How IT Buyers Make Data Center Purchase Decisions

A data center sales team must understand buyer behavior and use that information to create a strategic and effective marketing campaign

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To gain more clients, sales must know how buyers

research and make purchasing decisions

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Consumers buy products/services for one of two reasons:

Solve a problem Increase pleasure

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According to Social Media, 78% of consumers rely on social media to making a

buying decision

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69% of American consumers use the Internet to read reviews before

buying goods or services

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People still value word of mouth when making purchase decisions

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Consumers have a firmer attachment to a product/service if their friends or

colleagues are loyal to it as well

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Does your data center understand how IT buyers research and make

purchasing decisions?

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Let us know in theComments

section below

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