top of that when you update your CV with new information, we update the buyers too, to make sure they know that you are growing and developing

The Renewables Directory is also an advertising and sponsorship platform enabling a growing number of companies to promote their companies to both their target buyers and the industry in general

©2012 - The Renewables Directory. All rights reserved

Marketing

Sponsorship & Advertising

A generous 30% on all advertising and sponsorship on the Directory site and our European Joint venture partner’s sites

Automatic CV Updates

When you update your CV we send an update to all the buyers so they know your business is developing

Automatic CV Distribution

As soon as your Enhanced CV is published we automatically e-mail it out to every buyer in our database – currently more than 100 and growing

Bespoke  Marke+ng  CampaignsIf you need more bespoke campaigns to specific groups of buyers, we can help with a campaign run specifically for you to those buyers you want to communicate with

Page 3: 100 buyers slideshare

If your company details were sent direct...

…to every buyer we have on our database do you think that would help?

You might remember the pie chart on the right, from an earlier message, but what you won’t know is that over 83% of you put getting your company in front of the buyers as one of your top 3 priorities.

For all BEVA enhanced CV listings, we automatically send a copy of your enhanced CV to more than 100 buyers most of which are major buyers such as utilities, main contractors or project developers.

We also publicise your new listing through all our social media channels including Linkedin, Twitter and Facebook to our ever growing following.

© 2012- Renewables Directory Ltd. All rights reserved

Automatic CV Distribution

As soon as your Enhanced CV is published we automatically e-mail it out to every buyer in our database – currently more than 100 and growing

Marketing

3%

27%

27%

43%

Need more information on the buyers real needs

Believe track record is a challenge and want to know how to overcome it

List competition as their major challenge

List getting in front of the buyers as the major issue that they need to overcome to win business

Page 4: 100 buyers slideshare

If we updated the buyers every time...

…you made changes to your Enhanced CV would you benefit?

This is a feature of the BEVA Enhanced CV that was requested by both buyers and vendors alike.

The quote on the left from a discussion we had with one of the buyers we work with earlier this year, highlights why it is so important for us to highlight when you make changes to your CV.

This makes sure that as your business grows and develops, the buyers are automatically updated with the information that you have added to your company capabilities, experience or some other important element.

In just the same way that your enhanced CV is publicised through social media, we do just the same with any changes.

© 2012- Renewables Directory Ltd. All rights reserved

Buyer in a Utility Company - 2013

Automatic CV Updates

When you update your CV we send an update to all the buyers so they know your business is developing

Marketing

“We have not had any updates on our supply chain for more than 3 years. As a result we know we are not getting the best from our supply chain.”

Page 5: 100 buyers slideshare

…presence and exposure to buyers would it help?

Over 73% of you have been telling us that events are less and less effective as ways of getting to the buyers and are looking for new ways to get your business, your products and your messages in front of your target buyers.

For many, a BEVA Enhanced listing is adequate, but for those of you that want more, there are:• Annual sponsorship options from as little as

£1000 giving you exclusive sponsorship of a category, sector or insight area of the Directory

• Monthly banner advertising options from less than £100 giving you a presence on a site averaging more than 20,000 visits a month and growing.

How you choose to use sponsorship or advertising is up to you, but we know that with 100% of buyers stating that they use Internet as one of their main sources of information about potential suppliers, the Directory gives you a platform to get your message in front of those buyers.

If you could get more..

© 2012- Renewables Directory Ltd. All rights reserved

Sponsorship & Advertising

A generous 30% on all advertising and sponsorship on the Directory site and our European Joint venture partner’s sites

Marketing

Page 6: 100 buyers slideshare

with specially commissioned campaigns?

Under  some  circumstances,  we  can  provide  a  limited  number  of  BEVA  Enhanced  listed  companies  with  the  opportunity  to  run  bespoke  marke=ng  and  communica=ons  campaigns  to  the  buyers  in  our  database  or  segments  of  those  buyers.

Clearly  we  do  not  want  to  bombard  buyers  with  endless  sales  messages,  that  neither  helps  you  or  them.  

As  a  result  campaigns  of  this  nature  are  something  we  put  even  more  effort  than  normal  into  ensuring  that  the  campaigns  are  high  impact  and  deliver  informa=on  that  we  know  buyers  will  value  and  act  on.

These  campaigns  are  always  run  and  managed  with  you  by  our  Commercial  Director  to  ensure  that  you  get  the  best  return.  

What if you could get to buyers..

© 2012- Renewables Directory Ltd. All rights reserved

Bespoke  Marke+ng  CampaignsIf you need more bespoke campaigns to specific groups of buyers, we can help with a campaign run specifically for you to those buyers you want to communicate with

Marketing

Page 7: 100 buyers slideshare

We’ve  only  covered  one  component

There are 3 more

By now, we hope its coming through loud and clear that a BEVA Enhanced Listing delivers you a lot more than just a listing in a supply chain database.

In this brief presentation we have covered just one of the 4 major components we provide with your BEVA Enhanced Listing, excluding the listing itself.

Each component is designed to help you develop your place in the supply chain and more importantly win you business.

The diagram on the right shows you what we provide in each of the other components over and above the listing itself.

If you would like to find out more about each of the other areas, just keep an eye on your inbox over the next couple of weeks or if you want to know more now, then just call

0845  116  8591 and we’ll be happy to help

BusinessDevelopment

Tender and PQQ Distribution

Supply chain sourcing

Project planner access

Win Business 2013

Marke=ng Your  Company

Management

Compliance

Buyer requirement files

BEVA Documentation

Compliance feedback report

Requirement changes notification

Specialist compliance support

CV Distribution to all buyers

CV updates to all buyers

Bespoke Marketing campaigns direct to buyers

Reduced rates for sponsorship and advertising.

Database listing analytics

Preferential rates on business insurances

Discount on Supply Chain insight magazine

© 2012- Renewables Directory Ltd. All rights reserved

Page 8: 100 buyers slideshare

Looks  great.  How  do  I  get  mine?

BEVA Enhanced Listings are designed to deliver as much value as we can realistically provide, while still ensuring we can deliver to the highest possible standard.

One of our customers described his BEVA Enhanced Listing as, “The best way we’ve seen of getting close to the industry and understanding where the opportunities are, over and above the database listing.”

If your business goal is to win more business in the renewable energy sector shouldn’t we be working together to help you achieve your goals?

Full  Payment  -­‐  £950  +  VAT

You can pay through the website, by invoice or over the phone over the phone with a member of the supply chain team.

12  Month  Plan  -­‐  £93.50  +  VAT  per  month

Your first payment is taken up front over the phone or online and you can set up the remaining payments up either as a Direct Debit arrangement or credit card subscription

Payment  Op+ons

Already  decided  or  want  to  know  more?  

Call  0845  116  8591  and  we’ll  be  happy  to  help

© 2012- Renewables Directory Ltd. All rights reserved

Page 9: 100 buyers slideshare

Over  80%  of  suppliers  like  you  in  the  renewable  energy  sector  told  us  that  their  mainobjec=ve  is  genera=ng  and  winning  opportuni=es.

Around  the  same  percentage  of  buyers  told  us  that  expanding  their  supply  chains  withquality,  reliable  suppliers  is  a  major  challenge  for  them.

The  Renewables  Directory  addresses  these  two  issues  by  addressing  the  root  cause  of  the  problem  –  Accurate  Informa+on

Our  Supply  Chain  Management  solu=on  enables  suppliers  like  you  to  present  more  than100  buyers  with  all  the  informa=on  they  need  about  you.

We  also  provide  you  with  a  personalised  feedback  report  from  our  supply  chain  team  when  we  start  working  with  you  so  you  can  see  exactly  how  you  measure  up  against  the  buyer’s  requirements.

These  are  just  two  of  the  things  we  provide  you  with,  but  our  core  focus  is  Helping  you  to  win  profitable  business  in  the  renewable  energy  sector.

For  less  than  £100  a  month,  you  can  start  ge]ng  access  to  the  buyers  and  our  expertsupply  chain  assistance.  Is  this  something  you  would  like  to  know  more  about.

About the Renewables Directory

© 2012- Renewables Directory Ltd. All rights reserved