10 ways to make your marketing story exceptiona

10 WAYS TO

MAKE YOUR

MARKETING

STORY

EXCEPTIONAL

http://eternalspiralbooks.com/how-to-use-storytelling-to-build-your-

brand

Introduction

Storytelling as a means of building brand is a

recent trend that’s becoming increasingly

popular as competitors in a crowded

marketplace try to gain an extra edge

Storytelling is also fun. It resonates with the

audience and connects with them in a way

bombarding them with the usual marketing

messages never could.

So how do you get started? Here are 10 ways.

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It doesn’t matter who the

story teller is, from an actor

to an industry leader, study

their background and

processes.

Learn their methodology,

idiosyncrasies and

patterns and see where

you can apply those to

your content.

1-Study Other Storytellers


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Storytelling is for more than

just novels and movies. It

comes in many forms

including articles, blog posts,

videos, presentations and

more. You can even find

storytelling in video games.

Research what medium

your target audience

prefers.

Consider which medium

works best for the story you

2-Use Different Media Mediums


4

Every story needs a:

Subject: Know your audience before you

begin.

Goal: Determine what outcome your

audience is seeking.

Problem: Identify the reason your subject is

having problems reaching their goal.

Solution: Show them that you are the

solution.

Moral: Summarize the story in a direct and

simplified way so they see the solution &

how to reach it (your call-to-action).

Your story should take your subjects on a

journey where they can see the transformation

between the beginning and the end.

3-Use The Essentials of a Good

Story


5

Think about your favorite stories;

be they novels, movies, certain

articles or even online videos.

Why are they your favorite?

What parts really attract you;

the character’s style, the plot

line or something else?

What attracted you to them in

the first place?

What kept your attention?

Apply those same things to your

own stories.

4-Decide What You Like In a Story


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Always be truthful.

Lying and embellishing

your stories may gain

the initial interest of

your audience but once

they find out you’ve

been dishonest – and

they will, you’ve lost

their trust forever.

5-Be Honest


7

Stories that tap into our

emotions are the ones we

enjoy hearing and the ones

we remember.

Work to connect with your

audience on an emotional

level, be it through

entertainment,

encouragement, fascination

or something else, and they

will remember your story and

your brand.

6-Emotionally Connect With Your Audience


8

What you find interesting and what

your audience finds interesting may

be two different things.

Tell the story for your audience,

not for yourself.

Research to learn what real

people are asking.

Consider the “who,” “what,”

“when,” “where,” “why,” and

“how” questions & what would

make each of them interesting.

Keep your audience’s interests in

mind while creating your story.

7-Be Interesting and Engaging


9

Don’t be afraid to let your personality show.

People are looking for a connection and it

may just be through having a similar

personality. Besides, stories without

personality are just plain boring.

Even if you’re not very charismatic you can

still make a connection through being

unique. Ask yourself:

What makes your audience special?

Why do they buy your product over

someone else’s?

What do they like and dislike about

your product?

8a-Show Your Personality &

Uniqueness


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What makes your product special?

Is it designed differently than your

competitions?

Why did you create the product?

Has it been recently updated?

Does it include advice from an

industry leader?

How has your product changed

the life of your customers?

8b-Show Your Personality &

Uniqueness


11

When you create a good story

people will want to share it.

“Did you hear about____” is a

common phrase.

As you write your story, think

about where it can be told

and shared.

Mix up the type of mediums,

formats and content lengths

to give your story some

diversity.

9-Make It Shareable


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Regardless of the topic,

traditionally speaking, the most

remembered stories are the

ones that tap into emotions,

make a connection but are also

simple in design.

When a story is too complex, it

loses its impact.

K.I.S.S

Keep It Short & Simple

10-Keep It Simple


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Conclusion

Compelling storytelling will help you stand out

from the crowd without having to spend a

fortune on marketing or hours of effort.

It’s simple, effective, and an excellent way to

build relationships with your prospective

customers because it offers the human touch

Try the 10 methods you’ve discovered in this

presentation and see what a difference it can

make to your business.


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10 Ways to Make Your Marketing

Story Exceptional Checklist

1-Study Other Storytellers

2-Use Different Media Mediums

3-Use The Essentials of a Good Story

4-Decide What You Like In a Story

5-Be Honest

6-Emotionally Connect With Your Audience

7-Be Interesting and Engaging

8-Show Your Personality & Uniqueness

9-Make It Shareable

10-Keep It Simple http://EternalSpiralBooks.com

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To learn more, please visit:

http://eternalspiralbooks.com/how-to-use-

storytelling-to-build-your-brand

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http://eternalspiralbooks.com/how-to-use-storytelling-to-build-your-brand